SUMMER

TRAINING
REPORT
ON
A STUDY OF CONSUMER BEHAVIOR WITH RESPECT TO JIO FIBER

AT
JIO FIBER
FOR THE PARTIAL

FULLFILLMENT OF THE

REQUIREMENT FOR

THE AWARF DEGREEE

OF MASTER OF

BUSINESS

ADMINISTRATION

(Business Economics)

(2019-2021)

Veer Bahadur Singh Purvanchal University Jaunpur

Submitted To Submitted By

Dr Ashutosh Singh Sir Mohd Asjad

MBA (B.E) 3 rd Samester

Roll No - 191419

1
 DECLARATION

I Mohd Asjad student of MBA (B.E) 3rd semester, studying at Business Economics

department VBS PURVANCHAL UNIVERSITY JAUNPUR. Hereby declared that the summer

training report on Study of Consumer Behavior with respect to Jio Fiber submitted to the

department in partial fulfillment of degree of Master Of Business Administration (B.E) is the

original work conduct by me. The information and data is given in the report is authentic to

the best of my knowledge. This summer training report is not being submitted to any other
element under the "Jio Fiber PVT LTD. The total aspects have been formulated and
university forward of any other degree, diploma and fellowship.
presented on the basis of Questionnaire and information gathered by this

investigation during a shorter span of project training i

Date………………….
MOHD ASJAD
Place:-Jaunpur

2
 PREFACE

The report aim intends to reflect some of the basic satisfactory and dissatisfactory

element under the "Jio Fiber PVT LTD. The total aspects have been formulated and

presented on the basis of Questionnaire and information gathered by this

investigation during a shorter span of project training i.e. an important portion of the

MBA (B.E)curriculum leading to an opportunity for the participant to have a

practical exposure of the contents. This report has been written in response to a

comprehensive study, conducted on the "Study of Consumer Behavior with respect to

jio fiber". The report mention and evaluates the various aspects, pertaining to the

improvement of working condition and welfare facilities thorough analysis of the

various facts and figures, a set of recommendations has been given at the end of the

report. Accuracy and precision has been given the prime consideration, while

compiling the report, are authoritative and authentic. We have confidence that

anyone who goes through the report will learn how much we have learnt and

benefited during this period.

3
 ACKNOWLEDGEMENT

I would like to express my deep sense of gratitude to "Dr. Ashutosh Singh Sir" for
encouraging me to take training at this organization, Jiofibre PVT.LTD Jaunpur I am
very much thankful to Prof. Manas Pandey Sir, Dr. VD Sharma Sir for their valuable
guidance, keen interest and encouragement at various stages of my training period.
The experience which is gained by me during this project is essential for me at this
turning point of my career. Last but not least, it was the blessing of my Parents &
friends for keeping me motivated throughout the training period their close attitude
and expressions of Love and patience have been nothing short of incredible.

4
 Table Of Content

Si No Content Page No
1 Introduction 7

2 Company Profile 9

Objective 11
3
Research Design 24
4
Analysis And Interperation 32
5
Conclusion,Finding And Suggestion 35
6
Referernces And Notes 38
7

5
 INTRODUCTION

Giga Fiber (FTTF) is a newly emerging technology in India that promises to offer some
great internet browsing and downloading speeds. These data speeds can even reach
to 1GBPS as promised by some providers. “Reliance Industries” a Big name in
Telecom industry which was successful in rolling out JIO Sims, has moved on and is
entering this new segment as a market leader, with only few providers already
working towards this but no successful establishment of the network has happened.
A key challenge for Jio here is to make space for Jio Fiber without disturbing their
existing customer base of Jio mobile data. A market survey was conducted among
100 people for the same reason and the findings were that people are willing to pay
around 700/month for high internet services, in fact 58% of the people were willing
to switch to Jio Fiber if they provide good speed. Focus was also on how they should
perform STP for their launch and through the survey, the recommendations were
that they start with urban population first as 60 percent of the population that took
the survey were from tier 1 and tier 2 cities. For Positioning they have already
launched a welcome offer under which they are providing free internet access to the
early bird subscribers for more than 3 months. This strategy has helped them in word
of mouth promotion too. The SWOT analysis helped in determining the strengths of
Jio Fiber; Jio being the youngest of the Reliance group it will help in rapidly
expansion and implementing of market disruption strategy with the investments of
nearly ₨ 3.5 Lakh Crores towards creating a state-of-the-art digital infrastructure
across India. The major threat that Jio fiber will face is from the established brands
that have a very loyal customer base. For the rollout, Jio will proceed with a price
monopolistic approach again which has been successful in giving great returns in the
past, which is evident from their recent rollout of plans starting below 700Rs/month.
As they have already been successful in creating a buzz about the Jio Fiber, which is
evident from the survey result that about 92% people know about this new offering
from Jio. Jio Fiber is a fibre-to-the-home internet broadband service provided by
telecom operator Reliance Jio Infocomm, part of the Mukesh Ambani-controlled
Reliance group. The service was first announced as Jio GigaFiber in 2018 at the
Reliance Industries 41st annual general meeting. Later renamed Jio Fiber, it is
scheduled for a commercial launch on September 5, 2019.
 
