2019

PARX

SUBMITTED BY: LAIMAYUM BIKASH SHARMA

MBA 4 UID: 2019-2507-0001-0007

COMPANY :- RAYMOND LIMITED

Contents
SECTOR INFORMATION ...................................................................................................................................4
1. INTRODUCTION ...................................................................................................................................4
2. INDUSTRY SIZE/CONTRIBUTION TO GDP ...................................................................................................4
MARKET OVERVIEW ....................................................................................................................................6
EVOLUTION OF THE INDIAN TEXTILE SECTOR ............................................................................................6
Government initiative..............................................................................................................................6
REASON FOR GROWTH................................................................................................................................8
PORTER’S FIVE FORCE ANALYSIS OF THE SECTOR ..........................................................................................9
Company Information ................................................................................................................................. 10
Market Share of the Company:................................................................................................................. 10
Product and Targeted Markets of Raymond: ........................................................................................... 12
Recent News:........................................................................................................................................... 15
Competitor Analysis: ............................................................................................................................... 16
Marketing Analysis...................................................................................................................................... 17
Strengths of Raymond ............................................................................................................................. 17
Weakness of Raymond ......................................................................................................................... 18
Opportunities of Raymond ...................................................................................................................... 18
Threats of Raymond............................................................................................................................. 18
STP & Market Planning: ........................................................................................................................... 18
MARKETING MIX OF RAYMOND................................................................................................................. 19
SWOT Analysis of PARX ............................................................................................................................. 21
STP of parx brands ................................................................................................................................... 21
Income Statement .................................................................................................................................... 22
Balance Sheet........................................................................................................................................... 23
Cash flow ................................................................................................................................................. 26
HUMAN RESOURCE....................................................................................................................................... 27
Organization Structure .............................................................................................................................. 27
JD’S OF RAYMOND.................................................................................................................................... 28
Lead - Business HR Central Functions & Talent Acquisition ........................................................................... 30

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 Organization culture of the company ......................................................................................................... 32
TRAINING NEEDS OF THE COMPANY .......................................................................................................... 33
Conclusion ................................................................................................................................................... 33
REFERENCE .................................................................................................................................................. 35

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SECTOR INFORMATION
1. INTRODUCTION
Textile market segmentation

textile

fibres yarn fabrics garment

cotton
single yarn household mens wear
fibers

plied/multi women
silk fibers technical
ple yarn wear

specialty children
wool fibres
yarn wear

animal
fiber

plant fibers

man-made/sythetic
fibers

2. INDUSTRY SIZE/CONTRIBUTION TO GDP

 The Indian textile industry is one of the oldest and largest industries in Indian economy.
 India's overall textile exports during FY 2017-18 stood at US$ 39.2 billion in FY18 and expected to
increase to US$ 82.00 billion by 2021 from US$ 31.65 billion in FY19.
 It contributed two per cent to the GDP of India and employs more than 45 million people in 2017-18. The
sector contributed 15 per cent to the export earnings of India in 2017-18.
 The Indian textile industry estimate to reach US$250 billion by 2019.
 The production of raw cotton in India is estimated to have reached 36.1 million in FY2019.

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 SECTOR WISE CONTRIBUTION TO GDP
E.com
Retail 8%
FMCG
7%
27%

Others Real Estate

26% 3%
Service
4%
Automobiles
8%
Consumer durable Textile
4% Education Telecom 2%
5% 6%

textile trade
40 37.57 37.66 36.75 36.63
35 32.75

30

25
US$Bn

20 18.56

15

10 6.45
5.3 6.01 5.85 6.04
3.84
5

0
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
Axis Title

Export Import

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MARKET OVERVIEW

EVOLUTION OF THE INDIAN TEXTILE SECTOR

Pre 1990s 1991-2000 2001-2015 2016 onwards

The first cotton textile Number of mills SITP was implemented 2019 Make in India
mill of Mumbai was increased from 178 in to facilitate setting up of campaign was launched
established in 1854. 1901 to 417 in 1945. textile units with to attract manufacturers
appropriate support and FDI.
The first cotton mill of Out of 423 textile mills infrastructure.
Ahmedabad was found of the undivided India, Technology Mission for
in 1861; it emerged as a India received 409 after After MFA cotton Technical Textile has
partition and the prices are aligned with been continued. Under
rival center to Mumbai.
remaining 14 went to global prices. Union Budget 2019-20,
Pakistan
. Technical textile Government of India
In 1999, TUFS was set industry will be a new allocated around Rs
up to provide easy growth avenue. 5,831.48 crore (US$
access to capital for 808.24 million) for the
technological up Free trade agreement Ministry of Textiles.
gradation. with ASEAN countries
and proposed agreement 3,544 operational
TMC was launched to with EU under textile mills which
address issues related to discussion. includes 2,184 Non
low productivity and Small Scale Industry
infrastructure. In 2000, Restructured TUFS was and 1,360 Small Scale
NTP was announced for launched attracting a Industry in the country
the overall development subsidy cap of US$ in 2017-2018
of the textile and apparel 420.65 Million.
industry.

