Mission

To serve great tasting food, bringing the joy of eating to everyone.

Vision

 Become the most dominant and best-tasting quick service restaurant, the most

endearing brand that has ever been.

 We will be within reach of every Filipino.

 We will lead in product taste at all times.

 Happiness in every moment.

JOLLIBEEGQ1: Comment on Jollibee’s mission and vision statements.The Jollibee’s mission statement
“we bring great taste and happiness toeveryone” is possible, reachable and somehow curative. There
are lots of people whosehobby everytime ythey’re facing difficulties is to go to a place where they can
eat plentyof foods to avoid thinking about their problem/s. this fact is the reason why I may say
thatJollibee’s mission is somehow curative for it may help problematic persons to becomehappy even
just for a while.Currently, Jollibee is well-known to most Filipino children with its ‘beeahppy’ trademark.
It really attracts many people due to the fact that you may really feelhappy everytime you hear it or
even read or see it. That’s why, aside from the children,even teenagers, adults or I may say the whole
members of a family would love to comeand eat at Jollibee. The company did well with its mission and
its exixtence is reallyworth it.However, Jollibee’s vision statement is doing well too. With Jollibee’srapid
growth, it had reached Filipino workers in some other part of the world like UnitedStates and Hong
Kong. Jollibee then offers Filipino foods instead of the usual menu suchas burgers and fries so that they
can Pinoy customers to overcome their loneliness of being far from their countryland where their
loveones are. The company did a great job because Jollibee is well-loved by the Overseas Filipino
Workers (OFW) until now.Furthermore, Jollibee also has their charity includes the “MaAga 1n
gatingPasko” for the street children. The company put a big box at the entrance door so thatanyone
who wanted to donate somethings for the street children they would simply dropit inside the box and all
the stuff inside the box will be given to the children. It is a greatstrategy for the company let people to
have a chance to help others. Jollibee really bringshappiness to everyone