Marketing
Action Plan
MARKETING EXPERIENCE
Communication department Member: MERIT TBS
Communication department Member:Rotaract TBS
Marketing Assistant: Tunivisions TBS
Greater Manipulation of graphic design tools: Adobe
Illustrator, Adobe Premiere Pro
PROFESSIONAL VALUES
Why me?
Loyalty : Holding deep recognition for the entity of
tunivisions as it has contributed to my growth as an
individual and introduced me to the passionate
world of civil society
Responsability: Never failed to deliver my tasks or
monitor members' tasks as a marketing assistant.
taking full responsabilty to deliver a great image of
the entity
Resilience: Team and work management under
stressfull and hard times such as the Pandemic
SWOT ANALYSIS OF THE MARKETING
DEPARTMENT
Strengths:
*Important quality and quantity of social media content
*Facebook engagement growth: growing number of facebook page likes, reacts,
comments
*Members with both creativity and design tools manipulation for greater
outcomes
Opportunites:
*the image and reputation of the Tunivisions entity
*Easy and free accessibility to Radio advertisement
*New content and team management tools that assure productivity and
smoothen the work flow
Development
JANUARY
Calender
ikes: +199
reactions: 609
comments: 41
DECEMBER shares: 78
ikes: +188
reactions: 1036
comments: 150
shares: 101
NOVEMBER
likes: +238
PS: Statistics slightly fell during
reactions: 1255 january because the pandemic
comments: 290
shares: 81 has intesified during that period of time
OCTOBER
likes: +241
reactions: 542
comments: 43
shares: 82
Weaknesses:
*Low members interactivity during certain periods
*Didn't work on the development of the members' skills through trainings
*didn't commit to finish certain campaigns
Threats:
*Unstaible social environment due to the ongoing pandemic
MEMBERS DEVLOPMENT
cooperate with the HR department to provide members with
trainings such as: Graphic design, video editing, Digital
marketing,.. to ensure better content quality
CLEAR MARKETING STRATEGIES
Future plan ahead for frequency posts to ensure better continuity.
Use team mangement tools effectively:use trello, establish
Marketing Goals calenders ,...
ENSURE BETTER COMMUNICATION
Effective communication throughout departments and
within them help better detect flows
FOCUS OB BOTH QUALITY AND
QUANTITY
Deliver diverse content that best represents the entity frequently
to ensure its visibility
Target Audience
TBS STUDENTS TUNIAMATORS P E O P LE W I T H
SOCIAL WEIGHT
Better representation Set an example within Present a good image
within uiversity makes the Tunivisions network to professionals with
it easier to use its and ecourage training experience
facilities to serve our professional friendly and social influencers
events as well as competition to push to get positive
ensuring greater each other to grow. responses when asked
attendence during Also, present the image to participate in our
them of a strong entity to trainings and events
encourage
collaborations
Visibilty
HOW TO INCREASE IT ?
Facebook is the main channel Tunivisions network
diffuses its content through;and there is few simple
but effective ways to best use this platform
REGULAR POSTING EFFECTIVE USE OF INTERACT WITH
HASHTAGS INTERACTORS
frequent posting helps
establish a solid connection Helps get posts gain more Be responsive to
with audience and gain their visibility by appearing to comments and messages
loyalty people who search for those
hashtags
COLLABORATIONS USEFUL CONTENT USE VISUALS WISELY
Competitions, facts, tips Use of videos and images
Join forces with fellow
useful tools that triggers feelings of
tuniamators or influencers
to come up with enaging laughter, sympathy, pride,..
quality content have proven to be more
effective
