BUSINESS PLAN
OF
PASALUBONG REPUBLIC
Submitted To:
Mrs. Brenda Dinio
Opportunity Seeking
Submitted By:
Jayvee Alpanta
Irish Joy Aguilar
Marnel De Leon
Ronn Mikko Camelon
Rocelle Baltazar
II. COMPANY SUMMARY
2.1 Company Name
Pasalubong Republic
2.2 Company Description
Pasalubong Republic is an example of Corporation business, because it compose of
5 people to handle the company.
Our company focus on creating new idea or recipe especially on vegetables.
As the only company that provides healthy and pure organic snacks here in Gapan
City, we can say that our business can stand along the years.
2.3 Company History
Pasalubong Republic came from the concept of being addicted of many people on
different kinds of snacks. As a millennial were having an idea about that matter, why we
don’t start a business for those who love fries, chips and other kind of snacks, but in a
healthy way?
For us eating is not just a hobby or a daily routine, but also a lifestyle that can affect
the mindset of the people. Like being health conscious on what they eat, if they’re going
to look more beautiful on that food, or going to be more strong and flawless. Because of
that we inspired to build a business that can satisfy their concerns about their health and
hungry tummy.
As of today people need a healthy but affordable product, so we think Pasalubong
Republic can be a good answer to their needs.
2.4 Company Logo, Mission and Vision
As you can see our logo compose of color green, it’s because we prepared to use
organic ingredients on our products. And there’s a word say ‘fresh’ so our consumer can
assure a 100% fresh ingredients on our product. And also in business color green symbolize
wealth.
Mission:
A business that aims to provide clean, high-quality and organic products to sustain
the healthy options of the consumers and be known in the food processing industry
Vision:
As the leading producer of quality organic processed pasalubong promoting natural
products that satisfy the consumers and encourage them to eat healthy snacks.
2.5 Company Location and Facilities
Our main store is about to build along the bus stop in Bucana Sto.Nino, it replaced the
former branch of 7/11. We choose this because it is very easy to find and very convenient to
those who travel.
We decided to build this floor design for our customer that want to enjoy our product
inside our store. This design is based from coffee shop, we want our customers are feeling
comfortable and we also serve a different kind of drinks match on our organic snacks.
IV. MARKETING
4.1 MARKET ANALYSIS
4.1.1 MARKET SEGMENTATION
Under this segmentation, our product focuses om both male and female age starting 5
years and above. We primarily focuses on adults that has the potential to purchase our
products.
Our target consumers are from lower to middle income class.
Our target consumers are students, families and travelers who are most likely to enjoy
this kind of snacks anywhere.
4.1.2 TARGET MARKET
Our product focuses on both male and female.
Customers that ages 5 years old and above, has the potential to purchase cheaper
snacks, and those that are residing in or near Nueva Ecija are our target consumers.
Those who are traveling along Nueva Ecija and for people who are health conscious
yet loves to eat chips for their snacks.
4.1.3 MARKET NEED
Most food manufactured today composed of chemicals that may cause negative
effect on our body in the long run. Sickness arising nowadays and people started to think
consciously about their health. Our company wanted to aid their concerns and would like
to provide a product that will help them eat wisely.
Papaya is a good source of vitamins and nutrients that will help our body become
stronger. It has an anti-inflammatory that helps in arthritis. For the women, it is good help
in regulating their menstrual cycle and provides good looking skin for it is known to have
anti-oxidants and good anti-cancer aid.
Our product is something new in the eyes of the costumer. It is unique in a way that
consumers would enjoy the snack while at the same time maintaining their good health
condition.
4.1.4 COMPETITION
Commercial potato chips brand and imported chips are most likely the great
competitors of this product. Those brands that has been established since early 90’s are still
soaring up till now. They have been offering a lot of variants for their products but for a
very expensive price.
We formulate a way on how to compete with them by adding different flavors to
our papaya chips so that the consumers will not find it boring. We stated the nutritional
facts of our product so that those health conscious consumers will know that we are health
friendly. We also improved the packaging in a manner that will catch the attention of
consumers.
Unlike other products, it has healthy benefit that boosts immune system and it aids
in digestion and helps maintain weight. The flavor of papaya mixed with different kinds of
flavor is something that will satisfy consumers.
4.1.5 BARRIERS TO ENTRY
Commercial brands are most patronized for they were able to launch their product
through media. Consumer will be able to know what are their products and will be looking
for it on the market right away.
Unlike our product that may not be televised due to it’s high cost. We may not enter
the market easily for we have to invest a lot for the marketing and selling campaign.
4.2 MARKET TRENDS
Due to changing lifestyles, consumers are not only opting for easy food options but
also looking for authentic and natural snack options with health and wellness attributes,
which influencing per capita expenditure in the savory snack products including potato
chips. Additionally, the per capita expenditure on savory snack products is growing in
developing economies such as India and China and is supported by rising disposable
income in the countries. In developed economies, consumers are trading up and spending
more on premium and healthy varieties of savory snacks, while consumers in emerging
countries including Brazil, China and India, typically base their snack choices on product
availability and experimentation.