The Jio Fiber service is currently under trials at select locations in several cities and
states. The FTTH broadband service promises a speed of up to 1 Gigabit per second.
Besides, it would be the core technology enabler behind the GigaTV platform and the
company’s products in the internet of thing (IoT) ecosystem.
 
Currently, the Jio Fiber broadband service is offered at select locations across the
country under the company’s preview offer. In the preview offer, the broadband
service is provided by the company without any cost. But, to obtain the connection, a
user needs to deposit a refundable security deposit of Rs 4,500 for a 100Mbps and Rs

6
2,500 for 50Mbps connection. Though there is no deadline for the preview offer, it is
expected to end soon after the commercial launch.
 
Though the company is yet to unveil Jio Fiber plans, Ambani announced at Reliance
Industries’ 42nd annual general meeting that the Jio Fiber base plan with a 100Mbps
speed would start at Rs 700. The company also shared its plans to launch ‘Jio
forever’ data plans, in which a free 4K LED television will be bundled with a Jio Fiber
connection set-top box.
 
The bundled set-top box would be capable of streaming 4K resolution content. It will
also support console-like gaming with support for external joysticks and controllers.
It will have a provision to make video calls and also be capable of providing mixed
reality experience for shopping, education, etc. Besides content from other platforms,
the set-top box would come with a built-in suite for Jio apps, for entertainment,
educations, cloud services, etc.

COMPANY PROFILE:
7
Table
Type Subsidiary of Reliance Industries
Industry Telecommunications
Founded 2010, 8 years ago
Founder Mukesh Ambani
Headquarters Navi Mumbai, India
Key people  Sanjay Mashruwala (MD)
 Joytindra Thacker (Head of IT)
 Akash Ambani (Chief of strategy)

Products  Mobile Telephony

 Wireless Broad band

Parent Reliance Industries

Subsidiaries LYF
Website www.Jio.com
Reliance Jio Infocomm limited provides broadband services to customers using
WI MAX.
This is because the approval technology criticizes India. Reliance Jio Infocomm
limited was previously recognized as Infotel Broadband Services Ltd and renamed
Reliance Jio Infocomm in January 2013. This service was founded in 2007 and is
located in Navi Mumbai, India. Reliance Jio Infocomm limited is a limited addition
to the Reliance industry.

PROMOTERS:

8
Table
Mukesh Ambani Chairman and MD
Sanjay Mashruwala MD
Mathew Omen President of system, international tactic
and
Service growth and executive
Akash Ambani Head of IT
Joytindra Thacker Chief of strategy

VISION AND MISSION STATEMENT:

VISION
“To direct the industry through generate the worth for the stakeholders, and subsist
initiate in scenery a moral typical and exist as everyone's saver”.

MISSION
• To direct the industry through provide pioneering monetary goods and
services.
• By valuing the shareholders with overall fulfillment.
• Act as public accountable shareholder by building venture barely in the
attractive business.
• Providing human resources with an inspiring atmosphere, giving
opportunity for culture and for profession expansion, giving aggressive
compensations and equivalent opportunity.

QUALITY POLICY

“To manage overall quality for maintenance and to audit the existing access or Fiber
maintenance network”.

CONSUMER BEHAVIOR PROCESS

9
 Need recognition :
o Purchasing procedure starts when the purchaser identifies a problem or need.
o The need can be trigger by internals external and marketing stimuli.

 Information Search:
o An arouse customer will be tending to search for more information. o Internal
search: Memory.
o External search: If he needs more information.
 Evaluation of Alternatives:
o Competitor brand information. o Consumer evaluation process. o Attributes of
interests to buyer o If not satisfied with your selection than return back to the search
phase.
 Purchase decision :
o In the appraisal phase the consumer create preference among the brands.
o This phase – Choose buying alternative.
 Post Purchase Evaluation Outcome:
o Satisfaction or dissatisfaction. o Have you made the right decision?
o This can be concentrated by warranties, after sales communications.

CONSUMER BEHAVIOUR:

It is the stage of the buyer judgment process, when the customer wants to take
additional action, through their fulfillment or disappointment. The customers level
of fulfillment or disappointment is honestly relating to the changeable connection
among their primary expectation their products (pre purchase), and were awareness
on the real concert products (post purchase) in their hands.

10
If after the buying, the consumers perceive the product concert as corresponding
their expectation’s, or still above them, they resolve be fulfilled. When the awareness
of the products routine is fewer than their expectations, then the consumers were
experience and disappointed. The superior gap between their expectation’s and
products performance, are the more frustration. This frustration leads the Cognitive
Dissonance.

