ADVANCED FASHION
STUDIES
Ms. Aliyaa Al Faour
LEARNING OUTCOME
• Develop a strategy for a capsule collection; supported by market and contextual
research, in response to a brief.
• Create patterns for a capsule collection, based on initial designs and working
drawings.
• Produce a capsule collection using production techniques and processes.
• Present a collection of fashion design toiles and final garments.
FAST
REVISION
WHAT IS FASHION
A COMBINATION OF :
LINE – SHAPE – COLOR – TEXTURE - PATTERN
WHAT ARE THE CAREERS
INVOLVED IN CREATING A
COLLECTION?
• Fashion Designer
• Textile Designer
• Fashion Illustrator
• Pattern Cutter
• Fashion Photographer
• Fashion Journalist
• Public relations consultant
• Fashion Buyer
• Stylist
• Fashion Model
This Photo by Unknown author is licensed under CC BY-SA-NC.
DESIGNERS WORK A
YEAR IN ADVANCE
• