COMBINING LUXURY AND DESIGN

TO SOLVE WOMEN’S BIGGEST

HANDBAG PROBLEMS

DAG N E D OV E R

DAG N E D OV E R
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 PROBLEM
Fashionable bags aren t functional, and functional bags are ugly



I can‘t see the bottom of my bag... And I can never find my keys. “Tumi bags are masculine, I
People who know me describe me as being a little OCD about would never carry one. But I
organization... so why does my bag look like a hot mess? Love my do need a bag that helps me
Longchamp, but this doesn’t cut it #needadagne #helpme
stay organized.”

-PhD Student
-Working professional

Women are begging for a fashion brand that solves their biggest handbag frustrations.!
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 SOLUTION: DAGNE DOVER

Dagne Dover = smart design.



















Dagne Dover solves women s biggest problems by combining the functionality of Tumi, the
design and craftsmanship of luxury brands like Prada, and the business model of Warby Parker.
We are building the first fashion + function lifestyle brand starting with the handbag market.

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 TEAM

MELISSA SHIN MASH | CEO

DEEPA GANDHI | COO
JESSY DOVER | CREATIVE DIRECTOR

The Handbag Expert
The Operations Extraordinaire
The Design Prodigy

§  Led the UK turn-around and §  Grew s $250MM §  Won the Accessories
reintroduced the brand to the UK/EU market
business and managed the $100MM Design Competition of 2011, was
women s business driving double-digit mentored by Reed Krakoff, Head of Design,
§  Grew and managed $100MM brick + growth for 2.5 years. Increased supply chain and produced her debut handbag collection
mortar businesses and was part of a 3-person efficiency by building proprietary cross- under his guidance

team that launched and managed the functional tools

eCommerce wholesale channel at
§  Has designed for brands such as:
§  Built the Cashmere

Shop from a concept to a $5MM business

§  MBA from
within two years

§  BFA from

§  MBA from

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 VALUE CHAIN
Our vertically integrated value chain allows us to provide our customers with top-notch quality products at
affordable prices

$300

to

$2000

TRADITIONAL DESIGN PRODUCT

DISTRIBUTION FREE-STANDING
PRINT
FINAL PRICE

BRANDS
PARTNERS
RETAIL STORES
ADVERTISING

$125

to

$595

DAGNE DOVER
DESIGN PRODUCT
OUR PRICE

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 ADDRESSABLE MARKET

American women earning over $45,000/year (14.3 million)

$200 average order size

1.5 repeat purchases per year

Total Addressable Market:

$4.3 billion

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 COMPETITIVE LANDSCAPE

The $11BN handbag and accessories market continues to grow, but no brand has owned the fashion +
function white space

FUNCTIONAL
ADDRESSABLE OPPORTUNITY

DAG N E D OV E R

NOT FASHIONABLE
FASHIONABLE

NOT FUNCTIONAL

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 GROWTH STRATEGY

Maximize LTV by introducing products that cater to our customers’ evolving needs

2013
2014
2015
2016
2017

Distribution Channels

Specialty and
New

eCommerce
Online Boutiques
Dept Stores
Opportunities

CORE | EXISTING

Women s





ADJACENT | NEW TO DAGNE DOVER



Expand to men s, baby, luggage, and teen/college

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 GIVING CUSTOMERS WHAT THEY WANT

Offering a product assortment that solves customers key handbag problems to maximize LTV and CAC

CLUTCH + SHOULDER
TOTE
WALLET
MINI TOTE
CROSSBODY
BAG
N/S TOTE

July 2013
July 2013
Summer 2014
Summer 2014
Summer 2014
Summer 2014

THE STUDENT

Needs big bags with laptop
sleeves
✓
✓
✓
✓
✓
✓

THE WORKING WOMAN

Needs big bags, going out bags


✓
✓
✓
✓
✓
✓

THE MOM

Needs hands-free (crossbody)
accessories
✓
✓
✓

THE MATURE WOMAN

Needs lighter-weight, smaller bags
with a hands-free option
✓
✓
✓
✓

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 PRICING DIVERSIFICATION

Creating diversification across each silhouette through price-point, fashion and fabrication to appeal to each
of our customer profiles and style tastes

