GROUPWORK

BY

08-1568MAURI
CEKIOKO
1
7-1412MONICAMUCHIRI
18-
0148GRACEGIKONYO
1
8-0206EDWI
NMWI TI

PRESENTED
TO

J
OANESKYONGO(
PHD)

MGT-
611
x

STRATEGI
CMANAGEMENT&I
NNOVATI
ON

STRATEGI
CPLAN
&
CASESTUDYASSI
GNMENT
FI
VEYEARSTRATEGI
CPLAN
(
201
8-2023)
 TABLEOFCONTENTS

Cont
ent
s
I
NTRODUCTI
ON 2

EXECUTI
VESUMMARY 3

Bac
kgr
oundandHi
stor
y 4
Di
rec
tionsandRes
ult
s 4
Goal
s 6
Ser
vic
edel
iver
y 6
Tec
hnol
ogy 6
Humanr
esour
ce 6
Mar
ket
ingSt
rat
egi
es 7
Or
gani
zat
ionoft
hes
trat
egi
cpl
an 7
VI
SION 8

MI
SSI
ON 8

COREOPERATI
NGVALUES 9

UNDERLYI
NGSERVI
CEASSUMPTI
ONS 1
0

CUSTOMERS 1
1

ENVI
RONMENTALI
MPACTS(
SWOT)ANALYSI
S 1
1

STRATEGI
CDI
RECTI
ONS 1
7

GOALAREAS 1
8

I
nSer
vic
eDel
iver
y 1
8
I
nHumanRes
our
ce 1
9
STRATEGI
CACTI
ONPLANFOCUSBYYEAR 20
I
NTRODUCTI
ON

Th
ereas
onf
ort
hiss
trat
egi
cpl
ani
stoar
tic
ulat
elong
-ter
mgoal
sandpr
ior
iti
esf
or
Mwananc
hiSuper
mar
ket
.Th
eBoar
dofDi
rec
tor
sandt
heManag
ementh
aver
evi
ewed
andappr
ovedt
heobj
ect
ivesanddi
rec
tiv
esdes
cri
bedi
nth
is5
-years
trat
egi
cpl
an
doc
ument
.Th
eSt
rat
egi
cPl
anni
ngt
askf
orc
ecompr
isesofSev
enBoar
dofDi
rec
tor
sand
Fi
ves
eni
orc
ompanyempl
oyeesi
nmanag
ementt
eam.

Th
etas
kfor
cemetf
ourt
imesdur
ingt
hel
ast1y
eart
orev
iewourmar
kets
treng
ths
,
oppor
tuni
ti
es,weaknes
s,and t
hreat
s,t
hen di
scus
sed aboutg
rowt
[Link]
hes
e
meet
ing
sourf
ive-
years
trat
egi
cpl
anwasdef
ined.
Thepl
anwasdef
inedt
hroug
hvi
ewi
ng
t
heSuper
mar
ketbus
ines
sass
ing
lef
unc
tionals
yst
em andus
edi
nteg
rat
edmodel
ing
met
hodwh
ichg
ivesmuc
hcl
earunder
standi
ngofh
ows
uper
mar
ketc
hai
nst
ores
houl
d
oper
atei
nmoder
nwor
ld-
widemar
ketenv
ironment
.

Maj
orf
ocusofs
trat
egi
cpl
anni
ngef
for
twast
ocanv
assandl
ist
ent
omember
soft
he
publ
icandempl
oyeesofMwananc
hiSuper
mar
ket
.Th
iswasac
hiev
edt
hroug
hcov
eri
ng
about5
00peopl
e,wh
ichc
ompr
isedofmemberoft
hepubl
icmos
tlys
hopper
s,andal
so
member
sofs
taf
finMwananc
hiSuper
mar
ket
.Int
hispl
anwewi
llpr
esents
ever
al
c
ompel
li
ngobj
ect
ivesanddi
rec
tiv
est
obeac
hiev
[Link]
egoi
ngt
oaddr
ess
andf
ocusourg
rowt
htomi
ddl
ecl
assc
iti
zenswh
ichi
sfac
ingex
ponent
ialg
rowt
hin
Keny
atoday
.
EXECUTI
VESUMMARY

Mwananc
hiSuper
mar
ketmi
ssi
oni
s:
Of
fer
ingt
hebes
tval
uef
ormoneyt
oourc
ust
omer
sbydel
iver
ingh
ighs
tandar
dgoods
ands
erv
iceatt
hei
rconv
eni
enc
e.

Bac
kgr
oundandHi
stor
y

Mwananc
hiSuper
mar
ketSt
art
edi
nJul
y201
3tof
aci
li
tat
eser
vic
est
omi
ddl
ecl
ass
c
iti
zensi
nKeny
[Link]
tar
tedwi
thones
tor
eandaf
teroney
earopenedt
woot
hers
tor
es
l
ocat
edi
nar
easwi
thh
igh
lypopul
atedmi
ddl
e-c
las
sci
ti
zens
.Th
ismar
ksf
ivey
ear
ssi
nce
t
hes
uper
mar
ketwass
tar
ted.
Thedi
sti
nct
ivemai
npur
pos
ewast
osuppor
tsuppl
ier
sby
ac
qui
ri
ngex
ist
ingpr
oduc
ts,as
sembl
ingt
hem i
nawar
ehous
e,di
str
ibut
ingt
hem t
oour
t
hreel
ocals
tor
esandf
inal
lys
ell
ings
uppl
ier
’spr
oduc
tst
oourt
arg
etc
ust
omer
s.

Todayt
hec
hai
nst
ores
uper
mar
ketboas
tst
ohav
esuc
ces
sful
lymani
fes
tedi
tsel
fint
he
t
arg
etmar
ketandt
arg
etg
roup.
Iti
spr
oudt
ohav
e200empl
oyeest
hatef
fec
tiv
elyand
ef
fic
ient
lydel
ivers
erv
icest
obot
hcus
tomer
sandt
hei
rEmpl
oyer
.Th
esuper
mar
ketal
so
h
asg
ivenoppor
tuni
tyt
oremot
ely
-loc
ateds
uppl
ier
stobeabl
etomar
kett
hei
rpr
oduc
ts
t
hroug
hours
tor
[Link]
ketg
rowt
hhasal
sog
ivenoppor
tuni
tyt
oes
tabl
ish
mentof
I
nter
nsh
ippr
ogr
am,
car
eerdev
elopment
,andCSR.