Government initiative
The Indian government has taken up a number of export promotion for textile sector for the growth of the sector.
It also allowed 100 per cent FDI in the Indian textile sector under the automatic route.

Initiatives taken by Government of India are:

 The Directorate General of Foreign Trade (DGFT) has revised rates for incentives under the Merchandise
Exports from India Scheme (MEIS) for two subsectors of Textiles Industry - Readymade garments and
Made ups.
 As of August 2018, the Government of India has increased the basic custom duty to 20 per cent from 10
per cent on 501 textile products, to boost Make in India and indigenous production.
 The Government of India announced a Special Package to boost exports by US$ 31 billion, create one
crore job opportunity and attract investments worth Rs 80,000 crore (US$ 11.93 billion) during 2018-

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 2020. As of August 2018 it generated additional investments worth Rs 25,345 crore (US$ 3.78 billion)
and exports worth Rs 57.28 billion (US$ 854.42 million).
 Integrated Wool Development Programme (IWDP) approved by Government of India to provide support
to the wool sector starting from wool rearer to end consumer which aims to enhance the quality and
increase the production during 2017-18 and 2019-20.

The Cabinet Committee on Economic Affairs (CCEA), Government of India has approved a new skill
development scheme named 'Scheme for Capacity Building in Textile Sector (SCBTS)' with an outlay of Rs
1,300 crore (US$ 202.9 million) from 2017-18 to 2019-20.

The future of Indian textile industry looks promising by both domestic consumption as well as export
demand. The industry attracted Foreign Direct Investment (FDI) worth US$3.12 billion during the year 2000-
2018.i

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REASON FOR GROWTH

•Indian has a large raw material of all types of

natural and synthetic fibres
•. It is the largest cotton producer in the world with a
abudant availability of raw share of approx. 27% of the global cotton
material production.
• India is also the second largest producer of
polyester globally with 8% global.

•India is not a low cost manufacturing country but

competitive cost of remain competitve due to many factor
manufacturing • cost of manufacture are consist of labour cost,
power cost, lender cost, water cost etc.

•Government of India has launched various support

schemes for textile and apparel manufacturers to
government support make them globally competitive.
• The Schemes target technology upgradation,
infrastructure development, export promotion etc.

• there is a lot of large scale manufacturing

company in india.
presence of large integration
players • they provide a diversified product in high
quality good and well recognised by the
world wide buyer

• the Indian domestic consumption of textile

and apparel is valued at US$ 85 bn. in 2016.
• India is expected to become the world’s
large and growing domestic fastest growing e-commerce market.
market • Increasing participation of women in
workforce
• Growing presence of international brands and
retailers and emergence of new product
categories.

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PORTER’S FIVE FORCE ANALYSIS OF THE SECTOR

BARGAINING POWER OF SUPPLIER

(LOW)
THREAT TO SUBSTITUTE (hgh)
 HIGH AVAILAILITY OF COTTON
 Competition from low cost
 LOW COST LABOUR
producing nations
 IMPORTANCE OF VOLUME
SUPPLIER IS VERY HIGH  Unorganised sector is high in
 COST RELATIVE IS LOW producing garment

COMPITITORS (high)

 Fixed cost are high

 Brand identity is high
 Exit barrier is also high

BARGAINING POWER OF BUYER(low) THREAT OF NEW ENTRANCE(moderate)

 High demand for apparels and  Low barriers in domestic market

home textile  Brand identity of a company in
 Buyer concentration is low this industry is high
 Product differences and brand  Capital requirement of
identity are quite high establishing a national level is
high

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Company Information
Incorporated in 1925, Raymond is the leading, integrated producer of worsted suiting fabric in the world,
with a capacity of producing 42 million meters of wool & wool-blended fabrics. A pioneer in the textile
and men’s apparel business, in India, with a turnover of over USD 600 million, the Raymond Group is
horizontally and vertically integrated and offers end-to end solutions for fabrics and garmenting. The
Group has six, state-of -the art textile plants and four garmenting factories, in India and Europe, supported
by world-class design studios and ably supported by Italian designers who put together collection twice a
year.

The Raymond Group has in its portfolio some of the most respected brands in India - Raymond as well as
leading menswear brands – Park Avenue, Parx, Manzoni and ColorPlus. Recently, Raymond, the flagship
brand from India’s leading textile & apparel major Raymond Ltd. took the craftsmanship of garment
making and customer convenience to new echelons by launching ‘Raymond Finely Crafted Garments’
(FCG).

