Scribd
Upload
378 views1 page

Business Aspects Objectives Measures

Mercedes-Benz AG is responsible for Mercedes-Benz Cars and Vans globally with over 173,000 employees. It focuses on developing, producing, and selling passenger cars, vans and services. It aspires to lead in connectivity, automated driving, and alternative drives. It sold nearly 2.4 million cars and 438,000 vans in 2019 from its 40 production sites across four continents. It is expanding electric vehicle production globally on three continents. The company aims to create value for all stakeholders through responsible business practices.

Uploaded by

Maui
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
378 views1 page

Business Aspects Objectives Measures

Mercedes-Benz AG is responsible for Mercedes-Benz Cars and Vans globally with over 173,000 employees. It focuses on developing, producing, and selling passenger cars, vans and services. It aspires to lead in connectivity, automated driving, and alternative drives. It sold nearly 2.4 million cars and 438,000 vans in 2019 from its 40 production sites across four continents. It is expanding electric vehicle production globally on three continents. The company aims to create value for all stakeholders through responsible business practices.

Uploaded by

Maui
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
  • Mercedes-Benz AG Business Overview: This section provides an overview of Mercedes-Benz AG, detailing the company's focus on the development, production, and sales of passenger cars, vans, and services.

Mercedes-Benz AG is responsible for the global business of Mercedes-Benz Cars and Mercedes-Benz Vans,

with over 173,000 employees worldwide. The company focuses on the development, production, and sales of
passenger cars, vans, and services. Furthermore, the company aspires to be leading in the fields of
connectivity, automated driving, and alternative drives with its forward-looking innovations (Mercedes-Benz,
2021).
Mercedes-Benz AG is one of the largest manufacturers of premium passenger cars. In 2019, it sold nearly 2.4
million cars and more than 438,000 vans. In its two (2) business divisions, Mercedes-Benz AG is continually
expanding its worldwide production network with over 40 production sites on four (4) continents, while
aligning itself to meet the requirements of electric mobility. At the same time, the company is developing its
global battery production network on three (3) continents. Corporate actions play a decisive role in both
business divisions. To the company, business continuity means creating value for all stakeholders on a lasting
basis: customers, employees, investors, business partners, and society as a whole. The basis for this is the
company’s business strategy of “Daimler”, in which the company takes responsibility for the economic,
ecological, and social effects of its business activities and looks at the entire value chain (Mercedes-Benz,
2021).
Answer the following items: (4 items x 10 points)
1. Identify and explain which business category Mercedes-Benz AG belongs to. Explain the importance of
cost-management information to the company’s operations.
- Mercedes-Benz AG belongs to Manufacturing firms, they have 40 production sites and
continually expanding its worldwide production network, the four continents is for electric
mobility and the three continents is for developing global battery production network

2. Using the case facts, explain which contemporary management technique is being employed by the
company.
The contemporary management technique is the sustainability, this is creating a balance for three
dimensions of performance which are social, environmental and financial.

3. Assume that the management of Mercedes-Benz AG desires to establish a balance between the
company’s financial and non-financial performance. Recommend the most effective contemporary
management technique that will help the company achieve the given objective.
The use of the balanced scorecard is thus a critical ingredient for firms to become and
remain competitive.
4. Based on your recommended management technique in the previous item, give one (1) objective and
measure for each business aspect of Mercedes-Benz AG.
Business Aspects Objectives Measures
Financial Performance Succeed Sales Growth
Customer Satisfaction Quality Customer satisfaction
Internal Processes Manufacturing excellence Cycle time
Learning and Growth Meet present goal Education and training
Innovation

You might also like