Th
esuper
mar
keti
nth
eyear201
4,201
5,and201
6wasv
otedt
op1
00mi
d-s
izedc
ompani
es
i
nani
nit
iat
ivet
hatwasc
onduc
tedbyKPMGKeny
ainpar
tner
shi
pwi
thNat
ionMedi
a
Keny
a.
Di
rec
tionsandRes
ult
s

ASt
rat
egi
cpl
anbei
ngar
oadmapt
oac
hiev
eourobj
ect
ivesourmai
nques
tionsar
e;
wh
erewewantt
obei
nth
eyear2023andh
owdoweg
ett
her
e.

Th
est
rat
egi
cdi
rec
tionsandg
oal
sinc
ludedi
nth
ispl
anar
eMwananc
hiSuper
mar
ket
’s
r
espons
etoi
tsunder
standi
ngoft
hec
ust
omerex
pec
tat
ions
,th
eirwi
shesandt
hev
isi
on
ofourt
eamaboutwh
eret
hec
ompanys
houl
dbei
nfi
vey
ear
s.

Ov
ert
henex
tfi
vey
ear
s,t
heSuper
mar
ketwi
llembar
konanex
tens
ivet
rans
for
mat
ion
ofi
tsoper
ati
onswh
ichwi
llg
uar
ant
eet
hebus
ines
sas
ust
ainabl
efut
[Link]
ecompany
wi
llal
sot
akeal
eadi
ngr
olei
ntr
ans
for
mingt
hei
ndus
tryt
hroug
hth
oug
htl
eader
shi
pand
c
utt
ing
-edg
einnov
ati
oni
ndel
iver
yandc
onv
eni
enc
e.
Bas
edont
her
evi
ewofi
tsMi
ssi
on,Vi
sion,Obj
ect
ivesandCor
eval
ues
,Mwananc
hi
s
uper
mar
ketwi
llf
ocusont
heSt
rat
egi
cdi
rec
tionbel
ow.
1
.Mwananc
hiSuper
mar
ketwi
llembar
koni
mpr
ovi
ngc
ust
omerex
per
ienc
einal
l
ourout
let
sbyens
uri
ngt
hatc
ust
omer
sfeelv
alued,andt
heyr
ecei
vev
aluef
or
moneyev
eryt
imet
heys
hopwi
thus
.
[Link]
hiSuper
mar
ketwi
lldi
ver
sif
yit
spr
oduc
tli
net
oac
hiev
eaones
tops
hop
f
oral
lhous
ehol
dneedsofourc
ust
omer
[Link]
esewi
lli
ncl
ude,
Abaker
yanddel
iin
ev
erys
tor
e,Gr
ocer
yst
ore,Ph
armac
y,h
omeappl
ianc
es,l
iquors
tor
eandar
obus
t
c
lot
hingl
ine.
[Link]
hiSuper
mar
ketwi
lls
eekouts
trat
egi
cloc
ati
onst
hatwi
llbec
onv
eni
ent
f
ort
hemi
ddl
e-c
las
ssh
opperandatt
hes
amet
imepr
ofi
tabl
efort
hec
ompany
.
Loc
ati
onswi
llneedt
obes
pac
iouswi
thampl
epar
kings
pac
eforourc
ust
omer
s.
[Link]
hiSuper
mar
ketwi
llendeav
ort
oac
hiev
eth
emos
tcompet
iti
vepr
icesi
n
t
hei
ndus
trybyens
uri
ngweg
etours
uppl
iesf
rom t
hemos
tef
fic
ientandc
ost
f
riendl
ysuppl
ier
sint
hemar
ket
.
5
.Inor
dert
oens
uret
hatc
ust
omer
sal
way
shav
eth
eirneedsmet
,Mwananc
hi
Super
mar
ketwi
llf
ocusonens
uri
ngef
fic
ients
toc
kmanag
ementt
hroug
hti
ght
s
toc
kcont
rol
s,g
oodr
elat
ions
hipsandpr
omptpay
mentt
osuppl
ier
s.
6
.Mwananc
hiSuper
mar
keti
nit
svi
siont
opr
ovi
dec
onv
eni
enc
eatt
hedoor
stepwi
ll
 ov
ert
henex
tfi
vey
ear
sdev
elopnewt
ech
nol
ogi
caladv
anc
ement
sint
ermsof
s
yst
emst
hatwi
llenabl
eonl
ines
hoppi
ngf
orourc
ust
omer
[Link]
tht
his
,cus
tomer
s
wi
llg
ett
hei
rgoodsdel
iver
edatt
hei
rdoor
step.
[Link]
hiSuper
mar
ketwi
llr
olloutat
rai
ningpl
anf
oral
lit
sempl
oyeest
o
equi
pandi
mpr
ovet
hei
rski
ll
sint
hei
rar
easofs
pec
ial
izat
ion.
[Link]
hiSuper
mar
ketwi
llenh
anc
esec
uri
tyac
ros
sal
lit
sout
let
swh
ichwi
ll
al
lowf
ors
pec
ifi
cout
let
stooper
atef
or24h
our
sfort
hec
ust
omer
sconv
eni
enc
e.

Goal
s

Th
egoal
sbel
owh
avebeendev
elopedasar
esul
toft
hemar
ketr
esear
chdonepr
iort
o
t
hedev
elopmentoft
hiss
trat
egi
cpl
anandwi
llac
tast
her
oadmapt
oac
hiev
ingt
he
s
trat
egi
cdi
rec
tionofMwananc
hiSuper
mar
ket
.