It was incorporated as the Raymond Woollen mill during the year 1925 near Thane Creek. Lala Kailashpat
Singhania took over The Raymond Woollen Mill in the year 1944. In 1958, then with lot of hard work
and efforts Mr. Vijaypat Singhania made this small fabric company into a world renowned brand. The
exclusive Raymond Retail showroom, King's Corner, was opened at Ballard Estate in Mumbai. In 1968,
Raymond had set up a readymade garments plant at Thane. A new manufacturing facility was set up
at Jalgaon(Maharashtra) during the year 1979 to meet the increasing demand for worsted woollen fabrics.
In the year 2000 Vijaypat Singhania handed over his company to his only son Gautam Singhania and in
the year 2015 he gave 37.57 % of the total shares to him.

In November 2015 Raymond announced that Sanjay Behl would be taking over M Shivkumar as CFO.

Market Share of the Company:

With a capacity of 38 million meters in wool and wool-blended fabrics, Raymond commands over 60 per
cent market share in worsted suiting in India and ranks amongst the first three fully integrated
manufacturers of worsted suiting in the world. We are perhaps the only company in the world to have a
diverse product range of nearly 20,000 design and colors of suiting fabric to suit every age, occasion and
style. Raymond export products to over 55 countries including USA, Canada, Europe, Japan and the
Middle East.

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 SHARES IN MARKET(%) WORSTED SUITING IN
INDIA

Others, 27

Vimal, 3
Raymonds, 60
Grasim, 4

Van Heusen, 7
Reid & Taylor, 2

MARKET SHARE(%)
Procter & Gamble Henkel Ag & Co.
The Raymond Ltd
Co. 5%
2%
2%
Cavinkare Pvt
Others 5%
22%
TTK Healthcare
5%
Beirsdorf AG
5%

Reckkit Benkiser
11%

Uniliever Group
31%
McNroe Chemicals
Pvt.
12%

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Product and Targeted Markets of Raymond:
Raymond is among the largest integrated manufacturers of worsted fabrics in the world. Raymond Ltd.
owns some of the most highly respected apparel brands in its portfolio like - Raymond, Manzoni, Park
Avenue, ColorPlus, Parx, Park Avenue, Be, Zapp! and Notting Hill and GAS.

The Raymond Group also has an expansive retail presence. Raymond's wide range of products and
services are as follows:
I. Total textile solutions.
II. Fabrics (Worsted, Denim and Shirting).
III. Apparels (Tailored Clothing, Jeanswear and Dress Shirts).
IV. Brands (Raymond, Park Avenue, ColorPlus, Parx, Be, Zapp! Notting Hill and The Raymond
Shop).
V. Woolen Outerwear.
VI. Furnishings.
VII. Retail (The Raymond Shop and Brand Store).
VIII. Engineering (Files, Cutting Wools, Hand Tools and Agri tools and Auto Components).
IX. Personal Care (Park Avenue and Kamasutra).
X. Prophylactic (Kamasutra and Surgical Gloves).
XI. International Business.
XII. Corporate Wear

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 Brands offer by Raymond

With futuristic visionaries commanding the direction, in a decade of its existence, Raymond had a clear
vision, evolution. As a brand, we have been the torch bearer
for style, superiority and sophistication. The values of
Raymond emanate quality leadership and trust and these have
been the most important foundation that has been intrinsic to
the Raymond DNA. Raymond has been a monumental brand
that passed the mantle from one generation to the other,
almost like leaving a part of heirloom.

Launched in 1993, ColorPlus created a niche in the ready to

wear market in India with a premium range of clothing for
men. With focus on product innovation and unique use of
colors it has today come a long way since inception

The brand in no time has become the choice of the up market,

trend-savvy, sophisticated and discerning Indian man and
changed the way he dressed. With flagship stores in the best
locations and international service, ColorPlus brought in an
international shopping experience to the country

Launched in 1986, Park Avenue provides stylish and

innovative wardrobe solutions to well-dressed gentlemen.
Park Avenue designs embody the most modern international
fabric, styling, palettes and trends globally. From a high
powered business meet to a weekend social affair, the brand
hosts an assortment of offering to a stylish man on the go.
Park Avenue evolved into an innovation brand that lead to
new styles and a wardrobe offering for the corporate world
and won the 'Best Design Concept' of the year Award for
Innovative AUTOFIT Concept at Images Fashion Awards
2015

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Parx is a premium casual lifestyle brand, which is positioned to cater to the needs of
consumers who are looking for dressing up for life across
occasions and events. Parx reflects the persona of the energetic
22-30-year-old who is aggressive, outgoing, dynamic and lives
his life to the fullest. Parx reflects the pulse of the new
generation which looks at clothing as a reflection of their
attitude and vibrancy. Right from its inception in 1999, Parx
has been the preferred choice of brand in the casual wear
segment with continuous innovations and international trends
and styling. It is positioned to meet the consumer needs for
"beyond work" requirements and this has been addressed
through categories like Urban, Sport, Excursion and Club

Raymond Home is India’s leading Home Textile Brand

today that brings versatile Home textiles collection that
brings a subtle yet stylish vibe into one’s home décor as
well as kitchen living and dining accessories for its
customers across the country.

