7/19/2021 Case Study #2 | Business | Business

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Case Study #2
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Uploaded by Nasser Ferrer on Sep 26, 2014
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I.  MANAGERS’ VIEWPOINT:
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Fast Food industry is known as “a quick serve restaurant” flouris
the Philippines but also in other countries. It has been observed that this
goes by and we witness the popularity of fast food is spreading rapidly a
14 Activity- Executive Mang [Link] Jollibee Final McDonalds MANG
Accounting -… to the following three main reasons: good taste,
Summary [Link]
time, and pr

II.  TIME CONTEXT: 2010-2012

III.  SHORT HISTORICAL BACKGROUND:

Mang Inasal (Hiligaynon for Mr. Barbecue) is a barbecue fast
the Philippines established in Iloilo City in 2003. It is one of the fastest
in country specializing in grilled chicken.  The company was started b
enterprising architect who owned his first business at the age of twenty
 business at twenty six years of age, opening the first Mang Inasal bran
the Robinson's Mall Carpark in Iloilo City. The restaurant was an ins
competition from other more established grilled food restaurants. The b
in the Visayan region,  then to neighboring Mindanao to its south, b
Manila.  The company started franchising in 2005. By 2008, Mang I
opened, with ten being franchised.  In October 2010, 70% of Ma
 by  Jollibee Foods Corporation,  the largest food chain company in th
($68.8 million). As of March 2014, the chain has grown to about 460 st

IV.  STATEMENT OF THE PROBLEM:

How can Mang Inasal sustain its success despite the stiff compet

V.  AREA OF CONSIDERATION:

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  STRENGTH WEAKNESSES

Related titles   Advertisement/Endorsements

   Slow Service


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  Large Target market
   Filipino Culture


   Market leader in the Barbecue Fast   Unhealthy food



Food Chain   Commissary struggles



   Accessibility   Customer Complain


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   Efficient Commissary system   Lack Research for other


   Locally Adapted food menus   Cleanliness



14 Activity- Executive
(Filipino Mang [Link]
cuisine) Jollibee Final   Gloomy Ambience
McDonalds
 MANG
Accounting -… Summary History [Link]
   Customer Satisfaction o  Limited Space/Cr

   Good Business Concept o  Limited Menu

   Quality of Food o  Product Availabi

   Affordable price o  Uncontrolled cus

   Promotions (Unlimited rice): Free (Congested and c

soup and complete condiments   Lack of Product Innova


   Delivery Service   Inconsistent in Service



   Eco Friendly Packaging materials

You're Reading a Preview
OPPORTUNITIES Upload your documents to download.
THREATS

    New Brand Acquisition   Trend towards healthy ea

Upload to Download 

   Delivery   Similar business concept



   Expansion OR   Competition 

   Franchise   Economic slowdown


Become a Scribd member to read and download
   Technological Advances/Development   External changes (govern

full documents.
   International Expansion  politics, taxes, etc)
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   Large Target Market   Changing customer tastes


   Local Culture and Tradition   Global Financial Crisis



o  Sanitary Standard

VI.  ALTERNATIVE COURSES OF ACTION:

ACA #1 R
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7/19/2021 Case Study #2 | Business | Business

ACA #1. Revolutionizing the Marketing Mixes.

Search Marketing Mix: is the set ofRead free for 30 days
controllable, tactical marke
uses to produce a desired response from its target market . It co
company can do to influence demand for its product. It is also
 planning and execution.
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ADVANTAGES   DISADVANTA
 Better Profits/Increase Profits  Costly
 Enhanced brand recognition  Requires investmen
 Promote your Product/Services
 Gain more clients
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14 Activity- Executive Mang [Link] Jollibee Final McDonalds MANG

Accounting -… Summary History [Link]
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Cons
 
   Identification of the problems of    Expensive
the environment    Time-consuming
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
 Enables you to identify gaps in    Involves a commitmen
the market for products, services resource which will ha
or initiatives. inherent cost to the bu
   Assists you to price your goods    Flawed analysis of com
and services both competitively might result in making
and strategically.  business decisions 
   Might give your ideas for new    Too much focus on th
technology and methodology that of competitors might l
14 Activity- Executive could beMang [Link]
applied Jollibee
within yourFinal
own McDonalds MANGbecomin
 business into
Accounting -… Summary History [Link]
organization. instead of proactive, r
lack of innovation and
unique identity in the

VII.  CONCLUSION AND RECOMMENDATIONS :

I highly recommend the ACA #1 with the use of revolutioniz
Mang Inasal should continue the Reading
You're promotionaof their own style barbeq
Preview
rice. Employees should have proper training of cleanliness and sanitary
Upload
should continue strengthen itsyour documents
existing to download.
branches and should focus on
 provide consumer satisfaction and add value to them. And also they s
UploadThey
for possible international expansion. to Download
must ensure the freshness an
must increase operational efficiency.
OR

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