Ser
vic
edel
iver
y

Mwananc
hiSuper
mar
ketwi
llov
ert
henex
tfi
vey
ear
simpr
ovei
tss
erv
icedel
iver
yto
c
ust
omer
sby
❖ Tr
aini
ngal
lempl
oyeesonc
ust
omers
erv
ice
❖ Hav
ingenoug
hwor
kfor
cet
oser
veourc
ust
omer
s
❖ Pr
ovi
dingapl
atf
ormf
orc
ust
omer
sfeedbac
k.
❖ Of
fer
ingbes
tex
per
ienc
eforc
ust
omer
sth
roug
hth
eambi
anc
eofal
lourout
let
s
❖ Enc
our
agi
ngc
ust
omerl
oyal
tywi
thar
ewar
dspr
ogr
am.
❖ Of
fer
ingknowl
edg
eoft
hedi
ffer
entpr
oduc
tsav
ail
abl
etot
hec
ust
omer
s.
❖ Of
fer
ingqual
it
ypr
oduc
ts.

Tec
hnol
ogy

Mwananc
his
uper
mar
ketwi
llf
ocus on dev
elopi
ng t
hec
ompet
iti
ve adv
ant
age of
t
ech
nol
ogy
Th
roug
h:
❖ Ac
qui
sit
ionofs
yst
emst
hatal
lowsf
orec
ommer
ce.
❖ Pr
ovi
dingmor
eal
ter
nat
ivemodesofpay
mentf
orc
ust
omers
uchasc
redi
t/debi
t
 c
ards
,onl
inepay
ment
sanddi
git
alc
urr
enc
ies
.
❖ Hi
ri
ngofI
CTex
per
tst
orunandmanag
eours
yst
ems
❖ Cont
inuali
mpr
ovementoft
het
ech
nol
ogi
est
oens
uremar
ketl
eader
shi
p

Humanr
esour
ce

Mwananc
hiSuper
mar
ketwi
llbui
ldat
eam ofh
igh
lymot
ivat
edwor
kfor
cewh
ichwi
lli
n
t
urndel
ivert
heSupermar
ket
’spr
omi
set
oit
scus
tomer
[Link]
iswi
llbet
hroug
h:
❖ St
afft
rai
ninganddev
elopment
❖ St
affmot
ivat
ioni
nit
iat
ive
❖ Coac
hingandment
ors
hip.
❖ Compet
iti
ver
emuner
ati
on.
❖ Ot
herbenef
its

Mar
ket
ingSt
rat
egi
es

Mwananc
his
uper
mar
ketwi
llh
avet
arg
etedmar
ket
ingc
ampai
gnst
ocr
eat
eawar
enes
s
oft
hec
hang
esmadet
oimpr
oves
erv
icesandc
ust
omerex
per
ienc
[Link]
esewi
lli
ncl
ude:
❖ Sal
espr
omot
ions
❖ Loy
alt
ycar
dini
ti
ati
ve
❖ Adv
ert
isement
s
❖ Publ
icr
elat
ions
❖ Di
rec
tmai
l,t
elemar
ket
ingands
oci
almedi
amar
ket
ing
.

Th
esuc
ces
sfuli
mpl
ement
ati
onoft
hiss
trat
egi
cpl
anwi
llr
esul
tint
hes
ust
ainabl
e
g
rowt
hofMwananc
hiSuper
mar
ketandwi
llenabl
eth
esuper
mar
kett
oof
fers
uper
ior
c
ust
omerex
per
ienc
etot
hemi
ddl
ecl
ass
.Itwi
llal
soh
elpt
obr
ingmaj
ors
hif
tsi
nth
e
i
ndus
trybyi
ntr
oduc
inganewpl
atf
ormf
oronl
ines
hopper
[Link]
iswi
llpl
aceMwananc
hi
s
uper
mar
keti
napl
aceofmar
ketl
eader
shi
pandi
nspi
ref
utur
egr
owt
hfort
hec
ompany
.
Or
gani
zat
ionoft
hes
trat
egi
cpl
an

Th
iss
trat
egi
cpl
ani
sint
endedt
obeat
rans
for
mat
ionalandamanag
ementt
oolf
or
Mwananc
hiSuper
mar
ket
.Th
ispl
an h
ast
wo pur
pos
[Link]
rst
,itpr
esent
sth
e mos
t
c
ompr
ehens
ivec
ompi
lat
ionoft
hepl
anandi
tsc
omponentpar
ts.I
tisar
ecor
doft
he
s
trat
egi
cpl
anni
ngpr
oces
sandt
hedec
isi
onsr
eac
hedbyt
heBoar
dofDi
rec
tor
sand
s
taf
[Link]
ond,i
tisar
efer
enc
egui
def
ors
trat
egi
cpl
anni
ngandwi
llbei
nst
rument
ali
n
maki
ngf
utur
est
rat
egi
cpl
ansf
ort
heCompany
.Int
hef
utur
eMwananc
hiSuper
mar
ket
mayc
hoos
etopr
oduc
eas
ummar
yver
sionoft
hepl
anf
ordi
str
ibut
iont
oit
spr
imar
yand
s
uppor
tingpar
tner
sandot
hers
takeh
older
s.

VI
SION
“
Mwananc
hiSuper
mar
ketwi
lls
avey
oumoneybybr
ing
ingc
onv
eni
enc
eaty
ourdoor
step
f
orbet
terl
ivi
ng.
”

Cont
ext
I
nth
enex
t5y
ear
smwananc
his
uper
mar
ketwi
llbet
hel
eaderi
npr
ovi
sionofh
ighq
ual
it
y,
af
for
dabl
ecommodi
ti
esi
nev
eryh
omebybec
omi
ngaones
tops
hopwi
thal
lcus
tomer
s
need.
Asar
esul
tofadv
anc
ement
sint
ech
nol
ogy
,goodc
ust
omerex
per
ienc
eand
ef
fic
ienc
y,wewi
llpr
ovi
deapl
atf
ormwi
ths
olut
ionsf
oral
lsh
opper
[Link]
oduc
tsbei
ng
of
fer
edwi
llbeoft
heh
igh
estqual
it
yands
oldatt
hebes
tpr
icei
nth
emar
ket
.Fi
nal
ly,
we
s
hal
lst
riv
etoens
uret
hatt
hec
ommodi
ti
esar
eeas
ilyav
ail
abl
ebyc
onv
eni
ent
lypl
aci
ng
ourr
etai
lout
let
snearev
eryh
ome,
ourl
evelofs
erv
icewi
llbeex
empl
aryandour
v
ari
eti
esunr
ival
led.

