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Feasibility of Triple-Glazed Window Promotion

The document outlines a SWOT analysis highlighting strengths such as up-to-date technology and eco-friendly practices, while noting weaknesses like small sales and high installation costs. It identifies opportunities for improvement in technology and government regulations promoting energy efficiency, alongside threats from global competitors and customer price consciousness. A proposed promotion offering 'triple-glazed windows for the price of double glazing' is deemed feasible due to the company's commitment to sustainability and product performance improvements.

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Nishtha Raheja
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52 views2 pages

Feasibility of Triple-Glazed Window Promotion

The document outlines a SWOT analysis highlighting strengths such as up-to-date technology and eco-friendly practices, while noting weaknesses like small sales and high installation costs. It identifies opportunities for improvement in technology and government regulations promoting energy efficiency, alongside threats from global competitors and customer price consciousness. A proposed promotion offering 'triple-glazed windows for the price of double glazing' is deemed feasible due to the company's commitment to sustainability and product performance improvements.

Uploaded by

Nishtha Raheja
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

1)

S
STRENGTHS
WWEAKNESS
O
OPPORTUNITIES
T
THREATS

- Up to date - Small sales - Focus on - Global competitors


tech innovations force customization in market

- Leadership and - Weak - Improvement - The company


seniority in promotional and of tech with could not enter
carpentry marketing change in the global
industry strategies market market yet

- Eco friendly - High - Better insulating - Customer price


business Installation cost materials consciousness

- Customized - Volatile market - The government - Large tax rates


service regulation
emphasizing the
reduction of
household energy
consumption.
4)Assess the feasibility of a commercial promotion offering “triple-glazed windows for
the price of double glazing” for the product launch.

 It has obtained certification, permitting the corporate to showcase its commitment to property
development.
 It highlights its long-run commitment by guaranteeing that the joinery product it sells are
environmentally friendly
 Commitment to spontaneous maintenance and development of their product including products
with triple glazing, which allow an increase in performance of over 40% compared to the best
double-glazing on the market.
 Improvement in installation and waste treatment along ecological lines, including waste
recycling

With the above in favour of the product and company, commercial promotion offering “triple-glazed windows for
the price of double glazing” looks feasible

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