EXECUTIVE SUMMARY

There has been a growing demand for potato products for the past few years ranging from French

Fries to Potato Chips. Our group has come up with a hybrid and exciting business idea that could

potentially earn profit and compete, at the same time. The name of our business s entitled “Hakuna

Patata” which is derived from the phrase “Hakuna Matata” that is widely popular among Disney fans.

This phrase is originally a Swahili phrase which roughly translates into “no worries”. Our product is a

mix of the different potato products that are popular among Filipinos. Our business can potentially attract

customers and can satisfy their cravings because of their love for these types of products. Our marketing

strategy was derived from the 4P’s of marketing. We have incorporated different marketing strategies for

us to achieve our target profit and satisfy our target customers. Our primary strategy focuses on the

product and the feature itself. From the unique packaging, different flavors, and the different

combinations that the customers can freely chose from, these strategies can distinguish us from other

competitors. Our product is exclusively located at Holy Rosary College for the Senior High School week.

The contribution for this business ranges from 300 pesos for the duration of the operation of the

business. Our initial capital is 4500 pesos.

Company Name: Hakuna Patata

LOGO

POSTER

MENU
Distribution and Tasking of Members:

Marketing Finance Preparatio Cashier Front Logistics Kitchen Design/Layout

n of Order Desk
Blanqueza Alzona Ong Balala Boragay Cartagena Epino Ramos
Tiongco Navea Arabit Velandria Incomio Mangahis
Flores

PRODUCT PLAN/OPERATIONAL PLAN

Purpose of the Product

Hakuna Patata will offer a variety of sizes of cups/packaging to the customers. They can freely

choose what potato products they want to buy and eat. Our main purpose is to satisfy their cravings and to

make their eating experience fun and enjoyable

Unique Features

Our product has two main unique features: the first is the variety of potato products that we can

serve to the public. The products tat we sell are flexible compared to our competitors and we will ensure

that the prices are very affordable. Second is the different sizes of the cups/packaging that we will mainly

serve. We will also introduce the combos which will offer the customers to select two of the potato

products offered.

Materials and Equipment

needed for the operation of the business.

Equipment
Deep Fryer
Tongs
Container
Strainer
Weighing Scale
Spoon and Fork
Soup Ladle
Butane Stove (for Contingency)
Sandok

MARKETING PLAN for Group 3 (Mini-Fair)

Using 4P’s of Marketing

Product Name: Hakuna Patata- our product offers different kinds of potato products

Target Market

Our target market for our product would be from ages 13-1 years old because teenagers are
known to explore on different things in life so they would give it a shot.

Supplies/Suppliers
 We only have two suppliers. The following table presents our suppliers

Product Supplier
Fries Sta Rosa Market/Puregold Sta Rosa
Potato Rolls Larmi de Mesa
Cheesy Potato Balls Larmi de Mesa

1.) Product
a. Variety of Potato Products- this is what makes our business distinguishable with our
food competitors. Our products offer different varieties of potato products.
b. Combos- this is one of our main marketing strategies. Our business offers 4 types of
sizes: small, medium, large and combo. In the combo size, customers will get the chance
to select 2 of the potato products offered.
c. Unique branding- the name of the business is a unique take on a famous Disney movie
entitled, “The Lion King”. From its name, the students will be more attracted with the
product and the business itself
d. Variety of flavors- unlike the prospect of buying to the canteen with only cheese flavors,
our business will ensure that the customers will have the freedom of choice of selecting
what flavor would they like in their food.
e. Motivational Quotes- this is our way of attracting customers. In line with our tagline
“No Worries with our Potatoes”. We would give or share positive quotes to our valued
customers in order for them to keep their heads up and stay focused and motivated during
rough times
f. Add-Ons- we would also have add-ons for those customers who craves for more dips,
sauces and flavoring.
2.) Price
a. Flexible and Affordable Range of Prices- our business will make sure that the products
that we would sell fits into the pockets of the customers. We would make sure that the
products are affordable and can compete with the existing market
b. Can You Feel the Pie Tonight- In order for us to promote our products well and to add
more excitement to it, we would have different stickers consisting of different pieces of
stickers that when completed, it would form a picture of our logo, if they can buy cups of
our products and can find that 8 pieces to the puzzle, they would get the chance to get a
free medium fries.

3.) Place
a. Ambient store- we would make sure that the customers would be well comfortable when
they order. We can provide a couple of chairs when they would wait for their order.
b. Customer service- we would provide a front desk for queries and other concerns
4.) Promotion
a. Word of Mouth- the most simple, easiest yet effective type of promoting our products to
our customers through customer loyalty
b. Social media Advertising- we can use our social media accounts in order to promote our
business and our product. In that way, our target customers, which are the students of
HRC, are well aware of our product and will pay a visit to our store during the SHS
week.
c. Tarpaulin-. We would also have a tarpaulin for the store in order for the customers to
see the our list of products

FINANCIAL PLAN
Cost of Ingredients

This is

the projected cost of ingredients that will be used in the operations of the business. The projected

expenses for the ingredients may increase up to 1200- 1400 pesos. The prices shown above was taken

from the retail price at SM.

Utilities Expense

This table show the utilities expense of Hakuna Matata. As shown above, the prices shown came

from the SM price database in order to project the start-up expenses for the business.
Projected Sales

The table shows the projected sales for Hakuna Matata. As shown above. The prices for the

different sizes ranges from 20-40 pesos. If we can produce and sell 20 pieces of these sizes each, we can

earn 2300 pesos. This can change if the demand for the product is high and the business would need to

increase the target quantity for each of the sizes. The total profit for the business for one day when

deducting the expenses from the target sales can range from 900- 1300 pesos and can increase due to the

expected high demand for the product and for three operating days, we can earn up to 3000 pesos.