DON HONORIO VENTURA STATE UNIVERSITY

R&J’s
PARTNERSHIP
PROJECT
BACKGROUND

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 DON HONORIO VENTURA STATE UNIVERSITY

WHY FOOD?

Food is the one of the basic need of human lives. Food is consisting essentially of

protein, carbohydrate, fat and other nutrients that may help in day-to-day activities.

Nutrients used in the body to sustain growth and vital process to furnish energy. The

main sources of food are the plants and animals. Animals are the main source of

protein. While are plants provide us with fruits and vegetables. Food may be essential

as fuel or energy for the body to perform the tasks of everyday living. It is important

that we eat enough food to supply all our needs.

WHY MALUNGGAY?

Malunggay is also known moringa-oliefera also known as the drumstick tree, the

miracle tree, the ben oil tree, or a horse radish tree. Moringa has been used for

hundreds of years due to its medical properties and health benefits. This tree is native

in India but also the near country like the Philippines.

We managed to make a delicacy with this because it has so many benefits for

the health. Malunggay leaves may be eaten as greens in salad and as a vegetable

ingredient for soups. So, we managed to make this malunggay in add ingredients for

the benefits and healthy factors to the consumer.

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 DON HONORIO VENTURA STATE UNIVERSITY

HISTORICAL BACKGROUND OF ESPASOL AND YEMA

Espasol are cylindrical cakes of rice that originated in the Philippine in

province of Laguna. This cake is made from toasted rice flour and coconut strips

cooked in coconunt milk, they dusted with toasted rice flour, and is popularly sold on

major thoroughfares, bus stops and specialty shops in Laguna. It is also traditionally

sold during Christmas season. Espasol became popular in the Philippines and made a

wide range variety.

In Spanish, yema means "egg yolks." It also refers to yema de Santa Teresa, a

very rich and creamy, traditional Spanish dessert. Yema is a type of Filipino candy

named after the Spanish term for egg yolks. The original proponents of yema are egg

and sugar, heated and stirred until to become a thick consistency. Then they are shape

and coated in white sugar into small balls or pyramids. Later that the ingredient

increase, the milk or condensed milk and the butter became part of the recipe.

Nowadays this two types of dessert became popular and became widen their

variety itself.

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 DON HONORIO VENTURA STATE UNIVERSITY

PROJECT PROPONENTS

Name Address Citizenship Percentage of

Contribution

1.Janus S. San Nicolas 2nd Magalang, Filipino 20%

Viernes Pampanga

2.Rommel Pandacaqui Mexico, Filipino 20%

Andrei B. Pampanga
Bendicio

3.Enrico Joshua San Jose Matulid Mexico, Filipino 20%

L.Del Rosario Pampanga

4.Joan S. Camuning Mexico, Pampanga Filipino 20%

Serrano

5.Jonalyn S. Anao Mexico, Pampanga Filipino 20%

Agbayani

Total 100%

Table 1: Project Proponents

You will see in the table the contribution of every participant name, address and

citizenship of R&J’s Partnership and the percentage of their shares.

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 DON HONORIO VENTURA STATE UNIVERSITY

TYPES OF BUSINESS ORGANIZATION

General Partnership

The type of business organization we choose is partnership. R&J’s Partnership

compose of five partners who provide money, property, and industry. The type of

partnership we use is general partnership that all of us are equally share rights, with

regards to the liability. We manage company and assume responsibility for the debts

of the company, obligation and other casualties that may face the company.

The type of business we form is general partnership in order that we choose this

because of the succeeding advantages:

Start-up is easy. This type of business is easily to establish and the beginning of cost

are low.

It is flexible. This type of organization will allow you to decide the terms and

responsibilities of each person involve regarding the proper allocation of profit and

liabilities of the organization.

More partners, more capital. Each partner will share the amount of the capital

according to the terms and responsibilities that the partner.

Burden is shared. Partners will have different obligations to make the flow of the

business easy.

Decision-making is better. Partners may suggest wide thoughts, experience and

strategy.

Easy to dissolved. A partner can be easily dissolved at any time, either the one

partner decide to leave or dies.

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 DON HONORIO VENTURA STATE UNIVERSITY

Tax is simplifies. The allocation of tax is not for the income tax of the organization,

every partners may have the own tax according to the profit when divided.

It is less paperwork. The partners will divide the obligation of every partner. Based

on the agreement each partner has correspondent responsibilities and obligation.

Disadvantages of a General Partnership

Asset are at risk. It means that if there is a problem within the organization, all the

partners involve will face the possible outcome or liabilities may occurred.

All partners are boss. It means that any member of this organization can represent

the company or make a transaction to the prospect customers.

Liabilities are unlimited. Any liabilities are incurred within business organization

are inseparable. Creditor can make claims for any partners within the organization

will be the one liable.

Can be terminated even its success. If the one partner leave for some reasons or bad

things happen to him/his will be terminated without agreement of the company.

It’s difficult to raise money. Because of many people involve the organization it’s

hard for the company to grow or upgrade faster.

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 DON HONORIO VENTURA STATE UNIVERSITY

LOCATION OF THE BUSINESS FIRM

The proposed business will be located at San Nicolas 2nd Magalang, Pampanga

because of the following reasons:

 The road is accessible for nearby towns and provinces.

 The location is well-commercialized by the different businesses.

 The raw materials can be purchase in this location.

 The traffic in the area was stable and not hustled.

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 DON HONORIO VENTURA STATE UNIVERSITY

Article of Co-partnership

Of R&J’s Partnership

Know all men by these present:

That we, the undersigned, all legal age and residents of Pampanga, Philippines,

have agreed to amending in forming a general partnership under the terms and

conditions herein after set forth and subject provisions of existing laws of the

Republic of the Philippines.

AND WE HEREBY CERTIFY:

ARTICLE I. That the name of the partnership shall be called “R&J’s Partnership”

will be the one transact, and operate the business under said firm name.

ARTICLE II. That the principle office of this partnership shall located at San Nicolas

2nd Magalang, Pampanga, Philippines that can change from time to time upon

agreement of the partners.

ARTICLE III. That the names, citizenship and residence of the partners of the said

partnership are as follows:

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 DON HONORIO VENTURA STATE UNIVERSITY

NAME CITIZENSHIP RESIDENCE

Viernes, Janus S. Filipino San Nicolas 2nd
Magalang, Pampanga
Bendicio, Rommel Andrei B. Filipino Pandacaqui Mexico,
Pampanga
Agbayani, Jonalyn S. Filipino Anao Mexico, Pampanga

Serrano, Joan S. Filipino Camuning Mexico,

Pamapanga
Del Rosario, Enrico Joshua L. Filipino San Jose Matulid
Mexico, Pampanga
Table 2

ARTICLE IV. That the term for which said partnership is to exist is five (5) years

from the original recording of the said partnership by the Securities and Exchange

Commission-SEC.

ARTICLE V. The purpose of the partnership is to increase of capital by maximizing

profitability; to produce quality and healthy food dessert in the market; helping the

unemployed people to be employed; to help the community and government by

paying taxes; and to promote the marketing strategies around province of Pampanga.

ARTICLE VI. That the capital of this partnership shall be one million pesos

(1,000,000.00) in the Philippine currency contributed in cash by the partners as

follows:

Name Amount of Percentage of

Contribution Contribution
Janus S. Viernes 200,000.00 20.00%
Rommel Andrei B. Bendicio 200,000.00 20.00%
Jonalyn S. Agbayani 200,000.00 20.00%
Enrico Johshua L. Del Rosario 200,000.00 20.00%
Joan S. Serrano 200,000.00 20.00%
Total Amount 1,000,000.00 100.00%
Table 3: Proponents Contribution

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 DON HONORIO VENTURA STATE UNIVERSITY

ARTICLE VII. That the profits and losses shall be divided according to the rate

of percentage shared.

ARTICLE VIII. All partners shall act under the management; Janus S. Viernes

shall be in-charge to the duty of managing and marketing partner. The one who

will developing and executing the business firm strategies, provide strategic

advice to the partners, and preparing and implementing aggressive business plans

to facilitate achievements. Joan S. Serrano will be in-charge with the duty of the

financial partner. They are the one who will provide the financial policies and

manage the proper allocation of funds and profits of R&J’s Partnership. Rommel

Andrei B. Bendicio and Jonalyn S. Agbayani will be in-charge with the duty of

supervision and overall production in the said business. Enrico Joshua L. Del

Rosario will be in-charge with the duty of the delivery driver to ensure that the

delivery products of R&J’s Partnership will run reliable and efficiently.

