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St. Vincent College of Cabuyao: Bibliography

This document provides a bibliography for a research paper on the topic of omnichannel retailing. The bibliography lists 14 scholarly sources including journal articles, books, and reports published between 2004-2019. The sources cover topics like omnichannel retailing, online and offline shopping preferences, consumer behavior across channels, and the integration of physical and electronic retail channels.

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Jeffrey Fernandez Velasco
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66 views1 page

St. Vincent College of Cabuyao: Bibliography

This document provides a bibliography for a research paper on the topic of omnichannel retailing. The bibliography lists 14 scholarly sources including journal articles, books, and reports published between 2004-2019. The sources cover topics like omnichannel retailing, online and offline shopping preferences, consumer behavior across channels, and the integration of physical and electronic retail channels.

Uploaded by

Jeffrey Fernandez Velasco
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

ST.

VINCENT COLLEGE OF CABUYAO


Senior High School Department

Bibliography
Armstrong, G., Kotler, P. and Opresnik, M. O. (2016). Marketing an Introduction – Global
Edition. 13th edn, Pearson, England.
Brynjolfsson, E., Hu, Y. J. and Rahman, M. S. (2013). Competing in the age of
Omnichannel retailing. MITSloan Management Review, Vol. 54, No. 3.
Emcor (2017). Filipinos now prefer online shopping.
Francia, A.( 2018), Business world 2018.FILIPINO consumers still prefer shopping in
brick and mortar stores over online platforms.
Frazer, M. and Stiehler, B. E. (2014). Omnichannel retailing: The merging of the online
and off-line environment. Global Conference on Business and Financial Proceedings,
Vol. 9, No. 1
Gupta, P. (2015). Comparative Study of Online and Offline Shopping: A Case Study of
Rourkela in Odisha . Department of Humanities and Social Sciences National Institute of
Technology Rourkela – 769008, Odisha, India
Heinonen, K. (2004). Reconceptualizing customer perceived value – the value of time
and place. Managing Service Quality, Vol. 12, No 2/3
Mullin, R. and Harper, C. (2014). Shoppernomics: How to Shorten and Focus the
Shoppers Routes to Purchase. 1st edn (New), Gower Publishing Limited, England.
Noble, S. M., Griffith, D. A. and Weinberger, M. G. (2005). Consumer derived utilitarian
value and channel utilization in multi-channel retail context. Journal of Business
Research, Vol. 58, pp. 1643-1651.
Trenz, M. (2015). Multichannel Commerce: A consumer perspective on the integration of
physical and electronic channels. 1st edn, Springer, Switzerland
Verhoef, P. C., Kannan. P. K. and Inman, J. J. (2015). From Multi-Channel Retailing to
Omni-Channel Retailing: Introduction to the Special Issue on Multi-Channel Retailing.
Journal of Retailing, Vol. 91, No. 2
Wordtext, 2019. 5 Reasons Why Shoppers Still Prefer Brick-and-Mortar

Practical Research 2

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