Assignment On
The influence of Motivating on Organizational performance of Grameenphone
Submitted to:
Sharmin Akter Disha
Lecturer
School of Business Studies (SBS)
Southeast University
Submitted by:
Group name: Eclipses(C)
SL N. NAME ID
1. Zakaria Hossain 2015110000256
2. Nazmul Hassan Noushad 2015110000257
3. Md. Kamran Hasan 2015110000075
4. Md. Mahbubur Rahman 2015110000077
5. Umma Salma 2014210000185
Sec: 01
Course Title: Organizational Behavior
Course Code: MGT 3124
School of Business Studies, Southeast University
Submission date: 09th April2017
“The Influence of Motivation on Organizational
Performance of Grameenphone”
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Acknowledgement
Alhamdulillah, first of all we would like to thank Allah as finally we are able to finish assignment
that have been given by MGT-3124 lecturer to us. This task had been done with all afford by group
members (Zakaria Hossain, Kamran Hasan, Mahbubur Rahman, Nazmul Hassan Noushad, Umma
Salma) even though a little bit problem while doing this assignment. Luckily all the problem can
be settled down and we are able to adapt properly and wisely.
Besides that, big thank to our Lecturer Sharmin Akter Disha madam because without her guide
our project cannot be done properly like this. She always gives us support and guideline to us how
to do our assignment in purpose to produce a good outcome from research that been studied. Topic
that been chosen by our group are regarding the study.
Finally, it was a great experience for us because from this assignment we have learn more about
motivation, how to motivate employees and how they perform in the organization.
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Executive summary
This report paper investigates the relationship between employee work motivation and their
performance in the workplace and business productivity of Grameenphone. It examines that
Grameenphone’s main and common motivation theories and different approaches to motivate
employees. Grameenphone have lots of activities, services and those are different categories,
different places. Those works are so hard to do. To remind those work company have to motivate
their employee. If the company motivate the employees properly and they satisfy with these they
will do their duty with all their skills, knowledge, idea, creativity. To motivate the employee and
achieving their goal by organizational performance they use some theory on employee such as X
and Y theory, two factors (Hygiene and motivation factor) and they get best performance feedback
from the employee. And Grameenphone become number one telecommunication network in
Bangladesh. Grameenphones main aim is to find a correlation between employees work motivation
and their performance and the performance effect on business productivity and they find it. In
finding chapter we showed which strength helps to motivate the employees and organizational
performance. There also some weakness that demotivate the employees but Gmapeenphone tries
to solve those weaknesses. They also provide some opportunities which also motivate employees
to organizations performance.
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Table of Content
Sl Contents Page n.
n.
Chapter One: Introductory Part 6-7
1.1 Rational of the study 6
1.2 Objectives of the Study 6
1.3 Scope of the Study 7
1.4 Limitation of the Study 7
Chapter Two: Part:1Organizational Overview 8-15
2.1 History and background 8-9
2.2 Ownership structure and hierarchy 10
2.3 Functions of the Organization 11-14
2.4 Vision, Mission, Goals and Objective 15
Chapter Two: Part:02 Title Chapter 16-19
Theory X Theory Y 16-18
Herzberg Two factor theory 18-19
Chapter Three: Findings 20-21
3.1 SWOT Analysis 20-21
Chapter Four: Conclusion and Recommendation 23
4.1 Recommendation 23
4.2 Conclusion 23
Chapter Six: References 24
5.1 References 24
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Chapter One: Introductory part
1.1 Rational of the Study
The assignment on “The influence of Motivating on Organizational performance of
Grameenphone” is much related to our Organizational Behavior course. Our course is comprised
of Organizational Behavior, Attitude, Job Satisfaction, Emotion, Decision making, motivation
Concepts, team work, communication, leadership, politics, conflict & negotiation, organizational
structure, organizational culture & so on. Our assignment is related to all this because there are
much necessary to be embedded in an employee of an organization. So, we can say that the course
Organizational Behavior is interconnected to our assignment topic.
1.2 Objectives of the Study
To know about Grameenphone how they handle their employees. How method they use to
motivating them to improve their skills and work efficiency. And also this motivation how impact
their performance. To present a background information on Grameenphone Ltd.
Two types of objectives are given below:
Broad objective: To present an overview and brief introduction to GP. To learn about the
motivation approaches to employees used by GP. To learn about dealing with employees.
Special objective: To gain a relationship between theoretical and practical learning real life
situation of GP. To identify the motivational factors of GP. To identify the different sectors those
have direct involvement with employee motivation. To give some suggestions for the maintenance
of employee motivation
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1.3 Scope of the Study
For the purpose of this report, data has been collected from only secondary sources.