LIGHTWEIGHT TRAVEL
COATED CANVAS
LIMITED EDITION LEATHER

Spring 2015
July 2013
Fall 2014

Price Point
<$150
$125-$300
>$400

Target Customer
The Working Professional

The Working Professional
The Working Professional

The Mature Woman

The Student
The Mature Woman

The Student

The Mom
The Fashionista

The Mom

Currently Carries

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 UNIT ECONOMICS
Focused on high margins to provide room for distribution channel growth

Average Retail: $200 | Initial Markup: 75% | Net Contribution Margin: 46% | LTV: $132



$200


$50

$150


$31

$100

$200
$23



$50


$96

$0

Dagne Dover
Unit Cost
CAC
Other Costs
Net Contribution
Margin

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 SUPPLY CHAIN OVERVIEW
Shifting production from NYC to Vietnam to achieve better margins and increase capacity

Replenishing core styles in signature/seasonless colors allows us to move quickly and mitigate finished goods risk

Manufacturing + Quality Control

Core Styles
Transport
MOQ

1000 units/wk
@ DD

(by Air)
Air: 1 wk
>300 units/sku = FOB

(avg order: 3000-4000 units)
Air cost 3x Boat

<300 units/sku = 2x FOB

Manufacturing + Quality Control

Core Styles
Transport

1000 units/wk
@ DD

(by Boat)
Boat: 4 weeks

(avg order: 3000-4000 units)

1 Week
2 Weeks
3 Weeks
4 Weeks
5 Weeks
6 Weeks
7 Weeks
8 Weeks
9 Weeks
10 Weeks
11 Weeks
12 Weeks
13 Weeks

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 GO-TO-MARKET STRATEGY

Power sales through digital marketing, PR, offline events and partnerships to optimize CAC

1
DIGITAL MARKETING

via SEO and paid social / search advertisements. To date, digital marketing has consisted of free social media
and email marketing, which is seeing open and click-thru rates 2-4x industry average

2 PR + CELEBRITY PARTNERSHIPS

with influencers and publications that already live
the Dagne Dover lifestyle
The jetsetting blogger
The style Icon
The tech enthusiast
The fearless female

3 CROSS-PROMOTIONAL PARTNERSHIPS

with brands that share our core and aspirational
demographic. Past partners include:

4 TRUNK SHOWS

have resulted in 17% in-store conversion, 4.5% next-day web
conversion and $5000+ sales per event (with a $500 cost to produce)

5 BULK ORDERS

from media companies, cross-promotional brands and corporations has resulted in $8k+ in B2B sales for client
gifting and brands are asking us to co-brand product for their customer bases

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 SOLD OUT 5 TIMES IN 7 MONTHS

$80

$70

$60

Sales (in Thousands)

$50
TURNED OFF
MARKETING

START FULFILLING
$40
ORDERS

DAGNEDOVER.COM
$30
GOES LIVE

SOLD OUT

SOLD OUT
$20

WITH A 3
MONTH
$10
SOLD OUT
BACKORDER

SOLD OUT

SOLD OUT

$0

Pre-sale
Jul
Aug
Sep
Oct
Nov
Dec
Jan

SALES BASED ON NYC MANUFACTURING LIMITATIONS

ACTUAL DEMAND

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 SALES GROWTH
Driven by product assortment/category and distribution channel growth plus strong marketing

$70,000

$61,030

$60,000

Projecected Revenue (in Thousands)

$50,000

$40,000

$34,045

$30,000

$22,193

$20,000

$17,023

$10,000
$6,829
$15,642

$1,707
$5,674
$7,821

$1,564
$3,910

$0
$155

2013
2014
2015
2016
2017

Aggressive Case
Base Case
Conservative Case

See appendix for revenue by category and channel breakdowns

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 EXPERIENCED ADVISORS + MENTORS

E-COMMERCE OPERATIONAL EXPERIENCE

Fabrice Grinda
Jose Marin
Founders of:

Entrepreneur with +300MM in exits
Entrepreneur with +200MM in exits
Chloe + Isabel

