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Investor Perception of Mutual Funds

This research proposal aims to study mutual funds and investor perceptions of investing in mutual funds. The first part will provide an overview of the mutual fund industry through secondary research. The second part will study investor preferences through a survey of 150 investors in Ahmedabad across different age groups and professions. Both primary data collected through questionnaires and secondary data from sources like the internet and books will be used. The data will be analyzed using statistical tools like bar charts and pie charts to understand investor trading preferences, risk perceptions, and preferred mutual funds. The conclusion will outline customer preferences and satisfaction regarding mutual funds.

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173 views5 pages

Investor Perception of Mutual Funds

This research proposal aims to study mutual funds and investor perceptions of investing in mutual funds. The first part will provide an overview of the mutual fund industry through secondary research. The second part will study investor preferences through a survey of 150 investors in Ahmedabad across different age groups and professions. Both primary data collected through questionnaires and secondary data from sources like the internet and books will be used. The data will be analyzed using statistical tools like bar charts and pie charts to understand investor trading preferences, risk perceptions, and preferred mutual funds. The conclusion will outline customer preferences and satisfaction regarding mutual funds.

Uploaded by

vicky k
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

RESEARCH PROPOSAL

“DESCRIPTIVE STUDY OF MUTUAL FUND AND


INVESTORS PERCEPTION ABOUT INVESTMENT IN
MUTUAL FUND”

SUBMITTED TO:

[Link] MITTAL

SUBMITTED BY:
VIRAJ KOTHARI
TERM-3
ROLL NO: 25
INTRODUCTION
Investment in share markets are influenced by the analysis & reasoning which help
in predicting the market to some extent. Over the past years a number of technical
& theories for analysis have evolved, these combined with modern technology
guides the investor. The big players in the market, like Foreign Institutional
Investors, Mutual Funds, etc. have the expertise for various analytical tools &
make use of them. The small investors are not in a position to benefit from the
market the way Mutual Funds can do. Generally a small investor’s investments are
based on market sentiments, inside information, through grapevine, tips &
intuition. The small investors depend on brokers and brokerage house for his
investments. They can invest through the Mutual Funds who are more experienced
and expert in this field than a small investor himself.

In recent years a large number of players have entered into his market. The project
has been carried out to have an overview of Mutual Fund Industry and to
understand investor’s perception about Mutual Funds in the context of their trading
preference, explore investor’s risk perception & find out their preference over Top
Mutual funds.

Objectives:
 To study the Mutual funds industry in detail

 To study the Investment procedure in Mutual funds

 To study in brief various Mutual funds promoted by different Asset


Management Company (AMC)

 To study the investors Preference regarding Investment in Mutual Funds


RESEARCH METHODOLOGY:

I decided to do the project in two halfs. The first half of the project is comprised of
the study of Mutual Funds as a whole and the second half deals with the investors
perception regarding their investment preferences about investment in Mutual
Funds.

The first half of the project i.e. descriptive study is comprising an overall study of
Mutual funds as what it is, why to invest and where to invest, risk factor associated
with it i.e. an overview of whole Mutual fund industry.

The second half of the project that is related to investors perception about
investment in Mutual funds available in market. Indian Stock market has
undergone tremendous changes over the years. Investment in Mutual Funds has
become a major alternative among Investors. The project has been carried out to
understand investor’s perception about Mutual Funds in the context of their trading
preference and explore investor’s risk perception .

The first half of the project relating the study of Mutual funds is collected
through secondary data obtained from internet & books whereas the second half
relating the Investors perception about investment in Mutual Funds is covered
using primary data.

SOURCE OF DATA COLLECTION


Both Primary and Secondary data are required

Primary data is the first hand information collected directly from the respondents.
The tool I am going to use is questionnaire. Primary Data will be collected through
survey among existing clients along with the other investors

Secondary data will be collected through internet, books

Sample size: Sample size for the survey is 150.


“Breakup of the sample”

50 Service Class

50 Business class

50 Professionals

Age Group:Between 25 to 55 years of age

Research Instrument: - Questionnaire

Type of sampling: Stratified Random & Convenience sampling technique will be


used for collecting the primary data. The data will be collected only from the
respondents of Ahmedabad who have invested in Mutual Funds.

Data Analysis Procedures


The major focus will be on the results of the questionnaire survey.

(1) I will screen all the questionnaires in order to gain a first overview over the data
gathered.
(2) The analysis of the data generated during the study with the help of various
statistical tools like bar charts & pie charts.
(3) At the last I will draw conclusion regarding customer’s preferences and
satisfaction about mutual funds.

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