ARTICLE IX. That the partners undertake to change the name of the partnership

immediately upon receipt of notice or directive from the Securities and Exchange

Commission that another partnership, corporation or person has acquired a prior

right to use of that name or that the name declared misleading, deceptive,

confusingly similar to a registered name, or contrary to public morals, good

customs or public policy.

ARTICLE X. That the partners can withdraw based on the availability of the

funds.

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 DON HONORIO VENTURA STATE UNIVERSITY

IN WITNESS WHEROF, we have hereunto set our hands this day of January 1,

2021, at the office of Notary Public, Magalang Pampanga, Philippines.

Janus S. Viernes Rommel Andrei B. Bendicio

Joan S. Serrano

Enrico Joshua L. Del Rosario Jonalyn S. Agbayani

Signed in the witness of

Name of witness Name of witness

ACKNOWLEDGMENT

NOTARY IN PUBLIC

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 DON HONORIO VENTURA STATE UNIVERSITY

MANAGEMENT
AND PERSONNEL
FEASIBILITY OF
R&J’s
PARTNERSHIP

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 DON HONORIO VENTURA STATE UNIVERSITY

MANAGEMENT

Management is the one who set the daily goals, monthly goals, and yearly

goals to achieve the success of the business. Without management the process of

businesses is not well-organized. Because the management is the one who will be one

to give the obligation of every task to the selected individual task.

Management is the art of getting things done through the help of group of

people aiming for the same goal with different corresponding responsibilities.

Management is also the forecaster of every business, to organize, to command, to co-

ordinate and to control the line of business.

The management will be providing the innovation and achievement of the

organization or business firm. Every management must understand the basic five

operations occurred in business such as controlling, planning, staffing, organizing and

implementing.

INTERNAL ANALYSIS

Company profile

R&J’s Partnership is offering products named Espasol con Yema Dessert

owned by R&J’s Partnership.

We decided to manufacture and offer this kind of product because, most of the

Filipino loves eating food, especially with dessert after eating meal. We also make

this product for not only adults, but also for the children to patronize eating healthy

foods like malunggay, because most of the children like candy and sweet dessert.

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R&J’s Partnership wants to become successful business in manufacturing and

offering food dessert for the benefits of the health who consume the products.

Mission Statement

To create and promote great-tasting healthy organic food dessert; to give

employment to the unemployed people; ensuring the entire individual in this company

will having great working ambiance; to help the community and environment in using

organic materials.

Marketing Objectives

 To reliably give quality products.

 Providing information about product benefits.

 To reduce consumer resistance to buying the product.

 To build organizational awareness and grow consumer loyalty.

Operating Objectives

 Improve the productivity.

 Maintaining high-quality standard of food.

 Using of organic materials to help the environment.

Financial Objectives

 Minimize the cost and maximize the profit.

 To ensure simplicity in the capital structure.

 To ensure sufficient liquidity of funds.

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Vision

Provides the best quality and affordable products. Be the most successful

business in the world by promoting this healthy dessert to different culture and

nationality.

Goal

Our goal is to promote organic and healthy raw material for the product; to

satisfy the customer need and wants; to meet the expectations of the consumers; and

maximizing the profit for the business survivability.

Core Values

“THE CUSTOMER IS ALWAYS RIGHT”

Honesty being truthful and sincerity in our business, passion will full of dedication.

“Employees Teamwork”- Working together as one and achieve the goal of the

company.

“Customer” – To fulfill customers wants and needs.

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BUSINESS LOGO

Figure 1: BUSINESS LOGO

ORGANIZATIONAL STRUCTURE

Figure 2: Organizational Structure

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OFFICER AND PERSONNEL

The management shall give different task and responsibility is suitable for

every personnel according to their job description and specification for the company

long-term strategy and overall operations.

Position Duties

The manager will be the one acting like a CEO and have the authority to give

work and responsibilities and duties to the lower management. The lower

management will have the responsibilities of the fulfillment of the success of business.

All duties have description and obligation according to their job specification.

Manager/Marketing

Job description:

 Responsible for the whole organization and business operation.

 Must see to it in carrying and handling day-to-day operation of the

business firm.

 Plan out various developments for maximum profitability of

business.

 Rendering wise decisions and improvements of the business

operation.

 Responsible for finding potential customers and for constant

dealing with them.

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Job specification:

 Male or Female

 21 to 30 years old of age

 Must be graduated of Bachelor of Science in Business

Management Major in Marketing

 Have an ability to become leader and have teamwork skills

 Can work independently

 Fast in solving problem to the business

 Healthy and fit to work

Production Partner

Job description:

 Responsible for supervising the production workers in the working

place.

 Approves or edits the original product design from the business or

personalized design from the customers.

 Coordinating all production activities and operation.

 Effectively estimating the cost of the overall production.

 Have contact to the delivery personnel.

Job specification:

 Male or Female

 21 – 30 years old of age

 Must be graduate of Business Courses

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 Have a good moral character

 Healthy and fit to work in the production

Financial Partner

Job description:

 Responsible for all financial aspects of the business.

 Advising client on appropriate planning and decision making.

 Collecting, interpreting and reviewing financial information.

 Predicting future financial trends.

Job specification:

 Male or Female

 21 – 30 years old of age

 Must be graduate of Business Courses

 Have a good moral character

 Have an ability to manage the financing of the company

 Healthy and fit to work

Delivery Assistant & Personnel

Job description:

 Responsible for the delivery of the products.

 Securing the products to our customer.

 Inspect delivery vehicles before delivery.

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 Ensures the safety and security of the loading and unloading

process.

 Can be reach at all times.

Job specification:

 Male or Female

 21 – 30 years old of age

 At least High School graduate

 Have a good moral character

 Must have a Professional License to drive vehicle.

 Health and fit to work with driving

Company oversight

Key personnel are serving for participating as a spokesperson to share

feedbacks, sharing ideas, and goals. They are responsible for achieving the vision for

the better sake of the company.

Leader’s Responsibility

Key personnel lead the subordinate’s employee according to the company

regulations that includes training, seminars and allocation of plans for development of

their skills and knowledge.

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Hiring of Employees

1. The applicant must submit the bio-data or resume to the office.

2. The selected applicant by the selecting officer will give the instructions and

requirements.

3. The applicant must submit the requirements to the selecting officer in timely

manner.

Requirements:

 College Diploma

 Transcript of Record

 Good Moral (from school or for references

 Clearance from previous employer (if any)

 Medical certificate

 SSS/E1 form

 PHILHEALTH

 PAG-IBIG

 TIN

 Police clearance

 NBI

 2 Pcs of 2x2 Picture

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Recruitment

 Print ads

 Posting online indeed jobs

 Referral for colleagues

 Recommendation of friends or family

Training and Performance of the employees

 All newly employed will undergo trainings or seminars.

 The evaluation of performance of employees is twice a year.

 Current employee can undergo trainings once a year.

Compensation

 The employees/personnel are given appropriate compensation base on their

job position and what nature of work they do

 Salaries and wages every 15th and 30th of the month

 PHILHEALTH

 PAG-IBIG

 SSS

 Php 420.00

Fringe Benefit

 13th month pay

 PHILHEALTH

 PAG-IBIG

 SSS

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 Ten (10) regular holidays under Executive order # 203

 And other Local Government Units (LGU’s) Memorandum of Agreement

Leave of Absence

 The employee will inform the manager or another member of management of

his/her absences and the reason thereof it shall be informed the day before you

absent.

 If the employee is absent without notice for 3 day in a row, he/she will be

considered as having abandon his/her job and the company will process

his/her work separation as a voluntary resignation.

 Authorized absences. This is authorized by the officer in charge in making

decision for the absences.

Company Rules and Regulation

 No employee shall drive a company’s vehicle or operate any equipment while

under the influence of alcohol.

 All employees must observe the safety rules of the company.

 Employee who will be late or absent from work must be inform their

supervisor at least two (2) hours prior to normal starting time.

 No personal business is allowed during the working hours.