Causes of cognitive dissonance:

• Perceived risk.
• Performance risk.
• Physical risk.
• High Social Visibility.
• Discrepant Information.
• Insufficient Time to Evaluate.

Post-Purchase Dissonance:

It was a painful feeling; we now describe as it occurs with subsequent lofty

participation result.
Possible customers experience assessed through post purchase dissonance
such as, • Amount of commitments or decisiveness the decision.
• Magnitude in taking decisions for the customer’s
• Complexity in choose of alternative’s
• Individual’s propensity for understanding the nervousness.
Post-Purchase Satisfaction:

11
It was a contentment that a suspiciously chosen lofty participation product and give
to the consumers after the purchases.
 When the performances are not tries to fulfill the customer expectation,
customer will be disappointed.
 When the performances try to fulfill the customer expectation, customer will
be happy.
 When the performances exceed customer expectation, customer will be
fulfilled.
Post -Purchase Actions:
It is a detailed class of performance that analyzed by the stage of fulfillment or
disappointment of the consumers.
Products Non-Use
• It is a significant problem in various categories.
• It can be indicated.
 Perception of the utility of a product has been changed.
 For the use of products situational influence is not favorable.
Product use
 The Products purchase is generally followed by the using of products.
 Customers make use of products to satisfy their own need and wants, it is not
a purchase which usually satisfied the need and wants, and maybe is a product use.
 Product use was very important for knowing about customers using of
products.

Reducing dissonance
 Marketers attempt’s
• Equal products towards the desires and wants of consumers
• Focuses lying on the remuneration, products, covering, promotions, warranty,
return policy, praise, installation, service etc.
• Provides post decision optimistic information’s.
 Consumer attempt’s
• Increase in attractiveness of the brand purchased.
• Decreasing an importance attractiveness of the brand rejected.
• Decreasing consequence of the purchase decisions.
Product disposal

12
 Product uses frequently require a nature of product package or products itself.

Evaluation
Past and feature uses in purchasing action, products were criticized from
customers.
Complaint behavior
It might be a product complaint by those criticized consumers.

LITERATURE REVIEW

1. William E. Baker, Donald suglimpagila, Massoud saghafi [2010]

In 2010, the authors reviewed the article "Branding Services after Purchase:
Applications in the Mobile Communications Industry." The main purpose of this
article is to show you the suggestions you need to manage add-ons in your mobile
operator business, with a core strategy to help you define your rating.

2. D Eric Boyd [1996]

The D Eric Boyd conducted a study on “Defensive marketing use of post-purchase
telecommunications to create competitive advantages a strategic analysis”. In this
journal, the author creates curiosity about the significance of opening
communications lines in customer using, customer affable technology to make easy
for the customers business and interchanges alongside the requirements for the
reasonable promoting procedure, combine both the guarded and hostile showcasing
strategy’s, as a net worth implication ensuing as of dialog.

3. John E. Swan and Richard C. Oliver [1989]

They worked and analyzed “Post purchase communication by consumers”. This
paper shows the consumer post purchase communication’s about the retailers, the
retailer and the products, and as of late obtained vehicles. The main contributions
toward the literature prepared for the study is to test the general recommendation
that as consumer loyalty’s.
4. Wen- Bao Lin [2009]
In 2009, the authors surveyed the journal, The main principle of this journal is to
examine the effects of the contrast between consumer expectations and service

13
quality perception on the impact of post-purchase behavioral goals and consumer
identity traits. The recovery effect approach replaces behavior after management.

5. Carrete Lucero [2008]

The Carrete Lucero conducts a study on “A relationship model between key problems
of international purchasing and the post-purchase behavior of industrial firms”. The
principal point of this article is to break down by issues associated with the global
buying activities and interrelationship with the post purchase mechanical conduct.
The main purpose of this article is to build up the calculated model in the region of
bury country post-purchase mechanical conduct.
6. Sarah Fisher Gardial, D. Scott Clemons, Robert B. Woodruff, David W.
Schumann and Mareey Jane Burns [March 1994]
They examined and analyzed the "Consumer Review Comparison of Product Review
Experience Before and After Purchase". This article shows the difference between
thinking, buying and satisfaction after buying a customer.
7. DhruvGrewal, Gopalkrishan R. Iyer, Jerry Gotlieb, Mitchal Levy [June 2009]
In 2009, authors reviewed journals, this paper confirms that service settings that
improve the perception of apparent control and quality of service clearly end control
and confirm the nature of specialized equipment.
8. Sujay Dutta, AbhijitBiswas [2005]
The authors conducted a study on “Effects of low price guarantees on consumer post
- purchase search intention: the moderating roles of values consciousness and
penalty level”. The current paper looks at the conceivable post-purchase outcomes of
such flags. These articles outcome with an experiment, it demonstrates the
endeavors to enlarge an incentive from the buy, consumers are additionally
anticipated that would hold in post-purchase and look for lower prices when the buy
made through under LPG. This article examines some huge implications on these
discoveries to flagging hypothesis and LPG related retailing tactic.

