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Diploma in Business Management Exam 2019

This document contains a final exam for a diploma in business management program from February 2019. [1] The exam has two parts, with part one containing multiple choice questions about business concepts like the internal and external environments, management skills, and the marketing mix. [2] Part two asks students to write short answers defining terms like marketing, vision and mission statements, and business competition, and to answer four of six long-form essay questions about topics such as business structures, human resources functions, characteristics of business models in Sri Lanka, and analyzing the external environment using tools like SWOT, TOWS, and PESTEL. [3] The exam tests students' understanding of fundamental business concepts and their ability to apply analytical
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0% found this document useful (0 votes)
2K views3 pages

Diploma in Business Management Exam 2019

This document contains a final exam for a diploma in business management program from February 2019. [1] The exam has two parts, with part one containing multiple choice questions about business concepts like the internal and external environments, management skills, and the marketing mix. [2] Part two asks students to write short answers defining terms like marketing, vision and mission statements, and business competition, and to answer four of six long-form essay questions about topics such as business structures, human resources functions, characteristics of business models in Sri Lanka, and analyzing the external environment using tools like SWOT, TOWS, and PESTEL. [3] The exam tests students' understanding of fundamental business concepts and their ability to apply analytical
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
  • Part 1
  • Part 2

Diploma in Business Management

Final Exam 2019 February batch

Name & Student Number: Duration: 3 Hours

Part 1

01. Choose the correct answer

1. The mission statement, goals and production factors are part of which environment?
a. Macro
b. Internal
c. Micro
2. Critical variables, such as population growth, market composition and geographic
location are part of which environment?
a. Technological
b. Economic
c. Demographic
d. Cultural

3. Management need to have ___________ skills in order to view the operations of the
organization and its five companies holistically.
a. Interpersonal
b. Decision-making
c. Conceptual
d. Technical
4. Which one of the following is NOT a duty of the financial manager, when starting a
business?
a. Determining long-term investments, i.e. machinery and equipment
b. Formulating the mission of the business
c. Obtaining long-term financing
d. Managing daily financial activities

1
5. Which one of the following is NOT a step in the planning process of a business?
a. A Preparing a plan to implement the best alternative
b. Comparing the actual performance with the standards
c. Which alternatives can be implemented to achieve the objectives
d. Which alternative must be chosen as the best option?

06. The macro-environment is divided into variables, namely:

a. Technological, social
b. Economic, demographic
c. Political, social
d. All A , B and C.

7. Which of the following would not be an accurate depiction of the differences between


strategic and tactical planning?

a. Strategic planning is developed mainly by upper-level management and tactical planning


is generally developed by lower-level management
b. Facts for strategic planning are generally easier to gather than facts for tactical planning
c. Strategic plans generally contain less detail than tactical plans
d. Strategic plans generally cover a longer period of time than tactical plans
e. Managers who are engaged in the development of strategic plans tend to work in more
uncertainty than those managers engaged in the development of tactical plans.

02. Write the short Answers

1. What is marketing?

2. List marketing mix

3. Vision and mission of the organization

4. What is Management?

2
5. What is Business competition?

6. Market Share in industry.

Part 2

Answer only 04 questions

1. Each and every business can be classified according to their business ownerships.
Explain sole trade and partnership structures with relevant examples.

2. You are the Human Resource manager of ABC Company. Recently you have recruited 5
members to your department and you have the responsibility to introduce the HR
functions of your organization. Prepare a suitable speech to address them.

3. An enterprise is a business organization that is formed and which provides goods and
services, create jobs, contribute to national income, imports, exports and above all,
sustainable economic development. Explain the definitions and characteristics of each
business structures in Sri Lanka

4. Management is a Process designed to achieve an organization’s objectives by using its


resources effectively & efficiently in a changing environment. Explain the functions of
management and levels of management.

5. Business environment refers to those aspects of the surroundings of business enterprises,


which affect or influence its operations and determine its effectiveness. Assume you are
the head of marketing manager of an organization. Do a SWOT, TOWS and PESTEL
Analysis by mentioning your business and its industry.

6. Explain how each department of an organization interrelated to achieve organization


common objective.

Common questions

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The planning process involves preparing a plan to implement the best alternative, determining which alternatives are available, and choosing the most suitable one to achieve objectives. Comparing actual performance with standards is part of the control process, not planning. This evaluation step ensures that the outcomes align with the planned objectives and facilitates corrective actions. Planning focuses on foresight and arrangements for future operations, while control involves assessment and feedback .

Demographic environments affect business strategies as they define the composition of markets through variables like population growth, age distribution, and geographic location, which dictate product demand and market size. Technological environments influence strategies by driving innovation and efficiencies and enabling new business models. Organizations must adapt their strategies to leverage technological advancements while catering to demographic shifts to maintain relevance and competitive edge in the market .

Conceptual skills are essential for managers as they allow them to view the operations of the organization holistically, enabling them to make effective strategic decisions that align with the organization’s objectives. Unlike technical skills, which focus on specific tasks, or interpersonal skills, which are about communication and relationship-building, conceptual skills provide a framework for understanding complex situations and the interrelation between different organizational units .

In the initial stages of starting a business, financial managers play a crucial role in determining long-term investments, obtaining financing, and managing daily financial activities. They must ensure the financial foundation is sound by selecting appropriate investments in machinery and equipment, securing necessary financing to support operations, and overseeing the flow of funds to maintain liquidity. However, formulating the mission is not typically within their purview, which aligns more with strategic management responsibilities .

Strategic planning involves upper-level management and encompasses working in more uncertain conditions compared to tactical planning. This is because strategic plans generally cover a longer period and contain less detail, making decision-making more complex and reliant on predictions and assessments under uncertainty .

As an HR manager, I would introduce new recruits to HR functions by outlining the scope and impact of HR on the organization, including recruitment and staffing, performance management, employee development, compensation, and benefits management. I would emphasize how HR initiatives align with organizational goals and encourage collaboration and communication for employee wellbeing and productivity. The session would highlight HR practices that foster a supportive work environment and opportunities for personal and professional growth .

The aspects of the business environment crucial for the operation and success of a business include macro-environment variables like technological, social, economic, and demographic dimensions. These aspects influence and determine the effectiveness and operations of a business by shaping opportunities and posing threats. Businesses must acclimate to these variables to sustain and succeed in the dynamic market .

Management as a process involves planning, organizing, leading, and controlling organizational resources to achieve objectives efficiently and effectively within dynamic environments. These functions are interrelated and support organizational objectives by ensuring resource optimization, constructive leadership, and maintaining adaptability to external changes. Planning sets the strategic direction, organizing allocates resources, leading motivates and guides employees, and controlling evaluates performance, facilitating continuous improvement .

A SWOT analysis helps a marketing manager identify internal strengths and weaknesses, and external opportunities and threats, forming the foundation for strategic planning. A TOWS analysis builds on SWOT by exploring strategic options to leverage strengths, address weaknesses, capitalize on opportunities, and mitigate threats. PESTEL analysis provides a broader view of external factors, including Political, Economic, Social, Technological, Environmental, and Legal aspects, shaping the macro-environment. Together, these analyses enable comprehensive strategic planning, informed decision-making, and adaptation in the competitive landscape .

The internal environment is crucial for formulating a business's mission and goals because it includes controllable factors such as company culture, leadership, and internal resources. These factors are foundational to the business’s identity and operational focus. Conversely, the macro environment influences strategy development extensively as it encompasses external factors that impact all industries, such as economic trends, technological advancements, social change, and political conditions. A business must align its mission and goals to internal capabilities while adapting strategic plans to external macro-environmental variables to maintain competitiveness .

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