 If the employee doesn’t work, there is no pay for his/her in that day.

 The duty must be performed in good faith and briefs reporting of the work

done in the entire day must be given to the head office.

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 All workers should wear hairnet, gloves, facemask and apron during working

hours.

 All employees should have one (1) day off a week.

 All employees should report ten (10) minutes before their duties.

 Unethical behavior is not allowed in the company.

 Strictly not allowed the use of illegal drugs.

WORKING HOURS/TIME

All personnel/employees shall grant a break and a day-off for their personal

use of time and to rest. This includes of the following:

 It is mandatory for all workers to arrive (5) five minutes before their duties.

 All employees are expected to be on duty during working hours or to be in

their assigned positions.

 All workers will be given (15) fifth-teen minutes coffee break and (1) one

hour lunch break time.

 Tardiness will be regarded as a minor offense.

TERMINATION

Aside from the external policies comes from the Department of Labor and

Employment (DOLE) rules and regulations, being employed in the company,

employees must need to follow rules and regulations. This procedure may occur when

employees have committed ground for particular rules and regulation of the company:

Note: That there suspension will be having salary to support their families without

work for some several days. The days will be turn into accounts of leave of absences.

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PENALTY OCCURRED 1ST OFFENSE 2ND OFFENSE 3RD OFFENSE

Attendance
 Unable to attend the Written warning Three (3) days Dismissal
work within three suspension
(3) without prior (48) hours to
notice/permission comply
Two (2) to
 If the employee has Three (3) days
five (5) late in a Written warning
suspension Dismissal
month
(48) hours to
comply
Tardiness
 Offer numerous Written warning Three (3) days Dismissal
reasons for being suspension
late (24) hours to
comply

 Sleeping while on Written warning Five (5) days

Dismissal
duty suspension
(24) hours to
comply
Behavior
 Behaving Written warning One (1) week Dismissal
aggressively or suspension
bullying the co- (48) hours to
workers comply

Dismissal
 Showing disrespect Written warning One (1) week
to co-employee or suspension
customers (24) hours to
comply
Dishonesty
 Submitting Written report & Dismissal
incorrect time Twelve (12)
sheets days of
suspension

 Lying to managers Written report Dismissal

or co-workers with & one (1) week
intention. suspension

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Use of alcohol or under Dismissal

influence of drugs
 Both alcohol and Dismissal
influence under
illegal drugs

Table 2: Pertinent Actions Regarding Violations

Proper wearing of uniform

All employees must wear their proper uniform while on duties such as hairnet,

mask, protective gloves and apron for the safety of foods especially during production.

Employee Duties and Performance

All employees must take good precautions for the safety of their own health,

as well as the health and safety of those who may influenced by action of the

company or mission at work.

Confidentiality of Work

All employees cannot give the information of the company to others and

considered a privilege and can’t tell to others for the security of the business

information.

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Internal Policy

All employees must log-in and log-out on the daily time record before and

after the work. Also all employees must wear the proper uniform required by the

company according to their position.

Position Hours Uniform Compensation

Required and Benefits
Manager/Marketing 8 hours Casual/Formal SSS, Phil.
Health, PAG-
Financial Partner 8 hours Casual/Formal
IBIG,
Production Partner 8 hours Casual/Formal/Production Commission,
uniform 13th month pay

Production Worker 8 hours Required Uniform SSS, Phil.

Health, PAG-
IBIG, 13th
month pay
Delivery Personnel 8 hours Required Uniform SSS, Phil.
Health, 13th
month pay,
PAG-IBIG.
Table 3: Hours of work, Uniform, Compensation and Benefits

Health and Safety Procedures

Sanitary procedure is ensuring the safety of the foods, products, equipment

and facilities. Cleaning and sanitation are different because cleaning is to remove the

dirty or unwanted matters. Sanitation is to remove the microorganism or bacteria. We

always sanitize our equipment and other tools to make sure our food/products will be

safe and secure from any bacteria and virus.

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To sanitize our equipment and other necessary tools of our company we have steps to

follow:

1. Conducting regular inspection over the facilities to identify any areas

needing particular attention and check all the equipment and tools.

2. Washing all the tools and equipment using warm/hot water and soap with

anti-bacteria or kill germs protection and other detergents.

3. Rinsing to ensure the detergent is complete removed.

4. Dry to ensure the tools and equipment are complete rinsed before the

operational start up.

5. Sweeping, scraping and flushing the facility to remove all the small or large

particles. Disposing of materials or items and put in a proper bin and segregate all

disposing materials in recycle, biodegradable and non-biodegradable.

6. Wearing hairnet, apron, gloves and boots to make sure our employees are

protected and avoid exposure while processing of the foods.

Our company, we surely regular follow all these steps to make sure our product is safe.

Security Procedure

All employees must be inspected their belongings by security personnel before

entering and leaving the company.

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PROPOSED SALARY RATES

Compensation Laws

Wages are very important for the productivity of employees because lack of

reward is the possible explanation for decreasing the productivity of employees and

wages are the most powerful output. Good employees gain their rights for their wages

through the pay system. According to Department of Labor and Employment the

minimum wage rate in Pampanga is Php.420.00 per Wage Order No. RBIII-22 in

REGION III, Central Luzon.

Training and Seminars

Before the company will start operation, all employees must be undergo and

attend the required seminars according to their positions. This training and seminars

providing an opportunity for workers and members of company to learn new business

and industry practices. These activities cost preparing, coordinating, and conducting

time and resources. Training and seminars will last up to one (1) to two (2) days.

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Day-Hour Training & Seminar Objectives Cost

Day 1  Company  Having Php 700.00

Whole day Policies knowledge to
(8) - hours  Mission the overall
session  Vision company
 Goal mission, vision,
 Objectives objective and
goal,
Day 2  Sanitary  To make them Php 700.00
Morning procedures effective in
(5) – hours  Product their
session standards assignments
 Sales and comply
 Duties with quality
 Overall flow of standards.
operation
Day 2  Management  To improve In-house
Afternoon  Leadership and make the
(3) – hours business more
session productive and
efficient in
managing.
Total Php 1,400.00
Amount
Table 4: Training and Seminar

MANAGEMENT STYLE

The company choose management style is Paternalistic Management Style.

Paternalistic management style is a formal managerial approach involving a dominant

authority figure who act as and pay more attention on their employees. They are bear

on to keep them happy and be motivated to efficiently and effective in a way they

work. In exchange, the loyalty and trust from the employees, as well as the behavior.

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Company will use this logbook for recording employee’s attendance and spend time

at work.

Staff/ Employee Date Time-in Time-out Signature Remarks

Name
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
Table 5: Logbook

The Company will be using also an Employee’s Daily Time Card to record the daily

number hours worked by the employee’s for the salary purposes.

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Employee/Staff Name:

Date Period:

Date Time-in Time-out Time-in Time-out Overtime Total Hours

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
Table 6: Employee’s Daily Time Card

APPLICATION FORM
The aim of an application form is to gain an employer’s attention. For your
resume, it serves as a cover letter and should include enough personal information
to encourage the reader to give the company an interview. The credentials that a
prospective employer provides should be included in the application form.

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2x2
Picture

San Nicolas 2nd Magalang, Pampanga

29-011995-2011
[email protected]
R&J’s Partnership Facebook Page/facebook.com

Application Form

Date: ________________

Note: Please fill-up all requested information in black ink and sign the date of the
form.

PERSONAL INFORMATION

Name:
_______________________________________________________________
Last Name Given Name Middle Name

Address:
_____________________________________________________________
House # Street/Barangay City/Town Province

Birthdate: MM/DD/YY Age: ______ Gender: _______________

Contact No.________________ Email Address: _____________________
Civil Status ______________

POSITION AVAILABILITY

Applied Position for _______________Desire and Prepared

Salary_______________

Days and Hours Availability

Monday___ Tuesday___ Wednesday___ Thursday___ Friday____

Saturday___ Sunday___

Available Hours from ____ to _____

Prepared weekly hours___________

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EDUCATIONAL BACKGROUND

Name of School Address of School Year Graduated

Primary

Secondary

Tertiary

License/Certification State License No. Expiration Date

EMPLOYEMENT BACKGROUND

Company Name:
_______________________________________________________

Highest Position Acquired:

______________________________________________

CHARACTER REFERENCES

Name Current Position Address Contact No.