Combining various patterns and natural theme, Raymond

Home offers a host of aprons, napkins, table linen, diwan
sets and readymade curtains. Wide selection of bed sheet
sets, towels, blankets, comforters, quilts and bath robes are
available in distinct colours and patterns, thus providing
ample choice to customers to customize and mix and match
to create unique look for their home.

Currently, Raymond Home product range is available.ii

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Recent News:
 Raymond Q2 net profit up 32.2% to Rs 86.24 cr. Its net sales rose 1.91 per cent to Rs 1,883.17
crore during the period under review as against Rs 1,847.75 crore in the corresponding quarter of
previous fiscal.
 The Raymond’s tomb complex at Hyderabad’s Moosrambagh area is being transformed into a
park with a walking track as part of a Union Government project.
 Raymond sells 20 Acres of land in Thane to Xander-backed VRSA.
 Textile major is venturing into real estate development business and has started a new divisio n
Raymond Realty to drive its growth plans in this segment. The company owns nearly 125-acre
contiguous land parcel at Thane’s Cadbury Junction and is looking to monetize it through its new
business venture.
 The Securities and Exchange Board of India (SEBI) has issued a show-cause notice to textile
maker Raymond alleging multiple securities market violations. The allegations include failure to
obtain necessary approvals for related party transactions in the JK House episode, corporate
governance violation for non-disclosure of material information about litigations and non-
compliance of shareholder reclassification norms. ET has reviewed a copy of the notice.
 Raymond Group promoter and chairman Gautam Hari Singhania said he will step down as
chairman from all group companies and dissociate himself from day-today functioning to build an
organization which can run competitively and independently without the involvement of the
promoter.
 The Raymond Shop (TRS), which has been quite actively stepping up its digital initiatives to
enhance the in store experience and visualization for customers, has now introduced the StyleMe
concept at its outlets. By installing a virtual mirror at its brick and mortar outlets, TRS plans to
help the customer visualize a certain suit on him and thus uplift his in-store experience.
 Raymond's Q2 earnings show that the fabric and apparel player has seen a marked improve me nt
in performance (YoY). As on September 30, Raymond's network includes 1,282 stores across all
formats, covering 2.2 million square feet of retail space. The mini-TRS (The Raymond Shop) count
stood at 139 stores. Here's how the quarter panned out for the company's units.
 Textile major Raymond is planning to cut about 10,000 jobs in its manufacturing centers in the
next three years, replacing them with robots and technology.
 Veteran industrialist Vijaypat Singhania, who built Raymond into one of the best known apparel
brands in the country and was one of the richest men in the country, is entangled in a legal battle
with his son for a roof over his head. Two years ago, the 78-year-old had handed over a huge part
of his assets to his son. Now he has told the Bombay High Court that the company controlled by
son has refused to give him possession of a flat in the redeveloped 36-storey house in Mumbai's
posh Malabar Hill.

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Competitor Analysis:
Raymond have different brand different sector so, there are many competitors in the India as well as
international market. Some of the competitors are analysing below

 Axe
 Wild Stone
 Addiction
 Aramask
 Old Spice
 Engage, etc.

However, among all these brands AXE has a dominating share in the market because of the brand
equity and brand loyalty that it has built and is leveraging the same. AXE has a wide acceptance among
the youth which forms the major chunk of perfume & deodorant users while majorly users of the
PARK AVENUE range are from the age group of 28-40. Vis-à-vis all these the AXE deodorant never
forget to promote any of its new product.

Other problem with PARK AVENUE range includes the image it has built over a period of time
attracts only affluent and thus others remain unaware that the PARK AVENUE deodorants are within
their reach and could be of their taste depending on the fragrance of their choice.

Lack of promotion could be easy held responsible for unawareness of the target audience about the
brand and the product (PARK AVENUE I.Q.). Even there are no point-of-purchase displays, no
testers are available to lure the target audience so that they could try and convert the experience into a
sale. Already the promoters have made a mistake by not carrying out any PR activity & advertiseme nt
campaign but now by not going for other promotional tactics they are rushing for double fault and
leady the product towards an end.

Even at established and renowned retailers (BIG BAZAAR), the retailers are seen promoting their
own private labels (DJ&C) and other companies’ products for greater margins. So if the organiza tio n
itself is not going to promote its products through PR/advertising campaign its product would have to
bear its consequences.

