SPTC

HAND BOOK
You don't have to be great to start, but you
have to start to be great
 INDEX
Daily Pledge
Introduction to Handbook
About your College
Vision, Mission and Objectives
Messages from
Chairperson
Director
Principal

Code of Conduct for students

Curriculum for
 MBA
 MCA

Co-curricular Activities
 MBA
 MCA

National Anthem
 DAILY PLEDGE

Monday's Pledge: Responsibility

I will take complete responsibility for my health, my happiness, my success, and my life, and
will not blame others for my problems.  

Tuesday's Pledge: Accountability

I will not allow low self-esteem, self-limiting beliefs, or the negativity of others to prevent me
from achieving my authentic goals and from becoming the person I am meant to be. 

Wednesday's Pledge: Determination

I will do the things I'm afraid to do, but which I know should be done. Sometimes this will mean
asking for help to do that which I cannot do by myself. 

Thursday's Pledge: Contribution

I will earn the help I need in advance by helping other people now, and repay the help I receive
by serving others later. 

Friday's Pledge: Resilience

I will face rejection and failure with courage, awareness, and perseverance, making these
experiences the platform for future acceptance and success. 

Saturday's Pledge: Choice

I will have faith that, though I might not understand why adversity happens, by my conscious
choice I can find strength, compassion, and grace through my trials. 
INTRODUCTION TO HANDBOOK

Dear Student!

When you join SPTC, you are embarking on a journey that is meant to be transformative – academically,
socially, and personally. The Handbook for Students is designed to orient you to the College as you begin
this journey. It contains information on the academic and personal development opportunities available to
you and the many resources to help you find advice and make good choices.

 The Handbook can be your guide to academic requirements, our residential system, and the many
activities that take place outside the classroom. The Handbook clarifies the values and standards we hold
as a community and that we expect you to honor in your conduct as a student in the College. If you ever
have questions about any of these standards, please do not hesitate to reach out to your professors. The
next 2/3 years provide the best possible opportunity for you to stretch, take a chance, in your curricular
and extra-curricular life.  Your years at the college will be well spent if you venture beyond your
“comfort zones” both inside and outside the classroom. Take time to reflect on who you are and who you
are trying to become. 

I look forward to meeting many of you at functions both formal and informal. Please feel free to come to
my office hours to discuss any issues of concern to you, or just to get acquainted. If you see me on
campus, please introduce yourself. You can also email me at ……………………….

If there is anything we in the College offices can do to help you better navigate your college life, I hope
you will let me know. We want you to feel a part of the SPTC family wish you a happy, healthy, and
fruitful year.

Principal SPTC
 ABOUT THE COLLEGE

Sri Padmavathi Group of Educational Institutions

Lords Auxiliary For rural Development society was established in the year 1983 by late Dr
Mohan Rao, a well known veterinary surgeon from Sri Venkateswara University, Tirupathi, with
commitment for providing quality education in Rayalaseema region. Under his visionary
leadership nursing education became a reality in kadapa and chittoor districts in 1985. His vision
of providing education is to inculcate values and ethics through quality education has been taken
forward by the efforts and total dedication of his wife Smt. P Sulochana by providing quality
education in Pharmacy, MCA, MBA, Nursing, [Link].,& International School.

Sri Padmavath College of Computer Science and Technology (SPTC)

Sri Padmavathi College of Computer Sciences and Technology is run by Lords Auxiliary for
Rural Development Society, situated in green and scenic surroundings at foot hills of Lord Sri
Venkateswara and Goddess Sri Padmavathi Devi.
Sri Padmavathi College of Computer Sciences and Technology is affiliated to [Link],
Tirupati and approved by AICTE.
SPTC has been established to provide Quality Education and to create global professional in
Technology and Management. The following are the details of the courses offered by the college.

COURSE INTAKE DURATION

MBA 120 2 YEARS

MCA 60 3 YEARS

The following are the achievements of the college:

 Students of SPTC won many prizes in national meets for paper presentations
 Secured 100% academic results
 More than 40% students got selected in campus selections
Facilities provided:
 Fully equipped lab
 Knowledge hub with plenty of Books & Journals along with digital library
 Experienced Faculty
 Wi-Fi Connectivity to entire campus for the benefit of students
 Placement cell
 Hostel facility for girls in Campus
 Bus facility from Tirupathi
 VISION, MISSION AND OBJECTIVES

VISION

To be an outstanding Institution of Excellence, ever in pursuit of newer horizons to build self

reliant global citizens through assured quality education programmes.

