Multiple Choice Questions

T.Y.B.Com Sem – V

Commerce – V

Unit 1

1. is the father of modern marketing.

a. Peter Drucker
b. Philip Kotler
c. Adam Smith
d. Henry Fayol

2. _______ provides fast and accurate marketing information.

a. Marketing Information System
b. Management Information System
c. Maintenance Information System
d. Marketing Innovation System

3. The controllable variables a company puts together to satisfy a target group is called the _______.
a. Marketing strategy
b. Marketing mix
c. Strategic planning
d. Marketing concept

4. Buying and selling of mass consumer goods and services comes under which of the
following markets?
a. Business markets
b. Global markets
c. Consumer markets
d. Government markets

5. Marketing is a process which aims at ____________.

a. Selling products
b. Maximizing profits
c. Satisfying customers
d. Producing

6. “Many people want a BMW but only a few are able to buy”, is an example
a. Need
b. Want
 c. Demand
d. Status

7. The buying process starts when the buyer recognizes a .

a. Product
b. an advertisement for the product
c. a salesperson from a previous visit
d. problem or need

8. Aggressive selling is a characteristic of which of the following concept of marketing?

a. Production concept
b. Marketing concept
c. Selling concept
d. Product concept

9. Adding new features to a product is advocated by which of the approaches?

a. Product Approach
b. Production Approach
c. Marketing Approach
d. Selling Approach

10. One of the key tasks of marketers is ______and to create consumer perceptions that the
product is worth purchasing.
a. To make products easily visible and available
b. To promote sales of products
c. To differentiate their products from those of competitors
d. To do marketing surveys

11. includes the complete analysis of the market.

a. Marketing Research
b. Management Research
c. Maintenance Research
d. Marvelous Research

12. is a connecting link between the consumer and the producer.

a. Marketing
b. Selling
c. Consumption
d. Buying

13. The aggregate of consumer for a given product is called _______.

a. Market
 b. Marketing
c. Manufacturing
d. Method

14. Dividing the market into distinct groups of buyers with different needs, characteristics or
behavior is .
a. Diversification
b. Distribution
c. Segmentation
d. Saturation

15. Age, income, gender are grouped under ________.

a. Geographic segmentation
b. Demographic segmentation
c. Psycho graphical segmentation
d. Behavioral segmentation

16. Life Style, personality, attitude are grouped under _________ .

a. Geographic segmentation
b. Demographic segmentation
c. Behavioral segmentation
d. Psycho graphical segmentation

17. ________is the process of dividing a heterogeneous market into homogeneous sub markets.
a. Market Diversification
b. Market Distribution
c. Market Segmentation
d. Market Saturation

18. Consumers who always buy the same brand are called __________.
a. Hard core loyal
b. Split core loyal
c. Shifting loyal
d. Switchers

19. Consumers who always loyal to two or three brands are called ______.
a. Hard core loyal
b. Split core loyal
c. Shifting loyal
d. Switchers

20. Consumers who shift from one brand to another are called ______.
a. Hard core loyal
b. Split core loyal
c. Shifting loyal
d. Switchers

21. Consumers who show no loyalty to any brand are called ________.
a. Hard core loyal
b. Split core loyal
 c. Shifting loyal
d. Switchers

22. What are the activities that form a part of the marketing mix.(the 4ps)
a. Product, price, production, packaging
b. Packaging, point, price, place
c. Product, price, place, promotion
d. Product, price, production, packaging

23. What is marketing?

a. Setting up a market stall
b. Buying as many products as you can
c. Selling as many products as possible
d. Identifying and satisfying consumer needs and wants

24. __________portrays the “whole person” interacting with his or her environment.
a. Attitude
b. Reference group
c. Lifestyle
d. Culture

25. Which one of the following factor relates to family that influences consumer behavior?
a. Cultural
b. Social
c. Demographic
d. Psychographic

26. Which of the following is not an element of the marketing mix?

a. Distribution
b. Product
c. Target market
d. Pricing

27. Market –oriented firms focus on:

a. Retailers
b. Distributors
c. Customers
d. Wholesalers

28. If actual performance exceeds the expected performance of the product, Then customer is
a. Satisfied
b. Dissatisfied
 c. Delighted
d. Neutral