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Marketing Analysis
SWOT Analysis of Raymond Group
Raymond Group is an Indian apparel company headquartered in Mumbai. The group owns various
famous brands like Raymond, Park Avenue and ColorPlus. The company also has a chain of organized
retail outlets called “The Raymond Shop”. Raymond has gained popularity with its famous tagline
“Raymond: The Complete Man”.

Strength Weakness

Raymonds

Opportunities Threat

Strengths of Raymond
Strong Brand Name: Raymond is almost a 100-year-old brand and has sustained through differe nt
phases and fashion trends in India and all over the world through the trust and credibility of its customers.
It has a very strong Brand image and has been successful in satisfying its customers.

Popular Tagline “Raymond: The complete man”: Raymond has been able to create a strong and well-
renowned tagline “The complete man”. This tagline has been defining Raymond over the years. This has
helped Raymond create a strong image and brand recall of Raymond and has made its advertisements very
popular.

Product Line Extension: Raymond has been successful in extending its product line into other popular
brands to target various age and income groups. Raymond owns popular brands Park Avenue, ColorPlus
& Park. These brands have been successful in enhancing the customer base for Raymond and adding new
revenue sources.

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The Raymond Shop: The Raymond Shop is a chain of stores through which the company
retains all the brands under it. It has been a successful venture for Raymond in terms of engaging its
customers through its brands and has also contributed heavily in increasing the sales.

Weakness of Raymond
Low Global Penetration: Raymond has the major presence in India and some South East Asian nations
which is very low as compared to its major competitors which are a weakness for the company.

Over Dependence on Indian market: Majority of Raymond’s revenue comes from India and thus it
makes the company vulnerable to any economic, political or social changes that happen in the nation.

Opportunities of Raymond
Increasing Disposable Income in India: Disposable income in India has been increasing over the years
and is expected to increase further at a rapid pace. This will certainly increase demand in the apparel
industry.

Growing Middle Class: The Indian middle class have experienced a shift in their spending pattern. The
middle-class population of India can create high demand in the near future.

Global Expansion: Raymond has a product portfolio which can attract many markets around the world
like African countries, Middle East etc. Raymond should look forward to expanding globally to increase
its customer base and revenues.

Threats of Raymond
Intense Competition: Raymond competes with various local and global players in the market. Intense
competition in the market puts pricing pressure and reduce market share in the industry.

The abundance of counterfeit products: Presence of counterfeit products, especially in the Indian
market, is in abundance. This not only affects the sales of the brands but also affect the brand image.

STP & Market Planning:

Today, Segmentation, Targeting and Positioning (STP) is a familiar strategic approach in Modern
Marketing. It is one of the most commonly applied marketing models in practice. The STP model is useful
when creating marketing communications plans since it helps marketers to prioritize propositions and then
develop and deliver personalized and relevant messages to engage with different audiences. In addition,
STP focuses on commercial effectiveness, selecting the most valuable segments for a business and then
developing a marketing mix and product positioning strategy for each segment.

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 • Identify bases for segmentation
• Determine important charecteristics of each market segments
Segmentation

• Evaluate commercial & potential attractiveness each segments.

• Selecting one or more segments.
Targetting

• Developing detailed product positioning for selected segments.

• Developing marketing mix for each selected segments.

Positioning

MARKETING MIX OF RAYMOND

Marketing mix of Raymond analyses the brand/company and explain the marketing strategies of
the company. Marketing mix consists of 4Ps product, price, place and promotion.
The following are the analysis of the company:

PRODUCT
Raymond is the multinational organization that started its operations as fashion retail. Under its
various brands Raymond retails, a number of clothes classified into trousers, shirting, jackets,
suits, jeans and others. Raymond has a production capacity of 1.5 million garments per year.
Raymond has a brands like Park Avenue, Parx, ColourPlus, Raymond Premium Apparel etc.
Some of the product diversifation of Raymond are:
 Readymade garment
 Air-Charter Service
 Prophylactics
 Denim wear
 Personal care
 Corporate wear

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 PRICE

Raymond is one of the trusted and prominent name in Indian markets. So, the pricing strategies
are classified to upper and upper middle class section of urban people. It also adopted a premium
pricing strategy. As its potential customers are high-end individuals who look for better quality
than quantity they can afford the price of the product in the market. The pricing policy is
differ depending on the type of fabric, stitching and workmanship involved, retail outlet location,
colour and size.

PLACE

Raymond has spread its presence in India as well as International market. The company is a
major supplier of garment and fabric in around 50 countries including Japan, Europe and North
America.

In India, all their brand is available in their retail stores The Raymond Shop. The first retail
outlet is opened at Mumbai. Now there is more than 700 outlets across the India and overseas.

