GUJARAT TECHNOLOGICAL UNIVERSITY
MASTER OF BUSINESS ADMINISTRATION
Year – 1 (Semester – II) (W.E.F. Academic Year 2019-20)
Subject Name: Research Methodology (RM)
Subject Code: 4529206
1. Learning Outcome:
Learning Outcome Component Learning Outcome
Business Environment and Domain Familiarize the students with the types of
Knowledge (BEDK) problems often faced by Business
Organizations
Critical thinking, Business Analysis, Problem Understand the importance of systematic
Solving and Innovative Solutions (CBPI) approach to problem solving
Global Exposure and Cross-Cultural Gain exposure to globally accepted
Understanding (GECCU) theories and methodologies of conducting
business research
Effective Communication (EC) Understanding the crucial aspects of
effective communication and
interpretation of research findings.
2. Course Duration: The course duration is of 40 sessions of 60 minutes each.
3. Course Contents:
Module Module Content No. of 70 Marks
No: Sessions (External
Evaluation)
Business Research Fundamentals:
Research – meaning and types of business research –
basic, applied, comparative, absolute, problem solving,
problem identifying, qualitative, quantitative,
I characteristics of good research. 10 17
Hypothesis, Types of hypothesis – Descriptive,
Relational – Correlational and Causal, null and
alternate.
Brief Introduction to Business Research Process
Steps in Business Research Process - I:
1. Problem Identification / Problem statement 10 18
II
2. Review of Literature (including citation and
bibliography / references).
3. Research Questions & Research Objectives
4. Hypothesis formulation
5. Research Design:
Exploratory Research Design:
Difference between Qualitative and
Quantitative Research.
Qualitative Research:
Observation, Focus Group, Depth Interview,
Projective Techniques.
Conclusive Research Design:
Quantitative Research:
Descriptive research – survey, survey methods.
Causal research – Experimentation – labs v/s
field experiments, with and without control,
before and after.
III 10 18
Steps in Business Research Process - II:
6. Sampling Design – Probabilistic and non-
probabilistic sampling.
7. Sources of data – primary and secondary
Measurement and Scaling. Validity and
reliability. Questionnaire designing.
Steps in Business Research Process - III:
8. Data Preparation – preliminary questionnaire
screening, editing, coding and data entry (using 10 17
IV
statistical software).
9. Research Writing: - Research Proposal
Synopsis, Research Report
Practical:
A group of two students (Maximum) has to work on a
Minor Research Project on the topic selected from the
(30 marks
V beginning of the semester in line with all the steps of ---
CEC)
Research Design starting from Identification of
Research Problem to Findings & Conclusion and has to
submit a Report to the concerned faculty member.
4. Pedagogy:
ICT enabled Classroom teaching
Case study
Practical / live assignment
Interactive class room discussions
5. Evaluation:
Students shall be evaluated on the following components:
Internal Evaluation (Internal Assessment- 50 Marks)
A Continuous Evaluation Component 30 marks
Class Presence & Participation 10 marks
Quiz 10 marks
B Mid-Semester examination (Internal Assessment-30 Marks)
C End –Semester Examination (External Assessment-70 Marks)
6. Reference Books:
No. Author Name of the Book Publisher Year of
Publication
/ Edition
1 Naval Bajpai Business Research Methods Pearson Latest
2 Naresh Malhotra and Marketing Research – An applied Pearson Latest
Satyabhusan Dash orientation
3 Donald R. Cooper Business Research Methods TMH Latest
and Pamela S.
Schindler
4 Zikmund Willium Business Research Thomson Latest
Methods
5 Uma Sekaran Research methods for business: A Wiley India Latest
skill building approach
6 Panneerselvam R. Business Research Methods John Wiley and Latest
Sons
7 D. K. Bhattacharyya Research Methodology Excel Latest
8 J. K. Sachdeva Business Research Methodology Himalaya Latest
9 Adithan Bhujange Research Methodology for Excel Latest
Management and social Science
10 Alan Bryman Business Research Methods Oxford University Latest
Press
Note: Wherever the standard books are not available for the topic appropriate print and online
resources, journals and books published by different authors may be prescribed.
7. List of Journals/Periodicals/Magazines/Newspapers / Web resources, etc.
1. Journal of Indian Business Research
2. International Journal of Statistics and Analysis
3. Sankhya – Indian Journal of Statistics
4. Economic Times
5. Financial Express
6. Business Standard
7. Economic & Political Weekly
8. Vikalpa