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I certify that the information I have provided in this employment application is

accurate and has been completed to the best of my knowledge and ability. I
understand that any falsification, misrepresentation or omission in my interviews or
any other employment record, will be sufficient reason to deny employment and/or
may be reason for the future dismissal.

________________________
Signature over Printed Name

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MARKETING
FEASIBILITY

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MARKETING RESEARCH

We allow our company to discover the target market and get opinions and

feedback from the customers to our product and service. We pursue our company

Espasol con Yema dessert. These product focuses on the several benefits to our

customer. Our company will work hard to create reasonable suggestions in order to

innovate our service and product. The last marketing research is to develop and create

innovative product and service.

MARKETING FEASIBILITY

“Marketing is really about the enthusiasm being shared.”

In this part will be discuss all the aspect of marketing in the proposed business.

In this study also we will able to know the product that our proposing will be feasible

in the market in the present and to the future. In this chapter, we examined the

existing businesses that are the same in the product that we proposed. This also will

be the guide in what are the decisions and techniques that will be used in the

Partnership.

SITUATIONAL ANALYSIS

Espasol con Yema dessert has a possible growth and potential viability to the

market. It also will help the unemployed people and have increase knowledge in

trainings and seminars as well operating equipment activities. The company also will

be doing innovation to the product and promote to the market place. The company

will promote through the use of social media platforms, website and printed

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advertisement such as brochures. It is the start of making new business firm and

offering to the business market.

MACRO-MARKET ANALYSIS

Background

The start-up business company will be having examine and review in

infrastructure and facilities. Our company will conduct this analysis to stay in the

current trend in the business. This includes different factors from political factor,

economic factor, social factor, technological factor, environmental factor, and legal

aspect in the business environment. This will allow the company to form an

impression of the factors that might impact a new business or industry.

Economic Aspect

This aspect will include on how an incident may occur to the business market

trends that will affect the business. The company will be affected to different factors

like increase in interest, financial economic situation and stock market activity. The

rapid shortage of supply and natural disaster can also affect the business activities.

But in increase in the food consumption of delicacies is a sign that will have

significantly increase in share of food market.

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Social Cultural Aspect

This factor includes the macro climate variables is made up to the mood and

demographics of the population. Social movements may also affect which good

business produces and where it decides to popularized in social media platforms, such

as preference for on-demand mobile media devices. Since our company focus on the

food desserts, we will focus on people’s eating habits in relatively to place, gender,

age, and even religion. We will also examine the factors that may benefit for the

consumers.

Political Aspect

This aspect will be examining the governmental policy that can be conflict

against the company. The political party or group of people having political position

who exercise political power to implement their agenda. Assuring that the Espasol

con Yema dessert Partnership does not do any illegal participation, activities and

agenda against the rules and regulation of the government. Espasol con Yema dessert

Partnership will also participate and submitting the all required papers and taxes that

the governmental laws wants for the legal documents to operate the business.

Technological Aspect

Nowadays, technology is a highly rapid growing in the demand in the line of

every business firm. Technological equipment may help us in producing product more

efficiently and more productivity. But those not mean that we will rely in the

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technology, we will assure that the company will double check by the selected person

to operate and examine the ready to deliver products.

Legal Aspect

Legal aspect is includes both restriction enforced by laws and by regulation.

Also the law and regulation can be subject to change in time. Assuring the company

will comply to the law enforced by the government and with the regulation.

MARKET SUMMARY

The company will be giving good information about the market trends we

know and a great communication along with potential customers. Espasol con Yema

dessert product will be assuring that the all required information to well-understand

the customer and their prepared necessity towards to the product.

MICRO-MARKET ANALYSIS

In this analysis, the company will be focusing on the factors of macro-market

factors that the business may involve. The proponents will describe the organization

in entirely detailed and to well-understand in the micro market. It includes all the

micro factors that affect in our company strategy, decision making and performance

which our proposed business will be having.

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Target Market Segmentation

The target market of the company that will be using will be the geographic

segmentation and demographic segmentation. This market segmentation will help the

company to identify the potential customer and desired customers to better appreciate

them. This also allows the company in identifying the right market for our products

and to become effectively in marketing.

 Geographic Segmentation – Geographic segmentation includes all the target

location that our company projecting. We decided to focus on the three (3)

provinces of Pampanga. Magalang, Arayat, and Mexico. As of now the total

population of the three (3) provinces is estimated around 459,610.

 Demographic Segmentation – In this segmentation will include the market

base on the customer needs, wants and preferences. The company target end-

consumer will be the one who loves to eat desserts. Our target market will be

all the individuals that going to the grocery stores and other retail shops and

have the purchasing capabilities to buy our products. This will help us in

choosing the right deliver of chosen grocery stores for our product.

Consumer Analysis

The customer profile will help the company to understand better the present

and future customers, it also helps the company to improve revenues and expanding

the business. The customer profiles will also help to build a sustainable business

relationship between the company, to the customers, and to the end-consumer

addressed by the products. The company also conducted a simple survey questioner

for the customers towards the product.

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The survey was conducted to the three (3) location that the company choose to

promote their products. There are one hundred (100) respondents in different location

that the company projected distribution of the product. The one hundred (100)

respondents were divided equally to the three (3) location in total of thirty-three (33)

for both Magalang and Arayat and thirty-four (34) for Mexico. By conducting a

survey and visit at the physical store of potential customers and distributor we able to

come up our forecasting demands as viewed the table below:

AREAS MAGALANG ARAYAT MEXICO

Area 1 San Nicolas 1st Arenas Anao

(5) (5) (5)

Area 2 San Nicolas 2nd Buensoceso Camuning

(5) (8) (5)

Area 3 San Pedro 1st Telapayong Sapang Maisac

(10) (5) (5)

Area 4 San Pedro 2nd San Antonio Pandacaqui

(5) (7) (10)

Total 33 33 34

Table 7: Summary of Survey Sheets Distribution

In order to be able to collect the information on the market size and value of

our product, the survey form measure the potential market share of food delicacy and

also the potential customer.

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Survey Result Measuring Attitude of the Potential Market towards Espasol con

Yema dessert

Question # 1

Question # 2

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Question # 7

Question # 9

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Analysis

Based on our survey results, it was found that there are lot of people love

eating dessert. Out of 100 respondents, 97% answered that they are eating dessert and

the remaining 3% is not eating dessert based on our interview. This means that the

survey measuring attitude on the potential market is have a possible entry of our

product.

Survey Result Measuring Usage

Question #3

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Question # 8

Question # 10

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Analysis

The company analyze the data gather from the respondents that they are

willing to try another new product to the market. The primary explanation about why

they are willing to try new products is the desired to pleasure them in trying to please

themselves with different taste of dessert. Since most of the respondents love eating

dessert, based on survey most of the respondents much willing to spend the Espasol

con yema dessert in the price of P110-120. So, we think that we may use these data

regarding to the foundation of our selling price.

Survey Result Measuring Image

Question # 4

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Question # 5

Question #6

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Analysis

Most of the respondents of the survey are willing to try a new product. In

particular, this will definitely benefit the business since the product to be launched is

new to the market. Based on the survey questions, the company decided to pursue the

offering of dessert in the market.

Market Needs

The business will deliver a changing taste, flavor and preference for each

eating dessert. The Espasol con Yema dessert will be applied to promote new market

in the business, and strives to meet the demand of the consumer.

MARKET GROWTH

The production of food is the turning of agricultural goods into food or into

other type’s one of one type of food. Food production also requires many types of

food manufacturing, from grinding grain to producing raw flour to cooking at home to

sophisticated manufacturing processes used to make foods that are easy. Easy-to-

prepare, compact, balanced trend-right products and re-formulations are typically

achieve strong attraction to the market. The location of the firm or manufacturing

must also important for the transportation or distribution of the raw materials. If the

company is strategically positioned in the location, it can be sure of success, a rise in

revenue and brand exposure to draw customer attention.

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SWOT ANALYSIS

The company also analyze the strengths, weaknesses, opportunities and threats

covering the business as the following:

Strengths

 Excellent staff with good and strong knowledge about their doing.

 Strong employee attitudes.

 Good communication to employees and executives.

 A fairer product pricing than any other business.