MISSION

The college will strive to achieve excellence as measured by the:

 Quality of our teaching and training.

 Quality, breadth, and impact of our research.

 Excellent preparation of students for leadership in the profession.

 Dedication of our department staff to outstanding service and our commitment to

recognize everyone's contribution to our success.

OBJECTIVES

 To enhance and promote excellence in teaching, training and learning

 To develop and support a student centered collegial environment.

 To promote the integration of pluralism within the college community.

 To create and sustain a technological environment that is supportive of academic and

administrative needs.

 To maintain and improve administrative services.

 To develop and foster beneficial relationships with the community.

Chairperson‘s Message

Dear Student, I heartily welcome you to Sri Padmavathi Group of Institutions. The group is
committed to provide the best of education and over all personality development. The
management of the college continuously puts its efforts to upgrade the infrastructure to keep up
with the fast changing needs. I strongly believe that the program is well designed to place a
strong emphasis on the ability of students to integrate knowledge across different disciplines,
skills of adaptation and sensitivity to core human values. My sincere blessings and wishes for
your successful completion of the program and a bright future.

Director’s Message

Welcome to the start of your life as a SPTC student! Your study here is an important time of
discovery, and we're here to support you along the way. Beyond providing a sound education, we
wish to provide our students a holistic learning experience for life. Our aim is to teach students to
LEARN, not just STUDY.

There can be no half measures when it comes to quality. We spare no effort to inculcate the
quality philosophy into our people.

"We cannot always build the future for our youth, but we can build our youth for the future."
Franklin D. Roosevelt
My Best Wishes to you

Principal’s Message

Dear Student!

It gives me immense pleasure to welcome you to this college. You have made a right choice by
opting this college for your bright future. We have a strong and competent team to train you in
all the important facets of your career. We provide you the best platform to explore your talents
and skills. It takes your sweat, determination and hard work to make your dream a reality. In
semester pattern of examination, you will not have time to relax. So, make use of the college
resources to the best possible way during your period of study here.

Happy learning!
 STUDENTS‘CODE OF CONDUCT

The college has established the policies and procedures that comprise the Student Code of
Conduct to both promote the college mission and protect the rights of Students, faculty and
staff. The following are the Academic and General code of conduct of the students.

Academic Code of conduct

 As members of the academic community, students are expected to recognize and

uphold standards of intellectual and academic integrity.
 Every student must have at least 75% attendance at the end of each semester to appear
in the ensuing university examinations.
 All students must appear and write internal examinations conducted at the end of each
semester, with utmost sincerity and commitment.
 Every assignment, written or otherwise, must be carried out as per the instructions of
the concerned faculty and should be submitted on or before the last date announced by
the assignor.

General Code of conduct

 Every student is expected to reach college by 8.30 AM every day. A student should
obtain prior permission from the concerned Head of the Department in case of difficulty
 The students, both boys and girls, are expected to wear neat and formal dress. Boys
should tuck in their shirts and wear formal shoes.
 Students are expected to exhibit professional behavior with their faculty, office staff and
others in the college premises.
 Students should not bring mobile phones to college, If found in the possession of any
student, it will be rusticated.
 Boys and Girls should not move together in groups in the premises of the college.
Anti-Ragging Rules
Ragging means doing an act which causes insult/annoyance/fear/threat/injury to a student.
 Ragging within and outside the college is prohibited under Prohibition of Ragging in
Educational Institutions A.P. Act 1997.
 A person who is guilty of Committing any offence under the Act is Punished as under
OFFENSE PUNISHMENTS
Teasing, Embarrassing and Humiliating Imprisonment up to 6 months or fine up to Rs
1000 or both
Assaulting or using criminal force or criminal Imprisonment up to 1 year or fine up to Rs
intimidation 2,000 or both
Wrongfully restraining or confining or causing Imprisonment up to 2 year or fine up to Rs
hurt 5,000 or both
Causing grievous hurt, kidnapping or rape or Imprisonment up to 5 year or fine up to Rs
committing unnatural offense 10,000 or both
Causing death or abetting suicide Imprisonment up to 10 year or fine up to Rs
50,000 or both
 Curriculum for MBA
MASTER OF BUSINESS ADMINISTRATION (M.B.A)

(Affiliated Colleges)

(To come into effect from the academic year 2012-13)

101 – MANAGEMENT AND ORGANISATIONAL BEHAVIOUR

UNIT – I

Introduction to Management – Schools of Management Thought - Fundamentals of Planning,

Organising, Staffing, Leading, and Controlling – Decision Making

UNIT – II

Introduction to Organisational Behaviour – Foundations of Individual Behaviour – Personality Theories

and Personal Effectiveness – Perceptual Process – Learning Process and Theories – Values and Attitudes

UNIT – III

Motivation Process and Theories – Managing Motivation at Work – Effective Groups and Teams –
Leadership Theories and Styles – Conflict Management – Sources, Types and Management Styles of
Conflict – Resolving Conflict through Negotiation

UNIT – IV

Organisational Culture and Climate – Organisational Ethos – Functionality and Dysfunctionality of

Culture – Power and Politics – Organisational Change – Process and Implementation of Change –
Managing Resistance to Change

UNIT – V

Organisational Development – Phases and Interventions of OD – Coping with Frustration, Stress, and
Burnout – Transactional Analysis and Managerial Interpersonal Styles – Communication in Organisations

References:
 1. Sushama Khanna : “Udai Pareek’s Understanding Organisational Behaviour” (Oxford)
2. Ramesh B Rudani : “Management and Organisational Behaviour” (Mc Graw Hill)
3. Steven L McShane, Mary ANN Von Glinow and Radha R Sharma: “Organisational Behaviour”
(Tata McGraw Hill)
4. Robbins, Judge and Vohra : “Organisational Behaviour” (Pearson)
5. Dipak Kumar Bhattacharyya : “Organisational Behaviour – Concepts and Applications” (Oxford)
6. Harold Koontz, Heingz weihrich and AR Aryasri; Principles of Management (Tata McGrahill)

NOTE TO THE PAPER SETTER:

(i) The questions shall cover all the units of the syllabus.

(ii) In regard to Part - A of the question paper, one question with internal choice from

each unit of the syllabus shall be set.

(iii) For Part - B of the question paper, the CASE shall be not less than 500 words.
102 – MANAGEMENT COMMUNICATION
UNIT – I

Foundations of Business Communication – Nature and Scope – Communication Process –

Communication Networks – Barriers to Communication

UNIT – II

Oral Communication – Importance – Business Presentations and Public Speaking – Effective Listening –
Meetings and Conferences – Group Discussions and Team Presentations – Types of interviews –
preparing for interviews.

UNIT – III

Written Communication – Importance – Reading and Writing Skills – Business Letters – Business Reports
and Proposals –Resume Building – E-mail – Circulars and Notices. Speed Reading, and Time
Management.

UNIT – IV

Non-Verbal Communication – Significance – Types of Non-verbal Communication – Interpersonal

Communication: Transactional Analysis – Johari Window – Group Communication

UNIT – V
Corporate Communication – Ethics in Business Communication – Technology based Communication
Tools – Cross Cultural Communication, Business Etiquette.

References:

1. Bovee C.L., Thill J.V. and Chatterjee A: “Business Communication Today” (Pearson)
2. Meenakshi Raman and Prakash Singh: “Business Communication” (Oxford)
3. Lesikar V.R., and Flatley M.E. : “Basic Business Communication” (Tata McGraw Hill)
4. Krizan et al.: “Business Communication” (Thomson)
5. Scot Ober: “Contemporary Business Communication” (Biztantra)

Note: Group Discussions, Seminars, Role Plays, etc be arranged to make the students effective in communication.

NOTE TO THE PAPER SETTER:

(i) The questions shall cover all the units of the syllabus.

(ii) In regard to Part – A of the question paper, one question with internal choice from each

unit of the syllabus shall be set.

(iii) For Part - B of the question paper, the CASE shall be not less than 500 words.

103 – MANAGERIAL ECONOMICS

UNIT – I

The concept, nature and scope of Managerial Economics – The concepts of plant, firm and industry –
Objectives of the firm – Impact of objective on decisions- Theories of Profit.

UNIT – II

The concept of Demand, Demand Schedule, Demand Curve, Demand Function – Demand Determinants
– Law of Demand- Price, Income, Cross and Promotional Elasticities of Demand and their managerial
uses – Demand Forecasting; Sources of Data - Survey Methods and Statistical Methods of Forecasting
demand for established and new products.

