Competition
Tracsa Crystal Spring Water Resources and Refilling Station
SWOT Analysis
The following SWOT analysis captures the key strengths and weaknesses within the company
and describes the opportunities and threats facing the industry.
Strengths
A very strong service-based company culture.
The ability to meet customer's particular needs.
An already existing customer base.
Weaknesses
The need for significant capital for equipment.
Capital expenses required for the development of a comprehensive dealer network.
Difficulty in establishing brand equity.
Opportunities
Participation in a growing market.
The huge diversification of potential customers, reducing risk if there is a downturn in a
specific industry.
Operating efficiencies that are attainable as the business grows.
Threats
Changes in technology that could effect the companies that are heavily invested in
current technology.
Future/potential competition from a large company that decides to take a more flexible
approach to meeting customer's needs.
Changes in the regulatory environment (primarily applicable to the higher purity
products).
Evana Water Refilling Station
Strength
Production of high quality purified water at low cost.
Price Competitive
Weakness
Inability of the equipment (Costly machines).
Opportunity
Have very large target market.
Threat
Competition in the field.\
ZERO Water Refilling Station
Strengths
Their business was known-popular on their district which is on Apalit
They are open/operating their business for 6 working days. (Mon - Sat)
They have much-employees to supply the needs of their customers
The have or own vehicles to deliver their customers’ orders
WEAKNESSES
Workers are not wearing proper attire to prevent contamination.
The delivery is not on time.
Opportunity
Large untapped Market.
Threat
Changes in the regulatory environment (primarily applicable to the higher purity
products).
Atabay Water Refilling Station
Strength
Known brand name
Weakness
Workers are not wearing proper attire to prevent contamination.
Opportunity
Wide range of market in different industries
Threat
May have an environmental impact.
Cool Drops Refilling Station
Strength
They are open/operating their business for 6 working days. (Mon - Sat)
Uses of new technology
Weakness
Lack of delivery equipment
Lack of personnel.
Opportunity
Operating efficiencies that are attainable as the business grows.
Threat
Changes in technology that could effect the companies that are heavily invested in
current technology.
Himpayan Water Resources & Refilling Station
Strength
Fast delivery
Strong branding
Weakness
Not in their proper attire
. Slow delivery.
Opportunity
One of the pioneer corporation in the industry
Threat
Competitor have a strong relationship with consumer.