4.3 MARKET GROWTH
The local papaya chips market is forecasted to increase by 4.40% during the year (2019-
2024)
Product variety, a mix of regional snacks flavors, changing consumer lifestyles and growth
in distribution channels are major factors contributing to increasing sales of papaya chips
across the Country.
The introduction of healthier alternatives, like the low-fat and low-sodium chips, in the
emerging markets also influencing the growth of the papaya chips market.
However, there are many chips substitutes available in the market, and this could be a
major threat and likely to hamper the market growth at some extent during forecast period.
4.4 DISTRIBUTION PATTERNS
Pasalubong Republic special Papaya chips can buy through online or you may visit us
directly on our store.
If our dearest costumers are being lazy to come on our store, they must try our online shop
with free delivery in any part of Gapan City if they buy a dozen of our product.
As a starting business with less budget, we preparing to distribute our products by
ourselves. In that case we may have a chance to talk to our costumer, heard some of their
comments, suggestions and recommendation.
4.5 PROMOTION STRATEGY
As a part of new generation where in technology is one of the most powerful and
useful way on how to take people attention. We decided to make an online store where we
post our products, prices, location of our store and even the promos were given.
4.5.1 POSITIONING STATEMENTS
For those who are health conscious consumers, Pasalubong Republic is the only
company that provides fries and chips using papaya that delivers tasty, healthy and
nutritious snacks located at Gapan City Nueva Ecija, because only Pasalubong Republic is
suited for all kinds of people that maintains quality product and has nutritional value at an
affordable price.
4.5.2 MARKET PENETRATION
Entering the market with lot of huge competitors is very tough task to do, because
you must know your limitations and the capacity of your company. In Pasalubong Republic
we focusing on how to take people attention by giving them the quality that they deserve
and a product that may satisfy their needs.
4.5.3 ADVERTISING
Without advertising, the company cannot make the consumers aware of the product.
They can broadcast their advertisements on television and radio. But it cost too much so
Pasalubong Republic cannot afford that kind of advertisement, so we prepared to use Social
media on promoting our product such as, facebook, twitter, Instagram and other website
that usually use by an ordinary people.
4.5.4 PRICE STRATEGY
Pasalubong Republic already has the advantage of lower prices of chips, but we
need to overcome the perception among consumers that the cheaper means low quality.
We can justify the reason of low price by mentioning the ingredients of our product.
4.5.5 PUBLICITY
In able for us to be known in public or in the city we must double our effort on
promoting our product. As a student we can sell our product in school, it’s easy to sell it if
we add some stories on how the papaya concept starts.
III. PRODUCTS AND SERVICES
3.1 Products and Service Description
VII. OPERATION AND IMPLEMENTATION
7.1 Operation Objective
To introduce nutritious and healthy snacks
To build a strong management
To maintain and improve the income of company
To give satisfaction
7.3.1 PROJECTED VOLUME OF PRODUCTION
MONTH NO. OF PRODUCT PRODUCE (QTY)
JANUARY 900pcs
FEBRUARY 900pcs
MARCH 900pcs
APRIL 900pcs
MAY 900pcs
JUNE 900pcs
JULY 1050 pcs
AUGUST 1050 pcs
SEPTEMBER 1050 pcs
OCTOBER 1050 pcs
NOVEMBER 1050 pcs
DECEMBER 1050 pcs
7.4 Raw Material
Table 7.4.1 Cost of Raw Materials
Item Unit Price Per Pack Per Day Monthly Total
Expenses
Papaya 20/kg 250 kg 6,250 g 187.5 kg 3,750
Salt 20/kg 2g 50 g 1.5 kg 30
Flavorings 50/kg 18 g 450 g 13.5 kg 675
Vegetable oil 35/kg 25 mL 625 g 18.75 kg 656.25
Total expenses per Month 5,111.25
Table 7.5 Projected Cost of Raw Materials
MONTH COST OF PRODUCTION
JANUARY 5,111.25 x 0.20 = 1,022.25 + 5,111.25 = 6,133.5 (20%)
FEBRUARY 6,133.5 (20%)
MARCH 6,133.5 (20%)
APRIL 6,133.5 (20%)
MAY 6,133.5 (20%)
JUNE 6,133.5 (20%)
JULY 7,666.88 (50%)
AUGUST 7,666.88 (50%)
SEPTEMBER 7,666.88 (50%)
OCTOBER 7,666.88 (50%)
NOVEMBER 7,666.88 (50%)
DECEMBER 7,666.88 (50%)
Total cost per year 82, 802.25
Table 7.5.1 Projected Cost of Raw Materials for the next 5 years
YEAR PROJECTED COST OF RAW MATERIAL
1ST YEAR 82,802.25
2ND YEAR 82,802.25 x 0.10 = 8,280.23 + 82,802.25 = 91,082.48 (10%)
3RD YEAR 99,362.7 (20%)
4TH YEAR 107,642.925 (30%)
5TH YEAR 115,923.15 (40%)
7.6 LIST OF OFFICE FURNITURE AND FITTINGS
Table 7.6 List of Furniture
TYPE PRICE/UNIT QUANTITY TOTAL AMOUNT
Table 550 4 2,200
Chair 250 12 3,000
Computer 10,000 1 10,000
Printer with Photocopy 4,000 1 4,000
Machine
Air conditioner 7,900 1 7,900
27,100
VIII. MANAGEMENT SUMMARY
8.1 ORGANIZATIONAL CHART
Jayvee Alpanta (Manager)
Marnel Deleon (Financial Irish Aguilar (Production
Manager) Manager)
Roselle Baltazar Mikko Camelon (Operating
(Sales Manager) Control)
8.2 SCHEDULE OF TASK AND RESPONSIBILITIES
Manager- They are the one who operate all the operation, they are the one who lead
the organization.
