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Creating A Gamified Learning Experience: Customer Profile

The document discusses developing a gamified learning experience for a leading Indian publishing and educational group. It faced challenges with an outdated web platform and lack of mobile access. The solution developed an eCommerce bookstore with categorized courses, a secure offline player for mobile and web, and ability to manage course schedules. It connects users through an online forum. Key benefits included reduced enrollment efforts and dropout rates with real-time analytics on performance.

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Luis Alfredo da Silva
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71 views1 page

Creating A Gamified Learning Experience: Customer Profile

The document discusses developing a gamified learning experience for a leading Indian publishing and educational group. It faced challenges with an outdated web platform and lack of mobile access. The solution developed an eCommerce bookstore with categorized courses, a secure offline player for mobile and web, and ability to manage course schedules. It connects users through an online forum. Key benefits included reduced enrollment efforts and dropout rates with real-time analytics on performance.

Uploaded by

Luis Alfredo da Silva
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

CUSTOMER PROFILE

Leading publishing and educational group


CREATING A GAMIFIED
in India.
LEARNING EXPERIENCE
TOOLS & TECHNOLOGIES
- PaaS CHALLENGES
- AWS EBS
- OpenCart The company faced several challenges while offering courses for students.
- Integrated Development Environment
- Database - The existing web platform was not interactive or intuitive
- iOS - Absence of a mobile platform to facilitate learning
- Android - The need to reduce time and effort involved in creating learning content
- PHP 5.3 - Keeping track of courses and participants was cumbersome
- Automated Communications
Channels SOLUTION
- Reader App
- Adobe Flex AIR We offered a solution comprising of:
- Google SMTP, Mailgun
- Java, Android Studio We developed a solution that uses game mechanics to create self-paced
- Objective-C, Swift, Xcode learning content and interfaces.
- MySQL
- Programing Language The solution comprises a full-fledged eCommerce bookstore with
categorizations based on university, grade, and topic.
BENEFITS/RESULTS A secure offline player (for web and mobile) provides easy access to
- Enrollment effort reduced by 35% purchased books, videos, and assessments.

- Dropout rate reduced by 28% User have the flexibility to manage course completion schedule along with
sync option to show pre/post/summative assessment.
- Real-time analytics and reports on
The platform also includes an online forum which connects users to subject
enrollment, engagement, and
matter experts and student groups.
performance
We successfully ported components of the existing learning system into the
- Improvement in overall course new platform. Key components of the solution are:
performance
- eBooks (PDF documents of study material)
- Mobile application with over 100,000 - Assessments (online tests and assessments of each subject/module)
new users added in 9 months - Digital content (stream video and audio content from a third-party
website)

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