Rol
eandpr
ogr
amSer
vic
e
Mwananc
his
uper
mar
ketwi
llbet
hel
eadi
ngs
tor
epr
ovi
dingal
lcus
tomer
s’needsunder
oner
oofandpr
ovi
dinganec
ommer
ces
olut
ionf
orbus
ycus
tomer
s.I
nac
hiev
ingt
his
,th
e
keyf
ocuswi
llbet
o
1
.Ens
ures
toc
kingoff
res
hpr
oduc
tsal
lday
,ev
eryday
.
[Link]
ovi
deh
ighl
evelofs
erv
iceands
uppor
ttoc
ust
omer
swh
enev
erneeded.
 [Link]
ferawi
dev
ari
etyofpr
oduc
tst
omeett
hec
ust
omer
’st
ast
esandpr
efer
enc
e.
[Link]
ovi
dingf
lex
ibl
epay
mentmet
hodst
oourl
oyalc
ust
omer
s.
5
.Of
fer
inganec
ommer
cepl
atf
ormf
ors
hopper
stobuyonl
ine.

Mwananc
his
uper
mar
ketwi
lls
ett
hepac
eins
erv
icedel
iver
ytoev
eryc
ust
omerand
al
way
slookoutf
ort
hei
rneedsandwant
sbyens
uri
ngat
hri
vingr
elat
ions
hipwh
ichwi
ll
boos
tth
equal
it
yofpeopl
e'sl
ivesbydel
iver
ings
ati
sfac
tion.

MI
SSI
ON
Mwananc
hiSuper
mar
ket
’sMi
ssi
oni
s:
Of
fer
ingt
hebes
tval
uef
ormoneyt
oourc
ust
omer
sbydel
iver
ingh
ighs
tandar
dgoods
ands
erv
iceatt
hei
rconv
eni
enc
e.
Mwananc
hiSuper
mar
ket
’snew mi
ssi
on s
tat
ementr
efl
ect
sth
e di
rec
tion wh
icht
he
s
uper
mar
ketwant
stot
akeandt
hedi
ffer
enc
ewei
ntendt
omakei
nth
eli
vesofour
c
ust
omer
s.
Th
etwomai
nas
pec
tsoft
hemi
ssi
onar
e:

Val
uef
ormoneywh
ichent
ail
sof
fer
ingt
hebes
tpr
oduc
tsatt
hebes
tpr
iceev
eryt
ime.
Th
ismeanst
hatc
ust
omer
swi
llal
way
sfi
ndMwananc
hiSuper
mar
ketr
eli
abl
eandmos
t
af
for
dabl
e.

Del
iver
ingc
onv
eni
enc
e:Th
ismeanst
hatMwananc
hiSuper
mar
ketwi
llof
fert
hebes
t
s
erv
icest
ocus
tomer
sth
roug
hours
taf
fev
eryt
ime.I
tal
someanst
hatc
ust
omer
scan
r
ecei
veal
lourpr
oduc
tsatt
hec
onv
eni
enc
eoft
hei
rhomesbyor
der
ingonl
ineatour
webs
ite.

COREOPERATI
NGVALUES
Th
esear
eth
eval
uesweoper
ateandl
ivebydai
lyatMwananc
his
uper
mar
ket
:

I
nteg
rit
yand t
rans
par
enc
y:We c
onduc
tour
sel
vesand ouroper
ati
onswi
thut
mos
t
h
ones
tyandt
rans
par
enc
y.

FoodandPr
oduc
tsaf
ety
:Asourc
ust
omerwebel
iev
eyoudes
erv
efoodsandpr
oduc
ts
t
hatar
eoft
hebes
tqual
it
yandSt
andar
ds.
Wemakey
ourh
eal
thapr
ior
ityabov
emaki
ng
pr
ofi
ts.

Qual
it
yser
vic
e:Wepr
ovi
deout
standi
ngl
yfr
iendl
yandknowl
edg
eabl
ecus
tomers
erv
ice
t
oal
lourc
ust
omer
s.

Commi
tmentandAc
count
abi
li
ty:
Wear
epas
sionat
eanddedi
cat
edi
nwh
atwedoaswel
l
asac
count
abl
etoours
takeh
older
s.

Res
pec
tforempl
oyees
:Equal
it
yand et
hic
alt
reat
mentofempl
oyeesi
sofg
reat
i
mpor
tanc
eatMwananc
his
uper
mar
ket
.Ac
oll
abor
ati
vemanag
ements
tyl
eaddst
oth
e
ent
repr
eneur
ials
pir
itofourempl
oyees
.

Teamwor
k:Wev
aluet
eam s
pir
itwh
ereev
ery
onei
simpor
tant
,andt
hei
rcont
ribut
ioni
s
r
ecog
niz
edandappr
eci
ated.

Pr
ofes
sional
ism:
Wemai
ntai
npr
ofes
sionalet
hic
sandbus
ines
sac
umeni
nwh
atev
erwe
al
way
sdo.

Soc
ialRes
pons
ibi
li
ty:Wes
uppor
tth
eloc
alc
ommuni
tybybei
ngi
nvol
vedi
nev
ent
sand
c
aus
est
hatr
efl
ectourmi
ssi
onandl
eadt
opos
iti
vec
hang
[Link]
omot
esus
tai
nabl
y
pr
oduc
edpr
oduc
tst
hataddt
oth
ewel
l-
bei
ngofourc
ommuni
ty.