PROMOTION

Raymond has adopted numerous marketing policies to increase and maintain its brand image in
the consumer market. It has conducted a several advertising campaigns that are shown with help
of every possible advertising medium like print, digital and electronic. Ads have been shown via
different television channels at a prime time, aired on the radio between popular shows,
displayed on billboards at popular and populated places, fashion magazines and newspapers.
Raymond has also uses social media platform to advertise via Twitter, Facebook and YouTube.
They also updated the important event in their website.

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SWOT Analysis of PARX

The following are the Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis of
Parx.
STRENGTH

1. Excellence branding and promoting

2. It is one the biggest brand of Raymond Ltd.
3. Creating innovation and use latest trend in casual outfits for customer.
4. Offering a wide variety for men and women in clothing collection.

WEAKNESS

1. Global entrance is limited as compared to other big international brands.

2. High switching brand due to high offering to customer by Indian as well as International
brands

OPPORTUNITY

1.Diversification of various product offers.

2.Potential in wide distribution.
3. Global presence of other Raymond brands lead to penetrate for Parx as well.

THREAT

1. Competitor both Indian and International brands

2. Social, Legal, Political factors (external factors).

STP of parx brands

Segment Youngster looking for a casual wear

Targeting Urban youth from upper-middle class.
Positioning Fresh and Premium casual wear.

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FINANCE

Income Statement

Income statement
2019 2019 2019 2018
Period Ending:
30/09 30/06 31/03 31/12

Total Revenue 18831.7 14351.2 18087.13 16751.6

Revenue 18831.7 14351.2 18087.13 16751.6
Other Revenue, Total - - - -
Cost of Revenue, Total 10941.9 8311.7 10361.19 9438.4
Gross Profit 7889.8 6039.5 7725.94 7313.2
Total Operating Expenses 17620.9 14070.7 16943.6 15698
Selling/General/Admin. Expenses,
2644.2 2425 2336.38 2387.9
Total
Research & Development - - - -
Depreciation / Amortization 859.5 812.7 516.67 480.1
Interest Expense (Income) - Net
- - - -
Operating
Unusual Expense (Income) - 1.4 9.21 12
Other Operating Expenses, Total 3175.3 2519.9 3720.15 3379.6
Operating Income 1210.8 280.5 1143.53 1053.6
Interest Income (Expense), Net Non-
-751.6 -739.4 -498.59 -755.5
Operating

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 Gain (Loss) on Sale of Assets - - - -
Other, Net 296 348.2 283.99 305.2
Net Income Before Taxes 755.2 -110.7 928.94 603.3
Provision for Income Taxes -3.5 11.3 251.91 203.8
Net Income After Taxes 758.7 -122 677.03 399.5
Minority Interest -22.8 -26.5 -1.9 -23.9
Equity In Affiliates - - - -
U.S GAAP Adjustment - - - -
Net Income Before Extraordinary
735.9 -148.5 675.13 375.6
Items
Total Extraordinary Items 103.7 - - -
Net Income 839.6 -148.5 675.13 375.6
Total Adjustments to Net Income - - - -
Income Available to Common
735.9 -148.5 675.13 375.6
Excluding Extraordinary Items
Dilution Adjustment - - - -
Diluted Net Income 839.6 -148.5 675.13 375.6
Diluted Weighted Average Shares 61.37 61.24 61.4 61.37
Diluted EPS Excluding
11.99 -2.42 11 6.12
Extraordinary Items
DPS - Common Stock Primary Issue - - 3 -
Diluted Normalized EPS 11.99 -2.41 11.1 6.25
iii

Balance Sheet

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Balance sheet

2019 2019 2019 2018

Period Ending:
30/09 30/06 31/03 31/12

Total Current Assets 46766.6 - 40179.15 -

Cash and Short Term Investments 4773 - 4432.38 -

Cash 3292.4 - 1048.74 -
Cash & Equivalents 814.5 - 211.92 -
Short Term Investments 666.1 - 3171.73 -
Total Receivables, Net 16831.9 - 13442.8 -
Accounts Receivables - Trade,
16658.5 - 12595.07 -
Net
Total Inventory 21138.3 - 19015.27 -
Prepaid Expenses - - - -
Other Current Assets, Total 4023.4 - 3288.7 -
Total Assets 79179.6 - 66644.5 -

Property/Plant/Equipment, Total –
25398.1 - 20341.81 -
Net
Property/Plant/Equipment, Total
- - - -
– Gross
Accumulated Depreciation, Total - - - -
Goodwill, Net 115 - 115.02 -
Intangibles, Net 57.4 - 36.35 -
Long Term Investments 3566.8 - 3472.3 -
Note Receivable - Long Term 891 - 708.64 -
Other Long Term Assets, Total 2384.7 - 1791.23 -
Other Assets, Total - - - -
Total Current Liabilities 48980.9 - 41336.69 -