9. Suzanne b. Walchii Janet Landman [December 2002]

The above authors worked and examined a case study on “Effects of counter factual
thought on post purchase consumers affect”. In this study the author explore the
belonging of counter factual reasoning on post purchase consumer’s effect.

14
Obliviously the consequences show the negative outcome, is associated with better
level of unconstrained counter factual reasoning and better full of falling expansion,
is related by the nearness of counter factual thoughts.
10. Hyun-Mee Joung [2014]
In the year 2014 the above author conducted a study on “Fast-fashion consumers
post purchase behaviors”. This paper result Pearson correlations it shows that the
fast fashion buy be decidedly identifying with arranging and boarding, however
critically identifying with interest in reusing.
11. Professor LuizMoutinho, Asst. Prof. TahirAlbayrak, Meltem Caber [June 2011]
The above authors conducted a case study on “How for does overall service quality of
the destination. Affect customers post purchase behavior”. This study shows that the
creators be enthused by an aberrant model, the Cronin Etal was generate the applied
model for resolve of general service qualities of a goal that results the proclaimed
values of customers fulfillment and behavioral intentions through auxiliary condition
displaying strategies.
12. Atilayuksel [October 2008]
The authors conducted a study on "market segmentation based on the performance
evaluation after the customer's purchase". This article shows that it is important for
marketers to choose a market sharing strategy and on what basis to divide the
market. The study used a segmentation approach based on post-purchase
performance metrics.
13. Hyun-MeeJoung [2013]
In the year 2013 the author conducted a study on “Materialism and clothing post
purchase behaviors”. This article results that K-mean cluster analysis recommended
two gatherings (materialistic buyer and non materialistic shopper). conclusion for
autonomous t-tests indicate the materialistic costumer are extensively have high
score in the attire buy, over the top purchasing, cost situated boarding and arranging
however second rate scores for ecological state of mind do by non materialistic
purchaser.

14. My Bui [2011]

The above author conducted and examined a case study on “Modeling regret effects
on consumer post-purchase decisions”. This paper indicates that regret decreased
the consumer’s fulfillment and expands the item exchanging expectation.

15
15. Upchurch, Randall S, Rompf, Paul [March 2006]
The above authors worked and examined a case study on “Post-purchase behavior: A
case study into a vacation club product”. This Journal assess a linkage amongst
product’s and service’s commitments in a connection with consumer’s desires and
fulfillment with a goal of procurement of extra time share products and services.
16. LeylaOzer, BeyzaGultekin [January 2015]
In the year 2015 the above authors conducted a study on “Pre and Post-Purchase
stage in desire buying: The role of mood and satisfaction”. This article indicates how
the pre-purchase mind-set influences the post-purchase disposition through
examining consumer loyalty as an intervening variable. This article comes about and
reveals the customers drive purchasing inclination and pre-purchase mind-set
encourages the want purchasing unquestionably. What’s more it was discovered that
drive purchasing has no effect on post-purchase mind-set.
17. Ruth Mugge [2010]
The above author conducted a study on “Products Attachment and Satisfaction:
understanding customer’s post-purchase behavior”. This journal shows that the
products utilization and their development decidedly influence both the products
connections and fulfillment. Implied for the two products connections and
fulfillment, the delight extracts the belongings of custom and emergence.
18. Soojin Lee, Woo Gon Kim, Hyun Jeong Kim [June 2006]
The authors examined and investigated a case study on "the impact of co-branding
on post-purchase behavior in a family restaurant". This magazine examines and
investigates the ownership of co-branded post-purchase cards as a result of
identifying customer loyalty and maintaining patterns in family peninsula
restaurants. This journal shows that co-branding cards can be an effective selling
tool, and suggests that family restaurants should help build loyalty to behavioral and
customer behavior.

19. Ying-Fung Kuo, Vhi-ming Wu, Wei-Jaw Deng [July 2009]

In 2009, the authors conducted a study on "Relationship between service quality,
cognitive value, customer satisfaction, and the intention to purchase mobile
valueadded services." This paper used data from schools and alumni at fifteen
universities in Taiwan and used the framework for various retest examinations and
demonstrations.

16
Service quality confidently influenced the both perceived values and the customers
fulfillment.
Service quality was the aberrant idealistic weight on post-purchase objective through
customer’s fulfillment or saw cost.
20. Siti Mahasanah Budijati, Sybagyo, Muhammad Arif Wibisono and Nur Aini
Masruroh [2015]
They worked and analyzed “A study of consumer’s post utilization behavior for
mobile phone in Indonesia”. This article shows that how the customers react toward
the mobile phones and using them in Indonesia, the purpose this study to importune
the information of consumer’s post consumption behavior toward mobile phones.

