QUESTIONS
Name _________________
Age
Gender
a) Male
b) Female
c) others
Type of family
a) Nuclear
b) Joint
Profession
a) Working
b) Student
c) House Wife
d) Govt. Servant
e) Others
How many kids you have?
a) 1
b) 2
c) 3
d) More than 3
Income per annum
How often you visit shopping mall?
a) Once a week
b) Once in 15 days
c) Once a month
d) Once in 3 months
e) Once a year
What do you love most to buy for your kid?
a) Apparels
b) Accessories
c) Toys
d) Food Items
e) Others
What motivates you to buy for your kid?
Does advertisement influence your buying behavior for children
product
a) Yes
b) No
Which product categories are the children inclined to buy the
most?
a) Apparels
b) Accessories
c) Toys
d) Food Items
e) Others
How the children make the request for their desired product?
Are children only interested in buying the product or do they
consume them?
a) Only interested in buying
b) Interested in consuming
c) Interested in both
How often do you take your kid with you for his shopping?
a) Once a week
b) Once in 15 days
c) Once a month
d) Once in 3 months
e) Once a year
Which store you usually go to purchase?
a) Big Bazaar
b) Mall
c) Local shop
d) Online shopping
Why do you purchase from here?
a) Convenient place b) dealer acquaintance c) more
discounts
d) Good environment e) other_________
Do you believe in online shopping for your kid?
a) Yes
b) No
If yes, which website you mostly prefer?
a) Firstcry
b) Flipkart
c) Myntra
d) Jabong
e) Amazon
How much time do you spend in shopping?
How much money do you spend in shopping?
Who has the upper hand in purchasing your kids clothing?
a) You
b) kid
c) Husband
d) Others
Does your kid prefer his own choice for buying clothes?
a) Yes
b) No
If yes, at what age he started buying clothes according to his
own choice?
What are the brands you preferred for shopping?
a) Gini n Jonny
b) Lilliput
c) Cucumber
d) Jack n Jones
e) Buffalo
f) DJ&C
g) Spunk
h) Pink & blue
Do you think that after wearing branded clothes, your kid is
easily accepted by the society?
a) Yes
b) No
c) May be
Do you think that the price of garment is justified by the quality
you are getting?
a) Yes
b) No
c) May be
Rate the following according to your preferences- material,
color, design, fit
Do you buy perfect fit for your kid?
a) Yes
b) No
If not, which size you prefer to buy?
Need of branded clothes for kids-
a) Recognition b) satisfaction c) value of money d) prise
from friends
e) Social capability f) others ________
How many garments do you buy while shopping at one time?
What is your expected price range of the brand of t-shirt you
use_______________
How many t-shirts do you buy while shopping at one time?
a) 1 b) 2 c) 3 d) 4 and more e) none
Factors affecting your purchase decision
Price
a) Strongly disagree b) Disagree c) Neither disagree
nor agree
d) Agree e) strongly agree
Quality
a) Strongly disagree b) Disagree c) Neither disagree
nor agree
d) Agree e) strongly agree
Design
a) Strongly disagree b) Disagree c) Neither
disagree nor agree
d) Agree e) strongly agree
Colour
a) Strongly disagree b) Disagree c) Neither
disagree nor agree
d) Agree e) strongly agree
Material
a) Strongly disagree b) Disagree c) Neither
disagree nor agree
d) Agree e) strongly agree
Variety
a) Strongly disagree b) Disagree c) Neither
disagree nor agree
d) Agree e) strongly agree
Comfort
a) Strongly disagree b) Disagree c) Neither
disagree nor agree
d) Agree e) strongly agree
Location
a) Strongly disagree b) Disagree c) Neither
disagree nor agree
d) Agree e) Strongly agree
Brand name of the company
a) Strongly disagree b) Disagree c) Neither
disagree nor agree
d) Agree e) Strongly agree
Sales promotional activities
a) Strongly disagree b) Disagree c) Neither
disagree nor agree
d) Agree e) Strongly agree
What are the types of fabric do you prefer most?
a) Cotton b) Polly cotton c) denim d) silk e)
other_____
Who accompanied you while shopping?
a) Family b) Friends c) colleagues d) Others (Please
Specify) _________
From where do you aware about clothing brands?
a) T.V. b) Shopping mall c) Posters d) Newspaper
or
Magazines e) others ______
Do you think the advertisement of branded shirts has a major
influence in your buying decision?
a) Strongly disagree b) Disagree c) Neither
disagree nor agree
d) Agree e) strongly agree
Some advertisements featured the celebrities/cartoon
characters, would it has an impact on your kid?
a) Yes b) No
Would presentation & packaging of the shirt help pressurize
you in your purchase decision?
a) Yes b) No c) May be
Will you intend to purchase the same brand that you have
previously purchased?
A) Yes b) no c) may be
Do you recommend brands that you have purchased?
a) Yes b) No
On which occasions do you make purchase?
a) Festivals ( ) b) gifts ( ) c) offers ( ) d) weddings ( )
e) other specify_________________
On what basis do you make purchase of clothes?
a) Price ( ) b) quality ( ) c) brand ( ) d) fashion ( )
e) colour ( )
f) Other specify______________________
Does your kid eveytime buy a different colour garment?
a) Yes
b) No
c) May be
If not, then which colour he prefers to buy?
Apart from cartoon characters, what is his preferable design on
garments
a) Cars or bikes
b) Animals or birds
c) Quotes/messages
d) Graffiti
e) Plain/no design
For how long your kids wear the same garment?
Which colour you prefer to buy for kids?
a) Bright
b) Pastels
c) Bold
d) Others_____________
Do you think that your kid is highly prone by peer pressure?
a) Yes
b) No
c) May be
Do you think the price of kids garment is getting costlier day by
day?
a) Yes
b) No
c) May be