29. Marketing managers should adapt the marketing mix to ________ and constantly monitor
value changes and differences in both domestic and global markets.
a. Sales strategies
b. Marketing concepts
c. Cultural values
d. Brand images

30. _________ is the study of how individuals, groups, and organizations select, buy, use, and
dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
a. Target Marketing
b. Psychographic Segmentation
c. Product Differentiation
d. Consumer Behavior

31. A person’s ________ consist(s) of all the groups that have a direct (face-to-face) or indirect
influence on his/her attitudes or behavior.
a. Culture
b. Subculture
c. Psychographics
d. Reference Groups

32. When a manager focuses on making whatever products are easy to produce, and then trying
to sell them, that manager has a ___________________ orientation.
a. Marketing
b. Production
c. Sales
d. Profit
33. Modem concept of marketing revolves around ________.
a. Customers
b. Society
c. Ground of organization
d. Competitors

34. Marketing is a __________

a. Static concept
b. Dynamic concept
c. Service concept
d. Product concept
 35. 4 PS is called ______
a. Marketing Mix
b. Sales Mix
c. Product Mix
d. Promotion Mix

Unit 2

1. Anything that can be offered to a market for attention, acquisition, use, or consumption that
might satisfy a want or need is called a(n):
a. Idea
b. Demand
c. Product
d. Service

2. The most basic level of a product is called the:

a. Core product.
b. Central product.
c. Fundamental product.
d. Augmented product

3. A(n) product exceeds customer expectations.

a. Core
b. Superior
c. Augmented
d. Anticipated

4. Identify the products that the customer usually buys frequently and with a minimum of
comparison and buying effort.
a. Specialty
b. Convenience
c. Unsought
d. Augmented

5. Which of the following is NOT included in product decisions?

a. Styling
b. Brand name
c. Warehousing
d. Packaging

6. If actual performance of the product exceeds the expected performance of the product, Then
 customer is
a. Satisfied
b. Dissatisfied
c. Delighted
d. Neutral

7. Which of the following is a name, term, sign, symbol, design, or a combination of these, that
identifies that maker or seller of a product or service?
a. Label
b. Co-brand
c. Brand
d. Product

8. The identifies the product or brand.

a. Container
b. Label
c. Advertisement
d. Warranty

9. There are stages in product life cycle.

a. Seven
b. Two
c. Four
d. Five

10. ensures protection against leakage.

a. Grading
b. Standardizing
c. Packaging
d. labelling

11. ______is a bundle of utilities.

a. Product
b. Price
c. Promotion
d. Physical distribution

12. Price is the only element in the marketing mix that produces:
a. Fixed cost
b. Expense
c. Variable cost
d. Revenue

13. The skimming, penetration, bargaining and bundling are decided in the of
 the Marketing Mix strategy.
a. Price Decisions
b. Place Decisions
c. Product Decisions
d. Promotion Decisions

14. pricing is the approach of setting a low initial price in order to attract a large number of
buyers quickly and win a large market share.
a. Skimming
b. Penetration
c. Psychological
d. Cost based

15. Markup pricing is also called as .

a. Cost pricing
b. Marginal priced
c. Cost plus pricing
d. Cost based pricing

16. Give the stages in product life cycle?

a. Introduction, downfall, upfall, decline
b. Introduction, growth, maturity, decline
c. Introduction, starter, growth, decline
d. Introduction, growth, saturation, decline

17. A ________is a set of all product lines and items that a particular seller offers for sale.
a. Product mix
b. Product line
c. Product width
d. Product length

18. _________refers to the total number of items in its product mix.

a. Product mix
b. Product line
c. Product width
d. Product length

19. __________refers to the number of product lines offered by the company.

a. Product mix
b. Product line
c. Product width
d. Product length

20. __________refers to the average number of items offered by the company in each product
line.
a. Product mix
b. Product depth
c. Product width
 d. Product length

21. _________is a part of the product, which carries verbal information about the product.
a. Label
b. Brand
c. Trademark
d. Package

22. __________ is legal and indicates ownership of the product.