Angel investor +125 startups
Angel investor +125 startups
True + Co

Founder Olx, Zyngy, Aucland
Founder DeRemate and IG J. Hillburn

Expansion
Tommy John



Katie Beauchamp + Hayley David Bell

Barna
Wharton Marketing Professor

Founders of Birchbox
eCommerce expert and advisor to
Warby Parker, Quidsi, Harry s, and
Bonobos

RETAIL BRAND-BUILDING OPERATIONAL EXPERIENCE

Dominic Cioffoletti
Diana Gray
Caryn Lerner

19 years as former Head of
Strategy consultant to growing retail Operating Partner at Palladin Consumer
Sales for Coach North America
brands like Sam Edelman, Jimmy Retail Partners LLC

Choo, Vera Wang, and Ferragamo
Former CEO/President of Holt
Renfrew, LTD and President/CMO at
Escada, USA

Elena Humphreys
Michael Maccari
Robbin Mitchell

Experienced in design, product Creative/Fashion Director at Perry COO at Club Monaco

development, and sourcing at Ellis International and

Rebecca Minkoff and Kate Spade
A/XDAG Armani Exchange

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TERMS


Raising: $750K

$5M Cap | 20% Discount | 5% Interest



53% Committed

Runway: 18-24 months

Current burn: $55K



Use of Proceeds:

55% Inventory

18% Team

17% Marketing

11% GA & Other


DAG N E D OV E R
 THANK YOU

see more at dagnedover.com









Melissa | [email protected]

Deepa | [email protected]

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 APPENDIX

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 TOTE FEATURES



I can t find a cute bag that fits my
laptop
Cellphone pocket

15 laptop sleeve

iPad + tablet sleeve
Metrocard +

ID card pocket

I can never find my keys

Keystrap
Lipgloss + pen
pockets

My waterbottle spills and ruins my
phone, computer and bag

Wallet-pocket so you
The waterbottle holder makes sure
never misplace your
your beverage stays upright. Also
wallet

great for a wet umbrella!

$245

MATERIALS: COATED CANVAS, LEATHER AND ZINC-ALLOY HARDWARE

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 CLUTCH + WALLET FEATURES



I just need a bag that holds all my A detachable cardcase that holds all of
essentials – including my lipgloss!
the essentials – ID, credit cards, cash
and coins. A great way to never lose
an essential item when switching
Two pockets that can hold a phone, handbags.

keys, etc.

A detachable strap so women can A secret pocket for passport,

carry it as a small bag, wristlet or important receipts, etc.

clutch

$125

MATERIALS: COATED CANVAS, LEATHER AND ZINC-ALLOY HARDWARE

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 DIRECT-TO-CONSUMER DISTRIBUTION
A proven entry model for new fashion brands

DAG N E D OV E R

Eyewear
Men’s pants
Jewelry
Basics
Handbags &
Launched 2010
Launched 2007
Launched 2010
Launched 2011
Accessories

Raised: $116MM
Raised: $76.6MM
Raised: $5.6MM
Raised: $1.1MM
Launched 2013

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 CASE STUDY: LULULEMON
Lululemon targeted an upper-middle class demographic in the growing trend of yoga

DAG N E D OV E R
$1.5BN proj revenue | $6.6BN market cap

People want activewear that is both beautiful and People want handbags that are both fashionable
Identified key consumer pain-points

functional
and functional

Entered a saturated market

$13BN activewear market targeting a growing yoga $11BN handbag and accessories market

trend
targeting students and working professionals

Created products that make women

evangelical

Product s success is based on an authentic

two-way dialogue with customers

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 SOCIAL PROOF: THE WORLD LOVES DAGNE

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 SOCIAL PROOF: THE WORLD LOVES DAGNE

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 SOCIAL PROOF: THE WORLD LOVES DAGNE

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 UNIT ECONOMICS BY CHANNEL
Net contribution margin across various distribution channels

