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Diploma in Business Management Exam 2019

This document contains a final exam for a diploma in business management program from February 2019. [1] The exam has two parts, with part one containing multiple choice questions about business concepts like the internal and external environments, management skills, and the marketing mix. [2] Part two asks students to write short answers defining terms like marketing, vision and mission statements, and business competition, and to answer four of six long-form essay questions about topics such as business structures, human resources functions, characteristics of business models in Sri Lanka, and analyzing the external environment using tools like SWOT, TOWS, and PESTEL. [3] The exam tests students' understanding of fundamental business concepts and their ability to apply analytical

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sameera pushpakaumra
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1K views3 pages

Diploma in Business Management Exam 2019

This document contains a final exam for a diploma in business management program from February 2019. [1] The exam has two parts, with part one containing multiple choice questions about business concepts like the internal and external environments, management skills, and the marketing mix. [2] Part two asks students to write short answers defining terms like marketing, vision and mission statements, and business competition, and to answer four of six long-form essay questions about topics such as business structures, human resources functions, characteristics of business models in Sri Lanka, and analyzing the external environment using tools like SWOT, TOWS, and PESTEL. [3] The exam tests students' understanding of fundamental business concepts and their ability to apply analytical

Uploaded by

sameera pushpakaumra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Diploma in Business Management

Final Exam 2019 February batch

Name & Student Number: Duration: 3 Hours

Part 1

01. Choose the correct answer

1. The mission statement, goals and production factors are part of which environment?
a. Macro
b. Internal
c. Micro
2. Critical variables, such as population growth, market composition and geographic
location are part of which environment?
a. Technological
b. Economic
c. Demographic
d. Cultural

3. Management need to have ___________ skills in order to view the operations of the
organization and its five companies holistically.
a. Interpersonal
b. Decision-making
c. Conceptual
d. Technical
4. Which one of the following is NOT a duty of the financial manager, when starting a
business?
a. Determining long-term investments, i.e. machinery and equipment
b. Formulating the mission of the business
c. Obtaining long-term financing
d. Managing daily financial activities

1
5. Which one of the following is NOT a step in the planning process of a business?
a. A Preparing a plan to implement the best alternative
b. Comparing the actual performance with the standards
c. Which alternatives can be implemented to achieve the objectives
d. Which alternative must be chosen as the best option?

06. The macro-environment is divided into variables, namely:

a. Technological, social
b. Economic, demographic
c. Political, social
d. All A , B and C.

7. Which of the following would not be an accurate depiction of the differences between


strategic and tactical planning?

a. Strategic planning is developed mainly by upper-level management and tactical planning


is generally developed by lower-level management
b. Facts for strategic planning are generally easier to gather than facts for tactical planning
c. Strategic plans generally contain less detail than tactical plans
d. Strategic plans generally cover a longer period of time than tactical plans
e. Managers who are engaged in the development of strategic plans tend to work in more
uncertainty than those managers engaged in the development of tactical plans.

02. Write the short Answers

1. What is marketing?

2. List marketing mix

3. Vision and mission of the organization

4. What is Management?

2
5. What is Business competition?

6. Market Share in industry.

Part 2

Answer only 04 questions

1. Each and every business can be classified according to their business ownerships.
Explain sole trade and partnership structures with relevant examples.

2. You are the Human Resource manager of ABC Company. Recently you have recruited 5
members to your department and you have the responsibility to introduce the HR
functions of your organization. Prepare a suitable speech to address them.

3. An enterprise is a business organization that is formed and which provides goods and
services, create jobs, contribute to national income, imports, exports and above all,
sustainable economic development. Explain the definitions and characteristics of each
business structures in Sri Lanka

4. Management is a Process designed to achieve an organization’s objectives by using its


resources effectively & efficiently in a changing environment. Explain the functions of
management and levels of management.

5. Business environment refers to those aspects of the surroundings of business enterprises,


which affect or influence its operations and determine its effectiveness. Assume you are
the head of marketing manager of an organization. Do a SWOT, TOWS and PESTEL
Analysis by mentioning your business and its industry.

6. Explain how each department of an organization interrelated to achieve organization


common objective.

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