Secondary data collection
Secondary source of data collection were the social media where we could find about the
campaigns held by Grameenphone Ltd. and the various websites containing articles, blogs and
reports. And also, Annual report of GP, Information regarding the telecommunication service,
Different books and periodicals related to the telecommunication sectors, Newspapers, Website
information.
1.4 Limitation of the Studies
The company does not have sufficient source of secondary data and collecting of data was not
smooth. Analyzing financial data is much more confusing and complicated than any other data.
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Chapter Two: Report part
Part 01: Organizational Overview
2.1 History and background
History
The idea of providing universal mobile phone access throughout Bangladesh, including its rural
areas, motivated Iqbal Quadir to take action. He was inspired by the Grameen Bank microcredit
model and envisioned a business model where a cell phone can serve as a source of income. After
leaving his job as an investment banker in the United States, Quadir met and successfully raised
money from New York-based investor and philanthropist Joshua Mailman. He then returned to
Bangladesh and worked for three years to gain support from organizations such as Grameen Bank
and the Norwegian telephone company, Telenor. The result was a consortium with Telenor and
Grameen Bank to establish the telecommunications company Grameenphone.
Grameenphone received a license for cellular phone operation in Bangladesh from the Ministry of
Posts and Telecommunications on 28 November 1996. The company started operations on 26
March 1997, Independence Day in Bangladesh.
Backround
Grameenphone widely known as GP is the leading telecommunications service provider
in Bangladesh. With more than 54.5 million subscribers and 46.3% market share (as of August
2016), Grameenphone is the largest cellular operator in the country. It is a joint venture enterprise
between Telenor and Grameen Telecom Corporation, a non-profit sister concern of the
internationally acclaimed microfinance organization and community development bank Grameen
Bank. When Grameenphone started its journey cell phone was a luxury product for everyone.
Before the advent of Grameenphone cell phone was mostly used by some urban people.
Grameenphone started its journey with Village phone program. This initiative was taken to
empower rural women of Bangladesh. Since then Grameenphone has come a long way.
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It became the first and only operator to cover 98% of the country’s people with network.
Grameenphone has built the largest cellular network in the country with over 13,000 base stations
in more than 7000 locations. It is the first company to introduce GSM technology.
Grameenphone’s the first operator to start the pre-paid service in September 1999.It also
established 24 hour call center, started offering value added services like VMS, SMS, fax and data
transmission services, international roaming service, WAP,SMS-based push pull services, EDGE,
personal ring back tone and many other products and services.
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2.2 Ownership structure and hierarchy
Board of
Directors
Chief Executive
Officer
Company
Secretary
Chief Chief
Financial Technology
Officer Officer
Chief Marketing Chief Human
Officer Resources
Officer
Chief Corporate Head of
Affairs Officer Strategy
Head of Head of Mobile
Communications Financial
Services
Head of Customer Head of
Experience & Transformation
Service
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2.3 Function of the Organization
Grameenphone is the number one telecommunication service provider in Bangladesh. So they
have many services and activities like SIM card, Networking, social responsibilities, mobile
phone, information center etc.
• SIM Card
Grameenphone number denoted with +88017********. A Grameenphone number has 11 digit
where 880 is the ISD code for Bangladesh and other eight-digit number XXXXXXXX is the
subscriber number. 880 is needed only in case of dialing from outside Bangladesh (otherwise, it
may be substituted by a 0, making the prefix 017,). 17, is the prefix for Grameenphone as
allocated by the government of Bangladesh.
• Networking
Grameenphone has built the largest cellular network in the country with over 8,000 base stations.
As of presently, over 98 percent of the country's population is within the coverage area of the
Grameenphone network.
The entire Grameenphone network is also GPRS/EDGE/3G enabled, allowing access to dial-up
quality speed Internet and data services from anywhere within the coverage area. There are over
10 million GPRS/EDGE/3G users in the Grameenphone network. GP has 3G network at most of
the urban and sub-urban area
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Products Services
Mobile telephony
Grameenphone was the first operator to introduce the pre-paid mobile phone service in Bangladesh
in September 1999. It offers the pre-paid subscription under the name Easy Prepaid which is
currently called "Nishchinto, Amontron, Shohoj, Bondhu, Aapon, Smile, Spondon, Business
Solution prepaid". Besides Nishchinto, Amontrito, Shohoj, Bondhu, Aapon, Smileys, Spondon,
Business Solution, Grameenphone also offers a youth based mobile to mobile connectivity within
Bangladesh named djuice.