Other Costs $11

$200
Other Costs $22
Other Costs $22

CAC $16

Commission
CAC


Discount
$30
$31

$40

$150
CAC

$38
$31

Wholesale


Unit Cost
$50

$50

$200
Unit Cost

$100

$50

Unit Cost


$50

Net Margin

$50
$83

Net Margin


$67
Net Margin

$47

$0

Dagne Dover
White Label Product Specialty Boutiques
Wholesale (Online
or Corporate Gifts
Boutiques + Dept
Store)

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 SUPPLY CHAIN OVERVIEW
New styles require 5-6 additional weeks

Manufacturing + Quality Control

New Styles
Style Approval
Transport

1000 units/wk
Air: 1 wk
@ DD

(by Air)
+ Raw Material Procurement

(avg order: 3000-4000 units)

Manufacturing + Quality Control

New Styles
Style Approval
Transport

1000 units/wk
@ DD

(by Boat)
+ Raw Material Procurement
Boat: 4 weeks

(avg order: 3000-4000 units)

1 Week
2 Weeks
3 Weeks
4 Weeks
5 Weeks
6 Weeks
7 Weeks
8 Weeks
9 Weeks
10 Weeks
11 Weeks
12 Weeks
13 Weeks

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 REVENUE STREAMS + BREAKDOWN
Sales growth through category and distribution channel expansion

AGGRESSIVE CASE

Revenue by Category (%) Revenue by Channel (%)
2013 2014 2015 2016 2017 2013 2014 2015 2016 2017
Total 100% 100% 100% 100% 100% Total 100% 100% 100% 100% 100%
Women's 100% 98% 94% 80% 70% eCommerce 100% 95% 90% 77% 75%
Men's 2% 6% 12% 15% Specialty Boutiques 3% 5% 5% 5%
New Opportunities 8% 15% Online Boutiques 2% 5% 10% 10%
Dept Stores 8% 10%
Revenue by Category ($)
2013 2014 2015 2016 2017 Revenue by Channel ($)
Total $155,195 $1,707,145 $6,828,580 $22,192,885 $61,030,434 2013 2014 2015 2016 2017
Women's $155,195 $1,673,002 $6,418,865 $17,754,308 $42,721,304 Total $155,195 $1,707,145 $6,828,580 $22,192,885 $61,030,434
Men's $0 $34,143 $409,715 $2,663,146 $9,154,565 eCommerce $155,195 $1,621,788 $6,145,722 $17,088,521 $45,772,825
New Opportunities $0 $0 $0 $1,775,431 $9,154,565 Specialty Boutiques $0 $51,214 $341,429 $1,109,644 $3,051,522
Online Boutiques $0 $34,143 $341,429 $2,219,289 $6,103,043
YoY Growth by Category (%) Dept Stores $0 $0 $0 $1,775,431 $6,103,043
2013 2014 2015 2016 2017
Total 1000% 300% 225% 175% YoY Growth by Channel (%)
Women's 978% 284% 177% 141% 2013 2014 2015 2016 2017
Men's 1100% 550% 244% Total 1000% 300% 225% 175%
New Opportunities 416% eCommerce 945% 279% 178% 168%
Specialty Boutiques 567% 225% 175%
Online Boutiques 900% 550% 175%
Dept Stores 244%

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 REVENUE STREAMS + BREAKDOWN
Sales growth through category and distribution channel expansion