 Innovation credibility

Weaknesses

 Lack of expertise in the running of the business.

 Equipment using the operation can be out to date.

 Difficulty for the cash flow

 New to the market – the company not familiar to the market

Opportunities

 Having loyal customer

 Strong relationship with the channel members.

 Flavor and Variant – customer may asked formulate another flavor or variant

 Related products on the market are not as efficient or more costly

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Threats

 Competitors can have similar products

 Competitors are well-known to the markets

 Competitors have greater share to the market

 Declining of the income of individuals and reduce their capacity to spend

more

 Technological development for the equipment may not adapt our company

 Competitors has a good campaign and new advertisement

Competitors Analysis

In doing business, we consider to know the competitors’. By analyzing the

strengths and weaknesses of our competitors, this will help our proposed business in

inclining the edge of the market industry.

 Carreon’s Sweet & Pastries – located at San Nicolas 2nd Magalang,

Pampanga. The business was established by Lourdes Sanchez Carreon in

1946. This information is obtained by interviewing staff/crew of Carreon’s

Sweet & Pastries.

 Pabalan Delicacies – We consider this business as a competitor because

they offering and producing a wide variety of delicacies. Pabalan

Delicacies is located at San Nicolas 1st Magalang, Pampanga.

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Forecasting Analysis

It is virtually every decision they make, executives today consider some kind

of forecast, sound predictions of demands and trends are no longer luxury item, but a

necessity, if the managers are to cope with seasonality products, sudden change in

demand levels and price. Cutting maneuvers of the competition, strikes, and large

swings of the economy. This is a techniques that uses historical data as inputs to make

informed estimates that are predictive in determining the direction of a future trends.

And allocation the budgets or plan for anticipated expenses for an upcoming period of

time. Where the future is narrowly defined by economic condition. Combines

information gathered from past circumstances with an accurate picture of the present

economy to predict future condition for the company.

Demand Analysis – Market Size

Due to the fact that our target location are Magalang, Arayat and Mexico as

our geographic market, we wanted to take into account their demand for our

suggested product.

Assumed from the survey questions data gathered that were conducted, we

able to see the projected demand for our proposed product.

We have taken into account the cumulative and annual population growth of

the total population of these municipalities. Due to the fact that the latest population

data information that we gathered is for the year 2015, it is necessary to forecast the

population of 2021 the year of our first year operation. The average annual population

growth rate in Pampanga in the year of 2010 - 2015 was around 2%.

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Average Annual
Population
Municipality 2015 Population 2021 Population
Growth Rate
Magalang 113,147 2% 127,420
Arayat 121,348 2% 136,658
Mexico 154,624 2% 174,130
Total 389,119 2% 438,208
Table 8: Projected Population of Target Market Area in the first year of

operation (2021)

To get the total number of households for these three (3) municipalities, we

divided the total population of these municipalities by the average household size.

Household is a social unit costing of an individual or a group of individual who sleep

in the same housing.

Average Total Number of

Municipality Total Population
Household Size Household
Magalang 127,420 4.4 28,959

Arayat 136,658 4.4 31,059

Mexico 174,130 4.4 39,575

Total 438,208 4.4 99,593

Table 9: Total Number of Household in Target Market Areas

In this following table, the safety margin error is being calculated and this

percentage of error is further eliminated in relation to the total number of households,

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so that a more accurate basis for the estimated number of household is used. With 100

respondents/households the safety margin of error is 10%.

Total Number of Safety Basis Reliable Number

Municipality
Household Percentage of Household
Magalang 28,959 90% 26,063
Arayat 31,059 90% 27,953
Mexico 39,575 90% 35,618
Total 99,593 90% 89,634
Table 10: Determination of Reliable Number of Household

Based on the result on the survey questions, the company determined the potential

market with the reliable number of households. For more information, you will see

the table illustration below:

Survey
Survey Total
Result
Result
Reliable Measuring
Measuring Potential
Municipality No. of Attitude Total of
Household Household
Alternative
(Question
(Question (Market Size)
Survey #2)
Survey #4)

Magalang 26,063 91% 23,717 81% 19,211

Arayat 27,953 91% 25,437 81% 20,604

Mexico 35,818 91% 32,594 81% 26,401

Total 89,634 91% 81,748 81% 47,235

Table 11: Market Size

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Demand Analysis-Market Value

Based on the survey question number ten (10).Using the results of the surveys

we conducted, we estimated the mean of Espasol con Yema dessert frequency or

average consumption in a month. Using basic statistic computation, the mean

frequency distribution or average box consumption of the Espasol con Yema dessert

in a month was determined using the survey results.

Magalang Arayat Mexico

Class
Box Mark (f) (fx) (f) (fx) (f) (fx)
Intervals
Mid-
Point X
1-2 1.5 8 12 6 9 9 13.5
Boxes
3-4 3.5 1 3.5 2 7 4 14
Boxes
5-6 5.5 0 0 1 5.5 1 5.5
Boxes
7-8 7.5 0 0 0 0 0 0
Boxes

f/ (fx) 9 15.5 9 21.5 14 33

Mean (Average) 1.72 Boxes 2.39 Boxes 2.36 Boxes

Table 12: Average Consumption of Espasol con Yema dessert in a week

X= (fx)
A formula for calculating the mean (average) of a distribution of frequencies. This is

based on the survey question answered by the respondents.

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Total Potential Average Week

Household Consumption
Municipality Total Demand
(Market Size) (Mean)
(Market Value)
Magalang 19,211 1.72 Boxes 33,043
Arayat 20,604 2.39 Boxes 49,244
Mexico 26,401 2.36 Boxes 62,306
Total 47,235 7 Boxes 144,593
Table 13: Market Value

SUPPLY ANALYSIS

Supply analysis is often used to make key policy decisions by manufacturing

business managers. Since it gives them insight into how shifts in production are likely

influence market supply. A detailed review of the inputs and outputs of a process that

is employed to assess how available quantity of product is affected by changes in

demand, input factors and production techniques. But since we consider our indirect

competitors as the existing product lines of delicacies and pastries, we also take into

consideration our competitors. Which are mainly composed of other delicacy and

pastry makers in our locality.

Market Share

Refers to company’s portion of sales within the entire market in which it

operates. The metric indicates a company’s size within its market.

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Municipality Total Demand Assumed Market Total Projected

Week in Boxes Share Demand/Output
Week in Boxes
Magalang 33,043 2% 661
Arayat 49,244 2% 985
Mexico 62,306 2% 1,246
Total in Boxes 144,593 2,892
Table 14: Market Share

Projected Weekly Output Monthly Output Yearly Output

2,892 11,568 138,816

Table 15: Determination of Yearly Output

Projected Distribution Demand Analysis

Total Total
Weekly Monthly
Municipality Name of Store Store Address
Order Order
Magalang RCS Supermarket San Nicolas 1st 120 480
Alfa Mart San Nicolas 1st 100 400
Babies Candies San Nicolas 1st 100 400
DJI Grocery San Nicolas 2nd 100 400
Sweet Tooth San Pedro 1st 105 420
FCC Supermarket San Pedro 1st 120 480
Chan Gioc Mart San Pedro 1st 95 380
Acejo Supermarket San Pedro 2nd 100 400
Puregold San Pedro 2nd 100 400
Zion’s Grocery Store San Miguel 90 360

Arayat Alfa Mart Buensoceso 100 400

Boboy Store San Antonio 80 320
Mina Store San Antonio 80 320
Red Camia Supermarket Cacutud 110 440
Puregold Plazang Luma 110 440
Glo Store Arenas 90 360
Warren Store Arenas 90 360
Issahala Grocery Store Buensoceso 100 400

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Mexico 3GB Mini Grocery Anao 100 400

Kaye and John Grocery Anao 100 400
GPS Enterprise Camuning 90 360
Bianca Variety Store Camuning 100 400
RJDG Grocery Store San Jose Malino 110 440
Ersa & Kids Grocery San Jose Malino 80 320
Low Price Grocery San Jose Malino 90 360
Rodsel Grocery Store San Antonio 90 360
Tita Nel’s Grocery Store San Antonio 90 360
RDLC Grocery Store Parian 80 320
Alpha & Jewel Store District 11 80 320
Minimart Puregold NHA 90 360
Total Order (Monthly Order) 11,560
Table 16: Projected Demand though Distribution

MARKETING PROGRAMS AND STRATEGIES

After we have identified the market, the marketing program implements a

leadership training program that provides the participants with tools for developing an

effective marketing strategy by examining how firms can profitably create and sustain

customer value. A detailed study of potential rivals and potential customers is

involved in designing a market entry strategy.