Jio Fiber Plans, Booking, Price, Offers, Speed, and Other Details You
Need to Know

Jio Fiber has finally been launched, commercially, with plans starting from Rs. 699
per month. After a wait for over a year, Reliance Jio has announced all the key details
about its fibre broadband service. The company has shared information on Jio Fiber

17
 plans, their pricing, bookings, landline service, Set-Top Box, content partnerships,
preview plan migration, and more. As previously announced, Jio Fiber will be offered
to consumers in 1,600 towns across the country. Here's a compilation of everything
announced related to the Jio Fiber commercial launch.

Jio Fiber plans, Internet speed, FUP, landline service, more

According to Reliance Jio, the company will initially be offering a total of six prepaid
plans, dubbed as Bronze (Rs. 699 per month), Silver (Rs. 849 per month), Gold (Rs.
1,299 per month), Diamond (Rs. 2,499 per month), Platinum (Rs. 3,999 per month),
and Titanium (Rs. 8,499 per month). The Jio Fiber Bronze and Silver plans will offer
a data speed of 100Mbps, whereas the Gold and Diamond plans will come with
250Mbps and 500Mbps Internet speeds, respectively. Both Platinum and Titanium
plans will provide 1Gbps data speed. Alongside these monthly plans, Jio Fiber will
also provide long-tern 3-month, 6-month, and 12-month plans.

Jio Fiber Month Plans Bronze Silver Gold Diamond Platinum Titani

Rs. Rs.
Price Rs. 699 Rs. 849 Rs. 1,299 Rs. 2,499
3,999 8,499

Speeds 100Mbps 100Mbps 250Mbps 500Mbps 1Gbps 1Gbps

100GB + 200GB + 500GB + 1250GB +

FUP 2500GB 5000G
50GB 200GB 250GB 250GB

The company says each of the Jio Fiber plans will come with unlimited data
download and upload, however there will be a FUP, starting with 100GB of the base
Bronze plan, and going up to 5000GB for the top-end Titanium plan. Jio will also
offer free extra high-speed data up to 250GB, depending on the plan, initially. This
extra data is separate from each plan's FUP limit. The 1Gbps plans won't get any
extra free data. 

In addition to Internet connectivity, each of the Jio Fiber plans will offer free
domestic voice calls via the company's Home Phone landline service, TV video
calling, gaming, and Norton antivirus for up to 5 devices. Specifically, the Jio Fiber
Platinum and Titanium plan users will also get access to Jio VR platform, Jio First-
Day First-Show movies service, and special sports content.  

18
Jio Fiber Welcome Offer
Reliance Jio has also announced a Welcome Offer for the new Jio Fiber customers
who go for JioForever annual plans. This offer will entail free Jio Home Gateway
device (worth Rs. 5,000), Jio 4K Set Top box (worth Rs. 6,400), two months of extra
service, and double data. Additionally, the offer includes free three-month access to
JioCinema and JioSaavn apps for Bronze subscribers. The Silver plan subscribers
will get three-month subscription for OTT apps, whereas Gold, Diamond, Platinum
and Titanium plan subscribers will get free annual subscription for OTT apps. It is
unclear which OTT apps will be included in the subscription. 

Further, the Jio Fiber subscribers for JioForever Gold annual plan will get a free
Muse 2 Bluetooth speaker. Similarly, the Silver annual plan subscribers will get
Thump 2 Bluetooth speakers. Diamond, and Platinum annual plan subscribers will
get a free HD TV (different screen size for each plan). Gold plan subscribers will also
get a free 24-inch HD TV but only if they opt for a two-year plan and Titanium
annual plan subscribers will get a 43-inch 4K TV.  

Six-month plans will come with one month of extra service and 50 percent extra
data, whereas the 3-month plan will just provide 25 percent extra data. 

How to book Jio Fiber connection, installation charges

According to Reliance Jio, the interested consumers can register for Jio Fiber service
by going to the company website - Jio.com - or MyJio app. If Jio Fiber is available at
your location, a Jio representative will connect with you. Jio.com now carries a clear
"Book Now" option to register for a new connection. Clicking on that link offers two
options - one for a new connection and other if you want to upgrade your existing
Fiber connection.   

19
There will a one-time charge for getting a new Reliance Jio Fiber connection - Rs.
2,500, out of which Rs. 1,500 will be a refundable security deposit for the Jio router.
Rest Rs. 1,000 will be non-refundable installation char

Validity of Jio Fiber preview offer

Ever since Reliance Jio officially unveiled the Jio Fiber broadband (previously known

as JioGigaFiber), the service has been slowly rolling out to select consumers as a part
of a preview offer. These consumers were only being charged a refundable security
deposit of either Rs. 4,500 or Rs. 2,500, depending on the router being issued to
them. As Jio launches the Jio Fiber service commercially, the preview offer
subscribers are being notified about the future of the Jio Fiber service for them.

