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Detailed Lesson Plan: Marketing Management

The document provides a detailed lesson plan for a class on organizational management focusing on marketing management. The plan outlines objectives, materials, procedures, activities, and assessments for teaching students about the key concepts of marketing including the 4 P's and 4 C's of marketing mix. Students will participate in group activities and discussions to help them understand and differentiate between the traditional and modern approaches to marketing.
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0% found this document useful (0 votes)
144 views9 pages

Detailed Lesson Plan: Marketing Management

The document provides a detailed lesson plan for a class on organizational management focusing on marketing management. The plan outlines objectives, materials, procedures, activities, and assessments for teaching students about the key concepts of marketing including the 4 P's and 4 C's of marketing mix. Students will participate in group activities and discussions to help them understand and differentiate between the traditional and modern approaches to marketing.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

School GALAS NATIONAL HIGH SCHOOL Grade 11

Teacher RUTH JANE L. ADAZA Learning OM


Areas
Learning Modular (Modular/Printed) Quarter 1st
Delivery Sem

Detailed Lesson Plan in Organizational Management

Date: March 30, 2021


Time: 9:00-10:00 A.M.
After an hour of discussion, the learners are expected to:
I. Objectives

A. Content Standard The learners have an understanding of the Functional areas of Organizational
Management.
B. Performance Standard The learners shall be to select ones area of interest for future career path.
C.1 Learning Competencies The learners can explain the nature and role in the firm of the following
functional areas of organizational management.
B. Marketing Management
C.2 Specific Objectives The learners will be able to:
1. Define what is Marketing Management.
2. Differentiate the traditional 4 P’s of marketing mix from the modern
4 C’s of marketing mix.
3. Relate the importance of Marketing in real life situation.

II. Subject Matter

Topic: Marketing Management


Activity: Differentiated

A. Materials: activity sheets, laptop, marker pen, bond paper, cartolina


B. Value Focus: Understanding and Awareness.
C. References:
MODULE (First Semester, 2nd Qtr. Module 6)

III. Learning Procedure


Teacher’s Activity Learners’ Activity
A. PREPARATORY ACTIVITY

All rise and let us pray. Students are praying…


Please be seated. Students are sitting….
Let’s have an attendance
checking first. Count off Counting Off…
please!
Everyone is present let’s
give ourselves a round of Applause…
applause!

Good Morning Class! Students: Good Morning Ma’am!


How are you today? Students: We’re okay, thank you, Ma’am.
That’s delightful to hear.
But before we will continue
with our lesson for today,
let’s
1
Learner’s Activity
Teacher’s Activity

have first our classroom rules


and agreement.

Can you please read our Amelyn: Reading the Classroom rules and agreement.
classroom rules and
agreement?
Very Good Amelyn! Let’s Students: Clapping………
give Amelyn a big hand of
applause!

What about you Franklin? Franklin: Yes Ma’am, I will read it. (Reading the Covid Protocol-
Can you please read the Health and Safety Tips.)
Covid Protocol-Health and
Safety tips?

Good Job Franklin! A big Students: Clapping…….


hand for him.

Are you ready class? Students: Yes, Ma’am!


Now, let’s get started.

1. Review

Who amongst you can


recall what was our lesson
yesterday? Yes, Lovely? Lovely: Our lesson yesterday was all about “Credit Management”
ma’am.
Alright, very good
answer Lovely! Thank you.

All the 5 C’s of Credit were


essential in order to get the
loan approval.

2. Motivation

I have here some


pictures for you to observe
carefully. Take a look class.

What can you say about this Students: Observing carefully…...


picture? Richiee?

Richee: That is a picture of Jollibee Ma’am delivering the orders.

Excellent answer Richee! Let


us give a hand to Richee.

What about this second Students: Clapping……


picture, who can guess what
this is all about? Frank?

2
Teacher’s Activity Learner’s Activity

Frank: That’s a refreshment called halo-halo Ma’am

Very smart idea Frank!

Let’s give Frank a big round Clap,,,,,Clap, Clap,,,,,,


applause, class!

What about these last Picture?


Karen, can you tell the class
what is this all about?

Karen: The picture shows the logo of the popular Food Panda delivery
Ma’am.

Impressive answer Karen!


Very Good! 1,2,3, Clap, 1,2,3, Clap!

Did you know that all


were being identified in the
pictures are very important Students: Yes, Ma’am.
and relevant to our lesson for
today?

B. Developmental Activities

1. Presentation

Presenting the lesson…

Our topic for today is all


about Marketing
Management!

Present the Learning


Objectives:

Richee, will you please read


our learning objectives? Richee: Reading the learning Objectives.

Learning Objectives:
1. Define what is marketing.
2. Differentiate the 4 P’s of marketing mix from the traditional 4 C’s of
Thank you, Rich for that. marketing mix.

3
Teacher’s Activity Learner’s Activity

2. Unlocking of Difficulties

Defining Marketing
Management.

What is Marketing Management


on your own understanding? Amelyn: Marketing management is a process where in there is an
Amelyn? involvement of product, buyer and a seller.

Brilliant answer Amelyn!