We can expect that the program’s focus is on entering the market programs

and designing integrated and strategic marketing plans. Learn how to evaluate market

place potential risk from the perspective of our company unique ability to develop and

deliver goods and services of meaningful customer value. This program is particularly

focus for employees and operation that are looking to make a greater contribution to

the customer value creation process.

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General Marketing Practices

 Sales Force

Espasol con Yema dessert sales force are the retailer such as groceries,

supermarket, convenience store and other selling dessert or pastry delicacies in the

market. In order to attract and retain clients, the marketing manager can then diverse

tactics that the company can use.

 Projected Sales

The predicted sales figure was estimated by means of actual figure previous

presented demand of our distributors. Additionally, since our business will use

systematical approach to marketing management, and we will increase annual revenue

projection by 5%.

Year Projected Sales

2021 5,185,814 .00

2022 5,717,360.00
2023 6,303,390.00
2024 6,949,487.00
2025 7,661,810.00

Table 17: Projected Sales

 Quality Standards

This is performed or done by the government agencies for all factors involve

in production. It includes specification, different standards and features that allow the

product to meet its quality in order to fulfill the function of the product, process or

service. Emphasizes testing of the product to uncover defects and reporting to

management who make decision to allow or deny product release, whereas quality

assurance attempts to improve and stabilize production.

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 Product-Line Strategy

Our business is practicing marketing mix in packaging and different

measurements our products, and we consider other aspect which can help in our

business operation.

 Marketing Timing and Scheduling Strategies

Through their marketing techniques, our competitors will manufacture and sell

their goods throughout the year and take into account their promotional campaign and

advertisements. Our company prediction may be based on the outlook of market or

economic conditions resulting from technical and fundamental analysis.

 Promotional Strategy

By the use of streamers, the most effective advertisement will be, flyers will

be placed on their respective stores to our designated target markets and our retailers.

We also use banner that are placed in all of our target market locations. We will also

come up with free-taste test to introduce the product to each target value.

 Advertising Strategy

The decision on pricing will help to recover as much as gross profit per sales

as possible. Advertising and promotions would give the industry a quicker rate of

penetration.

 Pricing Strategy

Since we are new in the world of business, we will set our price at low initial

price for our product, it is priced at minimum that will still generate profit and not loss.

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 Terms and Condition

The manufacturer also relies on the basis of consignment agreement and

replaces obsolete and expired goods with newly produce products. We will also

adopting the “next delivery payments”, means that the new delivery will fall under

charge invoice, and the retailer paying the older delivery.

 Channel Distribution

Figure 3: Channel of Distribution

 Transportation and Delivery Strategy

Indirect competitors make us of free distribution or delivery of their goods.

Our company owned vehicle will be used as a transportation of goods. There will no

service charges to the customers.

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 Brand Name and Packaging

Most of our competitors use on packaging their products mostly by using

plastic. Our business will pack the product by using labeled sticker in the box which

indicating the manufacturing name, address, telephone number and even the

expiration date of the product.

Nutritional Facts
Espasol con Yema Dessert

Amount per Serving

Calories 176 Calories from Fat 90

% Daily Value*
Fat 10g 15%
Saturated Fat 9g 38%
Sodium 66mg 3%
Potassium 99mg 7%
Carbohydrates 22mg 7%
Fiber 1g 4%
Sugar 5g 10%
Protein 4g 8%
Vitamin C 0.4mg 10%
Calcium 8mg 3%
Iron 4.5mg 8%

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Figure 4: Logo

– It represents the nature, prosperity and money. It also symbolize the

growth of the business organization. It is a circle shape that represents

unity, commitment, love or community.

- It is the background of the ingredients. It represent the

color of the eggs and the color of the yema.

- This is the representation of the primary

output of the product. It includes the

espasol, yema and the malunggay

powder.

- The name we formulate was

based on the combining the

espasol filled with yema.

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Pricing

COST BASE PRICING

Espasol con Yema

DIRECT QUANTITY AMOUNT YIELD UNIT PER
MATERIALS COST
Margarine 15grams 5 60 0.08
Egg 4pcs 28 60 0.47
Glutinous rice flour 1kg 100 100 1.00
Condensed milk 387grams 46 60 0.77
Coconut milk 1kg 70 50 1.40
Malunggay 125grams 50 60 0.83
Total 4.55

DIRECT LABOR
Production Worker 2 21,840 56,120 0.39
Assistant Driver 1 10,920 56,120 0.19
Total 0.58

FACTORY COST OVERHEAD

Electricity 3,000 56,120 0.05
Gas/Oil 4,000 56,120 0.07
Water 1,000 56,120 0.02
Communication 1,500 56,120 0.03
LPG 2 1,500 56,120 0.03
Total 0.20
TOTAL COST PER UNIT 5.33

SELLING PRICE
TOTAL COST PER UNIT 5.33
TOTAL COST PER PLASTIC CONTAINER 63.95
PACKAGING (Container, Sticker paper, Tape) 13.00
TOTAL 79.95
MARK ON (20%) 15.39
SELLING PRICE PER CONTAINER 92.34
Table 18: Projected Selling Price

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MARKETING FORMS AND RECORDS

 Official Receipt – is also known for OR, it is used to be issued by the

business perform upon receipt of the payment from a customer.

RJ4 Patnership
San Nicolas 2 Magalang, Pampanga
Contact Number: 0975-737-1750

OFFICIAL RECEIPT

No. 000001 Date:______________

Received from:___________________________________________________________

Address: ________________________________________________________________

Contact No.________________________________

Quantity Unit Price Amount

P P

TOTAL P

Issued by:

___________________________
Figure 5: Cash Receipt
Authorized Signature

Figure 5: Cash Receipt

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San Nicolas 2 Magalang, Pampanga

Contact No. 0975-737-1750

CASH VOUCHER

No. 000001 Date: _______________

Pay to: __________________________________________________________________

Address: ________________________________________________________________

Description Amount

Amount in words Cash Checked No.

Account Charge Debit Credit Prepared by:

Approved by:

Figure 6: Cash Voucher

Payment Received:

Figure 6: Cash Voucher

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PRODUCTION
OR
TECHNICAL
FEASIBILITY

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PRODUCTION/TECHNICAL FEASIBILITY

After examining our marketing aspect, we shall also consider the production

or technical aspect of the product. In this analysis, the specifics of what the product is

and how the group’s own choice of location will be generated will be seen. Technical

aspect shows the details about what the product is all about and how it will be

produced. In addition, the machines and equipment, raw materials, manpower

requirements, waste disposal management and plant lay-out of the project were taken

into consideration and project utilities are presented. It is not how complex the

operations are, but the guarantee that the operation can produce realistic execution

and maximum revenue.

PRODUCT

Our product can be treated as one of our Filipino delicacies or dessert. This is

a new version of dessert delicacies, wherein our province is well known not only for

its exotic and tasty food dish company. The product will be packed in a labeled box

and will be packed by ten (12) pieces in each box. The contents are all-natural

ingredients with no addition of additives or preservatives to boost their physical

appearance. To ensure cleanliness and freshness, finished goods will be stored in the

low temperature room or stock room.

Production Process

The production process deals with the conversion of a variety of inputs into

outputs needed by the business. It is especially suitable for a wide range of almost

identical items, which can be used in different environment using the same machinery.

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This reduces the range of machinery available and reduces the need for a flexible

workforce.

Proper Uniform of Employees

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Material Production Equipment

Items Sample Image Description

To provide a guard for

what a bare hand should
Gloves not touch and protect
cleanliness of the food.

Helps to greatly reduce

the chance of hair fall
Hairnet upon the food.

To protect high-risk foods

or where workers are
Facemask exposed to airborne risks.

It is great tool for

whipping eggs and to
Hand whisk batter well the mixing
process.

It is a spherical cap and

typically used to prepare
Bowl and serve food.

Unlike metal spoons, they

can also be safety used
Wooden Spatula without scratching non-
stick pans.

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Step 1: Prepare all the ingredients.