a. Label
b. Brand
c. Trademark
d. Package

23. Price is the only element in the marketing mix that produces:
a. Fixed cost
b. Expense
c. Variable cost
d. Revenue

24. _____ pricing is the approach of setting a low initial price in order to attract a large number of
buyers quickly and win a large market share.
a. Market-skimming
b. Value-based
c. Market-penetration
d. Leader

25. _________ pricing is adopted to meet increased competition.

a. Transfer
b. Prestige
c. Value
d. Standard

26. Redesigning enables _________ of the brand.

a. Repositioning
b. Promotion
c. Positioning
d. Endorsement

27. If ________ people are aware about the brand then equity would be more.
a. Few
b. Intelligent
c. More
d. Less
28. Brand _______ involves purchasing the brand repeatedly over a period of time.
a. Transition
b. Loyalty
c. Extension
d. Fatigue
29. In __________ Pricing Strategy or variable pricing strategy, the manufacturer charges
different prices to similar customers.
a. Single
b. Flexible
c. Odd
d. One
30. Product Mix _______ means reducing the number of activities by discontinuing those
products.
a. Development
b. Contraction
c. Management
d. Expansion
31. A _________ is the actual container, covering or wrapper to protect the product.
a. Brand
b. Label
c. Design
d. Package
32. ___________ are short catchy phrases that communication information about the brand.
a. Logo
b. Characters
c. Slogans
d. Packaging
33. During ________stage consumers start switching over to other brands.
a. Maturity
b. Decline
c. Growth
d. Inception
34. ________ stage is the stage where the demand and sales reach the saturation point.
a. Inception
b. Growth
c. Maturity
d. Decline
35. During _________ stage the product is launched in the market.
a. Inception
b. Maturity
 c. Growth
d. Decline

Unit 3

1. involves paid form of non-personal presentation and promotion of

ideas.
a. Personal selling
b. Sales promotion
c. Advertising
d. Publicity

2. Which function helps in place utility?

a. Transportation
b. Financing
c. Risk bearing
d. Selling

3. Which function gives “time utility”?

a. Transportation
b. Financing
c. Risk bearing
d. Warehousing

4. Which of the following is NOT considered a type of reseller?

a. Wholesaler
b. Retailer
c. Manufacturer
d. Distributor

5. Which of the following 4Ps of marketing mix involves decisions regarding channels coverage,
assortments, locations, inventories or transports?
a. Product
b. Price
c. Place
d. Promotion

6. Manufacturer @ Consumer is an example for level channel.

a. Zero
b. One
c. Two
d. Three
7. Manufacturer Wholesaler  Retailer Consumer is an example for level channel.
a. Zero
b. One
c. Two
d. Three

8. Manufacturer  Retailer Consumer is an example for level channel.

a. Zero
b. One
c. Two
d. Three

9. Manufacturer Wholesaler Agent  Retailer Consumer is an example for level

channel.
a. Zero
b. One
c. Two
d. Three

10. sells to the ultimate consumer.

a. Wholesaler
b. Agent
c. Retailer
d. Distributor

11. “How are you telling consumers in your target group about your product” This question
belongs to which marketing concept?
a. Product
b. Price
c. Place
d. Promotion

12. The promotion “P” of marketing is also known as .

a. Product Differentiation
b. Distribution
c. Cost
d. Communication

13. ____involves mass communication.

a. Personal selling
b. Sales promotion
c. Advertising
d. Publicity

14. ______ involves a face to face oral presentation.

 a. Personal selling
b. Sales promotion
c. Advertising
d. Publicity

15. involves paid form of non personal presentation and promotion of ideas.
a. Personal selling
b. Sales promotion
c. Advertising
d. Publicity

16. Free samples is given to consumers in case of _______.

a. Personal selling
b. Sales promotion
c. Advertising
d. Public Relations

17. Samples, coupons, contests are part of _________.

a. Personal selling
b. Sales promotion
c. Advertising
d. Publicity
18. ___________arranged at exhibitions or trade fair encourages the buyers to try and buy the
product.
a. Samples
b. Coupons
c. Contests
d. Demo
19. Newsletters, catalogues, and invitations to organization-sponsored events are most closely
associated with the marketing mix activity of:
a. Pricing
b. Distribution
c. Product development
d. Promotion

