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Prog Copywriting Exercise 06

The document instructs the reader to analyze a sample sales letter for a health supplement company. It asks them to read the letter twice and identify key elements like the promise, proof, unique selling proposition, and offer. These elements are highlighted in a second copy of the letter provided as answers. Identifying these components will help understand sales letter structure and be revisited later in the training program.

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azerty
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804 views42 pages

Prog Copywriting Exercise 06

The document instructs the reader to analyze a sample sales letter for a health supplement company. It asks them to read the letter twice and identify key elements like the promise, proof, unique selling proposition, and offer. These elements are highlighted in a second copy of the letter provided as answers. Identifying these components will help understand sales letter structure and be revisited later in the training program.

Uploaded by

azerty
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Here’s what we want you to do.

Read the sample sales letter on the


following pages. It’s a very hot promo for Schweiz Health, and it’s
written by Master Copywriter Carline Anglade-Cole. This promo is mailing
at about 500,000-600,000 pieces a month. It has good proof elements
(hint: including a football star testimonial), a simple promise and delivery,
and it touches on the skepticism of the marketplace!

So read the entire letter once and then read it through again. Slowly.
Then go back, highlight, and label the following elements:

 The Promise

 The Picture

 The Proof

 The USP (Unique Selling Proposition)

 The Offer

This is a real sales letter, so the elements aren’t going to be exaggerated


like they are in our peanut diet illustration. Once again, we’ve given you the
answers on a second copy of the same letter so you can check your work.

Throughout the program, we’ll discuss all of these elements in greater


detail and I encourage you to save this exercise and revisit it then.
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Answers on the following pages....
no peeking!
ANSWERS

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