PROJECT REPORT
On
“A STUDY ON CUSTOMER
PERCEPTION”
IN IDEA CELLULAR LTD.
MAHARSHI DAYANAND UNIVERSITY, ROHTAK
In partial fulfillment of the requirement for the award of the degree
of
BACHELOR OF BUSINESS ADMINISTRATION
UNDER SUPERVISION OF: SUBMITTED BY:
Mrs. ANU SHARMA ANIL RAJPUT
FACULTY OF MANAGEMENT REG.NO. :-17GU200208
ROLL NO. :-04/BBA/2017
WORLD COLLEGE OF TECHNOLOGY AND MANAGEMENT
GURGAON
SESSION (2017-2020)
DECLARATION
I hereby declare that the summer training on CUSTOMER PERCEPTION IN
IDEA CELLULAR LTD., as undertaken by me and submitted to Maharshi
Dayanand University, Rohtak in partial fulfilment of the requirements for the
Degree of Business Administration is my original work and in the best of my
knowledge the same has not been submitted for the award of any other Degree.
ANIL RAJPUT
ROLL NO – 04/BBA/17
REG.NO – 17GU200208
ACKNOWLEDGMENT
I owe a great many thanks to a great many people who helped and supported me
during the making of this project report. However, I wish to make special mention
of the following.First, my deep sense of gratitude to Mr. Sanjeev Govil (Manager
Operation), IDEA CELLULAR LTD where the project is undertaken with support
and guidance. I would like to extend my thanks and appreciation to the helpful
Staff of the IDEA CELLULAR LTD.
I express my deep sense of gratitude and indebtedness to Dr.Himani Avasthi
HOD Department of Management, World College of Technology& Management,
Gurgaon And my guide Mrs. Anu sharma(Faculty of management) for keen
interest, valuable guidance, constant inspiration and continuous encouragement
during the variousphases of work.I am immensely thankful and indebtedness to
Brig. R.K Kaushish, Director, WCTM for his thoughtful advice and useful
suggestion in selection of project title and carrying out the work.
I also express my gratitude to all the Faculties of Department of Management,
WCTM for their extended cooperation and creative validation of my work as
needed for its completion.
I also owe my obligation to the Librarian and the staffs of Library, WCTM, who
made available to me quite a few of the information and data, books and journals I
had wanted to go through for preparation of this dissertation.
I cannot go without expressing my thanks to my all well-wishers, associated with
the project directly or indirectly, for providing support and cooperation during the
project
Name: Anil Rajput
Roll no: 04/BBA/17
Reg. No: 17GU200208
CERTIFICATE OF HOD
Mr.ANIL RAJPUT, REG. NO.- 17GU200208 a bonafide student of Bachelor of
Business Administration, World College of Technology and Management,
Gurgaon, an affiliated Institute of Maharshi Dayanand University , Rohtak has
carried out the summer training on “Customer perception on IDEA CELLULAR
LTD.” In partial fulfillment of the requirements for the degree of Bachelor of
Business Administration under my supervision and guidance.
I certify that this project report is a record of the work done by the candidate
himself and that to the best of my knowledge the contents of this project did not
form a basis of award of any previous degree to anybody else.
DR.HIMANI AVASTHI
H.O.D
Department of Management
WCTM, Gurgaon
CERTIFICATE OF GUIDE
Mr. ANIL RAJPUT, REG.NO- 17GU200208 a bonafide student of Bachelor of
Business Administration, World College of Technology and Management,
Gurgaon, an affiliated Institute of Maharshi Dayanand University, Rohtak has
carried uot the summer training on “CONSUMER PERCEPTION ON IDEA
CELLUAR LTD.” in partial fulfilment of the requirements for the Degree of
Bachelor of Business Administration under my supervision and guidance.
I certify that this project report is a record of the work done by the candidate
himself and that to the best of my knowledge the contents of this project did not
form a basis of award of any previous degree to anybody else.
Mrs. Anu sharma
Faculty of Management
WCTM, Gurgaon
TABLE OF CONTENTS
Chapter Topic Page No.
No.
1 Introduction 1-10
2 Consumer perception 11-14
3 Literature review 15-19
4 Objectives 20
5 Scope of the study 21
6 Need of the study 22
7 Research methodology 23-24
8 Data analysis and interpretation 25-43
9 Observation and findings 44
10 Limitations of the study 45
11 Recommendations/suggestions 46-47
12 Opportunities 48
13 Conclusion 49
Questionnaire 50-52
Bibliography 53
