B2B COMMERCE:
Going Beyond
Online Purchasing
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B2B Commerce: Going Beyond Online Purchasing
WHY NETSUITE FOR YOUR
B2B COMMERCE
The Business-to-Business (B2B) buyer of yesteryear is
long gone. With large global ecommerce brands, such
as Amazon, Google, eBay and Alibaba, transforming the
online B2B space, businesses have no time to spare to
develop and improve their B2B commerce experience.
If you’re not taking steps to bring your business online,
you’ll be left behind. If you launched your website
years ago, you must move beyond first and second
generation technology and innovate the buying
experience to support your customers’ expectations. Watch the Customer Spotlight Video: MES
However, succeeding at B2B commerce takes more
than an attractive website. Companies need to create
sites that engage business customers, maximize their
“We started our journey looking
buying efforts and save them time. Oracle’s NetSuite for an ecommerce platform—when
ecommerce solution, SuiteCommerce, easily adapts and we started looking at NetSuite, we
scales to the unique B2B selling and buying scenarios realized there was an opportunity we
your industry requires. SuiteCommerce not only
provides an online web store, but also delivers to your
had by being on the same platform
customers password-protected, self-service capabilities for ecommerce and ERP.”
to manage all aspects of their business relationship. Shridhar Shah CIO & VP of Marketing, MES
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B2B Commerce: Going Beyond Online Purchasing
UNIFIED CLOUD COMMERCE PLATFORM
With SuiteCommerce, your web store natively unifies
with your back-end operational systems of order and
inventory management, ERP and CRM. This eliminates
the challenge of integrating and maintaining separate
systems. You also get the ultimate in business agility
with a cloud-based solution that will reduce operational
costs, increase efficiencies and removes the hassles of
managing hardware and software.
ONE PLATFORM FOR B2B AND B2C
Rapidly deploy and manage multiple B2B and B2C
sites on the same platform by using the same content
and infrastructure to create custom sites and catalogs.
Manufacturers and distributors can offer direct-to-
consumer online sales and support the traditional “By adopting the NetSuite unified
B2B channel.
cloud-based system, we have
EXPAND GLOBALLY lowered IT costs, streamlined
Expand your business around the world from a single
platform that supports multiple languages, tax rates
our business and improved the
and currencies. All the while, you can easily consolidate customer experience.”
multi-subsidiary reporting. James Bonomo COO, Regina Andrew Design
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B2B Commerce: Going Beyond Online Purchasing
NAILING THE CUSTOMER RICH AND ENGAGING
With SuiteCommerce, your business can offer a B2C-like
EXPERIENCE customer experience with a variety of features, including:
B2B buyers now expect B2B ecommerce sites to
• Faceted Navigation: Enable shoppers to quickly find
deliver the same customer experience they enjoy on
products by category and other attributes such as
B2C websites. SuiteCommerce offers a platform to
price, color and manufacturer.
enable whatever commerce experiences you choose.
• Site-Search: Optimize search results by providing
MOBILE
capabilities including type-ahead recommendations
Fully optimized for mobile, SuiteCommerce uses
and customized search criteria settings.
responsive web design so your site automatically
rescales and resizes when accessed from any tablet or • Product Imagery: Showcase products with an
smartphone. enhanced product gallery.
RELEVANT AND PERSONALIZED • Inventory Visibility: Show real-time product availability
With a single source of all customer information, you on your web store.
can increase sales by segmenting customers to drive
• Social Sharing: Increase user engagement by sharing
engaging and personalized shopping experiences,
content on popular social networks.
marketing campaigns and promotions.
• Rating and Reviews: Enable brand enthusiasts to
share their product insights and experiences.
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B2B Commerce: Going Beyond Online Purchasing
SINGLE SOURCE OF DATA With a single, unified platform, fragmented sources of
data are consolidated into a single repository to create
Many organizations have traditional ERP systems at
a single source of customer, inventory and order data
the center of their enterprises dating back a decade
that allows merchants to provide a more consistent
or more and loosely integrated with a patchwork of
and relevant customer experience while streamlining
specialized point systems. Disparate legacy systems
operations, better managing suppliers and stock,
are batch-based, error-prone and share only a fraction
speeding fulfillment, and improving customer service.
of available data, resulting in fragmented information in
siloed systems, scattered across the enterprise.
Multiple Systems Single Platform
A single cross-channel view of a customer that enables
Customer data is siloed in channel-specific
Customer Information consistent and personalized service and offers, builds loyalty
systems and often inaccurate and redundant.
and grows lifetime value.
Accurate, real-time inventory visibility across the entire
Visibility restricted to specific channels, limiting the
Inventory enterprise helps optimize decisions for profitable fulfillment
capability to efficiently manage inventory.
processes and also meet customer delivery expectations.
Centrally manage orders from multiple channels to meet
Customer expectations fall short with limited ability
Orders customer expectations to buy, fulfill and return anywhere,
to manage orders across multiple channels.
process orders faster and lower operational costs.
