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About Us: The History of Pantene

Pantene is a premium hair care brand that was founded in 1947 in Switzerland and has since expanded globally. Some key milestones in Pantene's history include launching exclusively in upscale New York stores in the 1960s, introducing their gold cap packaging in 1975, becoming a billion dollar brand in 1995, and revolutionizing their approach to hair care with over 100 products in 2000 to cater to different hair needs and styles. Pantene continues to research hair care solutions tailored to individual hair structures.

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attiabatool
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© Attribution Non-Commercial (BY-NC)
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Topics covered

  • product innovation,
  • consumer engagement,
  • product marketing,
  • cultural impact,
  • brand evolution,
  • fashion endorsements,
  • historical milestones,
  • scientific expertise,
  • consumer needs,
  • luxury branding
290 views3 pages

About Us: The History of Pantene

Pantene is a premium hair care brand that was founded in 1947 in Switzerland and has since expanded globally. Some key milestones in Pantene's history include launching exclusively in upscale New York stores in the 1960s, introducing their gold cap packaging in 1975, becoming a billion dollar brand in 1995, and revolutionizing their approach to hair care with over 100 products in 2000 to cater to different hair needs and styles. Pantene continues to research hair care solutions tailored to individual hair structures.

Uploaded by

attiabatool
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Topics covered

  • product innovation,
  • consumer engagement,
  • product marketing,
  • cultural impact,
  • brand evolution,
  • fashion endorsements,
  • historical milestones,
  • scientific expertise,
  • consumer needs,
  • luxury branding

ABOUT US

Pantene is arguably the most famous name in hair care, but just how long has Pantene been around, and what has
gone into making it such a recognized authority on beautiful hair? Read on to learn more.

THE HISTORY OF PANTENE


We’ve gone back to the beginning to illuminate some of the milestones in Pantene’s rich heritage.

E
Pantene is arguably the most famous name in hair care, but just how long has Pantene been around, and
what has gone into making it such a recognized authority on beautiful hair? We’ve gone back to the
beginning to illuminate some of the milestones in Pantene’s rich heritage.

1947
Pantene is Born
Inspired by the ingredient panthenol, Pantene, owned by Swiss drug company Hoffman-LaRoche, makes
its debut as a premium hair care line across Europe, replete with glass bottles and prestige scents.

1960s
The Leap to America
Demand from European travelers in the United States drives American retailers to import Pantene from
Switzerland. The shopping in New York City gets even better when Pantene launches exclusively in
upscale establishments like the Waldorf Astoria and Saks Fifth Avenue.

1975-1976
The Gold Cap
Pantene changed to new packaging with its iconic gold cap. 35 years later, women still remember gold-
capped Pantene.

1983
Let’s Get Serious
In the early ‘80s, Pantene expands its product lineup while elevating Pantene’s scientific expertise and
health as the foundation for beautiful hair with the new Pantene tagline “The Care and Feeling of Beautiful
Hair.”
1986
Pop Culture Phenomenon
Pantene’s “Don’t hate me because I’m beautiful” campaign becomes one of the most famous and
memorable campaigns and taglines in hair care advertising history. And with its acquisition of Pantene in
1985, Procter and Gamble expands Pantene’s distribution on a massive scale, making the hair care
technology of Pantene accessible to women everywhere.

Early 1990s
Around the World
Pantene makes its way across the globe, launching in Australia, New Zealand, Central and Eastern
Europe, the Middle East, North Africa, Latin America, Korea and Japan. A staggering array of hair care
and hairstyling product offerings and a stronger focus on hair health make the Pantene Pro-V tagline “Hair
so healthy it shines” recognizable all over the world.

1995
A Billion Reasons to Believe
Pantene becomes a Billion Dollar Brand.

1997 to 1998
The Height of Fashion
Pantene continues its run as a premium hair care brand and media darling with endorsements from the
Golden Door Salon, Ford Models, Club Evian, Milan Fashion Week, Vogue, Allure and Cosmopolitan.

2000 to 2006
Get the Look
Pantene revolutionizes its approach to hair care by making products that cater to the look you want. With
over 100 hair care and hairstyling products in the United States alone, Pantene delivers on all your hair
care needs and possibilities!

2010
The Structure Revolution
After years of extensive research and development, Pantene launches its most comprehensive and
groundbreaking offering yet—customized solutions all based on hair structure. If you know the hair you
have, Pantene will give you the hair you want.
INTRODUCING RESTORE BEAUTIFUL LENGTHS

GET COLOR THAT SHINES WITH CUSTOMIZED PANTENE PRO-V


CURLY HAIR SERIES

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