Grameenphone offers postpaid mobile service. Xplore Postpaid & Xplore Legend is the name
of its post paid service. Grameenphone provides several other packages which can be selected
based on the type of tariff or features like pulse, sms, internet. Detailed information about packages
provided by Grameenphone can be found dialling 121 from your Grameenphone number and can
also be found using the official Grameenphone android app available for free download on Google
Play Store.
Other services
• Internet: Grameenphone provides Internet service in its coverage area. As it has
EDGE/GPRS/3G enabled network, any subscriber can access to internet through this network.
Grameenphone was the first mobile operator in Bangladesh to offer EDGE and 3G services to
its subscribers.
• Bill Pay is a service to enable users to pay their utility bills Electricity/Gas through mobile.
• Ekhanei.com is a service (formerly known as Cell Bazar) to enable users sell or buy products
through mobile or internet. And it is free to use for all Grameenphone customers.
• Various other services like stock information, Instant Messaging, SMS Based
Alerts/Services, Voice-based Services, Downloads, music, Cricket Updates, Web SMS,
Mobile Backup etc.
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Corporate Social Responsibility
Grameenphone has several projects related to social responsibility. These include:
1. Online school: Currently 10 online schools are operating around the country, where
children are being educated through video conference by the teachers stationed in Dhaka.
2. Safe Motherhood & Infant Care Project- More than 1.7 million free primary healthcare
services to underprivileged pregnant mothers & their infants.
3. Free eye care support for around 28,780 people- 3,458 eye sights restored so far.
4. Awareness building on varied national issues- AIDS, National Immunization Day.
5. Information boats with digitized livelihood contents and internal access for remote riverine
communities.
6. Economic freedom for more than 400,000 Village Phone Operators.
7. More than 500 Community Information Centers- connecting life and learning.
8. Sponsor of Bangladesh Special Olympics team.
9. Sponsor of Bangladesh National Cricket team.
10. Employment opportunity to acid survivors.
11. Scholarship for underprivileged meritorious students.
12. Blood donation camps for underprivileged Thalassemia patients.
13. Establishment of Blood Bank at Bogra for underprivileged patients.
14. Emergency relief effort in natural calamities
Other Activities
Village phone
With the help of Grameenphone, Grameen Telecom operates the national Village
Phone programme, alongside its own parent Grameen Bank and the International Finance
Corporation (IFC), acting as the sole provider of telecommunications services to a number of rural
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areas. Most Village Phone participants are women living in remote areas. Village Phone works as
an owner-operated GSM payphone whereby a borrower takes a BDT 12,000 (USD 200) loan from
Grameen Bank to subscribe to GP (Grameenphone) and is then trained on how to operate it and
how to charge others to use it at a profit. As of September 2006, there are more than 255,000
Village Phones in operation in 55,000 villages around Bangladesh. This program has been
replicated also in some other countries including in Uganda and Rwanda in Africa
Community Information Centers
Community Information Center (CIC) or GPCIC is aimed at providing internet access and other
communications services to rural areas. In February 2006, 26 CICs were established across the
country as a pilot project. In this project GP provides GSM/EDGE/GPRS infrastructure and
technical support and other partners Grameen Telecom Corporation and Society for Economic and
Basic Advancement (SEBA), are involved in selecting and training entrepreneurs to run the village
centers. The computers in these centers in the pilot project are used by an average of 30 people a
day, who pay a small fee to access email or web pages. These CICs are used for a wide variety of
business and personal purposes, from accessing health and agricultural information to using
government services to video conferencing with relatives overseas. Grameenphone also trains the
entrepreneurs so that they can give people advice on how to set up an e-mail account and best
make use of the Internet.
CIC project is giving up to 20 million people the chance to use the Internet and e-mail for the first
time. Following a successful pilot project, Grameenphone is going to set up approximately 560
centers in communities throughout Bangladesh by the end of 2006. The centers will be located in
each Upazila (sub-district) of Bangladesh. As a result, up to 15 villages containing up to 40,000
people will be within reach of each CIC. In this information Centers, there will be personal
computers connected to Grameenphone's existing GSM mobile network, which has been upgraded
with EDGE technology to offer data transfer speeds of up to 16 kilobytes per second.
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Grameenphone Centers
A grameenphone centre (GPC) serves as a "one stop solution" for customers, with all
telecommunications products and services, under a single roof. A grameenphone centre also sells
phones from vendors like Nokia, Samsung, Motorola, Sagem and Benq. EDGE/GPRS modems
and accessories such chargers and headphones are also sold at GPCs.
