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2) Product Marketing Budget Template

This document contains a projected budget and actual expenses for marketing a product over the course of a year. It is broken down into categories including product/market fit, product testing, product releases, and content. For each month, the budget and actual expenses are displayed. The year-to-date and quarterly summaries show the budgets, actuals, and amounts left for each category and in total, with no amounts left in the budgets.

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Stella Nguyen
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148 views10 pages

2) Product Marketing Budget Template

This document contains a projected budget and actual expenses for marketing a product over the course of a year. It is broken down into categories including product/market fit, product testing, product releases, and content. For each month, the budget and actual expenses are displayed. The year-to-date and quarterly summaries show the budgets, actuals, and amounts left for each category and in total, with no amounts left in the budgets.

Uploaded by

Stella Nguyen
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
  • Product Marketing Budget Overview: Initial presentation of the product marketing budget, including placeholders for projected and actual expenses.
  • Year-to-Date Financial Summary: Summarizes financial performance year-to-date with comparison to budget, featuring graphs and detailed data.
  • Quarter 1 Budget Analysis: Detailed financial data for Q1, including budget vs. actual for months April to June.
  • Quarter 2 Budget Analysis: Analysis of financial allocations for Q2, with budget and actual expenditures for July to September.
  • Quarter 3 Budget Analysis: Financial breakdown for Q3, showing performance of budget versus actual spending for October to December.
  • Annual Total Summary: Concludes the budget document with a comprehensive summary of the annual budget, actuals, and financial performance.

PRODUCT MARKETING BUDGET

Fill in your projected expenses here. Fill in your actual exp


(Those "100" entries are placeholders.) entries are placeholders.

Jan-YY Feb-YY
Budget Actual Budget
PRODUCT / MARKET FIT
Paid research 100.00 100.00 100.00
Competitive analysis 100.00 100.00 100.00
Focus groups 100.00 100.00 100.00
PRODUCT TESTING
User testing sessions 100.00 100.00 100.00
Testing software 100.00 100.00 100.00
PRODUCT RELEASES
Product management/release software 100.00 100.00 100.00
Launch event 100.00 100.00 100.00
Paid advertising 100.00 100.00 100.00
PR 100.00 100.00 100.00
CONTENT
White papers 100.00 100.00 100.00
Case studies 100.00 100.00 100.00
Product demo videos 100.00 100.00 100.00
TOTAL $ 1,200.00 $ 1,200.00 $ 1,200.00

Year-to-Date Summary Budget Actual Amount Left


PRODUCT/MARKET FIT $ 900.00 $ 900.00 $ -
PRODUCT TESTING $ 600.00 $ 600.00 $ -
PRODUCT RELEASES $ 1,200.00 $ 1,200.00 $ -
CONTENT $ 900.00 $ 900.00 $ -
TOTAL $ 3,600.00 $ 3,600.00 $ -
Your year-to-date totals will
automatically populate here.
ll in your actual expenses here. (Those "100"
ntries are placeholders.)

Feb-YY Mar-YY Q1
Amount
Actual Budget Actual Budget Actual Left

100.00 100.00 100.00 300.00 300.00 0.00


100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00


100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00


100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00


100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00
$ 1,200.00 $ 1,200.00 $ 1,200.00 $ 3,600.00 $ 3,600.00 $ -

Product Marketing Year-to-Date Summary


$4,000.00

$3,500.00

$3,000.00

$2,500.00

$2,000.00
$3,000.00

$2,500.00

$2,000.00

$1,500.00

$1,000.00

$500.00

$0.00
Budget Actual
Apr-YY May-YY June-YY Q2
Budget Actual Budget Actual Budget Actual Budget

0.00
0.00
0.00

0.00
0.00

0.00
0.00
0.00
0.00

0.00
0.00
0.00
$ - $ - $ - $ - $ - $ - $ -

ear-to-Date Summary

CONTENT
PRODUCT RELEASES
PRODUCT TESTING
PRODUCT/MARKET FIT
CONTENT
PRODUCT RELEASES
PRODUCT TESTING
PRODUCT/MARKET FIT

Actual
Q2 July-YY Aug-YY
Amount
Actual Left Budget Actual Budget Actual

0.00 0.00
0.00 0.00
0.00 0.00

0.00 0.00
0.00 0.00

0.00 0.00
0.00 0.00
0.00 0.00
0.00 0.00

0.00 0.00
0.00 0.00
0.00 0.00
$ - $ - $ - $ - $ - $ -
Sept-YY Q3 Oct-YY
Amount
Budget Actual Budget Actual Left Budget Actual

0.00 0.00 0.00


0.00 0.00 0.00
0.00 0.00 0.00

0.00 0.00 0.00


0.00 0.00 0.00

0.00 0.00 0.00


0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00

0.00 0.00 0.00


0.00 0.00 0.00
0.00 0.00 0.00
$ - $ - $ - $ - $ - $ - $ -
Nov-YY Dec-YY Q4
Amount
Budget Actual Budget Actual Budget Actual Left

0.00 0.00 0.00


0.00 0.00 0.00
0.00 0.00 0.00

0.00 0.00 0.00


0.00 0.00 0.00

0.00 0.00 0.00


0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00

0.00 0.00 0.00


0.00 0.00 0.00
0.00 0.00 0.00
$ - $ - $ - $ - $ - $ - $ -
(Insert Year Here) Total
Amount
Budget Actual Left

300.00 300.00 0.00


300.00 300.00 0.00
300.00 300.00 0.00

300.00 300.00 0.00


300.00 300.00 0.00

300.00 300.00 0.00


300.00 300.00 0.00
300.00 300.00 0.00
300.00 300.00 0.00

300.00 300.00 0.00


300.00 300.00 0.00
300.00 300.00 0.00
$ 3,600.00 $ 3,600.00 $ -

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