1.
7 SCOPE OF THE STUDY
The study covers the areas of Narengi, Noonmati, Chandmari and Silpukhuri of the
Guwahati city. People from each part of the city have been interviewed with the help of a
questionnaire.
The time period covered by the researcher during the study is from 23 rd of September,
2010 to 11th of November, 2010.
ANNEXURE - B
LIST OF TABLES
Table no. Table name Page no.
TABLE 1.1: Methodology of the study
TABLE 1.2: Area of survey and sample size
TABLE 1.3: Gender
TABLE 1.4: Age
TABLE 1.5: Occupation
TABLE 1.6: Income level
TABLE 2.1: E-Commerce payments in India
TABLE 5.1: Differences between credit card and debit card
TABLE 6.1: Credit card payments
TABLE 6.2: Debit card payments
TABLE 7.1: Payment methods used by public
TABLE 7.2: Number of credit cards owned by the people
TABLE 7.3: Number of debit cards owned by the people
TABLE 7.4: Knowledge of ATM card being a debit card
TABLE 7.5: Usage of payment cards
TABLE 7.6: Most frequently used card
TABLE 7.7: Purpose of using payment cards
TABLE 7.8: Average monthly transaction of the people
TABLE 7.9: Banks preferred by card-users
TABLE 7.10: Awareness of payment card mechanism
TABLE 7.11: Highly charged card
TABLE 7.12: Satisfaction regarding security of cards
TABLE 7.13: People’s opinion about popularity of payment cards
TABLE 7.14: Causes of low popularity of payment cards
TABLE 7.15: Knowledge of people regarding card usage and reduction in currency
management cost
TABLE 7.16: Reasons for using payment cards
TABLE 7.17: When people started using payment cards
TABLE 7.18: People’s preference to cash
CREDIT CARDS AND DEBIT CARDS IN INDIA AND THEIR
POPULARITY AMONG THE PEOPLE OF GUWAHATI
CONTENTS
Abstract
1. Introduction
1.1 A Financial system
1.2 Payment system
1.3 Electronic payment system
1.4 The Approach of the Study
1.5 Methodology of the Study
1.6 Research process
1.7 Scope of the Study
1.8 Objectives of the Study
1.9 Importance of the Study
1.10 Limitations of the Study
1.11 Respondents’ profile
2. Card based payment system
1.1 How it started
1.2 Players in the payment card system
1.3 Working of the card system
1.4 Benefits of the card-based system
1.5 Drawbacks of the system
1.6 Most popular cards in India
3. Credit cards
4. Debit cards
5. Differences between Debit card and Credit card
6. Volume of card business in India
7. Data presentation and interpretation
8. Findings AND RECOMMENDATIONS
9. Conclusion
ANNEXURE
1.5 METHODOLOGY OF THE STUDY
Research in common parlance refers to a search for knowledge. It is a scientific and
systematic search for pertinent information on a specific topic. It can be also defined as a
systematized effort to gain new knowledge. In other words, research is the persuit of truth
with the help of study, observation, comparison and experiment.
Research methodology is a way to systematically solve the research problem. It may be
understood as a science of studying how research is done systematically. It comprises the
steps that are generally taken by the researcher in studying his research problem along
with the logic behind them. It is necessary for the researcher to design his research
methodology for his problem as the same may differ from problem to problem.
The research methodology adopted for this research study has been shown in the
following table:
TABLE 1.1: METHODOLOGY OF THE STUDY
TYPE OF RESEARCH
DESCRIPTIVE RESEARCH
TYPE OF DATA BOTH PRIMARY AND SECONDARY
DATA
1. Primary Data-
QUESTIONNAIRE
SOURCES OF DATA
2. Secondary Data- INTERNET
AND MAGAZINES, JOURNALS etc.
SAMPLE SIZE 100
TWO-STAGE SAMPLING:
SAMPLING METHOD 1. Cluster Sampling
USED
2. Simple Random Sampling
1. PERCENTAGE ANALYSIS
STATISTICAL TOOLS METHOD
USED
2. BAR DIAGRAMS, PIE CHARTS
AND TABLES
1.5.1 TYPE OF RESEARCH
The research study conducted is of descriptive type. Descriptive research includes
surveys and fact findings of different kinds. The major purpose of such research is
description of the state of affairs as it exists at present. The main characteristic of this
method is that the researcher has no control over the variables; he can only report what
has happened or what is happening.
Studies concerned with specific predictions, with narration of facts and characteristics
concerning individuals, groups or a particular situation are all examples of descriptive
research studies.
1.5.2 TYPE OF DATA
Both primary data and secondary data have been used for the purpose of this study.
Primary data are those data which are collected for the first time, and thus happen to be
original in character.
Secondary data, on the other hand, are those which have already been passed through the
statistical process.
1.5.3 SOURCES OF DATA
Major part of the secondary data is collected from the internet. Also, partly by consulting
journals, magazines and publications like RBI Bulletin.
Besides this, as an instrument for collecting Primary Data, a survey has been done for
which questionnaire method is used. A questionnaire contains a set of questions relevant
to the study which is presented to the respondents to get answers.
1.5.4 SAMPLE SIZE
The survey is based on a sample of 100 persons which are taken from the Guwahati city.
1.5.5 SAMPLING METHOD USED
The study is based on two-stage sampling method where the first stage comprises cluster
sampling method and in the second stage simple random sampling has been used.
Under cluster sampling, the city has been divided into four clusters comprising of four
areas namely, Narengi, Noonmati, Chandmari and Silpukhuri. In the second stage, a
sample of 25 persons has been selected from each area by way of simple random
sampling.
TABLE 1.2: AREA OF SURVEY AND SAMPLE SIZE
SAMPLE SIZE – 100
AREA NUMBER OF SAMPLE
I. NARENGI 25
II. NOONMATI 25
III. CHANDMARI 25
IV. SILPUKHURI 25
1.5.6 STATISTICAL TOOLS USED
1. PERCENTAGE ANALYSIS:
The study of the survey has been depicted in the form of bar diagrams, pie charts and
tables as well.
Aircel has recently made an announcement for the launch of its Wireless Internet Phone which
will be the first of its type in the industry. This latest innovative phone will come with a price
tag of Rs.3299 along with various prepaid as well as post-paid plans.
The Wireless Internet Phone from Aircel will act as a phone cum internet modem which will
feature browser along with one touch GPRS/WAP. This latest introduction will be available in
all the 22 telecom circles in the country and will help Aircel to attract large segment
of wireless phone subscribers.
Present Scenerio
In the fixed line arena, BSNL and MTNL are the incumbents in their respective areas of operation and
continue to enjoy the dominant service provider status in the domain of fixed line services. For example
BSNL controls 79% of fixed line share in the country.
On the other hand, in the mobile telephony space, Airtel controls 21.4% subscriber base followed by
Reliance with 20.3%, BSNL with 18.6%, Vodafone with 14.7% subscriber base (as per June 2005 data).
Following list shows the GSM subscriber figure till Jan 2009
1) Bharti Airtel 88382758 33.04%
2) Vodafone Essar 63340024 23.68%
3) BSNL 42673357 15.95%
4) IDEA 40016153 14.96%
5) Aircel 16761397 6.27%
6) Reliance Telecom 10353841 3.87%
7) MTNL 4003807 1.50%
8) BPL 2007303 0.75%
All India 267538640