Present the context of marketing Students will be able to know the definition of marketing management.
Management and expound the
meaning of it.

Is marketing important to our


life? Yes, Karen can you tell it to
the class what is the importance Karen: One importance of marketing is that financial stability.
of marketing in your life?

Excellent answer Karen! Let’s


give her a round of applause.

Another idea, Franklin? Site an


example on how you can relate Franklin: If you are the seller ma’am you will have sales, while if you are the
the importance of marketing in buyer you can choose any product you want.
your life.

Very good, that was a brilliant


idea Franklin, let’s clap our Students: Clapping……
hands for franklin!

Teacher is presenting the


Importance of Marketing.
(Detailed Analysis)

Students: understands and having an awareness of the detailed analysis of the


importance of marketing

3. Discussion/Comparison

What are the 4 P’s of Marketing


Mix?
Students: Identified the 4 P’s and 4 C’s of marketing mix and been able to
What are 4 C’s of Marketing differentiate the differences.
mix?

What is the difference of


traditional 4 P’s of marketing Student’s: Will know which way better to use the business-oriented or the
mix from the modern 4 C’s of customer-oriented marketing mix.
marketing mix.

4
Teacher’s Activity Learner’s Activity

Group the class into two (2).


Perform Match me Up
Activity.
Students will be able to
identify the traditional 4 P’s
of Marketing.

3 minutes only to complete


the task.

Are you ready class? Students: Yes Ma’am ( in chorus)

Read and present the rubrics. Students will read and understand the rubrics.

Criteria
. Unity - 4
Quality of output - 4
Understanding - 4
Preparedness/Timeliness - 4
TOTAL=16

4 3 2 1
Progressing-
Advanced Competent Beginning- Does
Does not fully
Exceeds Meets not meet
meet
expectations expectation. expectations
expectations

Rubrics will be used to grade


the activities. 4 4 4 4
Unity Quality of Understanding Preparedness
Output and timeliness
Rubric shall be used to All members Output is Output Clean and
monitor leaders and members are highly impressive. displays a deep orderly
and the team or group as a productive. Output displays understanding workplace at all
whole. They work members’ of the assigned times during
extremely well critical thinking task. and after the
with one and analysis. activity.
another.

Each group will present their outputs and be graded according to the Rubrics.
Group Presentation:

The Differences of traditional 4 P’s and modern 4 C’s of marketing mix.

5
Learner’s Activity
Teacher’s Activity

4. Generalization

What is main reason why 4


C’s is more suitable to use as Students: Will be asked randomly and skillfully answer all the questions.
a Marketing mix than the 4
P’s? Students: Product

What is the most essential P’s


of marketing ?
Student’s: Cost
Among the 4 C’s of
marketing mix what is the
most important consideration
during consumer decision
making? Students Clapping……

Excellent class, you


understand very well our
topic for today!
Let’s give ourselves a round
of applause!

[Link]

Stoop Effect was discovered


in the 1930’s by John Ridley
Stroop. During the test,
you’re given a list of color
names, with each word being
a different color that what
they describe,
The test involves saying the
color of a word, rather than
reading the word itself. Your
mind must process the two
conflicting pieces of
information, which slows
down reaction speed and
requires a careful thought to
get through.

Direction: Anyone will get


mistake will answer a
question.

Yes ma’am, we are ready!

Are you ready class! Let’s


begin!

6
Learner’s Activity
Stroop Test Game!

Teacher’s Activity

Multiple Choice Test……. 2 points Each.


IV. Evaluation Direction: Encircle the letter of your correct answer.

Giving a multiple-Choice 3. It is a process where individuals are included in managing the


examination that the items are monthly budgets, expenses, shopping etc.
congruent with the objective. 4. Marketing Mgt. B. Financial Mgt. C. Operations Mgt.
Test questionnaires will be
distributed to all in order for 5. It is designed to maximize employee performance in service of an
them to answer the employer’s strategic objectives.
evaluation. 6. Human Resource Mgt. B. Organization C. Marketing Mgt.

10 items in all. 7. It is concerned with designing and controlling the process of


production and redesigning business operations.
No cheating class! Am I 8. Financial Mgt. B. ICT Mgt. C. Operations Mgt.
understood?
9. the word is derived from the Greek word organon, which means tool.
10. Finance B. Organization C. Marketing

11. Known as the process of planning and executing the conception,


pricing, promotion and distribution of ideas, goods and services.
12. Marketing Mgt. B. Finance Mgt. C. Human Resource Mgt.

V. Assignment (Mechanics
will be posted in FB group
page and outputs will be sent
in the same group page.

Research the Seven (7) P’s of


Marketing Mix.

Guide questions:

1. Find and provide the


meaning of 7 Ps’ of
marketing mix.
2. Why 7P’s of
marketing Mix are
essential to economic
market.

Note: Assignment will be


passed on March 31, 2021

7
Prepared by:

RUTH JANE L. ADAZA


SHS Teacher 1

_____________________ ________________________
Observer 2 Observer 3

Observer 1

8
IN
LESSON
PLAN ORGANIZATION
&
MANAGEMENT

RUTH JANE L. ADAZA


Senior High School Teacher - 1

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