All about herbal extract
industries .
Herbal extract is a liquid solution of herbs and alcohol. The dried or fresh
herbs are combined with alcohol, then the solid matter is removed leaving
only the oils of the herbs mixed with the alcohol. This process is called
extraction, hence the name, herbal extract. For example an extract made
from peppermint and alcohol would be called "peppermint extract."
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1. Traditionally, herbal. extracts are prepared by boiling the roots, leaves, or
the entire. plant in water using a method known as tisane or decoction.
2. It is better to use an extract based supplement because it consists of a
large quantity of the key compound required to give a better result in
comparison to the powdered supplements.
3. Herbal Extracts (alcohol-based) retain their potency for 3-5 years or more.
4. Staying close to nature can be seen as the best way to live a healthier life,
keeping this in mind a large number of people are shifting to herbal based
and plant based products.
5. According to the studies and surveys the herbal industries have a lot of
scope of profiting in future. The demand for herbal cosmetic products is
provoked by changing lifestyles of the consumers, growing awareness
among them regarding the harm caused to their bodies after usage of
chemical-based cosmetics products, and increasing concern among the
population to look good.
Processes and Technical Terminology
1. Extract starts from the raw material: the plants.
2. The Identification of a good source includes the description of areas and
type of collect, the capacity of collect, the use and not-used area and the
impact of our needs for extraction to guarantee a sustainable source.
3. The quality of the extraction may vary depending on the preparation of the
raw materials.This goes from the cleaning to avoid foreign bodies to the
cut or grinding
4. Dried herbs are more common, with the risk to put out some gaseous
components and the benefit that the plant does not start to hydrolyze or
produce non needed metabolites.
5. Most common solvents are Water, Ethanol, Ethyl acetate, CO2, Methanol,
Aceton, Acetic acid, Hexane
6. The choice of the solvent will impact on the yield of extraction
(acquaintance with the targeted actives) in the full respect of the request
from customers and environmental components (depletion of the ozone
layer, life of the solvent in atmosphere, groundwater pollution, air
pollution).
7. The Extraction Process
● Pressing
● Distillation and hydro-distillation
● Solid / Liquid extraction
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● Maceration
● Digestion
● Decoction
● Infusion (teas)
● Elution, leaching (Lixiviation)
● Lixiviation
● Percolation
8. Plant Extract Ratio, ie. the ratio after process and before addition of any
support or external materials. Should be the NER for basic extraction, or
much more in case of purification. A high PER without purification could
mean a very quick extraction and then using a lot of carriers.
9. Drug Extract Ratio, ie. the ratio of the end extract versus the plant, between
the quantity of herbal substance used in the manufacture of a herbal
preparation and the quantity of the herbal preparation obtained
10. Extracts may be used in various sectors of activities : Food and functional
properties for foodstuffs (antioxidant, texturizer, etc…), Processing aids,
additives – chemical replacers, pharmaceutical for therapeutic properties -
preventive and/or curative – cosmetic for functional properties for beauty
and well-being, etc...
Industries where herbal extracts are used
Herbal Medicines, Food items and Cosmetic.
1. UNIRAY LIFESCIENCES
Uniray Lifesciences is ISO, WHO, GMP certified Ayurvedic Company
established in 2012. With the help of advanced formulations and excellent
techniques, they are the most reliable and leading Ayurvedic Company in
India that offers 100% pure herbal medicines and other healthcare
products in the market. Moreover, the best part is that they offer the finest
and secure business opportunities of Ayurvedic PCD Franchise, contract
manufacturing, third-party manufacturing opportunity, and a lot more.
2. BAIDYANATH
Shree Baidyanath Ayurved Bhawan Ltd was formed in 1917. And, since then
Baidyanath is serving excellent quality Ayurvedic products in the marketplace which are
highly reliable. Consequently, they are very popular for preparing the finest remedial
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formulations made from herbs, which could help boost better nutrients for a healthy
body.
3. DABUR INDIA LTD.
Dabur India Ltd. was set up in 1884, and this brand is considered one of the best herbal
range brands in India. The Dabur Chyawanprash is the most popular and demanded
Ayurvedic product in the marketplace. This brand offers products for diseases, skincare,
and personal care, and other health concerns too.
4. Hamdard Laboratories
In 1906, Hamdard Company was established in India. This brand is one of the admired
and trusted Ayurvedic companies that offers an excellent range of herbal care
medicines for faster healing with ultimate results. Also, this company delivers an
excellent and wide range of Ayurvedic products in the market to meet people’s
requirements.
5. Zandu Ayurveda
Zandu Ayurveda is one major Ayurvedic brand in this country. Further, this brand offers
an excellent remedial solution for diseases and cancer issues. Moreover, in the present,
they are one of the richest Ayurvedic brands in India.