BASE CASE

Revenue by Category (%) Revenue by Channel (%)
2013 2014 2015 2016 2017 2013 2014 2015 2016 2017
Total 100% 100% 100% 100% 100% Total 100% 100% 100% 100% 100%
Women's 100% 98% 94% 80% 75% eCommerce 100% 95% 90% 77% 70%
Men's 2% 6% 12% 15% Specialty Boutiques 3% 5% 5% 5%
New Opportunities 8% 10% Online Boutiques 2% 5% 10% 10%
Dept Stores 8% 15%
Revenue by Category ($)
2013 2014 2015 2016 2017 Revenue by Channel ($)
Total $155,195 $1,564,164 $5,674,180 $17,022,539 $34,045,077 2013 2014 2015 2016 2017
Women's $155,195 $1,532,880 $5,333,729 $13,618,031 $25,533,808 Total $155,195 $1,564,164 $5,674,180 $17,022,539 $34,045,077
Men's $0 $31,283 $340,451 $2,042,705 $5,106,762 eCommerce $155,195 $1,485,955 $5,106,762 $13,107,355 $23,831,554
New Opportunities $0 $0 $0 $1,361,803 $3,404,508 Specialty Boutiques $0 $46,925 $283,709 $851,127 $1,702,254
Online Boutiques $0 $31,283 $283,709 $1,702,254 $3,404,508
YoY Growth by Category (%) Dept Stores $0 $0 $0 $1,361,803 $5,106,762
2013 2014 2015 2016 2017
Total 908% 263% 200% 100% YoY Growth by Channel (%)
Women's 888% 248% 155% 88% 2013 2014 2015 2016 2017
Men's 988% 500% 150% Total 908% 263% 200% 100%
New Opportunities 150% eCommerce 857% 244% 157% 82%
Specialty Boutiques 505% 200% 100%
Online Boutiques 807% 500% 100%
Dept Stores 275%

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 REVENUE STREAMS + BREAKDOWN
Sales growth through category and distribution channel expansion

CONSERVATIVE CASE

Revenue by Category (%) Revenue by Channel (%)
2013 2014 2015 2016 2017 2013 2014 2015 2016 2017
Total 100% 100% 100% 100% 100% Total 100% 100% 100% 100% 100%
Women's 100% 98% 94% 83% 80% eCommerce 100% 95% 90% 90% 82%
Men's 2% 6% 12% 15% Specialty Boutiques 3% 5% 5% 3%
New Opportunities 5% 5% Online Boutiques 2% 5% 5% 5%
Dept Stores 10%
Revenue by Category ($)
2013 2014 2015 2016 2017 Revenue by Channel ($)
Total $155,195 $1,564,164 $3,910,409 $7,820,818 $15,641,636 2013 2014 2015 2016 2017
Women's $155,195 $1,532,880 $3,675,784 $6,491,279 $12,513,308 Total $155,195 $1,564,164 $3,910,409 $7,820,818 $15,641,636
Men's $0 $31,283 $234,625 $938,498 $2,346,245 eCommerce $155,195 $1,485,955 $3,519,368 $7,038,736 $12,826,141
New Opportunities $0 $0 $0 $391,041 $782,082 Specialty Boutiques $0 $46,925 $195,520 $391,041 $469,249
Online Boutiques $0 $31,283 $195,520 $391,041 $782,082
YoY Growth by Category (%) Dept Stores $0 $0 $0 $0 $1,564,164
2013 2014 2015 2016 2017
Total 908% 150% 100% 100% YoY Growth by Channel (%)
Women's 888% 140% 77% 93% 2013 2014 2015 2016 2017
Men's 650% 300% 150% Total 908% 150% 100% 100%
New Opportunities 100% eCommerce 857% 137% 100% 82%
Specialty Boutiques 317% 100% 20%
Online Boutiques 525% 100% 100%

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 INCOME STATEMENT
2014
FY 2013 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec FY 2014

Income Statement

Gross Sales $155,195 $18,685 $7,255 $4,490 $42,633 $73,963 $115,424 $74,570 $112,285 $173,202 $238,346 $330,773 $372,538 $1,564,164
Returned Items (3,884) (561) (363) (225) (2,132) (3,698) (5,771) (3,728) (5,614) (8,660) (11,917) (16,539) (18,627) (77,834)
Credit Card Fees (4,161) (498) (190) (117) (1,114) (1,932) (3,015) (1,948) (2,933) (4,525) (6,227) (8,641) (9,733) (40,874)
Net Sales 147,150 17,626 6,703 4,148 39,387 68,333 106,637 68,893 103,737 160,017 220,202 305,593 344,179 1,445,455
% Growth -88% -62% -38% 849% 73% 56% -35% 51% 54% 38% 39% 13% 882%

Cost of Goods Sold (98,495) (12,179) (4,339) (1,482) (25,117) (42,288) (24,471) (14,676) (20,955) (32,887) (50,133) (67,978) (76,233) (372,738)
Gross Profit 48,654 5,447 2,364 2,666 14,270 26,045 82,166 54,217 82,782 127,130 170,069 237,614 267,946 1,072,717
% Gross Profit 33% 31% 35% 64% 36% 38% 77% 79% 80% 79% 77% 78% 78% 74%