Accounts Payable 16118.2 - 13519.68 -

Payable/Accrued - - - -
Accrued Expenses - - - -
Notes Payable/Short Term Debt 21126.2 - 17316.64 -
Current Port. of LT Debt/Capital
- - 8275.26 -
Leases
Other Current liabilities, Total 11736.5 - 10500.38 -
Total Liabilities 59982.1 - 47106.56 -

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 Total Long Term Debt 3917 - 4112.54 -
Long Term Debt 3917 - 4112.54 -
Capital Lease Obligations - - - -
Total Debt 25043.2 - 21429.18 -
Deferred Income Tax 245.9 - 242.17 -
Minority Interest 879.1 - 829.78 -
Other Liabilities, Total 5959.2 - 585.37 -
Total Equity 19197.5 - 19537.94 -

Redeemable Preferred Stock, Total - - - -

Preferred Stock - Non Redeemable,
- - - -
Net
Common Stock, Total 613.8 - 613.81 -
Additional Paid-In Capital - - - -
Retained Earnings (Accumulated
18583.7 - 18924.14 -
Deficit)
Treasury Stock - Common - - - -
ESOP Debt Guarantee - - - -
Unrealized Gain (Loss) - - - -
Other Equity, Total - - - -
Total Liabilities & S hareholders' Equity 79179.6 - 66644.5 -

Total Common S hares Outstanding 61.38 - 61.38 -

Total Preferred S hares Outstanding - - - -

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Cash flow

Mar 19 18-Mar

12months 12 months
Net Profit/Loss Before
Extraordinary Items And Tax 118.61 91.45

Net CashFlow From Operating

92.79 253.44
Activities

Net Cash Used In Investing

-1.04 -117.98
Activities

Net Cash Used From Financing

-112.06 -115.92
Activities

Net Inc/Dec In Cash And Cash

-20.31 19.55
Equivalents

Cash And Cash Equivalents

26.3 6.75
Begin of Year

Cash And Cash Equivalents End

5.99 26.3
Of Year

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 HUMAN RESOURCE

Organization Structure

Board of Directors

Managing Directors / General Managers

Marketing Managers Production Managers Finance Managers

Work Managers R
A
E
U

Foreman S
T
P
H
O
O Supervisors
N
R
S
I
Workman
I
T
B
Y
I

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JD’S OF RAYMOND

Finance

Job description

 Work closely with Finance Shared Services for closure of monthly, quarterly and
annual Financial statements
 Responsible for Statutory, Internal and Cost audit for both the plants of Shirting
B2B business
 Responsible for Annual Budgeting, monthly/quarterly Forecasting and Variance
analysis
 Responsible for Working Capital and Cash Flow Management.
 Coordinate with Corporate treasury teams in dealing with Banks and Financial
institutions for Fund based and Non Fund based limits.
 Deal with Government agencies for availing various subsidies entitled to the
business
 Ensure Direct and Indirect Tax compliances by working in close co-ordination
with Corporate Tax team. Responsible for all statutory compliances related to the
business.
 Implement SAP Costing module in both the plants and be part of S4 HANA
project.
 Work closely with all stake holders in SSC, Plants and Business teams for all
matters related to the Shirting B2B business.

Required Candidate profile

a. Hands on experience in SAP FICO
b. Strong orientation towards IT systems and processes
c. Preferred candidates with manufacturing Plant Experience
d. Excellent communication and Interpersonal skills
e. Team player
f. Possess excellent leadership qualities

Candidates will be initially be based in Thane for 3-4 Months for training purpose post that will be
posted in Kolhapur Plant.

Role Credit/Control Manager

Industry Type Industrial Products / Heavy Machinery
Functional Area Accounts, Finance, Tax, Company Secretary, Audit
Employment Type Full Time, Permanent
Role Category Finance/Audit
Education
UG: Any Graduate in Any Specialization, Graduation Not Required
PG: Post Graduation Not Required, Any Postgraduate in Any Specialization

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 Doctorate: Any Doctorate in Any Specialization, Doctorate Not Required

Key Skills
Finance Control Corporate Taxation Budgeting Variance Analysis Cash Flow Management Treasury
Cost Audit Forecasting Indirect Taxation Auditingiv

JOB DESCRIPTION (marketing)

Designation/Role Zonal Marketing Manager

Function Marketing
Business Retail
Grade 10
Years of Experience 5-6 years
Qualification MBA in Marketing
Location Kolkata
Reporting To Head Retail Marketing
Key Responsibilities

 Owning and driving the Annual Marketing Calendar for the Region.
 Responsible for driving the footfalls through Campaigns and initiatives and ownership for business
performance / revenue of the Region.
 Aligning Operations team with Central Marketing, Visual Merchandising loyalty , Digital Marketing
team for monthly /seasonal plans and framework.
 Analyse zone performance and curate Marketing plans based on Zone performance
 Manage BTL, onsite innovations and retail campaign management activities to drive sales of each TRS in
the Region.
 Brand Tie up and negotiate with the marketing / event agencies to get the best possible deal keeping in
mind the long term gains.
 Implement the Raymond Signature Experience across the network & own the Consumer Journey in the
Regions.