UNIT – III

Production Function – Returns to scale – Cost concepts and classification – Cost function – Cost Curves -
Break-Even Analysis – CVP analysis - Supply function.
UNIT - IV

Objectives of Pricing – Basic factors in Pricing – Pricing under perfect, monopoly, oligopoly and
monopolistic competitions – Price Discrimination – Multiple Product Pricing – Price control by
Government – Pricing of new products –Penetration and Skimming Pricing. Pricing practices.

UNIT - V

National Income – Estimation and projection of GDP - Sectors in Indian Economy – Business Cycles,
Recession, Stagflation, Measures for Growth– Economic Policy of the Government of India.

References:

1. [Link] Peterson,[Link] Lewis :Managerial Economics (Pearson)

2. Paul [Link] and Philit [Link]: Managerial Economics (Pearson)

3. [Link]: Managerial Economics (Himalaya)

4. Suma Damodaran: Managerial Economics (Oxford)

5. D.N. Dwivedi: Managerial Economics (Vikas)

6. [Link]: Managerial Economics (Sultan Chand)

7. Samuel C. Wabb: Managerial Economics (Cengage)

8. India: A Pocketbook of Data Series / 2011-12, EPW Research Foundation.

NOTE TO THE PAPER SETTER:

(i) The questions shall cover all the units of the syllabus.

(ii) In regard to Part – A of the question paper, one question with internal choice from each

unit of the syllabus shall be set.

(iii) For Part - B of the question paper, the CASE shall be not less than 500 words.
 104 – ACCOUNTING FOR MANAGERS

UNIT – I

Accounting principles & Standards: Concepts Functions, Book Keeping, Double entry system, accounting
standards, functions of accounting standards, journal, ledger, posting, rules regarding posting, trail
balance, final accounts – Trading accounts, profit and loss accounts, balance sheet, adjustments.
(Problems & Cases)

UNIT – II

Depreciation Accounting: concept of depreciation, causes of depreciation, depreciation accounting,

fixation of depreciation amount, methods of depreciation – depletion method, machine hour-rate
method, return down value method, accelerated method, sinking fund method. (Problems & Cases)

UNIT – III

Budgets and Budgeting control: Objectives, characteristics and essentials of budgetary control,
classification of budgets – production budget, sales budget, cash budget, flexible budget, and master
budget. (Problems & Cases)

UNIT- IV

Computer applications in business: Role of computer in accounting, accounting information systems,

software package for accounting, tally. (Theory and Lab) (No Problem)

UNIT – V

Emerging concepts in accounting: Human resource accounting, inflation accounting, responsibility

accounting and government accounting. IFRS. (No Problem)

References:

1. S.N. Maheswari: “Financial Accounting” (Vikas)

2. Jelsy Joseph Kuppapally, “Accounting for Managers” (PHI)
3. Ambrish Guptha, “Financial Accounting for Management”, (Pearson)
4. Jawaharlal :Accounting for Managers (Himalaya)
5. Namrata Agrawal: Financial Accounting on Computers (Dreamtech)
6. Shashi K. Guptha, “Accounting for Managerial Devision” (Kalyani Publishers)
NOTE TO THE PAPER SETTER:

(i) The questions shall cover all the units of the syllabus.

(ii) In regard to Part – A of the question paper, one question with internal choice from each

unit of the syllabus shall be set.

(iii) For Part - B of the question paper, the CASE shall be not less than 500 words.

105 – DATA ANALYSIS METHODS

UNIT – I

Qualitative and Quantitative data – Cross sectional and Time series Data : Data sources – Presenting data
in Tables and Charts – Measures of Central tendency (Mean, Median and Mode) – Measures of
Dispersion (Range, mean deviation, Standard deviation, Co-efficient of Variation).

UNIT – II

Introduction to Probability: Concepts and Definitions of Probability–Additive and Multiplicative

theorems- Marginal, Conditional and Joint Probabilities – Bayes theorem and its applications.

Probability Distributions: Binomial- Poisson - Normal.

UNIT – III

Correlation - simple Linear Regression - Multiple Regression - Time Series Analysis - Index Numbers.

UNIT – IV
 Basics of sampling–Random and Non-Random sampling methods – sample size determination – Test of
significance for small and large samples (t-test, Z-test, Chi-square test) - One-way and Two-way Anova

UNIT – V

Statistical Analysis with Excel and SPSS (no problem).

