Introduction
Vodafone Essar, commonly referred to as Vodafone, is a cellular operator in India that covers
23 telecom circles in India. It was formerly known as Hutchison Essar. It is based in Mumbai
Vodafone Essar is the Indian subsidiary of Vodafone Group 67% and Essar Group 33%. It is the
second largest mobile phone operator in terms of revenue behind Bharti Airtel, and third largest
in terms of [Link] had about 130.9 million customers as of February 2011.
On February 11, 2007, Vodafone agreed to acquire the controlling interest of 67% held by Li Ka
Shing Holdings in Hutch-Essar for US$11.1 billion, pipping Reliance Communications, Hinduja
Group, and Essar Group, which is the owner of the remaining 33%. The whole company was
valued at USD 18.8 billion. The transaction closed on May 8, 2007. Despite the official name
being Vodafone Essar, its products are simply branded Vodafone. It offers both prepaid and
postpaid GSM cellular phone coverage throughout India with good presence in the metros.
Vodafone Essar provides 2.75G services based on 900 MHz and 1800 MHz digital GSM
technology. Vodafone Essar will launch 3G services in the country in the January-March quarter
of 2011 and plans to spend up to $500 million within two years on its 3G networks.
Mission & Vision
Vision
To enrich our customer's lives through the unique power of mobile communication
Mission
Driving in a wireless world
Vodafone is primarily a user of technology rather than a developer of it, and this fact is reflected
in the emphasis of our work programme on enabling new applications of mobile
communications, using new technology for new services, research for improving operational
efficiency and quality of our networks, and providing technology vision and leadership thatcan
contribute directly to business decisions.
Passion
Passion for Customers
Our customers have chosen to trust us. In return, we must strive to anticipate and
understand their needs and delight them with our service.
We value our customers above everything else and aspire to make their lives
richer, more fulfilled and more connected.
We must always listen and respond to each of our customers.
We will strive to delight our customers, anticipating their needs and delivering
Passion for our People
Outstanding people working together make Vodafone exceptionally successful.
We seek to attract, develop, reward and retain outstanding individuals.
We believe in empowerment and personal accountability.
We enjoy what we do.
We believe in the power of our teams.
Passion for Results
We are action-oriented and driven by a desire to be the best.
We are committed to be the best in all we do.
We all play our part in delivering results.
We seek speed, flexibility and efficiency in all we do.
Passion for the World Around Us
We will help people of the world to have fuller lives – both through the services
we provide and through the impact we have on the world around us.
We recognise the responsibilities that accompany the growth we have achieved.
We will be a force for good in the world.
A spirit of partnership and mutual respect is critical in all our activities.
STRATEGIES
Revenue Simulation
Cost Reduction
Deliver total communication needs to the customer
Deliver strong growth in emerging markets
Network level stratagies
Strategic alliance
Strategic Options
Vodafone and 02 to share networks
Mobile phone firms Vodafone and 02 parent Telefonica are to pool their network infrastructures in the
UK and three other European countries.
The move will save both firms many millions of pounds in operating costs, and Telefonica admitted "the
current economic situation was a catalyst".
VODAFONE’S Mobile Plus
Strategy
Customer relationship management and online strategies of Vodafone
The paper examines the practices of relationship marketing (RM) used by Vodafone presenting the company's background,
describing their B2B and B2C online services, examining their strategy of online customer retention, and characterising the e-tools
used by Vodafone. The features of Vodafone's customer relationship management (CRM) software are defined evaluating its
effectiveness in achieving customer loyalty.
