Research Questionnaire
Dear Participants:
Good Morning/Afternoon/Evening
This questionnaire is designed to study Consumer buying behaviour towards online shopping.
The information you provide will help us better understand attributes of online shopping services
which you value highly. Because you are the only one who can give us a correct picture of how
you experience with online shopping services, we would be most appreciative if you would
respond to the questions frankly and honestly. Your response will be kept strictly confidential.
Only members of the research team will have access to the information you give. In order to
ensure the maximum seclusion, we have provided an identification number for each participant.
This number will be used by us only for follow-up procedures such as data back check, Quality
control. The numbers, names or complete questionnaire will not be made available to anyone
other than the research team. A summary of the result will be mailed to you after the data is
analyzed, if you would like a copy.
Below is a list of possible purpose for using internet. Please indicate whether you engage in
a particular activity and rate each, indicating its frequency of use (by circling the
appropriate number).
Never----------Rarely---------Occasionally----------Quite----------Daily
Frequently
1. Visit chat room 1---------------2--------------------3---------------------4---------------5
2. Join a group 1---------------2--------------------3---------------------4---------------5
3. Make money 1---------------2--------------------3---------------------4---------------5
4. Advertisement 1---------------2--------------------3---------------------4---------------5
5. Sell something 1---------------2--------------------3---------------------4---------------5
6. Get educational information 1---------------2--------------------3---------------------4---------------5
7. Get employment information 1---------------2--------------------3---------------------4---------------5
8. Work purpose 1---------------2--------------------3---------------------4---------------5
9. Enjoy myself 1---------------2--------------------3---------------------4---------------5
10. Hobby 1---------------2--------------------3---------------------4---------------5
11. Play games 1---------------2--------------------3---------------------4---------------5
12. Download software 1---------------2--------------------3---------------------4---------------5
1
Which type of products/service have you purchased (i.e. pay for them; free downloads are
not included) through the Internet in the past (please tick)?
1. Both Intangible (e.g. software, tickets, information, etc.)
and Tangible (e.g. hardware, books, clothes, furniture, etc.)
2. Only Intangible (e.g. software, tickets, information, etc.)
3. Only Tangible (e.g. hardware, books, clothes, furniture, etc.)
4. I have never made any purchase through the Internet
Please indicate the importance of the following store attributes when selecting an Internet
retail store to conduct your purchase (by circling the appropriate number).
Not at all Somewhere Of Medium Important Very
Important Important Importance Important
1. Prices of the product 1 2 3 4 5
2. Quality of the product 1 2 3 4 5
3. Store atmosphere (i.e. product display 1 2 3 4 5
techniques, store decor, background music,
store layout, etc.)
4. Customer service and support 1 2 3 4 5
(delivery/pick up service, alternative payment
method, etc.)
5. Quality of Advertising 1 2 3 4 5
6. Sales and Specials (i.e. in-store promotions, etc.) 1 2 3 4 5
7. Store reputation 1 2 3 4 5
8. Quick access to the store’s Web site/Web site’s 1 2 3 4 5
speed
9. Availability of the display merchandise 1 2 3 4 5
10. Security in transactions 1 2 3 4 5
2
Please indicate your agreement/disagreement with the next set of statements using the
following rating scale (by circling the appropriate number):
1 2 3 4 5 6 7
Strongly Disagree Somewhat Neutral Somewhat Agree Strongly
Disagree Disagree Agree Agree
Strongly Strongly
Disagree agree
1. The store that I visit improves 1 2 3 4 5 6 7
my performance in product searching and buying.
2. The store that I visit enables 1 2 3 4 5 6 7
me to search and buy products faster.
3. The store that I visit make it 1 2 3 4 5 6 7
easier to search for and purchase products
4. The store that I visit is easy to use. 1 2 3 4 5 6 7
5. Learning to operate the store I have just visited 1 2 3 4 5 6 7
is easy.
6. The store that I visit is flexible to 1 2 3 4 5 6 7
interact with.
7. My interaction with the store I visit 1 2 3 4 5 6 7
is clear and understandable.
8. It is easy to interact with the store I have just 1 2 3 4 5 6 7
visited.
9. The store I visit was lots of fun to 1 2 3 4 5 6 7
browse.
10. The store I have just visited was not just selling 1 2 3 4 5 6 7
it was entertaining me and I appreciate that.
11. I liked the look and feel of the store I just visited. 1 2 3 4 5 6 7
Please specify which feature of online attract you to shop online
......................................................................................................................................................
Please specify which feature of a web site you do not like
......................................................................................................................................................
Please mention why you don’t shop from a particular web site
......................................................................................................................................................
3
Demographic Question
Please specify your gender............
a. Male
b. Female
Please select you age-group from the following options.....
a. Bellow 15 years
b. 15 years to 20 years
c. 21 years to 30 years
d. 31 to 40 years
e. 41 to 50 years
f. 51 years and above
Please specify your occupation-
a. Employed
b. Unemployed
c. Self employed
d. IT related
e. Non -IT related
f. Students
g. Other.................................
Please mention your average monthly income that you spend on shopping................