References:

1. Richard I. Levin & David S. Rubin: STATISTICS FOR MANAGEMENT,

(Pearson Education)

2. Glyn Davis & Branko Pecar: BUSINESS STATISTICS Using Excel, (OXFORD)

3. David Whigham: BUSINESS DATA ANALYSIS Using Excel, (OXFORD)

4. David M. Levine et al: BUSINESS STATISTICS, A First Course (Pearson Education)

5. S.P. Gupta & M.P. Gupta: BUSINESS STATISTICS, (Sultan Chand)

6. Beri, G.C: BUSINESS STATISTICS, (Tata McGraw Hill)

NOTE TO THE PAPER SETTER:

(i) The questions shall cover all the units of the syllabus.

(ii) In regard to Part – A of the question paper, one question with internal choice from each

unit of the syllabus shall be set.

(iii) For Part - B of the question paper, the CASE shall be not less than 500 words.

Exercise:- A record is to be submitted with the Excel/SPSS output for 10 problems (specified

by the teacher) from the above syllabus.

 106 – QUANTITATIVE TECHNIQUES

UNIT – I

Introduction to Quantitative Techniques. Functions and its applications to business, limits of function
and continuity.

UNIT – II

Concept of derivative, Techniques of Differentiation, Maxima and Minima, Integration and its
applications in managerial decisions.

UNIT – III

Progressions: Arithmetic and Geometric progressions and their applications. Annuities and Present
values

UNIT – IV

Vectors and Matrices,: Geometrical and physical interpretation of vectors, Introduction to Matrices
Multiplication of Matrices, Inverse of a Matrix, Rank of a Matrix and Matrix applications in management.

UNIT – V

Game Theory: Two-person zero-sum games, Methods with and without saddle point, Dominance rule
and mixed strategies

References:

1. Jaisankar S : Quantitative Techniques for Management, (Excel)

2. N. Ragava Chari :Mathematics for Management, (Tata McGraw Hill)
3. [Link] : Quantitative Techniques, (Vikas)
4. David R. Anderson : Quantitative Methods for Business, (Thomson learning)
5. N D Vohra : Quantitative Techniques for Management, (McGraw Hill )
NOTE TO THE PAPER SETTER:

(i) The questions shall cover all the units of the syllabus.

(ii) In regard to Part – A of the question paper, one question with internal choice from each

unit of the syllabus shall be set.

(iii) For Part - B of the question paper, the CASE shall be not less than 500 words.

107 – INFORMATION TECHNOLOGY

UNIT – I

Computer: Features – Applications – Generations – Types of Computers – Hardware and Software –

Types of Software – Storage Devices – Data Representation for Computers.

UNIT – II

Computer networks: Types of Net Works–LAN–WAN–MAN–Network Topologies. Introduction to

Internet – E-Commerce – E-Business – ERP Evolution and growth.

UNIT – III
Word Processing – Basics – Common tools – Page Setup – Editing and Formatting – Tables – Charts –
Macros – Mail Merge– Index– Printing.

UNIT – IV

Power Point: – Features – Slides – Slide Layouts – Design Templates– Slide Master– Animation – Timings
– Action Buttons.

UNIT – V

Basics – Formulae - Moving – Editing –Formatting – Charts – Naming of Charts – Hyperlink – Databases –
Forms – Sort – Filter – Goal Seek– Scenarios – Solver – Functions – Pivot Table and Chart. Writing
Macros.

References:

1. ITL Education: Introduction to Computer Sciences (Pearson)

2. Effy OZ: Management Information Systems (Cengage)
3. Deepak Bharihoke: Fundamentals of Information Technology (Excel)
4. Microsoft Corporation: Microsoft office Resource Kit, (Prentice Hall.)
5. Sanjay Saxena: MS Office 2000 for Everyone (Vikas)
6. Alexis Leon and Mathews Leon: Introduction to Computers with MS-Office 2000
(Mc Graw Hill)

NOTE TO THE PAPER SETTER:

(i) The questions shall cover all the units of the syllabus.

(ii) In regard to Part – A of the question paper, one question with internal choice from each
 unit of the syllabus shall be set.

(iii) For Part - B of the question paper, the CASE shall be not less than 500 words.
 SEMESTER – II

201 – MANAGEMENT INFORMATION SYSTEMS

UNIT –I

Concepts of systems and organizations – Meaning of MIS – Decision making Process – Role of MIS in
decision making process – Strategic uses of Information Technology.