UNDERLYI
NGSERVI
CEASSUMPTI
ONS
I
nth
ecour
seofc
onduc
tingourbus
ines
sac
ros
sal
lourout
let
s,mwananc
his
uper
mar
ket
t
akesg
reatpr
idei
nreaf
fir
mingwh
atwebel
iev
[Link]
ichi
sinl
inewi
thdel
iver
ingt
he
bes
tser
vic
esandg
oodst
oourc
ust
omer
.Asabus
ines
sbui
ltf
ort
hepeopl
ewebel
iev
e
i
n:
● Tr
eat
ingal
lourc
ust
omerwi
thut
mos
tres
pec
t.
● Al
way
sbei
ngav
ail
abl
etoh
elpands
uppor
ttoourc
ust
omer
swh
enev
err
equi
red.
● Bui
ldi
ngas
trongbr
andt
hatwi
llr
eac
houtt
oimpr
ovet
hel
ivi
ngs
tandar
dsof
peopl
eint
hec
ommuni
ty.
● Taki
ngt
imet
olear
nandunder
standourc
ust
omer
ssot
hatwec
ani
mpr
ovet
he
g
oodsands
erv
icesbei
ngof
fer
ed.
● Ch
ampi
oni
nga s
pir
itoft
eamwor
kwi
thi
nth
e empl
oyeest
o ens
uret
hatt
he
c
ust
omer
sar
etr
eat
edwi
thex
empl
arys
erv
ice.
● Ens
uri
ngt
hatal
lempl
oyeesh
aveg
oodwor
kingc
ondi
ti
onsandr
esour
cesar
e
av
ail
edf
ors
eaml
essf
low ofac
tiv
iti
eswi
thi
nth
ecompanyi
ntur
nth
iswi
ll
t
rans
lat
etos
ati
sfi
edc
ust
omer
s.
● Bui
ldi
ngs
yner
gyf
oral
llev
elempl
oyeesi
nth
eor
gani
zat
ionbyf
ost
eri
ngac
ult
ure
oft
rus
tandg
rowt
hth
ismayal
sobeac
hiev
edbyor
gani
zings
emi
nar
sandt
eam
bui
ldi
ngac
tiv
iti
es.
● Or
gani
zingout
reac
hpr
ogr
amsandenc
our
agi
ngt
hec
ommuni
tyt
opar
tic
ipat
eas
awayofg
ivi
ngbac
ktot
hec
ommuni
tybyr
eac
hingoutt
oth
eles
sfor
tunat
eint
he
s
oci
ety
.
● Heal
thands
afet
yst
andar
dsar
emetf
orbot
hth
ecus
tomerandempl
oyeeast
hey
ar
ekeyi
nth
esuc
ces
soft
hebus
ines
s.

CUSTOMERS
Mwananc
hiSuper
mar
ketwases
tabl
ish
edt
opr
ovi
des
erv
icest
omos
tlymi
ddl
e-c
las
s
c
iti
zensi
nKeny
[Link]
emi
ddl
e-c
las
ssoc
iet
yisg
rowi
ngatf
astr
atei
nKeny
aandwe
neededt
opr
ovi
des
olut
iont
oth
eirdai
lyneeds
.Cus
tomer
scanr
elat
ewi
thourpr
oduc
t
bec
aus
eweof
feruni
ques
erv
icest
hatt
arg
ett
hei
rneeds
.

ENVI
RONMENTALI
MPACTS(
SWOT)ANALYSI
S
Mwananc
hiSuper
mar
ketSWOTAnal
ysi
sgi
vesi
nsi
ghtont
hei
nter
nalandex
ter
nal
f
orc
esc
ons
equent
iali
nth
eSuper
mar
ket
’ss
trat
egydev
elopmenti
nth
eret
aili
ndus
try
.
Wh
ilet
hes
efac
tor
svar
yov
ert
ime,Mwananc
hi’
sgr
owt
hdependsont
heSuper
mar
ket
’s
abi
li
tyt
ocapi
tal
izeoni
tss
treng
ths
.Al
so,des
pit
eit
sweaknes
sesandt
hreat
s,i
ts
s
treng
thsandoppor
tuni
ti
esar
efarmor
eimpor
tantc
ons
ider
ati
ons
.Th
eSuper
mar
ket
c
anal
sous
eit
sst
reng
thst
oManeuv
ert
het
hreat
stoi
tsr
etai
lbus
ines
[Link]
esear
e
i
mpor
tantf
act
orsi
nens
uri
ngourSuper
mar
ketc
ont
inuedl
eader
shi
pasoneoft
he
bi
gges
tret
ail
ersi
nKeny
a.

Bel
owi
sas
ummar
yoft
hes
treng
ths
,weaknes
ses
,oppor
tuni
ti
esandt
hreat
shi
ghl
igh
ted
by t
he boar
d of Mwananc
his
uper
mar
ket
s wh
ichr
epr
esent a por
tion of t
he
env
ironment
als
cant
oai
dins
trat
egi
cpl
anni
ng.