20. A consumer contest is an example of _____.

a. Personal selling
b. Sales promotion
 c. Advertising
d. Indirect selling

21. Which of the following 4Ps of marketing mix involves decisions regarding channels coverage,
assortments, locations, inventories or transports?
a. Product
b. Price
c. Place
d. Promotion

22. A fundamental part of the distribution function is to get the product:

a. To the right place at the right time
b. Launched into new markets
c. To intermediaries
d. To market to avoid channel conflict

23. When a company distributes its products through a channel structure that includes one or
more resellers, this is known as ________.
a. Indirect marketing
b. Direct marketing
c. Multi-level marketing
d. Integrated marketing

24. Which of the following is NOT a part of marketing communication mix?

a. Telemarketing
b. Public relations
c. Sales promotion
d. Advertising

25. Promotion Strategy performs informing, ___________ and reminding.

a. Directing
b. Convincing
c. Persuading
d. Gathering

26. A _________ of distribution is the route taken by the title to the product as it moves from the
producer to the ultimate consumer or industrial user.
a. Canal
b. Channel
c. Highway
d. Place
Unit 4

1. Flipkart, Amazon are examples of .

a. Departmental stores
b. Chain stores
c. Co-operative stores
d. Online stores

2. This is the process of marketing accomplished or facilitated through the application

of electronic devices, appliances, tools, techniques, technologies and or systems.
a. Direct Marketing
b. Interactive marketing
c. Electronic marketing
d. Internet marketing

3. ______ Media have a greater effect then impersonal ones in the rural marketing
context.
a. Personal
b. Impersonal
c. Direct
d. Indirect

4. Buying goods and services for further processing or for use in the production
process refers to which of the following markets?
a. Consumer markets
b. Government markets
c. Business markets
d. International Market
5. Market ______ has a dominant position in the market.
a. Challenger
b. Leader
c. Follower
d. Nicher
6. ________ are small firms that target small market.
a. Challenger
b. Leader
c. Follower
d. Nicher
7. _________marketing refers to marketing of products that are environmentally safe.
a. Social
b. Societal
c. Traditional
 d. Green
8. The word Ethics is derived from ________ word ‘Ethos’.
a. German
b. Greek
c. Latin
d. Sanskrit
9. ________ organization assist the consumers in legal matters.
a. Social
b. Political
c. Consumer
d. Government
10. Harmful products like cigarettes are promoted through _______ ads.
a. Advocacy
b. Social
c. Surrogate
d. Consumer
11. Ethics is a branch of ________.
a. Psychology
b. Sociology
c. Philosophy
d. Economics
12. Cloner Strategy is followed by market ________
a. Leader
b. Follower
c. Challenger
d. Manager
13. Children are ________ targets.
a. Fixed
b. Hard
c. Variable
d. Soft
14. In rural marketing distribution is_________.
a. Simple
b. Complex
c. Difficult
d. Easy
15. Green Marketing is ________ safe.
 a. Socially
b. Economically
c. Environmentally
d. Politically
16. Career Potential in marketing is _______.
a. Unlimited
b. Limited
c. Restricted
d. Difficult
17. ________ brand recall disturbs consumer patronage.
a. High
b. Low
c. Frequent
d. Medium
18. _______ search has become a revolution in marketing.
a. Web
b. Intranet
c. Internet
d. Voice
19. Understanding _________ makes brands successful.
a. Preference
b. Psychology
c. Competitor
d. Prestige
20. Positioning has now become a _______ activity.
a. Commercial
b. Management
c. Holistic
d. Modern
21. ________ Marketing is the base of digital marketing.
a. Internet
b. Mobile
c. Viral
d. Psychology
22. ________attack means small and sudden attacks on competitors.
a. Flank
b. Guerrilla
 c. Bypass
d. Advocacy
23. _______ is not a social media.
a. Facebook
b. Linked in
c. E-Mail
d. Twitter
24. _________ means making subjective claims in advertising.
a. Surrogate
b. Puffery
c. Exaggeration
d. Flank
25. A nicher serves _______ segment of the market.
a. Very Small
b. Small
c. Large
d. Medium
26. Non - Conventional rural – centric media includes ________.
a. Newspapers
b. Folk
c. Television
d. Radio
27. _______ refers to online commerce transactions between business.
a. B2C
b. B2B
c. C2C
d. B2G