UNIT –II

Levels of Management and their information requirements – Strategic and management objectives –
Decisions - Determining information requirements of managers - MIS Structure – Approaches to MIS
design and development.

UNIT – III

Transaction Processing System – Office Automation System – Decision Support System, Expert System.
Data security -Concepts of Data mining, Data warehousing and OLAP.

UNIT – IV

An outline of Database Management System – Database Models – Distributed Processing – Computer

networks. Cloud based processing.

UNIT – V

Functional Information systems: Marketing, Manufacturing, Financial and Human Resource Information
systems.
References:

1. Robert Schulthesis and Mary Sumner : Management Information Systems

( McGraw Hill)
2. Kenneth C. Lauadon and Jane. P. Lauadon : Management Information Systems
(Pearson)
3. Robest Schulthesis and Mary Sumner : Management Information Systems
( McGraw Hill)
4. James A O ‘Brien : Management Information Systems ( McGraw Hill)
5. Murthy CSV : Management Information Systems ( Himalaya)
6. Mahavev Jaisial and Monika Mital: Management Information Systems (Oxford)

NOTE TO THE PAPER SETTER:

(i) The questions shall cover all the units of the syllabus.

(ii) In regard to Part – A of the question paper, one question with internal choice from each

unit of the syllabus shall be set.

(iii) For Part – B of the question paper, the CASE shall be not less than 500 words

202 – HUMAN RESOURCES MANAGEMENT

UNIT – I

Human Resource Management – Significance – Objectives and Functions – A Diagnostic Model –

Organising HRM Function - Global Human Resource Management.

UNIT – II
Strategic Human Resource Planning – Human Resource Information System – Job Analysis - Job
Description, Job Specification Job Evaluation.

UNIT – III

Recruitment and Selection – Source of Recruitment – Recruitment Methods – Selection Procedure –

Selection Tests – Placement and Follow up – Performance Appraisal – Objectives and Methods of
Performance Appraisal – Constraints

UNIT – IV

Training and Development - Objectives – Determining Training Needs – Design of Training Program –
Training Evaluation – Career Planning and Development.

UNIT – V

Reward Management – Components of Reward – Wage Fixation Methods and Machinery – Human
Resource Accounting – Human Resource Audit – Welfare Provisions and Organisational Health.

References:

1. Uday Kumar Haldar and Guthika Sarkar – “Human Resource Management” (Oxford)

2. Aswathappa. K – “Human Resource Management” (Tata McGraw Hill)

3. David A. Decenzo and Stephen P. Robbins – “Personnel: Human Resource Management”

(Prentice Hall of India)

4. Garry Dessler – “Human Resource Management” (Pearson Education)

5. John M Ivancevich - “Human Resource Management” (Tata McGraw Hill)

6. Subba Rao. P - “Personnel and Human Resource Management” (Himalaya)

NOTE TO THE PAPER SETTER:

(i) The questions shall cover all the units of the syllabus.

(ii) In regard to Part – A of the question paper, one question with internal choice from each

unit of the syllabus shall be set.

(iii) For Part - B of the question paper, the CASE shall be not less than 500 words.

203 – MARKETING MANAGEMENT

UNIT – I

Definition, importance and scope of Marketing - Company orientation towards Marketing - Core
Concepts of marketing – Marketing Management Tasks – Indian Marketing Environment: Demographic,
Economic, Socio-Cultural, Politico-Legal and Technological Environment – Marketing and Customer
Value - Corporate Strategic Planning – Marketing Research Process – Forecasting and Demand
Measurement – Consumer Behaviour – Market Segmentation – Market Targeting – Brand Positioning.

UNIT – II

Product strategy: - product concept – product characteristics and classifications –differentiation –

Product and brand relationships – packaging, labelling, warranties and guarantees.- product life cycle
and marketing strategies- new product development process– branding- brand equity - trademark.-
significance of marketing of services.

UNIT- III

Pricing strategy: - setting the price –adapting the price - initiating and responding to price changes.
Distribution strategy: - designing and managing channels- managing retailing, wholesaling and logistics.

UNIT – IV

Promotional strategy – designing and managing integrated marketing communications - managing mass
communications and personal communications.

UNIT - V

Introducing New Market Offerings - Managing a holistic marketing organization – marketing

implementation, evaluation and control- marketing audit.