As of February 2013, there are 85 GPCs and they are strategically located at all major locations of
the country is operated by Grameenphone.
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2.4 Vision, Mission, Goals and Objectives
Vision:
“We are here to help”, which means Grameenphone exists to help the customers get the full
benefit of communications services in their daily lives. They want to make it easy for the
customers to get when they want it.
Mission:
The vision will be achieved by:
• Connecting Bangladesh with ease and care.
• Being user friendly.
• Providing value for money.
• Providing simple and time connection.
• Having a right and understandable process.
• Unparalleled network
Organization Objectives
Grameenphone has a dual objective to receive an economic return on its investments and to
contribute to the economic development of Bangladesh through telecommunication. This is why
Grameenphone, in collaboration with Grameen Bank and Grameen Telecom, was aiming to place
one phone in each village to contribute significantly to the economic benefit of the poor. It is on
the way to bring a total revolution in the telecommunication field. By attaining the success factors,
Grameenphone would like to be recognized as a reliable, honest and committed company to its
valued subscribers and stakeholders.
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Chapter Two: Part:02 Title Chapter
Theory X Theory Y
Motivation: Motivation comes from the work “to move”. Motivation is an act or process
giving someone a reason for doing something.
Intensity- wish to do something.
Direction- Provide the proper lead.
Persistence- survival matter.
The job of a manager in the workplace is to get things done through employees. To do this the
manager should be able to motivate employees. But that's easier said than done! Motivation
practice and theory are difficult subjects, touching on several disciplines. Human nature can be
very simple, yet very complex too. An understanding and appreciation of this is a prerequisite to
effective employee motivation in the workplace and therefore effective management and
leadership. Quite apart from the benefit and moral value of an altruistic approach to treating
colleagues as human beings and respecting human dignity in all its forms, research and
observations show that well motivated employees are more productive and creative.
To motivate the employees and get best performance for the organization Grameenphone use
some theory which is very effective for achieving their goal.
Theory Y
Theory Y provides positive statement regarding human being.
• Work is as natural as play and rest who like to work.
• People will exercise self-direction if they are committed to the objectives (they are NOT
lazy).
• Commitment to objectives is a function of the rewards associated with their achievement.
• People learn to accept and seek responsibility.
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• Creativity, ingenuity, and imagination are widely distributed among the population. People
are capable of using these abilities to solve an organizational problem.
• People have potential
Implication of Y theory on Gameenphone
Grameenphone uses the theory Y in the employee motivation process. It gives them opportunity
to work independently. It believes that the employees have the creativity, ingenuity, potential and
self-direction to treat the customers and they take responsibility for their own interest. Sharing
ideas and views with employees and taking an effective and efficient decision with the
participation of employee is a common phenomenon here. When employee get proper
motivation, and become highly satisfied they can do everything for the organization with all the
have for their personal growth and organizational goal. Grameenphone give all opportunities to
their employee that’s why employee do their duty properly and Grameenphone become first
telecommunication network in Bangladesh.
Theory X
Theory X provides negative statement regarding human being.
• People have an inherent dislike for work and will avoid it whenever possible.
• People must be coerced, controlled, directed, or threatened with punishment in order to
get them to achieve the organizational objectives.
• People prefer to be directed, do not want responsibility, and have little or no ambition.
• People seek security above all else.
In an organization with Theory X assumptions, management's role is to coerce and control
employees.
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Implication of X theory on Gameenphone
When an emergency situation creates in the organization Grameenphone tends to take or apply
theory X for the better interest of the organization. High official decision, strategically formulas
and to protect organization from some uncared employees Grameenphone sometimes apply
theory X. When It apply X theory employee become dissatisfied and demotivated.
Herzberg Two factor theory
Hygiene Factor & Motivation Factor
Hygiene or Dissatisfies: This factor includes extrinsic factor which satisfied people externally.
• Working conditions
• Policies and administrative practices
• Salary and Benefits
• Supervision
• Status
• Job security
• Co-workers
• Personal life
Implication of Hygiene factor on Grameenphone
As a leading telecommunication company Grameenphone seems to be more careful about their
standards of service and customer satisfaction. Dissatisfactory factors are generally not found but
sometime policies and personal life factors create some dissatisfactory condition in the
organization
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Motivation or Satisfaction
• Recognition
• Achievement
• Advancement
• Growth
• Responsibility
• Challenging work
• Job title
Implication of Motivation factor on Grameenphone
Motivating factors often are easily found in the Grameenphone as a leading company in this
sector. Employees feels motivated with the statue, recognition such as the company always uses
“we” in its recognition stage. Continuous growth and shareholder’s eagerness to this company
motivates employee to have a chance to work with such a company.