St
reng
ths
Mwananc
his
uper
mar
keti
saf
ast
-gr
owi
ngc
hai
nst
oreandat
tri
but
est
hatf
uel
ed
t
heg
rowt
har
eit
shi
gh-
qual
it
ypr
oduc
tsandef
fic
ients
erv
ices
.Th
isof
fert
o
c
ust
omer
shasbeeni
nst
rument
ali
nens
uri
ngc
ust
omerr
etent
ion.I
naddi
ti
on,
mwananc
his
uper
mar
keth
as a s
trong f
inanc
ialbac
king t
hath
as pr
ovi
ded
s
tabi
li
tyf
ort
her
etai
lst
orei
n ens
uri
ng t
hatnotonl
yar
esuppl
ier
s and
di
str
ibut
orspai
dint
ime,
butweal
sof
ost
erg
oodr
elat
ionswi
tht
hemf
orwh
ichwe
ar
eabl
etoobt
aing
oodsonc
redi
tbef
orepay
ment
sar
emade.
Thes
uper
mar
ket
al
soh
as a pl
eas
ants
hoppi
ng ambi
enc
eforc
ust
omerg
ivi
ng t
hem a g
ood
ex
per
ienc
eeac
hti
met
heyv
isi
tth
est
ores
.Th
ewi
dev
ari
etyofg
oodsands
erv
ices
t
och
oos
efr
om ar
isesf
rom t
hef
actt
hatt
hes
uper
mar
ketr
emai
nsabr
eas
twi
th
t
he mos
tcur
rentc
ommodi
ti
esi
nst
ocki
na r
api
dlyc
hang
ingandc
ons
umer
s
ens
iti
veenv
ironment
.
Th
esuper
mar
keti
sal
sopr
oudofi
tsh
igh
lyef
fic
ients
uppl
ych
[Link]
isi
sduet
o
adv
anc
edt
ech
nol
ogi
esf
ormoni
tor
ingandc
ont
rol
li
ngt
hemov
ementofpr
oduc
ts
f
rom s
uppl
ier
stos
tor
[Link]
treng
thsar
erel
atedt
oth
esi
zeofourbus
ines
s.
Th
esuper
mar
kets
houl
dinv
est
igat
est
reng
thst
hatmakei
twi
ths
tandt
het
hreat
s
des
pit
eth
eweaknes
ses
.Th
esuper
mar
ket
’ss
treng
thswi
llmakei
tgr
ow t
oa
r
egi
onalc
hai
nst
ores
uper
mar
ket
.
Weaknes
s
Oneoft
hec
hal
leng
esi
mpos
edbyt
heweaknes
soft
hes
uper
mar
keti
sth
eabi
li
ty
t
owi
ths
tandt
hepr
ess
uref
rom ex
ter
nalt
hreat
[Link]
hebi
gges
tch
all
eng
es
t
hatMwananc
his
uper
mar
ketf
acesr
igh
tnowi
sth
eri
ghts
truc
tur
etomanag
eth
e
s
trat
egi
cch
ang
eswe needt
omake i
nth
ech
[Link] donotc
urr
ent
lyh
ave
manag
erswh
oar
eequi
ppedwi
tht
heknowl
edg
etomanag
ech
ang
eandl
ead
t
eamst
otr
ans
iti
ons
.We wi
llneedt
ogett
het
eam neededt
osuppor
tour
s
trat
egi
cdi
rec
tionAnot
herc
hal
leng
eish
umanr
esour
cepowert
obeabl
eto
meetc
ust
omer
s’demands
.Duet
oex
pans
ionandat
trac
tingmor
ecus
tomer
s,our
s
tor
eswi
llof
ten,bebur
sti
ngwi
thc
ust
omer
sbutnotenoug
hempl
oyees
.Weneed
t
omakes
ureweh
aveenoug
hHumanr
esour
cepowert
omaket
hing
sruns
moot
hly
.
Anot
hert
hreatwoul
dbeoutPoi
ntofSal
e(POS)Sy
stem.
Duet
oheav
ytr
aff
icand
s
omanyt
rans
act
ionsf
rom di
ffer
entpoi
ntsandf
rom di
ffer
entl
ocat
ions
,th
e
s
yst
em mi
ghtg
oof
fli
ne,r
uns
low orh
ang
.Th
ismakest
hewh
olet
rans
act
ion
pr
oces
smuc
hlong
erandf
rus
trat
ingt
hani
tneedst
obe.
Weneedt
odec
ent
ral
ize
ours
yst
ems s
oth
att
het
rans
act
ion pr
oces
sisf
ast
eri
n addi
ti
on t
oth
is
i
mpr
ovementoft
ech
nol
ogywi
llal
sog
oal
ongwayi
ntoc
reat
ings
tabi
li
tyand
of
fera wi
de ar
rayofpay
mentopt
ionst
hatwi
llnotbe s
ubj
ectt
osy
stem
downt
imes
.
Weal
soneedt
oins
tal
lsy
stemst
hatwi
llal
lowf
oronl
inepur
chas
ehenc
eth
e
needt
oac
qui
ret
hes
esy
stemswh
ichwi
llbec
ost
ly.

Oppor
tuni
ty
Mwananc
hiSuper
mar
ket
’soppor
tuni
tyi
stog
rowandi
mpr
over
etai
lbus
ines
s
pr
act
ices
.Th
eseoppor
tuni
ti
esar
eli
nkedt
oreg
ionalec
onomi
csi
tuat
ionss
inc
e
ours
uppl
ier
sar
efr
omal
lpar
tsofKeny
aandEas
tAf
ric
[Link]
sof
ocusong
lobal
ec
onomi
cfac
tor
sbec
aus
ewes
ellpr
oduc
tsf
rom al
lpar
tsoft
hewor
[Link]
ese
pr
oduc
tsar
edi
str
ibut
edt
ousbys
uppl
ier
swh
odi
rec
tlyi
mpor
tth
esepr
oduc
ts
f
rom wh
eret
heyar
epr
oduc
[Link]
soh
aveoppor
tuni
tyt
oreac
hmoder
nrapi
d
g
rowi
ngmi
ddl
e-c
las
sci
ti
zensandbec
omet
hei
rmai
nsour
ceofs
uppl
y,t
hiswi
llbe
 ac
hiev
edt
hroug
hopeni
ngupmor
eloc
ati
onst
oimpr
oveondi
str
ibut
ion.
Wemake
s
ureal
lth
epr
oduc
tst
hatt
hisg
roupneedsar
einours
tor
esandof
ferat
trac
tiv
e
pr
omot
ions
.Th
roug
hus
eofmoder
ntec
hnol
ogyi
nth
eret
ail
sspac
ewi
llof
fer
mor
eoppor
tuni
tyi
ndel
iver
ings
ati
sfac
tiont
oourc
ust
omer
[Link]
esuper
mar
keti
s
al
sol
ooki
ngi
ntobes
tHR pr
act
icest
oimpr
ovet
hes
uper
mar
ket
’sempl
oyee
eng
agement
[Link] al
soh
ave oppor
tuni
tyt
oimpr
ovi
ng qual
it
yst
andar
d and
di
ver
sif
icat
ionofourpr
oduc
ts,t
hatwi
lldi
sti
ngui
shusf
romot
herc
ompet
itor
sin
t
hemar
ket
.
Th
eot
herbi
goppor
tuni
tyt
hatt
hes
uper
mar
ketnowh
asi
sth
eoppor
tuni
tyt
oget
i
ntot
heec
ommer
ces
pac
[Link]
eideai
stoh
avec
ust
omer
ssh
oponl
inei
nour
v
irt
uals
tor
eandor
derandmakepay
mentonl
ine
Th
reat
s
Th
reat
sofMwananc
hiSuper
mar
ket
sar
eli
nked t
o ec
onomi
cfac
tor
s,r
etai
l
mar
ketc
ondi
ti
ons
,ch
ang
eing
over
nmentr
egul
ati
ons
,ent
rant
sofnewpl
ayer
sto
t
hemar
ketandc
hang
einc
ust
omer
’spr
efer
enc
[Link]
eSuper
mar
ketwi
llf
ace
t
hreat
sfr
omg
iantc
ompet
itor
swh
oar
emor
eag
gres
siv
eint
hei
rmar
ket
ingwh
ich
wi
llc
aus
eas
lowg
rowt
hrat
etos
mal
lerr
etai
ler
[Link]
rant
sint
oth
emar
ket
h
asal
soi
ncr
eas
edc
ompet
iti
onduet
ofl
exi
bler
egul
ati
ons
.Mos
toft
hel
arg
e
c
hai
nst
oresar
eus
ingt
hepos
iti
ons
trat
egyt
odomi
nat
eth
emar
ket
sandonl
ine
s
tor
esar
eus
ingonl
inemar
ket
ings
trat
egyt
ocapt
uret
heonl
inec
ust
omer
s.
Mwananc
his
uper
mar
ketwi
llappl
yAns
offg
rowt
hMat
rixt
och
all
eng
eth
eth
reat
s
f
aci
ngt
hes
uper
mar
ket
.

