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Starbucks OAM

Starbucks is one of the strongest and most popular coffee brands known for serving high quality coffee and having an excellent global supply chain. However, Starbucks lacks items in the food category, has product pricing issues, and is dependent mainly on consumers' love of coffee. Starbucks has opportunities to extend its supplier networks, expand its retail operations, introduce new products, and tie up with entertainment industries and offices. Potential threats include competition with low-cost coffee sellers, raising prices of raw materials, product boycotts, and economic crises.

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Davie Vieda
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61 views1 page

Starbucks OAM

Starbucks is one of the strongest and most popular coffee brands known for serving high quality coffee and having an excellent global supply chain. However, Starbucks lacks items in the food category, has product pricing issues, and is dependent mainly on consumers' love of coffee. Starbucks has opportunities to extend its supplier networks, expand its retail operations, introduce new products, and tie up with entertainment industries and offices. Potential threats include competition with low-cost coffee sellers, raising prices of raw materials, product boycotts, and economic crises.

Uploaded by

Davie Vieda
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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VILLEJO, DAVIE MAE C.

MA’AM JOBELLE SOBRETE


11-JUDE ORGANIZATION AND MANAGEMENT

STARBUCKS

STRENGTH WEAKNESS OPPORTUNITIES THREATS

 ONE OF THE STRONGEST  EXTEND SUPPLIER


AND MOST POPULAR NETWORKS  COMPETITION WITH LOW-
 LACK OF ITEMS IN FOOD
COFFEE BRANDS  EXPANSION OF RETAIL COST COFFEE SELLERS
CATEGORY
 KNOWN FOR SERVING OPERATIONS  RAISE PRICES OF RAW
 PRODUCT PRICING
HIGH QUALITY OF COFFEE  INTRODUCING NEW MATERIAL AND
 DEPENDENT MAINLY ON
 KNOWN FOR EXCELLENT PRODUCTS INGREDIENTS
CONSUMER’S LOVE COFFEE
GLOBAL SUPPLY-CHAIN  TIE UP WITH  PRODUCT BOYCOTT
 IMITABILITY OF PRODUCTS
 STARBUCKS CARD AND ENTERTAINMENT  ECONOMIC CRISIS
LOYALTY SYSTEM INDUSTRIES AND OFFICES

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