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Chapter Three: Findings
3.1 SWOT Analysis
Strengths
Job security: Every organization provide their employee job security. Grameenphone also
provide job security tor their employee. It’s a big strength to the motivate the employee. An
employee become motivated when he doesn’t have any tense about his or her job.
Effective training method: Grameenphone trained their employee highly effective way. When a
employee well trained he/she can do their duty easily and properly. Which will impact on their
employee and become motivated to achieve organizational goals.
Better work place and environment: A better workplace and environment make an employee
dutiful. It inspires them to work better. When a organization provide their employee better
workplace, environment, well transport they become motivate. They will be fresh minded, relax
and they do their job properly.
Occasionally bonus: It is another way to motivate the employees. The organization pay employee
a certain amount of salary besides they provide a sufficient bonus for their employee to festive any
occasion.
Supportive organization: Grameenphone is very supportive organization for their employees
because they always support their employees. If an employee get better support from their
organization, he or she more motivated to do any work for their company’s betterment.
Brand name of Grameen phone image: Grameenphone is largest telecom company in our
country. If employee was not satisfied they didn’t their work properly and Gameenphone never
achieve their goal. Employee are motivated, so they done their task properly and GP achieve its
goal and make a brand name as first telecommunication network in Bangladesh.
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Weakness
Working pressure: As Grameenphone is the largest telecom company in our country so this
company have a lot of work. It is very hard to complete some work time to time. It decrease
motivation.
Cultural gap: Grameen phone is not 100% Bangladeshi company. As their company is
multinational so they have a lot of foreign employees. Sometimes Bangladeshi employees face
different problem from them. It hampers our local employees their motivation.
Strict rules and regulation: Grameen phone maintain strict rules and regulation. Which
Sometimes it hampers employee’s motivation
Opportunities
Work place: Grameenphone provide their employee better workplace to work. The place is well
furnished. There have computer, Internet, own desk to work.
Work time gap: Employee’s do not work for long time. When they think, they need rest or go
outside they can rest or go outside. Another person will help that time to each other’s.
Career progress: New employee and lower/mid-level employee can upgrade their career
progress. They can apply for higher post if they have ability to work that post. If they have
ability to work higher post they will get a well-paid salary and set their career.
Hourly work: Grameenphone’s hourly work is an important opportunity for the employees. If
employee work overtime more than office hour. Company will pay for this extra work hour.
They also can work holy day hourly. How much hour they work Grameenphone pay those hour’s
salary.
Threats
In our country, there are also have many telecom company and this telecom company provide
same training to their employees, motivation their employees, support their employees which
demotivate the employees. They want more creativity that other organization don’t know.
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Chapter Four: Conclusion and Recommendation
4.1 Recommendation
Though GP is well-established organization but their employees are dissatisfied, So, GP’s manager
can be counseling with their employees to find out the reasons of their dissatisfaction and can solve
all of their problems.
They should not create more pressure and GP should maintain international working hours.
To improve their organizational performance, they should be counseling a day in a week or a
month. They should create more opportunity for female.
They should create more opportunity for other universities/institutes those are not well-known.
GP’s top manager should more cooperative with their employees then their employees will
comfortable to work and also feel motivate.
Obviously, GP should become more human and considerate of employees’ all of problems what
they are facing in the organization and also, they can hire a psychologist for regular check-up
employee’s mental health like Navana and Beximco.
In short, GP should more concentrate on their employees otherwise a situation can be arisen which
known as “Burnout”. In this situation employees become detached from their clients and their
work and feel unable to accomplish their desirable goals.
4.2 Conclusion
Grameenphone believes in services, a service that leads to good business and good
developments. Telephony helps people work together raising their productivity. This gain in
productivity is development, which in turn enables them to afford a telephone service;
generating a good business thus development and business go together.
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Chapter: Five
5.1 References
1. webpages
• https://www.grameenphone.com
• https://en.wikipedia.org/wiki/Grameenphone
• http://www.grameenphone.com/about-us
• http://www.assignmentpoint.com/business/finance/organization-structure-of-
grameenphone-limited.html
2. Book: Organizational behavior (Fifteen Edition). Stephen P. Robbins, Timothy A. Judge,
Neharika Vohra
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