References:

1. Philip kotler, Kevin Lane Keller, Abraham Koshy & Mithileswar Jha Marketing :Management – A
South Asian Perspective( Pearson Education)
2. Philip Kotler, Gary Armstrong, Prafulla Y. Agnihotri & Ehsan ul Haque: Marketing Management –
A South Asian Perspective (Pearson Education)
3. William D. Perreault, Jr. E. Jerome McCarthy : Basic Marketing – A Global Management
Approach (Tata McGraw Hill)
4. John A. Quelch & V. Kasturi Rangan: Marketing Management – Taxt and Cases (Tata
McGraw Hill)
5. P.K. Agarwal : Marketing Management – An Indian perspective (Pragati Prakasham)
6. S.S. Sherlekar: Marketing Management (Himalaya )
7. MC Carthy , Perrault, Quester: Basic Marketing – A Managerial Approach ( IRWIN)

NOTE TO THE PAPER SETTER:

(i) The questions shall cover all the units of the syllabus.

(ii) In regard to Part – A of the question paper, one question with internal choice from each

unit of the syllabus shall be set.

(iii) For Part - B of the question paper, the CASE shall be not less than 500 words.
 204 – FINANCIAL MANAGEMENT
UNIT –I

Goal of Financial Management – Fundamental Principles – Time value of money – Discounting,

compounding - Risk-return trade off- Finance Function-Financial Decisions. Financial intermediaries.

UNIT – II

Financial statement: Analysis of Balance sheet, Profit & loss Account, Ratio analysis, common size
analysis, cash flow, operating, financial, and combined leverage.

UNIT – III

Cost of debt, cost of equity – dividend capitalization, CAPM, cost of preference shares, weighted
average and multiple costs of capital, WACC - Theories of Capital Structure – Walter’s Model, Gordon’s
model, MM Theory- Capital structure planning – EBIT – EPS analysis, risks of financial leverage – margin
of safety, interest and debt service - Long term sources of Finance, Venture capital.

UNIT –IV

Capital budgeting: Cash flows, traditional methods, discounted cash flow methods, risk analysis, real
options – leasing, meaning, evaluation.

UNIT – V
Dividend decisions, influencing factors, forms and special dividends. Linter’s model- dividend practices
in India. Buy back of shares, methods of buy back, taxation of dividends and capital gains. Working
capital: Operating cycle estimation, cash, inventory and receivables management.

References:

1. Srivastava R, Anil A: Financial Management ( Oxford )

2. [Link]: Financial Management (Vikas )
3. Prasanna Chandra: Financial Management – Theory and Practice (Tata McGraw Hill)
4. Pandey & Bhat: Cases in Financial Management (Tata McGraw Hill)
5. Khan & Jain: Financial Management (Tata McGraw Hill)
6. Brealey Myers: Principles of Corporate Finance (Tata McGraw Hill)

NOTE TO THE PAPER SETTER:

(i) The questions shall cover all the units of the syllabus.

(ii) In regard to Part – A of the question paper, one question with internal choice from each

unit of the syllabus shall be set.

(iii) For Part - B of the question paper, the CASE shall be not less than 500 words.

205 – PRODUCTION MANAGEMENT

UNIT – I

Role and Relevance of Production Management – Concepts of Productivity – Production Systems – Work
Study : Method study and Work Measurement.

UNIT – II

Plant location. Plant lay out: Classification and merits. Plant Maintenance methods – Break Down,
Preventive, Predictive. Replacement Policies – Unit, Group.

UNIT – III
Production planning and control: Job shop – flow shop scheduling- Line Balancing.

Quality Control: Control charts and Acceptance sampling. Total Quality Management for quality- Deming
principles, ISO Process and certification.

UNIT – IV

Materials Management – Concepts – Classification of inventory, Inventory control Methods, Stores

management and Deterministic Inventory models- Data for Inventory Models.

UNIT - V

Project Management: CPM, PERT and Project Network Crashing.

Reference:

1. Muheleman and Sudhir B: Production/ Operations Management, Pearson Education

2. [Link] : Production and Operations Management, Tata McGraw Hill
3. R. Panneer Selvam: Production and Operations Management, Prentice Hall of India
4. Adam Ebert: Production & Operetions Management, Prentice Hall of India
5. K. Aswathappa K. Sriddhan Bhat: Production and Operations Management
(Himalaya )

NOTE TO THE PAPER SETTER:

(i) The questions should cover all the units of the syllabus.