Other Attributes
 Must be result oriented, self-motivated
 Detail oriented with strong planning, organizational skills
 Excellent Communication and Influencing Skills

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Lead - Business HR Central Functions & Talent Acquisition

Talent Acquisition As a Lead :

1. Reviving talent acquisition strategy for entire lifestyle buisness

2. Creating talent pipe line and robust hiring process and framing the industry best selection process.

3. Setting up SOPs of TA for lifestyle buisness

4. SLA track and governance with penalities and incentives disbursing

5. Engaging the best in the industry recruitment service provider, keeping cost and other benefits
optimum

6.Managing candidate and Stakeholder experience

7. Building and sustaining a process review mechanism like audits, feedbacks and review meeting with
Head BHR and Lead BHRsLead BHR Central FunctionsTalent

Acquisition:

1. Responsible for fulfilling all Talent requirements across levels for Marketing, HR, Finance, Digital
Functions and PMO along with RPO Team

2. Handling Manpower Budgeting exercise for Annual resource requirement as well as reviewing it on
Quarterly basis

3. Partnering with the Business Heads w.r.t. Talent requirements in terms of Structure, Headcount,
Budgets for acquiring good talent as per the pre decided TAT

4. Utilizing LinkedIn Career Page, IJB and Referral for hiring

5. Handling Transfers, Deputation & Relocation and seamless execution of FTC confirmation. The
scope is entire life style central team.

Performance Management:

1. Driving Mid Term and Annual PMS cycle for Central Functions.

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2. Ensuring 100% KRA completion of all new joiners online.

3. Establishing PIP process within the central teams.

4. Conducting KRA Audit for Annual Goal Setting.

5. Driving Promotion Process for Central Teams

6. Assess business unit’s human resources training needs and conduct 1:1 and/or group training sessions
as appropriate.

7.Managing Productivity of employees and Employee Engagement, Recognitio n & Development

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Organization culture of the company
According the review given by the employed of the Raymond ltd (parx), environment and company
staff are very nice and support to learn for the new trainee staff, and professional work culture. It has a
job profiles which clearly defined that educated & knowledgeable staff
working in system requires punctual persons & no deviations mistake. This organization also helps to
enhancing the skills in different field every day. Meeting targets within timelines and perform on time.
Start with call or mail, it has sales coordination, nice management, nice co-worker, Hardest part of the
job is understanding method of Work and most enjoyable part was Two days of One in a month and
salary getting on time

Reviews from the employee

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TRAINING NEEDS OF THE COMPANY
1) Professional Training

Depending on the role, formal employee training may be required to ensure competency and even
excellence. Create a knowledge-base of critical information and best practices to pass on to new hires as
you grow your team. This will be time-consuming at first, but will pay off in the long run.

2) Cross-Departmental Training

From the review of employees, it was found that some lack of coordination between employees and
bosses in departments. So by cross department training, I think the problem will be solved properly
without conflict.

Conclusion
Raymond Ltd. is one of India's, and the world's, leading producers of worsted fabrics, claiming some 60
percent of the Indian worsted suiting market. They India is one the leading exporter of cotton, fabric
worsted suiting to other countries. India have a lot of potential to develop in the textile and apparel
industry.

For the growth of the textile industry, India have a lot of advantages in this sector

1. India has an abundant availability of raw material such as cotton, wool, silk and jute. It also enjoys a
comparative advantage in term of skilled manpower and in cost of production.

2. 100 percent FDI is allowed in Indian textile sector. To boost the exports, free trade with ASEAN is
allowed.

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3. huge investment is made by the Government under lot of scheme to encourage more
private equity and to train the workforce.

4. rise in income level is expected t drive demand in textile industry. Growth in building and
construction will continue to raise demand for non-clothing textile.

Beyond the business Raymond have done many social work such as

 They initiate JK TRUST GRAM VIKAS YOJANA to the rural area to improve the
quality of life. This social initiative benefits over 4.5 million people across 45,000
villages in 11 states of India.
 Raymond is also taking measures to create a robust tailoring ecosystem to skill 1 lakh
tailors in the next 5 years.
 In an attempt to impart high quality education with an emphasis on values, the group
has founded three schools.
 The Raymond Rehabilitatio n Centre focuses on welfare of under- privileged children
over the age of 16 and was set up in the year 2006 at Jekegram, Thane

…………………………………..THANK YOU…………………………………………….

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REFERENCE
i https://www.ibef.org/industry/textiles.aspx

http://www.raymond.in/

iii https://www.investing.com/equities/raymond-financial-summary

http://www.raymond.in/theraymondgroup?cat=14

iv https://www.naukri.com/

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