The list of ingredients in making Espasol con yema dessert is presented below:

Items Sample Image Description

Malunggay leaves is high

nutritious and should be
Malunggay Leaves beneficial for people who
are lacking in essential
nutrients.

Sweetened condensed
milk is commonly used in
Condensed Milk baked goods and desserts

Has a significant amount

of protein and are widely
used in cookery.
Egg

A food product made

usually from vegetable
Margarine oils with ripened skim
milk to a smooth
emulsion and used like
butter.

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It is not sweet like sugar.

It is also one of the most
Glutinous Rice Flour important ingredients in
making desserts.

Made by grating flesh

from brown coconut,
Coconut Milk soaking it in water and
then straining it to
produce a milk. It is has
calories and saturated fat.

Step 2: After preparing all the ingredients, cook the ingredients for yema.

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Step 3: Stir around to the pan with medium-low heat until become gooey and

make the texture of yema.

Step 4: While cooking the yema, heat the other pan with medium-low heat to

cook the espasol.

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Step 5: Keep on stirring until it forms a sticky dough.

Step 6: Transfer the sticky dough to a flat surface that dusted with the reserved

toasted glutinous rice flour with malunggay powder.

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Step 7: Take some small portion of dough and flatten the dough to about half an

inch thick and fill with the yema. Wrap each piece with wax paper.

CAPACITY PLANNING

The process of evaluating the production capacity required by a company to

meet changing demands for its goods is capacity planning. Having an effective

capacity can maximize amount of work that an organization is capable of completing

in a given period due to constraints such as quality problems, delays and material

handling.

Production Schedule: (60 container per batch)

The planning of production is the management and distribution of resources,

activities and processes for the production of goods and services. A business changes

its production schedule based on resource availability, customer orders and

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performance. The aim of production scheduling is to match the needs of consumers

with the resources available when working in the most cost-effective way.

Production for Yema

Process 1st Batch 2nd Batch 3rd Batch 4th Batch

Preparation 8:00am- 10:00am- 1:00pm- 3:00pm-
8:10am 10:10am 1:10pm 3:10pm
Cooking/Mixing 8:10am- 10:10am- 1:10pm- 3:10pm-
8:40am 10:40am 1:40pm 3:40pm
Cooling 8:40am- 10:40am- 1:40pm- 3:40pm-
9:10am 11:10am 2:10pm 4:10pm
Measuring/Packing 9:10am- 11:10am- 2:10pm- 4:10pm-
9:45am 12:00am 2:45pm 5:00pm
Break 9:45am- 12:00pm- 2:45pm-
10:00am 1:00pm 3:00pm

Production for Espasol

Process 1st Batch 2nd Batch 3rd Batch 4th Batch

Preparation 8:00am- 10:00am- 1:00pm- 3:00pm-
8:10am 10:10am 1:10pm 3:10pm
Squeezing 8:10am- 10:10am- 1:10pm- 3:10pm-
8:20am 10:40am 1:40pm 3:40pm
Cooking/Mixing 8:20am- 10:40am- 1:40pm- 3:40pm-
9:10am 11:10am 2:10pm 4:10pm
Measuring/Packing 9:10am- 11:10am- 2:10pm- 4:10pm-
9:45am 12:00am 2:45pm 5:00pm
Break 9:45am- 12:00pm- 2:45pm-
10:00am 1:00pm 3:00pm

MATERIALS HANDLING DESIGN

The requisite raw materials for manufacturing will be shipped twice a week.

The incoming raw materials will be processed in the production area accordingly, and

the business will sell the final product in a FIFO basis or first-in first-out.

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UTILITIES

 Source of Power

The electricity will be generated to be used in the production plant is the

Pampanga Electric Cooperative I (PELCO I) which is the primary supplier of

electricity in Magalang, Pampanga. The electricity will charge based on the

RJ4 Partnership consumed within the production. The payment of the electric

bill shall be done monthly directly to the branch office of PELCO I which is

located at San Nicolas 2nd Magalang, Pampanga.

 Water Source

The water source will be the National Waterworks and Sewerage Authority

(NAWASA). They have branch office located at San Nicolas 2nd Magalang,

Pampanga. The water bill will be done payment monthly directly to the branch

office of NAWASA.

 Communication

The communication that the company will used is the Converge which

provides the absolute premium fiber internet experience for business. They

have an office branch which located at San Nicolas 1st Magalang, Pampanga.

The payment shall be done based on monthly and directly to the branch office.

PROJECTED SITE

The location of the proposed business is located at San Nicolas 2nd Magalang,

Pampanga.

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Vicinity Map

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Floor Plan

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Circulation Plan

Administration Office – The administration office is accessible for the

employees mostly for production, packaging and storage. It is also the serves as a

receiving area for customers and retailers and other business needs.

Stock Room – The stock room or the storage room is use to stock the finished

products and ready delivery products.

Production Area – The production area is used for the food preparation.

Cooking Area – The cooking area is used for the cooking of the raw materials

to make the final output of the product.

Packaging Area – The packaging area is the final stage of the process. It

includes the packaging the product. It is also includes inspection of the quality and

markings of the expiration date of the product.

Comfort Room – The comfort room is use for the urination, consist of a bowl

fitted and connected to a waste pipe and flushing for the waste.

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Bubble Diagram

Food Cooking
Preparation Process
Cleaning

Storage/ Measuring/ Warming

Stockroom Wrapping Cooling
Process

Encoding Delivery
Process

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LABOR REQUIREMENTS

Labor is the physical or mental effort to turn raw materials into finished

materials or items. Our business will need two (2) fulltime production workers and

another two (1) assistant delivery personnel from 9:00am-5:00pm.

Yearly
Salary 2021 2022 2023 2024 2025
Budget
Monthly 32,760.00 36,036 39,639.60 43,603.56 47,963.92
Salary
Number of
Employees 3 3 3 3 3

Number of
months 12 12 12 12 12
Yearly 393,120.00 432,432.00 475,675.20 523,242.72 575,566.99
Salary

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Perspective

Front Elevation

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Back Elevation

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Production Workers

 Job Description

 In-charge of producing and packing the product.

 Responsible for the product’s consistency and flavors.

 Inspect the product that is finished.

 Ensure the cleanliness in the manufacturing area.

 Do other actions from time to time; the management could have the

privileged.

 Job Specification

 At least 18 years of age.

 Male or Female

 He/she must physically and fit for the job.

 Has sufficient knowledge.

 Must have a heath certificate.

Delivery Driver

 Job Description

 Performs manual transporting of product and driving works.

 Keeps the delivery vehicle clean at all times.

 Delivers the products to the clients of different location as required.

 Ensures the safety and security of the loading and unloading process.

 Inspect delivery vehicles before delivery.

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 Job Specification

 Must have a driver’s license.

 Have a good moral character

 Drug/Alcohol free.

 Must healthy and fit to work in driving.

 Can be reach and at all times.

WASTE DISPOSAL

San Nicolas 2nd Magalang, Pamapanga has a good disposal management. The

management will be using three (3) garbage bins, which the waste is segregated in

biodegradable, non-biodegradable. The waste will be collected every week by the

garbage collector at the said schedule in the location.

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FINANCING
FEASIBILITY

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FINANCIAL FEASIBILITY

The financial feasibility is a degree to which plan, program, project or

improvement. This study is to determine and evaluate the Project’s capital

requirements, possible sources of financing including terms and conditions, forecast

of operating revenues, cost and expenses, and effect of inflation on the financial

position and results of operations.

Shown below are the Partnership’s estimated Project cost at the beginning of the

operating year:

PROJECT COSTS
PRE-OPERATING CAPITAL COST
Training and Seminars (Note 1) P4,200.00
Taxes and Licenses (Note 2) 18,044.00
Marketing and Promotion (Note 3) 2,050.00

LONG-TERM CAPITAL COST

Delivery Vehicle (Note 4) 290,000.00
Auxiliary Equipment (Note 5) 33,349.00
Production Equipment (Note 6) 49,350.00
Rental (Note 7) 6,000.00
Furniture and Fixture (Note 8) 6,314.00
Lease Improvement (Note 9) 174,900.00

INITIAL OPERATING CAPITAL COST

Inventories (Note 10) 316,368.00
Kitchen Tools (Note 11) 4,292.00
Sanitary Supplies (Note 12) 3,875.00
Administrative and Office Supply (Note 13) 4,012.00
Utilities (Note 14) 8,000.00
Salaries and Wages (Note 15) 32,760.00
TOTAL PROJECT COST P863,514.00

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To further illustrate the details of significant accounts under the Partnership’s

estimated Project cost, presented are the supplementary notes/schedules.