SG&A (35,968) (11,640) (10,402) (10,902) (20,152) (17,652) (26,152) (44,235) (48,735) (50,068) (57,068) (57,568) (57,068) (411,639)
Marketing (15,206) 0 (8,100) (8,325) (10,632) (24,448) (28,521) (18,228) (23,114) (28,160) (26,417) (31,039) (48,127) (255,111)
EBITDA ($2,520) ($6,192) ($16,137) ($16,560) ($16,513) ($16,055) $27,493 ($8,247) $10,933 $48,902 $86,583 $149,008 $162,751 $405,967
% Margin -2% -35% -241% -399% -42% -23% 26% -12% 11% 31% 39% 49% 47% 28%
2015
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec FY 2015 FY 2016 FY 2017

Income Statement

Gross Sales $292,352 $350,822 $385,904 $501,676 $627,095 $658,449 $263,380 $316,056 $474,084 $521,492 $625,790 $657,080 $5,674,180 $17,022,539 $34,045,077
Returned Items (14,548) (17,457) (19,203) (24,964) (31,205) (32,765) (13,106) (15,727) (23,591) (25,950) (31,140) (32,697) (282,353) (847,060) (1,694,120)
Credit Card Fees (7,640) (9,168) (10,084) (13,110) (16,387) (17,206) (6,883) (8,259) (12,389) (13,627) (16,353) (17,171) (148,275) (444,826) (889,651)
Net Sales 270,164 324,197 356,617 463,602 579,503 608,478 243,391 292,069 438,104 481,915 578,297 607,212 5,243,551 15,730,653 31,461,306
% Growth -81% 20% 10% 30% 25% 5% -60% 20% 50% 10% 20% 5% 263% 200% 100%

Cost of Goods Sold (69,638) (83,565) (91,922) (119,498) (149,373) (156,841) (62,737) (75,284) (112,926) (124,218) (149,062) (156,515) (1,351,578) (5,505,728) (11,011,457)
Gross Profit 200,527 240,632 264,695 344,104 430,130 451,637 180,655 216,786 325,178 357,696 429,236 450,697 3,891,973 10,224,924 20,449,849
% Gross Profit 74% 74% 74% 74% 74% 74% 74% 74% 74% 74% 74% 74% 74% 65% 65%

SG&A (85,516) (90,920) (102,078) (112,777) (135,617) (141,431) (104,922) (109,790) (124,394) (128,775) (138,413) (141,305) (1,415,938) (2,569,699) (4,536,300)
Marketing (40,525) (48,630) (53,493) (69,540) (86,925) (91,272) (36,509) (43,810) (65,716) (72,287) (86,745) (91,082) (786,533) (2,042,705) (3,404,508)
EBITDA $74,486 $101,083 $109,125 $161,787 $207,588 $218,934 $39,224 $63,185 $135,069 $156,634 $204,078 $218,311 $1,689,502 $5,612,520 $12,509,041
% Margin 28% 31% 31% 35% 36% 36% 16% 22% 31% 33% 35% 36% 32% 36% 40%

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 SOURCES + USES OF CASH
2014
FY 2013 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec FY 2014
Sources of Cash
(1) Wharton Venture Award
(2) Management Contribution
(3) Convertible Notes 202,500 35,000 50,000 422,500 0 0 0 0 0 0 0 0 0 507,500
(4) Net Revenues 147,150 17,626 6,703 4,148 39,387 68,333 106,637 68,893 103,737 160,017 220,202 305,593 344,179 1,445,455

Total Sources of Cash $349,650 $52,626 $56,703 $426,648 $39,387 $68,333 $106,637 $68,893 $103,737 $160,017 $220,202 $305,593 $344,179 $1,952,955

