ACTS COMPUTER COLLEGE
P. Guevara Avenue cor. A Bonifacio Street
4009 Sta. Cruz, Laguna
DEPARTMENT OF COMPUTER STUDIES
ENG1-Purposive Communication
MODULE
Module 17 – General Types of Special-Occasion Speeches
and Types of Speeches Based on Delivery
Week 17
Learning Outcomes
At the end of the lesson, the students will be able to:
Identify the general types of special occasion speeches and based on delivery;
value the importance of knowing the general types of special occasion speeches;
write an example of one of the general types of special – occasion speeches.
LO4 Convey ideas through oral, audio-visual, and/or web-based presentations for different target
audiences in local and global settings using appropriate registers
Activities Duration Delivery Assessment Support Services
The teacher will ask the 10 Motivation performance-based online library and
students on the factors on minutes assessment subscriptions
which they will be convinced by
a speaker.
Discussion (45 Quiz and written guidance and
minutes) Lecture activity counselling
Persuasive Communication
It is any message that is intended to
shape, reinforce, or change the online technical
responses of another or others such support staff/ help
responses are modified by symbolic desk
transactions (messages) which are
sometimes, but not always, linked with
coercive force (indirectly coercive) and Content/learning online assessment
which appeal to the reason and materials: and grades
emotions of the target. Generally, monitoring
persuasion refers to such communicative Learning Objects (LOs)
activities that are mediated. Those that
are face-to-face are called compliance- printed or electronic
gaining. Persuasive communication can modules, powerpoint
be targeted at: presentation
• Cognition. Persuasion can be used to
change individuals ‘beliefs about an
object or an issue, which includes
attributes, interpretation, definition,
outcome, etc.
• Attitude. Persuasion can be used to
change individuals ‘attitude toward an
object or an issue, which refers to the
categorization of an object or an issue
along an evaluative dimension (from
negative to positive).
• Behavior. Persuasion can be used to
change individuals ‘behavior, which is
the overt actions regarding an object or
an issue.
Persuasion is a literary technique that
writers use to present their ideas through
reason and logic, in order to influence
the audience. Persuasion may simply
use an argument to persuade the
readers, or sometimes may persuade
readers to perform a certain action.
Types of Persuasion
Persuasion has three basic types:
1. Ethos
It is linked with morality and ethics.
In this method of persuasion, writers
or speakers convince their audience
of their goodwill and present
themselves as trustworthy. In order
to determine whether a writer is
credible or not, the audience needs
to understand his intention and his
strong understanding of the subject.
2. Logos
Logos comes of logic; therefore,
writers use logic, reasoning, and
rationality to convince audiences of
their perspectives.
2. Pathos
The third method is pathos,
which invokes and appeals to
the emotions of the audience.
This is contrary to logos, as it
presents arguments without
using logic or reasoning. Many
writers consider love, fear,
empathy, and anger as strong
factors to influence the
emotions of their audiences.
Function of Persuasion
Persuasion is the most common literary
technique. We not only find it in
literature, but also in political speeches,
conferences, courtrooms, and
advertisements. Through persuasive
writing, writers express their own
feelings and opinions by appealing to the
audience emotionally and rationally.
6 Principles of Persuasion
1. Principle of Reciprocity
Reciprocity is the mutual expectation for
exchange of value or service. In all
cultures, when one person gives
something, the receiver is expected to
reciprocate, even if only by saying
―thank you.‖ There is a moment when
the giver has power and influence over
the receiver, and if the exchange is
dismissed as irrelevant by the giver the
moment is lost.
2. Principle of Scarcity
Trust is central to the purchase
decision. Whom does a
customer turn to? A
salesperson may be part of the
process, but an endorsement
by an authority holds credibility
that no one with a vested
interest can ever attain.
Knowledge of a product, field,
trends in the field, and even
research can make a
salesperson more effective by
the appeal to the principle of
authority.
3. Principle of Authority
Trust is central to the purchase decision.
Whom does a customer turn to? A
salesperson may be part of the process,
but an endorsement by an authority
holds credibility that no one with a
vested interest can ever attain.
Knowledge of a product, field, trends in
the field, and even research can make a
salesperson more effective by the
appeal to the principle of authority.
4. Principle of Commitment and
Consistency
Oral communication can be slippery in
memory. What we said at one moment
or another, unless recorded, can be hard
to recall. Even a handshake, once the
symbol of agreement across almost
every culture, has lost some of its
symbolic meaning and social regard. In
many cultures, the written word holds
special meaning.
5. Principle of Consensus
Testimonials, or first person reports on
experience with a product or service, can
be highly persuasive. People often look
to each other when making a purchase
decision and the herd mentality is a
powerful force across humanity: if
―everybody else‖ thinks this product is
great, it must be great.
6. Principle of Liking
Safety is the twin of trust as a foundation
element for effective communication. If
we feel safe, we are more likely to
interact and communicate. We tend to
be attracted to people who communicate
to us that they like us, and who make us
feel good about ourselves.
Students’ Activity
The students will be asked to
write an example of persuasive
speech.
Quiz
The students will answer the
objective type of quiz.
Assignment
Make an advance reading
about the general types of
speech.
References:
Kinyanjui, N. (2015, April 14). Cross Cultural Communication Challenges. LinkedIn SlideShare. Retrieved from
www.slideshare.net/njambikinyanjui9/cross-cultural-communication-challenges.
Maharjan, P. (2018, February 15). Intercultural Communication. Businesstopia. Retrieved from
www.businesstopia.net/communication/intercultural-communication.
Prepared by: Checked/Approved by: Approved by:
PROF. ABIEKHAY CAMILLEE U. LAVASTIDA ENGR. RANDIE IAN A. VILLATUYA PROF. RUBEN F. MACALINAO, MBA, MM
Faculty Academic Head President/Director
Date Submitted: ___________________ Date: _____________________ Date: ____________________