Th
isSWOT anal
ysi
ssh
owst
hatMwananc
hiSuper
mar
ketmus
tpr
ior
iti
ze us
ing i
ts
s
treng
thst
o ex
ploi
toppor
tuni
ti
es i
nth
ereg
ionalr
etai
lmar
ket
.Th
ecompany
’s
weaknes
sesandt
hreat
ssh
oul
dbes
econdar
ypr
ior
iti
es.
Mwananc
hic
ani
mpr
ovei
tsHR
manag
ements
tandar
dsandpr
oduc
tqual
it
yst
andar
dst
oimpr
oveper
for
manc
[Link]
so,
t
hes
uper
mar
ketmus
tcont
inue ex
pandi
ngi
tsr
etai
lbus
ines
sto ex
ploi
tec
onomi
c
oppor
tuni
ti
esi
ndev
elopi
ngmar
ket
sbot
honl
ineandc
hai
nst
oresr
etai
lcent
ers
.

ENVI
RONMENTALI
MPACTS(
TOWSANALYSI
S)
Mwananc
his
uper
mar
ketwoul
dal
soi
ncor
por
ateaTOWSanal
ysi
stobeabl
etog
ener
ate,
c
ompar
eands
elec
tst
rat
egi
est
hatwoul
dbeus
efuli
nth
eimpl
ement
ati
onoft
he
s
trat
egi
cpl
ant
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ompany
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ows
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hes
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an.

SOSt
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Th
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eth
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ati
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icat
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i
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it
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sret
ailout
let
s.

WOSt
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his
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mar
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ocuss
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ompany
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ompany
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ech
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i
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e pr
oces
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imeswh
ichwi
lli
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ovet
hes
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mar
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oper
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.
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tic
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rat
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his
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i
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hatwi
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it
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inks
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omer
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mar
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i
nth
emar
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eri
tsc
ompet
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s.

WTSt
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his
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mar
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akemeas
urest
oens
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t
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sar
emi
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Thi
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iewed
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or
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isi
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.
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idermaki
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ust
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est
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c
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 STRENGTHS WEAKNESSES

·
Hig
hqual
it
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ts ·
Lows
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·
Eff
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Lowempl
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TOWS ANALYSI
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·
Financ
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equent s
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MWANANCHI
s
tabi
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SUPERMARKET
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wi
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Out
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s
uppl
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s
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Pleas
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OPPORTUNI
TIES SOs
trat
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es WOs
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·
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ket 1
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Inc
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e penet
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nnov
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THREATS STs
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trat
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· Gov
ernment 1
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oceed wi
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r
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aut
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trat
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Compet
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on [Link]
ffer
ent
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nar
ounds
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·Newent
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andpos
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mar
ket
·
Economi
cfac
tor
s
·
Chang
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pr
efer
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STRATEGI
CDI
RECTI
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Mwananc
hiSuper
mar
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scommi
ttedt
obec
omi
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eadi
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s
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sinKeny
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trat
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rec
tions
.
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tabl
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ood r
elat
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thourCus
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sand Di
str
ibut
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:Fort
he
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uper
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rat
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elat
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omer
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sto at
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[Link]
ici
ng:Th
esuper
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our
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str
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o
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5
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Thi
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mar
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oll
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mar
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6
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s:Th
isi
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vesday
-to-
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tionst
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hes
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mar
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llus
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.
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romSt
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lli
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GOALAREAS

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ulf
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I
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erv
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str
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2.I
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lSpec
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[Link]
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mal
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ine bus
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str
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I
nHumanRes
our
ce

1
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ent
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Toi
ncr
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etur
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over
etent
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Inor
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i
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[Link] al
so need t
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[Link]
eerDev
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Wewi
llor
gani
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lowc
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orourempl
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c
omeupwi
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e
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Maki
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g
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ming empl
[Link]
is wi
llc
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[Link]
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Rec
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ntal
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[Link]
is
 c
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leg
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udent
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alent
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5
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for
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eManag
ement
I
ntr
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eper
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manc
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eper
for
manc
eofour
empl
oyeesbyal
igni
ngandmax
imi
zingourempl
oyee’
sKPI
swi
tht
heg
oal
sofour
bus
ines
s.