Uses of Cash

(5) SG&A $35,968 $11,390 $10,152 $10,652 $17,652 $13,152 $12,652 $13,652 $18,152 $13,652 $20,652 $21,152 $20,652 $183,556
(6) Payroll 0 250 250 250 2,500 4,500 13,500 30,583 30,583 36,417 36,417 36,417 36,417 228,083
(7) Change in Accounts Receivable 5,265 (2,970) (1,902) (657) 7,034 9,466 9,847 (13,245) 12,499 14,468 4,150 33,273 9,919 81,883
(8) Inventory Purchases 254,877 18,563 18,925 14,426 89,725 159,937 62,726 10,806 99,379 238,320 21,697 25,157 23,139 782,801
(9) Marketing 15,206 0 8,100 8,325 10,632 24,448 28,521 18,228 23,114 28,160 26,417 31,039 48,127 255,111

Total Uses of Cash $311,315 $27,233 $35,525 $32,995 $127,542 $211,503 $127,245 $60,025 $183,727 $331,016 $109,333 $147,037 $138,253 $1,531,434

Net Change in Cash $38,334 $25,393 $21,178 $393,653 ($88,155) ($143,170) ($20,608) $8,869 ($79,990) ($170,998) $110,869 $158,556 $205,926 $421,521

Cash On Hand $67,127 $92,521 $113,699 $507,351 $419,196 $276,026 $255,418 $264,286 $184,296 $13,298 $124,166 $282,722 $488,648 $488,648

2015
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec FY 2015 FY 2016 FY 2017
Sources of Cash
(1) Wharton Venture Award
(2) Management Contribution
(3) Convertible Notes 0 0 0 0 0 0 0 0 0 0 0 0 0
(4) Net Revenues 270,164 324,197 356,617 463,602 579,503 608,478 243,391 292,069 438,104 481,915 578,297 607,212 5,243,551 15,730,653 31,461,306

Total Sources of Cash $270,164 $324,197 $356,617 $463,602 $579,503 $608,478 $243,391 $292,069 $438,104 $481,915 $578,297 $607,212 $5,243,551 $15,730,653 $31,461,306

Uses of Cash % of Total Uses of Case

(5) SG&A $27,016 $32,420 $35,662 $46,360 $57,950 $60,848 $24,339 $29,207 $43,810 $48,191 $57,830 $60,721 $524,355 $786,533 $1,415,759
(6) Payroll 58,500 58,500 66,417 66,417 77,667 80,583 80,583 80,583 80,583 80,583 80,583 80,583 891,583 1,783,167 3,120,542
(7) Change in Accounts Receivable 0 0 0 0 0 0 0 0 0 0 0 0 0
(8) Inventory Purchases 159,222 159,222 273,225 273,225 252,174 252,174 90,000 199,476 199,476 210,646 210,646 90,000 2,369,486 5,505,728 11,011,457
(9) Marketing 40,525 48,630 53,493 69,540 86,925 91,272 36,509 43,810 65,716 72,287 86,745 91,082 786,533 2,042,705 3,404,508

Total Uses of Cash $285,263 $298,772 $428,796 $455,542 $474,716 $484,877 $231,431 $353,076 $389,585 $411,708 $435,804 $322,386 $4,571,957 $10,118,132 $18,952,265

Net Change in Cash ($15,099) $25,426 ($72,179) $8,060 $104,786 $123,601 $11,960 ($61,007) $48,519 $70,206 $142,494 $284,826 $671,593 $5,612,520 $12,509,041

Cash On Hand $473,549 $498,975 $426,796 $434,856 $539,642 $663,243 $675,203 $614,197 $662,716 $732,922 $875,416 $1,160,242 $1,160,242 $6,772,762 $19,281,803

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 TEAM BUILD-OUT

MELISSA SHIN
DEEPA GANDHI
JESSY DOVER

CEO
COO
CREATIVE DIRECTOR

Graphic Designer (freelance)

CURRENT
Developer (freelance)
Digital Designer (freelance)

Video Producer (freelance)

PR Consultant (freelance)
Jack of All Trades

2014 HIRES
VP Marketing
VP eCommerce/Products
Junior Designer

Content Manager
Agent (in Asia)

Business Development Manager

Customer Service Team

2015 HIRES
Wholesale Manager
Creative Assistant

Sourcing + Production Manager

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