(ii) With regard to Part - A of the question paper, one question with internal choice from each

Unit of the syllabus shall be set.

(iii) For Part - B of the question paper, the CASE shall be not less than 500 words.
 206 – BUSINESS ENVIRONMENT
Unit – I

Business Concept Mission – Business Environs and Economic Environment – Responsibility of Business –
Corporate Social Responsibility- Professionalism in India – Ethics.

Unit – II

Non Economic Environment – Political, Legal, Demographic, technological, Natural Environment -

Pollution – Trade unions

Unit – III

Social change – Wave front analysis – Third wave practices and implications in organization – Cultural
dynamics – Cultural process and lags – Secular outlook – Community development – Consumerism.

Unit – IV

Economic systems – the Role of Government in Economic development – Indian Economic Planning –
Industrial policy – Liberalization, Privatization and Globalization – Public, Private joint sectors –Industry
Analysis- Sector Analysis- Indian Agri Sector- Industrial development & regulation.

Unit – V

Monetary and Fiscal Policies – India’s Trade Policy- Free Trade agreements with other countries -
Budget–Money and Capital markets –RBI credit policy-Mobilisation of Savings for Investment – Industrial
sickness – Exim policy – FDI in Manufacturing & Services, Role of Competition Commission.

References:

1. Paul Justin : Business Environment (Tata McGraw Hill)

2. Fernandos. B.C., Business Environment ( Pearson)
 3. Sk. Misra and Puri V K : Indian Economy(Himalaya )
4. Alvin Toffler, Third Wave
5. Francis Cherunilam : Business Environment (Himalaya)

NOTE TO THE PAPER SETTER:

(i) The questions shall cover all the units of the syllabus.

(ii) In regard to Part – A of the question paper, one question with internal choice from each

unit of the syllabus shall be set.

(iii) For Part - B of the question paper, the CASE shall be not less than 500 words.

207 – OPERATIONS RESEARCH

UNIT-I

Introduction to linear Programming – Model formulation, Graphical method, and Simplex method -
Linear programming and integer programming using the Excel Solver

UNIT – II

Transportation problem Degeneracy – Transhipment model – Assignment model – Hungarian method

UNIT – III

Dynamic programming – Features, Structure and Applications.

UNIT –IV

Goal Programming: Concept, Application areas, model formulation. Modified simplex method.
UNIT –V

Queuing model (M / M / I ONLY): Components, basic Structure Assumptions, waiting line decision
problem – Simulation – Its application.

References:

1. A.M. Natarajan, Balasubramani,tamilarasi, Operations Research, Pearson

2. Richard B. Chase, Operations and supply chain management, McGrawHill
3. S.D. Sharma : Operations Research
4. Taha M.A: Operations Research (Mac Millian)
5. Anand Sharma : Operations Research ( Himalaya)
6. Sang M Lee: Management Science

NOTE TO THE PAPER SETTER:

(i) The questions shall cover all the units of the syllabus.

(ii) In regard to Part – A of the question paper, one question with internal choice from each

unit of the syllabus shall be set.

(iii) For Part - B of the question paper, the CASE shall be not less than 500 words.

208- Viva -Voce

A comprehensive Viva Voce Examination shall be held as part of the

semester end examination covering all the courses of the I & II semesters.
 Co-curricular Activities

MBA

The limitations of class room teaching are overcome by the various events and activities
conducted by the college. The daily schedule includes one and half hours of intensive training
every day in the various domains. In addition every Saturday is dedicated for Industry Institute
Interaction, Seminar, special Soft skill training programs, etc. The following are regular Co-
curricular activities/ training sessions are conducted for the benefit of first and second year
Management Students.

 Communication Lab for 3 hours a week

 A/V Sessions (Audio-Visual)
 Group Discussion
 Seminar
 Interview Skills
 Industrial Visits
 Guest Lecture by Industry Experts
 Internal Competitions on paper presentation, AD-ZAP, Business Plan, Stock Game, etc.
 Field research activity
 Special training sessions for competing external management meets.

MCA

 Seminars
 Guest Lectures by experts
 Personality Development Training
 Interview Skills


Note: The students should actively participate in all the activities for effective and
significant improvement in their skills.
NATIONAL ANTHEM