Sales and Marketing Executive Overview
Uploaded by
MostakSales and Marketing Executive Overview
Uploaded by
MostakCommon questions
Powered by AIThe role of Sales and Marketing Executive at Daffodil Computers Limited can evolve to include greater responsibility and potentially managing staff. As the business grows, the executive may take on recruitment and management of support telesales staff, indicating a potential expansion in management responsibilities. This growth is contingent on business development and success in the initial role .
A Sales and Marketing Executive should demonstrate strong communication skills by effectively conveying ideas and motivating via written media, including business letters, quotations, and proposals. Business skills involve understanding marketing principles, managing accounts, and achieving sales development. The executive must also be an excellent face-to-face and telephone communicator and have the ability to manage major accounts and large contracts .
Important personality traits for the role include being self-driven, results-oriented, and having a positive outlook. The candidate should focus on high quality and business profit, be a critical self-assessor, mature, credible, reliable, tolerant, and determined. Being an empathic communicator and a team player is also essential .
Crucial job skills for a Sales and Marketing Executive include the ability to communicate and motivate in written media, understanding the principles of marketing cost-effectiveness, product offer development, and the importance of consistency within the company's branding. Additionally, computer skills, particularly using MS Office and related software, and understanding basic business finance, such as profit and loss calculations, are also necessary .
A Sales and Marketing Executive at Daffodil Computers Limited is responsible for maintaining and developing a computerized customer and prospect database, planning and carrying out direct marketing activities within budget constraints, developing ideas and creating offers for major accounts, following up on sales inquiries, maintaining customer relationships, conducting market research, monitoring activities and reporting management information, managing telemarketing and research through external agencies, and attending training to develop required skills .
The job description emphasizes customer satisfaction by including it as one of the Key Performance Indicators (KPIs). This entails meeting both the quantity and quality of periodic turnover requirements and ensuring customer satisfaction which is assessed through customers’ ratings. Maintaining and developing existing and new customer relationships and supporting major accounts are crucial aspects of the role, thereby directly impacting customer satisfaction .
The job expects the executive to be able to travel up to a few days a month within the UK, commute reliably to the office base, be flexible with working extended hours occasionally, and be capable of spending one or two nights away from home monthly without causing domestic disruption. Additionally, the executive must have a clean or nearly clean driving license .
The job description balances strategic and operational aspects by combining tasks like planning direct marketing activities with strategic outcome assessments such as monitoring and reporting on activities. Strategic elements include developing major account offers and performing market research. The operational side involves effective management of customer databases, direct marketing executions, and coordinating with external agencies .
Though the initial job description does not include internal staff management, there is potential for growth in this area as the business develops. This could involve recruiting and managing telesales support staff, indicating a potential for expanding management duties. The importance of natural people-management skills, experience, and ability suggests that these skills might be cultivated further in the role .
The recommended educational qualifications for a Sales and Marketing Executive at Daffodil Computers Limited include an MBA with a major in marketing and international business. While previous experience is beneficial, it is not strictly required. Instead, a personality that is self-driven, results-oriented, and capable of dealing with senior executives is highlighted as important .
