APAC FINANCIAL
ADITI JOSHI : PR & MARKETING INTERN
May – July 2019
July 5, 2019 1
UNDER THE GUIDANCE OF :
SUMESH MISHRA
HEAD – CORPORATE STRATEGY & BUSINESS DEVELOPMENT
VIVEK SINGH
AVP – PRODUCT & MARKETING
SAHIL BHARGAVA
CHIEF OF STAFF & HEAD OF INNOVATION
July 5, 2019 2
KEY LEARNINGS :
•Analysis of different NBFC’s
•OYO deals & MSME loans
•Analysis of different Hotels - Market Segmentation
•Understanding of Digital Marketing
•Loyalty & Referral Program
•APAC/Zest Money Coalition – Email Marketing
3
APAC FINANCIAL SERVICES
•APAC is a new age NBFC in digital and physical lending business
•Built an empire with an equity stake of approx. 400Cr within two years
•USP - Providing funds to underserved customers
•Following are the services provided :
July 5, 2019 4
ANALYSIS OF DIFFERENT NBFC :
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*Note : The colored areas are the ones providing the following services
July 5, 2019 6
OYO DEALS & MSME LOANS :
•Getting deals from different Business Developers and from CA’s to cater the
business
•On an average 20-50 transactions of Rs.5-10 Cr in a year is our main objective
•Customer evaluation on the basis of CIBIL Score, Bank Statements & ITR,
Valuation of property, Legal construction and OYO agreement papers
•OYO has two modes of operations :
1. Franchise model
2. Self Operated/Flagship model
•We are interested in serving the franchise model
•Before disbursal, Credit Note is created for
approved client
July 5, 2019 7
HOSPITALITY SECTOR – ANALYSIS
• STPD Analysis :
1. Geographic Segmentation : Large network of hotels covering maximum locations
2. Targeting budget segment : Pricing Strategy
• Targeting 3-5 Star Hotels from Economical to Premium hotels
• To understand the financial needs of the underserved customer
• Providing secured loans with minimum benchmark or collateral signed
• 75-80% of occupancy rate considered to be efficient for providing loans
• Positioning APAC as a leading fund providing company in hospitality sector for working capital
• Easy process and disbursement in 48hrs is the Differentiator from the competitors
July 5, 2019 8
UNDERSTANDING OF DIGITAL MARKETING
• Wikipedia draft of the Founder – Mr.Gunit Chadha
• Building pull marketing strategies for acquisition of the customers
• Study of different tools and elements to improve ranking of our services for an online platform
• SEO & SEM Strategies : Website visibility in search engine
• Google Webmaster and Google Adwords tools for building traffic and leads to our services
• ATL & BTL Marketing
• Long tail terms & short tail terms
July 5, 2019 9
LOYALTY AND REFERRAL PROGRAM
• Deployment of Loyalty Program for APAC Home Loan Customers
• Idea for providing membership cards to the loyal customers
• Plan - Brand visibility to sustain in market
• Tie ups with different business line for sharing customer base
• Goal – To get leads at the least cost
• Retention of customers
• References will generate more leads by word of mouth
• Contributes the some of highest amount of revenue to the business
July 5, 2019 10
APAC & ZEST MONEY COALITION
• Building push marketing strategy for housing loan customers
• Targeting common customer profile via Email Marketing
• Customer retention by constantly reminding about our services
• SMS/ Top-ups and WhatsApp Business updates
• To build content for attractive email marketing
• Future scope – To build an App for providing funds in much lesser time
July 5, 2019 11
THANK YOU
July 5, 2019 12
