CHRISTIAN Z.

AGPOON 3RD YEAR BSBA MARKETING MANAGEMENT

SWOT ANALYSIS
EVER- GREEN DISINFECTANT SOLUTION

STRENGTHS
● Strong Brand Name in the Region
- In terms of functions and elements, the corporation is analogous to environmental
protection.
- People and environmental stewards will adore it because it will not hurt their skin
or the environment.
- People will be enticed to choose something that can protect them without
sacrificing nature if it is user and environmentally friendly.
● Alcohol with variations and scents
- The company has been successful in positioning itself as having a nice combination
of disinfection and attractive fragrances or odors. Aside from being a
disinfectant, it can also be used as a cologne.
● Locally tailored solution suited to the locals
- It is not your usual disinfection solution available on the market. We provide
disinfectants created by needy individuals for those in need. We know exactly
what kind of variation and overall feel our customers desire, and we deliver on it.
It's a strong defensive mechanism for companies looking to enter the industry
and maybe increase their market share. Whatever competitors do, they will
never be able to compete with the locals.
● Locations are convenient, and service is available 24 hours a day, seven days a week. -
With more than flagship outlets located from schools, malls, lgu’s and the likes of
establishments who are willing to install our vending machine.
- Digital Marketing (partnership with Facebook influencers, lazada, shopee)
 ● Corporate Leadership and Kinship Marketing
- Our priority has been to protect every household when they are bonding with
family members without the threat of the virus. Affection such as skinship is not
limited because we ensure that they are protected with our disinfection solution
before that. We value our employees and customers just as much as we value
our family.
WEAKNESS
● Rising manufacturing cost
- The company is not yet ready to face an increase in the raw material being used
from the products.
● A decline in research and development
- Given that alcohol is confined to its odors and aroma, the design and aesthetics
may be limited in their variants.
- It was difficult to create another variety since it could cause skin irritation if the
formula was not properly calculated, and some ingredients cannot be combined
due to their chemical qualities.
● Lack of technological advancement
- Because the company has only recently entered the market, creating significantly
larger quantities will be difficult. The demand may be limited by the capacity of
the firm for the time being.
● Poor reputation (the process of establishing the market share)
- The entity is still in the process of proving itself to the market and eventually
gaining fame.
● Poor materials management systems
- The materials and the inventory system are not yet systematically managed
because everything is being put on record manually.
● Lack of patent protection
- With so many disinfection treatments on the market, it can't be simple to stand out
when your product lacks patent protection and is thus open to imitators' eyes.
 ● Lack of human capital
- Aside from a lack of resources, it may be difficult for this start-up business to
succeed if only skeletal forces are managing the whole transaction. Some jobs
may be jeopardized due to a lack of manpower.
● Insufficient funding
- The business has nothing to prove yet of its financial structure given that revenue is
not visible in the business.
● Risky chemical products
- The storage of chemicals employed in the formulation of the items is much more
difficult to maintain.
OPPORTUNITIES
● Acquiring business innovation related to the trends in the market
- The company can incorporate the trend into its products by utilizing the present
business ecosystem, such as redeveloping the packaging and product designs.
● Digital Marketing
- People spend a lot of time scrolling through their newsfeeds on various social
media platforms, which is beneficial for the products' visibility in the market.
- The market has the mindset of buying everything new in the stores (very Filipino
culture)
- It can create partnerships with online stores and Facebook influencers by letting
them use the product and engage in a much larger market.
● Partnerships
- The business can create a Memorandum of Agreement between schools and local
government units to be a manufacturer or supplier of disinfectant solutions.
- The business can offer a free seminar orientation for the community (health and
safety seminar) with the help of the LGU’s while promoting the products.
- It will open to a new segment in the market by engaging in different communities.
- Participate in an outreach program to see to it that the business presence will not
be obsolete.
 ● Health Conscious People
- Prospects are well aware of the importance of protecting oneself from the threat of
the virus, hence carrying alcohol is already fundamentally compulsory for
everyone to at least travel with one.
- During the pandemic, it created a lot of health-conscious people; as a result, the
medical profession will raise its market share and presence in the market due to
its viable position.
● Reduce vulnerability against competitors
- Given that the business has its presence in the market it can be a viable opponent
in terms of providing disinfectant in the region.
● Much higher revenue for the business
- The business has a wide array of opportunities to increase its sales since the market
continues to expand. A new client means a lot in the hike of sales.
● Business innovation (technology and products)
- Products can be reinvented as a result of much higher revenue. It will expand its
offerings through sanitizers and medical supplies.
THREATS
● Pandemic disrupt business operations
- Even if pandemics bring up a wide range of opportunities for earning a lot of
money, production and labor mobility will be limited due to ever-changing
constraints.
● Increase in competition
- Since there is another supplier of disinfection treatments, some businesses will
offer their line of products and seize existing clients.
● Change in clients preference
- Customer’s taste is not stagnant, so they will try to look for other substitute
products that they might find interesting.
● New tax regulations
- Since the medical sector is thriving, the BIR will revise the current percentage of
 taxes levied to account for its bigger profit from the complicated environment.

● New forms of society

CONCLUSIONS:

The local firm was able to use strategic concepts in driving the potentials of the business firm but its
system is not yet systematized given that it has just landed in the industry. It has its narrow goals and
objectives prior to its entrant in the field of producing disinfectant solutions. The manpower is not yet up
because it lacks funds that resulted in mismanagement of the production and inventory system. The
entity is quite good in its business practice because of its customer relation and the fact that we are in
the midst of the pandemic that highly needs the disinfectants. The funding is yet to be established as it
goes to its customer retention. The competition will continuously risk the company as many firms try to
offer innovative products and services. The company is not yet ready to face competitor giants.

RECOMMENDATIONS:

Hired employees as to what the needs of the firm are in maintaining balance inside the production and
the supply chain. Always create an innovative inventory system as it recognizes the sales and turn overs
of the business so that the management has a higher integration to make. Always see the trend of the
market because the prospects continuously change its taste. Create products who have appeal in the
market such as in terms of packaging, scents and variations.