STRATEGI
CACTI
ONPLANFOCUSBYYEAR
Th
efol
lowi
ngi
sabr
eakdownoft
heac
tiv
iti
est
obec
arr
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nth
eimpl
ement
ati
on
ph
aseoft
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rat
egi
cpl
anpery
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YEAR SUMMARYOFACTI
VITI
ES

1 HumanRes
our
ce
● Rec
rui
tmentofh
igh
lyt
rai
nedandex
per
ienc
edt
eaml
eader
stor
un
c
urr
entoper
ati
onsmor
eef
fic
ient
ly.
● Tr
aini
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taf
finl
eader
shi
pandmanag
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I
dent
ifi
cat
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emi
uml
ocat
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cht
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ati
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ornew
s
tor
es
● Ac
qui
sit
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imel
ocat
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es
Ser
vic
edel
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● Si
gnupc
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ents
taf
ftoc
ust
omers
erv
icet
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ches
.
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int
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ust
omerex
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ents
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es
● Beg
inex
pans
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ort
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y,del
iandc
lot
hingl
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ncur
rent
s
tor
es
2 HumanRes
our
ce
● Rec
rui
tnews
taf
ffort
hepr
imel
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qui
redi
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● Mov
enewt
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ocat
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obeg
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es
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inMedi
calbenef
itss
chemef
oral
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aff
● Beg
ins
taf
finc
ent
ivei
nit
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ive
● Rec
rui
tmentofI
CTl
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orol
loutournews
yst
emi
mpl
ement
ati
on
pr
ogr
am
Ac
qui
sit
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CTSy
stem
● Upg
radeourc
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itet
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lowf
oronl
ines
hoppi
ng
● Pur
chas
eofnewc
omput
erst
orepl
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ocur
rentnumber
ofc
omput
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.
● Es
tabl
ishadat
acent
eri
noneofournewl
ocat
ions
.
Mar
ket
ings
trat
egi
es
● Loy
alt
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dini
ti
ati
ve
● Pr
omot
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ornewout
let
s
Ser
vic
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y
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atf
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orc
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omer
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rth
eirv
iews
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ini
nter
iordes
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oimpr
ovet
heambi
anc
eofal
lourout
let
s.
● Cont
inue ex
pans
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iquors
tor
eint
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wo pr
ime
l
ocat
ions
Ac
qui
sit
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ocat
ions
● Ac
qui
reonemor
epr
imel
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ioni
nNakur
uwh
ichi
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t
heCi
tyofNai
robi

3 HumanRes
our
ce
● Rec
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tnews
taf
ffort
henewl
ocat
ioni
nNakur
u.
● Tr
ans
fer2t
eaml
eader
stoNakur
utomanag
eth
enews
tor
e.
 ● Cont
inuei
mpl
ement
ati
onofMedi
calbenef
itsf
oral
lst
aff
● Beg
inSal
aryr
evi
ewpr
oces
s
● Beg
inanal
ysi
stoal
lowdev
elopmentofkeyper
for
manc
eindi
cat
or
(
KPI
)pr
ogr
amf
ors
taf
f
● Rec
rui
tICTs
taf
ftobedepl
oyedt
oal
lbr
anc
hes
.
● Beg
inonboar
dingofI
CTs
taf
ftonews
yst
ems

Mar
ket
ingSt
rat
egi
es
● Awar
enes
scr
eat
ionaboutourdi
ver
sif
iedpr
oduc
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erv
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● Dev
elopCat
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orourpr
oduc
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erv
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● I
ncl
udei
ndoormar
ket
ingi
nth
eint
eri
ordes
ign

4 HumanRes
our
ce
● St
art of
fer
ing c
areer dev
elopment oppor
tuni
ti
es t
o al
l our
empl
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artof
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nter
nsh
ip oppor
tuni
ti
es and g
raduat
etr
aini
ng
pr
ogr
ams
● St
arti
mpl
ement
ing Bot
tom-
up appr
oac
h HR anal
ysi
s. Th
is
appr
oac
hwi
llmakes
uret
hatal
llev
elsoft
heor
gani
zat
ionh
ave
adequat
eempl
oyeesbas
edonHRneedsatt
hef
ront
li
ne
● St
artpr
edi
cti
ngf
utur
eHRneedsbas
edonc
urr
entneedswh
ich
i
ncl
udesl
arg
erwor
kfor
cer
equi
rementi
nth
efut
ure.
● Cr
eat
e a modelt
hatwi
lles
timat
eth
e numberofempl
oyees
neededi
neac
hty
peofj
ob,s
uchass
uppl
ych
ainj
obs
,inv
ent
ory
j
obs
,ands
alesj
obsaswec
ont
inueex
pandi
ng
● Us
etr
endl
inet
odet
ermi
newh
ichar
easoft
hebus
ines
swi
llf
ace
i
ncr
eas
eddemandi
nhumanr
esour
cesandwh
ichar
easwi
llh
avea
s
urpl
us.
● Make s
ure and dev
elop a c
ont
inui
tyt
hatens
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acant
pos
iti
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simmedi
atel
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ll
ed
 I
nfor
mat
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● I
mpl
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str
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wor
kst
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lourc
hai
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sth
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c
ount
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● Upg
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ech
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● I
nteg
rat
eouri
nvent
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yst
emswi
thPOSs
yst
ems
● Pur
chas
eadv
anc
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uppl
ych
ains
yst
em t
hatc
anbeac
ces
sedby
ours
uppl
ierandknow wh
ent
osuppl
yth
eirpr
oduc
[Link]
iswi
ll
i
mpr
oves
uppl
ierr
elat
ions
hipmanag
ement
.
● I
mpl
ementRadi
ofr
equenc
ytag
gingf
orr
eal
-t
imei
nvent
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rac
king
● Dev
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ust
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orm
● Th
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imi
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nvent
oryandPOSs
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em
● Bui
ldmobi
leappf
org
oodonl
ines
hoppi
ngex
per
ienc
e

5 Al
lGoal
s
● Cont
inuet
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per
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e
● Opt
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oduc
t di
ver
sif
icat
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sor
tment and br
andi
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t
ech
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● Opt
imi
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tepsi
nth
esuppl
ych
ain
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nves
tini
nnov
ati
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rans
for
mmos
tofours
erv
icest
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● Lookbac
kint
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ear
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yzeourpr
ogr
ess
,obs
tac
les
,
andac
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s
● Pl
anf
ort
henex
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s