Cook- It is the person who prepares or cooks all the products for the customer.
Packager- It is the person who puts labels to their products.
Cashier- It is the person who recieves the money that the costumers pay.
8.3 LIST OF OPERATION PERSONELL
Jayvee Alpanta – Manager
Marnel Deleon – Financial Manager
Irish Aguilar – Production Manager
Rocelle Baltazar – Sales Manager
Mikko Camelon – Operating Control
8.4 DAILY ROOSTER-
– Our store is open on Monday up to Saturdays starting from 7:30 a.m. to 4 p.m.
There are 4 personnel will stay in our store to sell our product.
8.5 SCHEDULE OF RENUMERATION
PERSONNEL MONTHLY SALARY YEARLY SALLARY
Manager ₱ 9,000 ₱ 108,000
Cashier ₱ 7,500 ₱ 90,000
Cook ₱ 6,000 ₱ 72,000
Packager ₱12,000 ₱ 144,000
Total 414,000
IX. FINANCIAL PLAN
9.1 SALES FORECAST
Pasalubong Republic expects to increase their sales as the peak season
approach. The table below shows the monthly sales of Pasalubong Republic
business.
9.1.1 PROJECTED SALES PER YEAR
MONTH VOLUME OF UNIT PRICE TOTAL SALES
PRODUCTION
JANUARY 900pcs. 100.00 90,000.00
FEBRUARY 900pcs. 50.00 45,000.00
MARCH 900pcs. 35.00 31,500.00
APRIL 900pcs. 35.00 31,500.00
MAY 900pcs. 50.00 45,000.00
JUNE 900pcs. 50.00 45,000.00
JULY 1050pcs. 35.00 36,750.00
AUGUST 1050pcs. 50.00 52,500.00
SEPTEMBER 1050pcs. 35.00 36,750.00
OCTOBER 1050pcs. 35.00 36,750.00
NOVEMBER 1050pcs. 100.00 105,000.00
DECEMBER 1050pcs. 100.00 105,000.00
Total Sales per Year 11,700pcs. 620,250.00
TABLE 9.1.2 PROJECTED SALES for 5 Years
YEAR SALES
Year 1 620,250
Year 2 620,250 x .10 = 62,025 + 620,250 = 682,275 (10%)
Year 3 744,300 (20%)
Year 4 806,325 (30%)
Year 5 868.350 (40%)
9.2 PROJECTED INCOME/LOSS
9.2.1 PROJECTED INCOME STATEMENT
INCOME STATEMENT OF PASALUBONG REPUBLIC
(2019-2020)
Sales 620,250
Expenses:
Cost of Goods Sold(production cost) 61,000
Rent 42,000
Utilities (Electricity & Water) 30,000
Advertising 1,500
Salary 234,000
368,000
Net income/Loss 252,250.00
9.3 PROJECTED INCOME STATEMENT FOR THE NEXT 5 YEARS
TABLE 9.3.1 PROJECTED INCOME/LOSS OF PASALUBONG
REPUBLIC PER YEAR
YEAR PROJECTED INCOME/LOSS
Year 1 252,250
Year 2 252,225 x .10 = 25,225 +252,250 = 277,475 (10%)
Year 3 302,700 (20%)
Year 4 327,925 (30%)
Year 5 353,150 (40%)
9.4 SUMMARY OF PROJECTIONS
TABLE 9.4.1 PROJECTED INCOME/LOSS OF PASALUBONG
REPUBLIC FOR 5 YEARS
YEAR SALES COST OF INCOME
PRODUCTION
YEAR 1 620,250 61,000 252,250
YEAR 2 682,275 63,000 277,475
YEAR 3 744,300 69,000 302,700
YEAR 4 806,325 72,000 327,925
YEAR 5 868.350 77,000 353,150