In a notification on the MyJio app, Reliance Jio has noted that the existing Jio Fiber
subscribers will be migrated to paid plans. The company also writes that it will be
reaching out to the preview subscribers individually to let them know of the
migration details. Meanwhile, the preview subscribers can continue using their Jio
Fiber broadband without interruption. As the Jio Fiber preview subscribers are said
to be in millions, the migration is likely to take some time if Jio indeed plans to reach
everyone individually.

Reliance Jio “gigafiber”: an impression to internet revolution on optical fiber

Reliance Jio has started ―Giga‖ internet services commercially from last year , 5th
Sept 2019 in the cities with foremost demand for connection. The current research is
going on , since it is not the right time to predict more but to understand the market
and the customer switching pattern and preferences what is likely to be the future of
Reliance GigaFiber in Indian market. Will Reliance going to repeat the success story
as Reliance has done in recent past in wireless telecom services (Voice and Data
both) and change the market scenario. Looking at the Reliance official ―GigaFiber‖
website offering to the features of ―GigaFiber‖ shown in above images like:

• TV Plus •

High speed Internet

• Free HD Voice

• TV Video Calling

• Home Networking

20
• Security and Surveillance

• Gaming • Plans

• Options to upgrade in Plans

Some of the features are also provided by Reliance competitors earlier than the
presence of Reliance ―GigaFiber‖ in the market it’s the time to see the market and
customer reaction to the newly introduced ―GigaFiber‖ services. The most eye
catching feature is ―Welcome Offer‖, other features and plans are going to stay later
on but this welcome offer is going to vanish soon. People would like to take benefit of
―Welcome Offer‖ to the maximum, looking at the preregistration in millions it gives
a positive inclination towards the welcome offer. The services has started
commercially from 5th September at rates which are one-tenth compared to global
rates. Registrations for Jio ―GigaFiber‖ had opened in August last year. Jio
―GigaFiber‖ has received over 15 million registrations from 1,600 cities and the
company has drawn up a plan to reach 20 million homes and 15 million business
enterprises. The fibre offering will support mixed reality (augmented reality and
virtual reality combined) which would enable immersive shopping experiences, high
definition entertainment apart from high quality video calling anywhere in India

Within less than three years of its launch, Jio has become the number one operator
in terms of revenue and the second largest in terms of subscriber base. Reliance is
also planning to buy majority stakes in Den Networks Ltd and Hathway Cable and
Datacom Ltd for 5,230 crore—a move that would boost the reach of Jio GigaFiber in
many parts of India.

21
 RESERCH DESIGN

STATEMENT OF THE PROBLEM

"A study of Consumer Behavior with respect to JIO FIBER Special reference to
RELIANCE JIO INFOCOM LTD DODDABALLAPURA".

NEED OF THE STUDY

Nowadays customers were facing, growing range in their choices in variety of

brands in JIO FIBER. The customers were originating their choices through
perception and brands, nature of supply and the cost. The industry may perceive the
hasty improvement in the overall marketer’s locations. The industries will choose
brands name nearby their universal extent.
The Study was mainly concentrate on the consumer behavior with respect to
Reliance Jio FIBER and also approaching some other factors. Its include the broad
preview to understand various forms about customers view, satisfaction and tries to
perceive the consumer behavior of a customer, determine a customer fulfillment and
assess the scrutiny of above analysis to know about the future sales and suggest
appropriate advise considering the customers fulfillment.
OBJECTIVES

 To identify the Consumer Behavior of JIO FIBER

 To evaluate the fulfillment stage.

 To check whether the expectation of customers are met after buying

JIO FIBER.
 To know the buying motives.

 To measures the effect of the above analysis on future sales.

SCOPE OF THE STUDY

 The current study plan is to bear the cost and incorporated the photo to
survey consumer loyalty’s level to words, after offers of Jio Fiber with unique
reference to Reliance Infocomm Ltd.
 The current study was restricted to customers of Reliance Infocomm
Ltd.

22
 Research Methodology

TYPE OF RESEARCH

The Present study is both explorative and descriptive research because initially the
problem is clearly understood and identified the factors which effect on the
depended variable and the study is designed to be descriptive because to analyze in
depth the effect of influencing variables on post purchase behavior of Jio Fiber.

 Exploratory Research :

Exploratory research gives the knowledge among problems and generates the ideas
to originate problems. The survey is conduct between 100 customers to recognize the
actual problem.

 Descriptive Research :

The descriptive research gives additional insight for the particular problems and this
research was used to value the Consumer behavior adopted by the company and also
its tries to provide a clear picture of the study phenomenon

SOURCES OF DATA

PRIMERY DATA

Primary data is collected through questionnaire while conducting a survey.