6.Patanjali Ayurveda
Patanjali Ayurveda is recently launched by Ayurvedic Company by the popular yoga
guru of India Baba Ramdev. This brand may be a newcomer in the Ayurvedic segment
but has offered an affordable and excellent range of Ayurvedic medicines and products
in the market. Also, Patanjali is giving tough competition to the other Ayurvedic brands
in the market.
7. Charak Pharma Pvt. Ltd.
This is one of the major Ayurvedic brands in the Indian Market that offers top-quality
Ayurvedic products. Also, they are best at selling their high-quality Ayurvedic range in
foreign markets too.
8. Himalaya Wellness
Himalaya wellness offers the finest range of personal care products, hair care products,
and natural skincare products in the market. And, truly they are really effective and best
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for regular usage. Also, they offer more than 100 ranges of Ayurvedic remedial
solutions for curing health issues.
9. Vicco Laboratories
Vicco is one of the topmost herbal companies in the Indian Market that serves an
excellent range of dental and skincare products. Similarly, in the present time, they are
one of the most developing and trusted Ayurvedic brands in the Herbal Care Market Of
India.
10. Sandu Pharmaceuticals Ltd.
Sandu Pharmaceuticals is one of India’s major Ayurvedic companies specializing in
serving excellent pediatric and women’s care products. Thus, this brand assures to
deliver the top quality herbal range in the market for curing serious diseases.
Aromatherapy is getting much traction. Consumers are now more inclined
towards buying essential oils that can be used for therapies. And in most cases,
they are buying it for indoor uses which can propel the herb extracts market
further ahead.
A few examples of herbal products are as follows :
○ Aloe Vera Gel
○ Aloe Vera Juice
○ Basil Essential Oil
○ Chyawanprash
○ Clove Powder
○ Flavoured Tea
○ Henna Powder
○ Herbal Agarbatti
○ Herbal Cough Syrup
○ Herbal Facial Cream
○ Herbal Fairness Cream
○ Herbal Hair Oil
○ Herbal Kajal & Eyeliner
○ Herbal Liquid Soap
○ Herbal Mosquito Repellent
○ Herbal Shampoo
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○ Herbal Shikakai
○ Herbal Soap
○ Jojoba Oil
○ LemonGrass Oil
○ Natural Food Colours
○ Natural Vanilla
○ Periwinkle
○ Rosemary Oil
○ Slimming Herbal Capsule
Business to Business sales and Herbal Products Market
● Region-specific segmentation of the herbal extracts market spans across North
America, Europe, Asia Pacific (APAC), and Rest-of-the-World (RoW).
● Players influencing the global herbal extracts market are Döhler GmbH
(Germany), Martin Bauer GmbH & Co. KG (Germany), Vidya Herbs (India),
Kalsec Inc. (U.S.), Organic Herb Inc. (China), Synthite Industries Ltd. (China),
Herbal Extraction Group, Inc. (China), Mountain Rose Herbs (U.S.), Starwest
Botanicals (U.S.), Jiaherb, Inc. (China), and others. Kalsec Inc. is leading the
market with 29% of the total market share, whereas, Dohler GmbH, with a 17%
share, is assuming the second spot.
● B2B sales, also known as business to business sales, refers to companies who
primarily sell products and services to businesses, rather than direct to
consumers (B2C). B2B sales typically have higher order values, longer sales
cycles and are often more complex than B2C sales.
● B2B sales has changed dramatically in recent years and the B2B sales
strategies that used to work are no longer effective.
● The B2B Industry Head at Google, many younger professionals, between ages
18 and 35, now occupy positions that give them the decision-making power in
the buying process.
● Modern buyers are highly skeptical about sales and marketing
messages they encounter.
1. According to a Forrester report, 59% of buyers prefer to do
research online instead of interacting with a sales rep because
the rep pushes a sales agenda rather than helps solve a
problem.
2. It’s no wonder that 68% of buyers prefer to interact with
salespeople who listen to their needs and provide them with
relevant information. And that 57% admitted they’d prefer to
purchase from a salesperson who “doesn’t try to apply
pressure or hassle them when following up.”
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3. It’s also no surprise that sales teams who incorporate social
selling into their strategies tend to perform better than those
that don’t.
● Modern buyers pay a lot of attention to peer
recommendations.
1. it should come as no surprise that modern buyers
use social media, forums, and other channels to
learn more about potential solutions they evaluate.
2. Google/TNS and Ogilvy discovered that word of
mouth is the most powerful influencer in
purchasing decisions, beating other channels like a
company’s website and interaction with the vendor.
● Create a content library including all your
assets that answer the most common
questions your target audience asks at
different stages of their buying journey
● Make salespeople the spokesmen (and
women) for your brand- many B2B buyers
want to interact with salespeople who listen to
their needs and provide them with relevant
information.
● Align sales and marketing teams to work
towards the same goal.
BY - Vidushi Tandon (Intern)
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