Accept returns from all channels, fulfill exchanges, manage
Cross-channel returns and exchanges are not
Returns credit processing and ensure saleable items return to
possible, or are manual and costly to process.
inventory.
Item data and attributes managed in silos, Consolidate and centrally manage item data and attributes
Items
generating multiple versions of the same data. across all channels from a single source of truth.
Prices and promotions are easily rolled out across channels or
Pricing & Promotions Prices and promotions are channel-specific only.
customer segments.
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B2B Commerce: Going Beyond Online Purchasing
PURCHASING
Moving your business online can streamline the
purchasing process but your customers still expect the
same pricing and discounts they’ve traditionally received
when doing business direct with their sales reps.
MAKE PURCHASING ONLINE AS EASY AS
POSSIBLE WITH:
• Pricing, Terms and Credit Limits: Offer the same
tailored pricing, terms and credit limits to your buyers
online that they receive offline. You can also set
different pricing levels for the same item for different
customers and offer channel or volume discounts. Buyers can easily curate lists of frequently purchased items or for
In addition, you can require visitors to login before a project and then from when needed.
viewing pricing information.
• Quoting: Streamline the quoting process. Allow
• Product Lists: Allow customers to quickly create
buyers to submit a Request for Quote on your
custom lists of favorite or frequently purchased items
website. A company representative can revise the
to expedite recurring purchases. Customers can
quote if needed. The buyer can then convert the
purchase individual items from their lists or add an
quote to an online order.
entire list of saved items to a shopping cart with just
one click for quick, bulk ordering. • Private Sites: Protect your site by requiring buyers to
log in to gain access or see pricing.
• Quick Order: Easily reorder items from past
purchases or add products to the cart by SKU.
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B2B Commerce: Going Beyond Online Purchasing
BILLING
With SuiteCommerce, you can automate and expedite
your billing process by giving your customers the ability
to review and manage payments online.
LET CUSTOMERS:
• View Account Balances: View summaries of
outstanding and available balances, deposits, credit
memos and the terms associated with accounts.
• Review Invoices and Make Payments: Examine all
invoices, and if account terms exist, easily make full or
partial payments against single or multiple invoices.
Buyers can easily view summaries of outstanding and available
• Use Multiple Payment Methods: Access B2B payment balances, deposits, credit memos and the terms associated
with their account.
methods such as invoice billing, credit limits and
ACH processing.
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B2B Commerce: Going Beyond Online Purchasing
SERVICE AND SUPPORT
Offer solutions for self-service support to your
customers, while empowering your team to meet
customer needs with detailed case management,
efficient returns and tracking for field services.
MAKE IT EASY FOR CUSTOMERS TO GET HELP WITH:
• Returns: Enable self-service returns management so
shoppers can initiate an online return authorization.
• Case Management: Improve engagement and client
satisfaction by enabling customers to submit questions
or support queries direct to your support desk.
Customers can submit questions or support queries, directly
• Order History: Give customers complete access to connected to your support desk.
their order history and details related to each order,
including shipping, billing and payment information.
Easily reorder items from past purchases.
• Order Status: Provide tracking links for buyers to track
their orders.
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B2B Commerce: Going Beyond Online Purchasing
AUTOMATION
NetSuite fast-tracks processes with built-in
workflows that eliminate manual bottlenecks, remove
cumbersome rekeying and reduce errors. Or, if
needed, create custom workflows to address the
unique needs of your business.
OPTIMIZE AND STREAMLINE YOUR BUSINESS
WITH AUTOMATIONS, INCLUDING:
• Order-to-Cash: Easily convert quotes to orders,
orders to fulfillment, invoicing to payment and more,
with automated, built-in processes.
Watch the Customer Spotlight Video: Bailey Hydraulics
• Purchasing: Build a real-time approval workflow
based on purchase order amount.
• Global and Subsidiaries: Manage all worldwide business
• Ordering and Replenishment: Establish order from a single system, including automatic accounting and
templates and reordering schemes, and automate roll-ups for international or domestic subsidiaries.
the back-order and pre-ordering processes using
• Marketing: Automate your marketing processes across
your real-time inventory visibility.
channels. Enable email marketing, from creation to
• Quoting: Collect and submit a quote to your execution to measurement, all from one system, including
sales staff, manage notifications and quote retention/renewal, cart abandonment and back-in-stock
correspondence to completion. Automate the campaigns. Set up automated promotions to any attribute
manufacturing order lifecycle from capture to quote. or metric on the customer or item master.
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B2B Commerce: Going Beyond Online Purchasing
CONCLUSION
As a pioneer in the commerce industry since 1998,
NetSuite was the first to provide a solution that
unified ecommerce with your back-office systems.
Today, SuiteCommerce powers thousands of online
businesses helping them grow and expand to
new heights. Backed by professional services, an
extensive partner ecosystem and dedicated support,
SuiteCommerce provides your business everything it
needs to succeed.
Learn more about how our commerce solution has helped these companies transform their businesses.
Regina Andrew Design Bailey Hydraulics Ryonet 7Nation
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