Responses were elicited from the customers of the Reliance JIO Telecom service
subscribers

SECONDARY DATA

Secondary data was collected from Company website, Internet and company reports.

SAMPLING METHOD

Sample is chosen based on non probabilistic Convenient sampling, based on

research convenient the customers of Jio telecom service subscribers are
administered the well structured questionnaire. This is done since the population
size was large enough.

SAMPLE SIZE

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The sample size is 100 Jio subscribed Customers

HYPOTHESIS

H0: There is no significant impact of post purchase behavior of customers to sales of

Reliance Jio Fiber

H1: There is significant impact of post purchase behavior of customers to sales of

Reliance Jio Fiber Broadband.

LIMITATIONS

The users of Jio fiber were globally spreads it contains some time to contact them.

In this study the sample size was limited to 100 customers because of cost factor
and time.

This study was time bound.

Some customers are not open with their response

The accurateness of a report relies on how the customers react towards the survey.

The study was confines to Jio Fiber only.

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 QUESTIONNAIRE FOR JIO FIBER

Dear Sir/Madam,

I am Mohd Asjad a Third semester M.B.A student representing Jaunpur. I am

doing my project as a part of course in Jio Fiber under the Guidance of Mr. Lokesh
Pandey manager. I am assigned a project on “A study of consumer behavior with
respect to Jio Fiber"

I will be admiring if u spare your time to fill up this questionnaire.

1. Name:

2. Address:

3. Gender : Male ( ) Female ( )

4. Age
a) Less than 25 years
b) 26 to 35 years
c) 36 to 45 years
d) Above 46 years

5. Occupation
Business man ( ) Employed ( ) House wife ( ) Student ( ) Others ( )

6. Which service do you like most while using the Jio Fiber?
a) Data service
b) Calling service

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 c) Jio apps
d) Network coverage

7. Why did you choose the Jio Fiber?

a) Unlimited calling service
b) Unlimited data service
c) Unlimited Sms service
d) All service
8. Did you feel Jio fiber is better than other broadband?
Yes ( ) No ( )

9. For what purpose you purchased Jio fiber?

a) Business purpose
b) For personal use
c) For Entertainment
d) For Education

10. Since how long you are using Jio Fiber?

a) 2-3 months
b) 4-5 months
c) Non Users

11. Are you facing any network error or mobile hanging while your using Jio fiber?
Yes ( ) No (
)
12. Which promotional offer attracts you most to buy jio fiber?
a) Free gifts
b) Price offer
c) Discount
d) Any other

26
 13. Does the feature of the jio fiber influence on your purchase decision?
Yes ( ) No (
)
14. Which media of advertisement influences to buy the jio fiber?
a) Television
b) News paper
c) Magazine
d) Radio

15 Who will influence you when you buy a jio fiber?

a) Friends
b) Brand representative
c) Make my own choice
d) Seller
e) Advertisement

15. Rate the following jio fiber services on the basis of your satisfaction
Excellent Very good Good Average Poor
Network coverage
Data services
Calling services
Value added services
Customer care
services

New schemes and

offers

Overall satisfaction

16. Did you happy with the jio prime membership?

Yes ( ) No ( )

27
 17. Which color box of jio fiber you prefer?
white color ( ) Black color ( )

18. Do you have service centers to your nearby places?

Yes ( ) No ( )

19. In future is there any huge demand for jio fiber?

Yes ( ) No ( )

20. Do you want any changes from jio Fiber?

Yes ( ) No ( )

21. What changes your expecting?

a) Shape of the broadband
b) Durability quality
c) Size of the broadband
d) Nothing

22. Does jio fiber has a facility of tethering portable hotspot ?

Yes ( ) No ( )

23. Would you like to prefer hotspot facility in jio fiber?

Yes ( ) No ( )

24. Does the Jio fiber met your expectation ?

28
 Yes ( ) No ( )

25. Would you like to refer Jio fiber to others ?

Yes ( ) No
( )
26. How do you rate overall purchase behavior of Jio fiber ?
a) Excellent
b) Very good
c) Good
d) Satisfaction
e) Not satisfaction

29
 DATA ANALYSIS

The collected data for the present study is analyzed using Microsoft Excel; results are
recorded in the form of tables and interpreted using charts. This chapter analyzes the

Demographic profile and the opinion about purchase decision of Jio Fiber Broadband .

1. GENDER CLASSIFICATION OF RESPONDENTS

Table

Gend Num of Persons Percent

er age
Male 81 81%
Fem 19 19%
ale
Total 100 100%

Chart No

genderwise responses

female
19%

male
81%

Analysis

The above table and chart showing that out of 100 respondents 71% of male and 29%
of female respondents are approached for the survey conducted towards the Jio Fiber.

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 Interpretation

Most of the respondents are Male approached for the survey. It means that Jio fiber
users are more belonging to male category. Reliance Jio has attracted the male users towards
Jio fiber.

