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Progress Test 2 (Units 4-6) : A Read The Article

This document appears to be a test with reading comprehension questions about an unseen article. It includes true/false questions and matching questions about key terms related to entrepreneurship and business success. The test examines understanding of concepts like core competence, managing brands, anticipating customer needs and staying innovative.

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Nguyễn Văn Nguyên
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528 views2 pages

Progress Test 2 (Units 4-6) : A Read The Article

This document appears to be a test with reading comprehension questions about an unseen article. It includes true/false questions and matching questions about key terms related to entrepreneurship and business success. The test examines understanding of concepts like core competence, managing brands, anticipating customer needs and staying innovative.

Uploaded by

Nguyễn Văn Nguyên
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

Name __________ Class ____________

Progress test 2 (Units 4–6)

READING
A Read the article.

B Now decide if the statements about the article on page 14 are true (t) or false (f).
11 According to Rita Clifton, the product is more important than the brand.
12 Clifton says a product won’t have long-term success if it isn’t unique.
13 Kodak was successful because it looked to the future.
14 Innocent has succeeded because it hasn’t stood still.
15 David Molian says that successful businesses must understand what they are good at.
16 Molian believes that great businesses are good at only one thing.
17 Most entrepreneurs succeed when they go beyond their core competence.
18 Richard Branson succeeded because he managed his brand well.

PHOTOCOPIABLE © 2011 Pearson Longman ELT 1


C Read the article below. Choose the words and phrases (a–g) to complete the text.
19……. a) a problem
20……. b) a risk-averse market
21……. c) solutions to their problems
22……. d) the answers
23……. e) the competition
24……. f) the emotional reason
25……. g) the value

PHOTOCOPIABLE © 2011 Pearson Longman ELT

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