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AnswerDash Go-To-Market Strategy Overview

AnswerDash is a self-service interface that provides questions and answers to customers on businesses' websites. It aims to facilitate customer service through predictive questions and answers. AnswerDash targets e-commerce businesses that have many customers seeking product information online. It provides these businesses with an interface for customers to get answers directly without an individual representative. AnswerDash's pricing strategy sets prices to cover costs and generate profits, with more sophisticated services costing more. Prices also depend on site traffic, content complexity, and deployment channel.

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400 views1 page

AnswerDash Go-To-Market Strategy Overview

AnswerDash is a self-service interface that provides questions and answers to customers on businesses' websites. It aims to facilitate customer service through predictive questions and answers. AnswerDash targets e-commerce businesses that have many customers seeking product information online. It provides these businesses with an interface for customers to get answers directly without an individual representative. AnswerDash's pricing strategy sets prices to cover costs and generate profits, with more sophisticated services costing more. Prices also depend on site traffic, content complexity, and deployment channel.

Uploaded by

Sounak
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

AnswerDash Go-To-Market Approach

AnswerDash is a self service interface offering questions and answers to customers on website.
The company has been in operation since 2012. The company aims to facilitate customer
service for businesses by intelligently coming up with an analytic feature that predicts questions
and answers. The following study will assess the go-to-market approach of AnswerDash in
meeting it marketing objectives.

Customer Selection: The AnswerDash targets businesses involved in e-commerce. These


business have many customers visiting their website to order for products or seek more
information about the product.  Answer Dash fulfills the need for corporate organizations to
answer questions from customers regarding various aspects of the organization, products
offered, prices, as well as services (Baron 2007). Therefore, AnswerDash provides its
customers with an easy to use user interface where customers can interact with the
organization directly but without having an individual personally attending to the questions of
customers. The customer base of AnswerDash is therefore composed of corporate
organizations and other non-profit making organizations that have a large customer base
(Zimmerman & Ng n.d.). This organizations use AnswerDash to offer customers of these
organizations customer services.

Pricing strategy of AnswerDash: The strategy of that AnswerDash uses to set its prices is based
on a combination of various price setting mechanisms. The first consideration for the company
is covering the cost of providing the services. The company has to identify the point at which it
breaks even and then set a price that is able t generate profits for the organization. AnswerDash
pricing is also done depending on the specific needs of the client. If a client is in need of a more
sophisticated contextual Q&A services will be charged higher prices for this services (Fottler et
al. 2012). The prices also depend on factors such as site traffic, complexity of content and the
deployment channel. There is also the fixed rate option where the consumer agrees on usage
and the price to be charged for the services.

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