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Rural Youth FMCG Buying Behavior Study

Dixit Verma proposes a market research project to study the buying behavior of rural youth for fast-moving consumer goods (FMCG) products. The project will analyze environmental, geographical, place of purchase, occupational, brand loyalty, cultural, and trend factors that influence rural youth purchases. Through primary and secondary data collection and analysis in phases from December to March, the study aims to understand rural youth buying behavior and identify strategies for FMCG companies to target this market. Limitations include a small sample size, limited time, and challenges accessing and collecting information from rural consumers and retailers.

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116 views3 pages

Rural Youth FMCG Buying Behavior Study

Dixit Verma proposes a market research project to study the buying behavior of rural youth for fast-moving consumer goods (FMCG) products. The project will analyze environmental, geographical, place of purchase, occupational, brand loyalty, cultural, and trend factors that influence rural youth purchases. Through primary and secondary data collection and analysis in phases from December to March, the study aims to understand rural youth buying behavior and identify strategies for FMCG companies to target this market. Limitations include a small sample size, limited time, and challenges accessing and collecting information from rural consumers and retailers.

Uploaded by

vermadixit
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Annexure-II

Name: Dixit Verma ENROLLMENT NO: 09BS0000721

Mobile No: 09654353741 E-mail Id : vermadixit@[Link]

Market Reaserch Project


Project Proposal
I. Project Proposal
Title of the Project – Study of Buying behavior of rural youth in FMCG products.

The study will include following aspects -:

a) Study the environmental factors which influence the buying behavior.

b) Study the geographical factors which influence the buying behavior.

c) Study the influence of place of purchase in FMCG products.

d) Study the influence of occupation on the buying behavior.

e) Study the brand preferences and loyalty which influence the buying behavior of rural
youth.

f) Study the influence of cultural factors on the buying behavior of rural youth.

g) Study the changing trends in the rural market which influence the buying behavior of
rural youth.

II. Description of Project in brief –

The buying behavior of rural youth for FMCG products will be studied to know about the factors
which influence their buying behavior and what strategies can be built by FMCG companies to
grab the rural youth market by taking proactive steps.

It would be analyzed on the basis of primary and secondary data which will be collected and
analyzed to understand the buying behavior of rural youth.

III. Objective
To study the buying behavior of rural youth for FMCG products and what strategies can be made to grab
the rural market .
Annexure-II

IV. Methodology

Analysis of Primary & secondary data, market visits, meeting consumers & retailers.

V. Schedule:
PHASE-1-> 6-11 December PHASE-2 -> 15 March - 20 March

VI. Limitations of the Study:

Sample size: It would not be possible to collect large sample size.

Time constraint: Time is very less to research the buying behavior of rural youth.

Accessibility: To approach the rural market and getting the information out from them is
challenging task.

VII. References:

Reports of MARKET RESEARCH companies.

Faculty Guide

Name: Prof. RAJEEV KUMAR

DATE: 19 -March -2010

Signature of the student

Dixit Verma
Annexure-II

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