Company Name – GroupM
Company Brief
GroupM is the number one global media investment management group. They offer the
intelligence to find or create valuable audiences, the power to engage them most effectively
and efficiently, and the ability to create desired marketing outcomes.
GroupM invests in people, content, technology and data to make its agencies optimally
effective and efficient for clients, providing intelligence to find or create valuable audiences
and outcomes. Their leadership, inventiveness and scale drive success for our clients,
partners and people.
[m]PLATFORM empowers GroupM’s agencies’ planning, execution, measurement and
optimization processes for their clients. At the core of [m]PLATFORM is [m]ID, a single
consumer identifier for clients that connects WPP data sources including Kantar, Wunderman
and Millward Brown; third-party data providers; GroupM’s data from unique agreements
with global media partners; and clients’ own data when they choose.
This allows the creation of the most complete consumer profiles within a brand’s target
audience, including rich demographics, technology usage, behavioral insights, purchase
history, location data, and other relevant data.
Through its agencies, GroupM offers advertising media selection services including: media
planning and media buying, branded content, digital media, ROI and consumer research,
internet marketing (digital, direct, search), content creation, social media marketing, out-of-
home advertising and entertainment, sponsorship and sports marketing.
Relevant Information
Source - Insight, Capital Line
Profit after tax (Indian division) – Rs. 61.00 Crores (FYE 2013)
CEO for South Asia – CVL Srinivas
Headquarters - Mumbai (Group HQ New York)
Market Share – 32% of the world's media billings
Stock Exchange listed in – Parent company WPP Plc listed at both London Stock Exchange and
NASDAQ
Stock Price – Rs. 1560.24 (LSE 8th Feb 2017)
Countries – Canada, US, Mexico, India, Russia, Korea, Turkey, France, Germany, Italy, UK
Employees – 21,650 worldwide
Establishment Year – 2003
Services/Products –
Strategy & Business Development GroupM agencies understand that people and
conversations are just as important as TRPs, GRPs, and CPMs. Each agency provides clients
a custom strategic plan reflecting their unique view of the world.
Trading GroupM is the central trading organization for WPP's media agencies and also
the world's largest buyer of media with 2014 billings of more than $106 billion. One of every
three ads placed worldwide utilize ad inventory purchased by GroupM.
[m]PLATFORM GroupM is the largest global organization that connects all media
channels and devices to a single point of individual consumer touchpoints, insights and
measurements, by providing [m]PLATFORM.
Brand Safety GroupM takes a leadership role in the navigation of complex digital
environments, creating and collaborating on stringent standards and best practices so clients
can be assured that their campaigns are being viewed in brand safe environments, and that the
consumer experience can be both protected and enjoyable.
Content GroupM’s creative support ensures our agencies’ offer best-in-class entertainment
marketing solutions. They invest in, produce or acquire world-class content distributed via
television and online media networks.
Industry Overview and Competitors
Competitors Global – Omnicom Group, Publicis, Interpublic Group and Havas.
Recent News
GroupM acquires majority stake in MediaCom India
WPP-owned media investment management arm GroupM on 24th January 2017 said it has acquired
a majority stake in the media agency MediaCom India, a joint venture between GroupM India and
Sam Balsara, the principal shareholder of the Madison Media group. GroupM operates WPP’s media
agencies including Mindshare, MEC, MediaCom, Maxus, Essence and Motivator in India. Its
primary purpose is to maximize the performance of WPP’s media agencies by operating as leader
and collaborator in trading, content creation, sports, digital, finance, and proprietary tool
development.
GroupM Will Push Forward With Efforts to Measure Ads Across Screens
GroupM, the large and influential media-buying unit owned by ad-industry giant WPP, is working on
a methodology that would allow advertisers to count the number of impressions their commercials
get, no matter if they appear on TV, alongside streaming video or other in new viewing frontiers. The
company is working with the Video Advertising Bureau, the industry group that promotes content
from big media outlets ranging from ABC to Viacom.
Social Initiatives
SOS Children's Villages is launching an integrated marketing effort that includes its first
ever Public Service Announcement (PSA) in the United States. The PSA will air across a
number of networks during the fall season through support from the Midas Exchange, a WPP
Company, powered by GroupM, a leading advertising media company.
GroupM and Mindshare Mexico met with their philanthropic partner, Smile Train, in
Mexico City in August 2016. Many of the patients were children, preparing for the life
changing surgery of fixing their cleft lips or palates. Some spoke about the difficulty of
having cleft palates and their amazing, arduous journeys to get help, giving insight into why
Smile Train is an important cause. GroupM is committed to spreading the awareness of Smile
Train to help children in need improve their lives and enhance their futures.
