IHEARTMEDIA
BRAND GUIDELINES
Primary Logo
Logo on Dark and Light 3, 4, 5
CONTENTS
Secondary Logo
How Not to use the Logo 6, 7, 8, 9, 10
Implementation Guidelines
How and how not to use the Logo 11, 12, 13, 14, 15, 16
Typography
Typeface and Hierarchy 17, 18, 19
Questions? brand@[Link] —2— Last updated: November 9, 2018 6:03 PM
PRIMARY LOGO
Questions? brand@[Link] —3— Last updated: November 9, 2018 6:03 PM
FOR PRINT USE:
PANTONE 199C
LOGO ON BLACK AND WHITE
Questions? brand@[Link] —4— Last updated: November 9, 2018 6:03 PM
LOGO BLACK AND WHITE
Questions? brand@[Link] —5— Last updated: November 9, 2018 6:03 PM
SECONDARY LOGO
Questions? brand@[Link] —6— Last updated: November 9, 2018 6:03 PM
FOR PRINT USE: FOR PRINT USE:
PANTONE 199C PANTONE 199C
LOGO ON BLACK AND WHITE
Questions? brand@[Link] —7— Last updated: November 9, 2018 6:03 PM
LOGO BLACK AND WHITE
Questions? brand@[Link] —8— Last updated: November 9, 2018 6:03 PM
FOR PRINT USE: FOR PRINT USE:
PANTONE 199C PANTONE 199C
LOGO ON BLACK AND WHITE
Questions? brand@[Link] —9— Last updated: November 9, 2018 6:03 PM
LOGO BLACK AND WHITE
Questions? brand@[Link] — 10 — Last updated: November 9, 2018 6:03 PM
IMPLEMENTATION GUIDELINES
Questions? brand@[Link] — 11 — Last updated: November 9, 2018 6:03 PM
Pantone 199C Pantone Process Pantone Cool Grey White Solid
Black C 8C
R198 G0 B43 R255 G255 B255
R0 G0 B0 R144 G147 B148
HEX: #C6002B HEX: #FFFFFF
HEX: #000000 HEX: #939697
C11 M100 Y83 K2 C0 M0 Y0 K0
C0 M0 Y0 K100 C45 M36 Y35 K2
BRAND COLORS
Questions? brand@[Link] — 12 — Last updated: November 9, 2018 6:03 PM
x/3 x
CLEARSPACE: PRIMARY VERTICAL
Questions? brand@[Link] — 13 — Last updated: November 9, 2018 6:03 PM
x/9 x
FOR PRINT USE:
PANTONE 199C
CLEARSPACE: SECONDARY HORIZONTAL
Questions? brand@[Link] — 14 — Last updated: November 9, 2018 6:03 PM
Primary Logo Minimum Width:
100 px
1.4 inches
3.5 cm
Secondary Logo Minimum Width:
300 px
4.2 inches
10.6 cm
FOR PRINT USE:
PANTONE 199C
MINIMUM SIZE
Questions? brand@[Link] — 15 — Last updated: November 9, 2018 6:03 PM
M E D IA the app.
listening to
DO NOT DO NOT DO NOT DO NOT DO NOT DO NOT DO NOT
Change color Add a gradient Change the size Add a drop Remove any Change the font Use logo as part
of any logotype to the logo of any logotype shadow to any elements of the of any logotype of a sentence
element unless approved element logo element logo element
unless approved
AVOID
Questions? brand@[Link] — 16 — Last updated: November 9, 2018 6:03 PM
TYPOGRAPHY
Questions? brand@[Link] — 17 — Last updated: November 9, 2018 6:03 PM
Primary: “iHeartMedia”
Avoid: i Heart Media
iHeartMEDIA
iheartmedia
Iheartmedia
iHEARTMEDIA
BRAND IN TYPE
Questions? brand@[Link] — 18 — Last updated: November 9, 2018 6:03 PM
Avenir Next Demi Bold
Avenir Next Regular
Helvetica Neue Bold
TYPE FACES
Helvetica Neue Regular
Avenir Next- Primary Brand Typography
Helvetica Neue- Secondary Brand
Typography
TYPOGRAPHY
Questions? brand@[Link] — 19 — Last updated: November 9, 2018 6:03 PM
QUESTIONS?
KHENDRABRASWELL@[Link]
1.212.377.1271
Questions? brand@[Link] — 20 — Last updated: November 9, 2018 6:03 PM