NOTE 1: Training and Seminar

Particular Quantity Unit Cost Amount

Training & Seminar
Company policy, 3 P700 P2,100.00
Mission/Vision, Goal,
Objectives
Sanitary, Duties, Product 3 700 2,100.00
standards

Total Training and Seminar Expenses P4,200.00

NOTE 2: Taxes and Licenses

Particular Quantity Unit Amount

Cost
Mayor’s business permit with business plate 1 P10,000 P10,000.00
SEC Registration and filling fees 1 3,030 3,030.00
Community tax certificate 1 500 500.00
BIR registration 1 615 615.00
Barangay Business Permit 1 500 500.00
Zoning Fee 1 500 500.00
Police Clearance 1 160 160.00
Fire Inspection Fee 1 649 649.00
Sanitary Permit 1 90 90.00
DTI Registration 1 2,000 2,000.00
Total Taxes and Licenses Expenses P18,044.00

NOTE 3: Marketing and Promotional

Particular Amount
Flyers P750.00
Tarpaulins 1,300.00
Total Marketing and Promotional Expenses P2,050.00
Note: This is for quarterly only.

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NOTE 4: Delivery Vehicle

Cost 2021 2022 2023 2024 2025

P200,000.00 200,000.00 160,000.00 120,000.00 80,000.00

Useful
life for 5 - 40,000.00 40,000.00 40,000.00 40,000.00
years
Total 200,000.00 160,000.00 120,000.00 80,000.00 40,000.00
Note: Since we use the useful life in this schedule, the delivery vehicle will be
liquidate in the 6th year of the operations.

NOTE 5: Auxiliary Equipment

Particular Quantity Unit Cost Amount

Desktop 1 P11,100 P11,100.00
Air-condition units 1 8,500 8,500.00
Fire Extinguisher 2 1,100 2,200.00
Water Dispenser 1 3,150 3,150.00
Printer 1 5999 5,999.00
Emergency lights 2 1,200 2,400.00
Total Auxiliary Equipment Expenses P33,349.00

NOTE 6: Production Equipment

Particular Quantity Unit Cost Amount

Chest drawer 2 P8,900 P17,800.00
Ceiling fan 3 1,750 5,250.00
Exhaust fan 2 1,200 2,400.00
Crates 8 250 2,000.00
Digital weighing scale 2 500 1,000.00
Stainless long table 2 6,000 12,000.00
Gas burner heavy duty 2 1,900 3,800.00
Gas 2 750 1,500.00
Refrigerator 1 3,600 3,600.00
Total Production Equipment Expenses P49,350.00

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NOTE 7: Rental

Particular Per Month Per Year

Rental P6,000.00 P72,000.00
Advance Deposit 2mos. 12,000.00
Security Deposit 2mos. 12,000.00
Total 96,000.00
Note: Every year the rental expenses increased by 20% yearly.

NOTE 8: Furniture and Fixture

Particular Quantity Unit Cost Amount

Office table drawer 2 P2,200 P4,400.00
Office chair 6 319 1,914.00
Total Furniture and Fixture Expenses P6,314.00

NOTE 9: Lease Improvement

Particular Quantity Unit Cost Amount

Door 10 P2,000.00 P10,000.00
Doorknob 10 450.00 4,500.00
Tiles 50,000.00 50,000.00
Change Paint 30,000.00 30,000.00
Sliding Window Glass 7 7,700.00 53,900.00
Plywood 30 350.00 10,500.00
Toilet Bowl 4 4,000.00 16,000.00
Total Lease Improvement P174,900.00

NOTE 10: Inventories

Particular Quantity Unit Cost Amount

Direct Materials 54.60 4,680.00 P255,528.00
Indirect Materials 13 4,680.00 60,480.00
Total Inventory Expenses 316,368.00

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NOTE 11: Kitchen Tools

Particular Quantity Unit Cost Amount

Frying fan 2 P240 P480.00
Spoon and fork set 1 95 95.00
Measuring spoon set 1 39 39.00
Plates and bowl set 3 60 180.00
Mixing bowl 2 250 500.00
Trash bin 3 550 1,650.00
Wooden spatula 3 66 198.00
Trays 5 128 640.00
Can opener 2 90 180.00
Scissor 2 20 40.00
Knife 3 50 150.00
Hand whisk mixer 2 30 60.00
Strainer 1 70 70.00
Total Kitchen Tools Expenses P4,292.00

NOTE 12: Sanitary Supplies

Particular Quantity Unit Cost Amount

Face mask 3 P150 P450.00
Apron 10 65 650.00
Floor map 2 350 700.00
Towels 6 35 210.00
Plastic gloves 2 70 140.00
Web remover 1 100 100.00
Sponge 5 15 75.00
Soft broom 2 60 120.00
Hair net 2 235 470.00
Dust pan 2 80 160.00
Hand sanitizer 3 150 450.00
Dishwashing liquid 10 35 350.00
Total Sanitary Supply Expenses P3,875.00
Note: This is for quarterly only.

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NOTE 13: Administrative and Office Supplies

Particular Quantity Unit Cost Amount

Bond paper 1 ream P150 P150.00
Logbook 1 40 40.00
Daily time record sheets 60 5 300.00
Record book 1 70 70.00
Stapler 2 95 190.00
Ball pen 12 7 84.00
Folder 6 8 48.00
Scotch tape 2 15 30.00
Calculator 2 350 700.00
Cutter board 1 350 350.00
Wall clock 2 150 300.00
Sticker paper 10 5 50.00
Container/Box 100 10 1000.00
Wax paper 20 35 700.00
Total Administrative Supply Expenses 4,012.00
Note: This is for quarterly only.

NOTE 14: Utilities (Factory Overhead)

Particular Per Month Per Year

Water P1,000.00 P12,000.00
Electricity 3,000.00 36.000.00
Communication 1,500.00 18,000.00
Vehicle Gasoline 2,500.00 30,000.00
Total Utility expenses P8,000.00 P96,000.00

NOTE 15: Salaries and Wages

Particular Amount
Salaries and Wage – selling P393,120.00
13th month 32,760.00
SSS 30,240.00
PHIC 5,400.00
PAG IBIG 3,600.00
Total Salaries and Wages P465,120.00
Note: This computed as annually.

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SOCIO-
ECONOMIC
FEASIBILITY

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SOCIO-ECONOMIC STUDY

This study discusses how our proposed company help other organization. As a

result of our project, direct and indirect employees, the government, and other outside

companies and other agencies are included in the entities.

The Government

The company assures that every requirement of the legal permits will be

acquired this company. The government would benefit from the payment of the tax

project, it also increasing its revenue. The tax would be used for the less fortunate as

funds for government programs such as road, health care, and free education.

The Owners

The owners have invested their capital, property and resources in a company

for a common fund to gain. Their money is not going become idle, improving their

living standards and enjoying themselves.

The Employees

Seeking a job nowadays is very difficult. But additional jobs will be achieved

through this initiative. Unemployed individuals would have the ability to gain money,

boost their living conditions, raise their purchasing power and show their skills.

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The Community

One of the primary cause of poverty to be unemployment. While our company

won’t employees that much, we still believe that by prioritizing citizens of Magalang,

we can build goodwill that would help them somehow recover from poverty. They’ll

be able to meet the needs of their families.

The Customer

It will provide customers with a safe and nutritious alternatives to their goods.

For customers who are health conscious and diabetic, it also nice to try. Without

hesitation, they will have the chance to try it because the ingredients do not contain or

have preservatives attached.

The Environment

To encourage a better and safe climate, the company will not use any

hazardous chemicals in manufacturing. Waste can be properly disposed of in

processing.

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BUSINESS
PERMITS

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BIR PERMIT

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DTI CERTIFICATION OF BUSINESS NAME

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COMMUNITY TAX CERTIFICATE

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MAYOR’S PERMIT

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SANITARY PERMIT

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ZONING CLEARANCE PERMIT

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