2. AGE
Table No

Age No of persons Percentage

Less than 25 years 37 37%
26-35 years 24 24%
36 -45 ears 21 21%
46 years and above 18 18%
Total 100 100%

Graph

AGE
40%

35% 37%
30%

25%
24%
20%
21%
15% 18%

10%

5%

0%
Less than 25 years 26 to 35 years 36 to 45 years Above 46 years

Analysis

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 Above table and graph shows that out of 100% respondents, 37 % of customers were
approached between the age-group of Less than 25 years, 24% of customers are between the
age group of 26-35 years, 21% of the customers were between the age-group of 36-45 years
and 18% of the customers are between the age-group of above 46 years.

Interpretation

Majority of the customer’s age-group is Less than 25 years. It is interpreted that School
going and more adults are using the Reliance Jio fiber, It might be because of the price which
affordable to that category.

32
 FINDINGS

This survey and analysis examined the following findings and giving important
feedbacks through questionnaire for Reliance Jio Infocomm Limited.

1. This survey showing that majority of the customers are male using the Jio
fiber.
2. It was found that the majority of the customer’s were between the age-group
of less than 25 years.
3. It is clear that in this survey, we find that most of the respondents are students
using the Jio fiber.
4. Majority of the respondents liked the call rate service in Jio fiber.

5. It is found that most of the respondents are approached the all services in Jio
fiber.
6. In this survey majority of the respondents say’s that Jio fiber is better than
other phones.
7. It is clear that most of the respondents purchased Jio fiber for their personnel
use.
8. Respondents are equally approached for Jio fiber on the basis of their usage
periods.
9. Majority of the respondents says no for facing error or mobile hanging while
using Jio fiber.
10. In this survey most of the respondents are attracted to buy Jio fiber through
promotional activity of any other offers.
11. Most of the respondents say no, because Jio fiber is not influencing on their
purchase decision.
12. Majority of the respondents influenced by television, to buy Jio fiber.

13. In this survey most of the respondents are approached by the brand
representative to buy the Jio fiber.
14. Majority of the respondents are highly attracted for the calling service.

15. Most of the respondents says yes because they happy with the Jio prime
membership.
16. In this survey most of the respondents choose Blue color box of Jio fiber.

17. Majority of the respondents says yes because they have service centers nearby
their places.
18. Most of the respondents say yes for Jio fiber because they feel it have a huge
demand in future.
19. Majority of the respondents says yes because they want changes from Jio fiber.
20.Most of the respondents want change in battery power of Jio fiber.

33
21. In this survey most of the respondents say no because Jio fiber is not having a
tethering portable hotspot.
22. Most of the respondents want tethering portable hotspot facility.

23. Majority of the respondents says yes for Jio fiber to meet their expectation.

24. Most of the respondents say yes to reference Jio fiber for others.

25. In this survey majority of the respondents rate good for their overall post
purchase behavior on Jio fiber.

SUGGESTIONS

1. Reliance Jio Infocomm limited tries to place a network towers in rural areas.

2. Reliance Jio Infocomm limited should put up more activities in the cities.

3. Reliance Jio Infocomm limited should keep on spreading information about

the Jio fiber through some innovative promotional strategies.
4. Reliance Jio Infocomm limited tries to provide a tethering portable hotspot
facility in Jio fiber.
5. Reliance Jio Infocomm limited should give some price discounts on purchase
of Jio Fiber Broadband.
6. Reliance Jio Infocomm limited should provides some offers exclusively for
students because they are the one using phones huge compare to others.
7. Reliance Jio Infocomm limited tries to bring some changes in Jio fiber like,
keypad to touch screen, camera quality and battery power.
8. Reliance Jio Infocomm limited provides some attractive new schemes and
offers on Jio fiber.
9. Reliance Jio Infocomm limited tries to stop the Jio membership prime

10. Reliance Jio Infocomm limited should recruit well skilled sales persons.

11. Reliance Jio Infocomm limited does some promotional activities in rural
regions.

12. Reliance Jio Infocomm limited tries to resolve some network errors and
mobile hanging faced by the customer while using the Jio fiber.
13. Reliance Jio Infocomm limited should give some gifts after purchasing the Jio
fiber.
14. Reliance Jio Infocomm limited tries to improve the customer care services.

15. Management should focus on customers to check whether they satisfied with
Jio fiber.

34
 Conclusion

This internship has been a very useful experience for me. I can safely say that my
understanding of the job environment has increased greatly. However, I do think
that there are some aspects of the job that I could have done better and that I need to
work on. I need to build more confidence in applying accounting principles. I
realized that I could have completed the work earlier than I did. Also, the technical
parts of the job were a bit flawed and I was asked multiple times to correct it. 
The two main things that I learned after my experience in this firm are the
importance of time management and being self-motivated.

35
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