A Dynamic Definition of Creativity
Chetan Walia
University of Bradford
Abstract:
The aim of this article was to review the definitions of creativity on which many previous studies
have been based. Prior literature has merged creativity and creation into its understanding of the
construct. By describing creativity with reference to its end result, that is, a creative outcome,
theorists have not been able to pay attention to the dynamic process of creativity that may or may
not lead to creation. This article reviews critical literature in creativity and departs from accepted
definitions of creativity. Considering the various elements that are involved in creative acts, a
dynamic definition is proposed; it emphasizes providing insights into the creative act itself, a
factor that has been neglected in earlier definitions of creativity.
Summary:
An emergence of new ideas through experimentation it’s called creativity.(Jones, Svejenova,
Pedersen, & Townley, 2016). Amabile (2010) argued that this is where the process of innovation
takes over, that is, the need to implement a creative idea. Most of modern day research hinges on
novelty and usefulness of ideas as the benchmark of creativity. Novelty refers to originality, that
is, the production of something new, and usefulness refers to the appropriateness of an idea in
solving the considered problem. Mumford, Scott, Gaddis, and Strange (2002) listed two
Sets of processes that are involved in creative work: (a) activities leading to idea generation
(ideation) and (b) activities needed to implement idea (implementation).
Identification of an unsolved problem (conceptualization) requires creativity and could be
considered a creative task in itself (Csikszentmihalyi, 1988). People connect with their
environment through interpretations constructed from existing knowledge and language that
form their perceptions. Stuhlfaut and Bergh further suggested that the creative process is not
directly observable and this makes it a difficult subject to study. the acceptable definition of
“novel and useful,” novelty is referred to as originality (Amabile, 1983a). Guilford (1950)
suggested that originality is the pursuit of uncommon lines of thought on problems with no right
answer. Originality also seems closely linked to divergent thinking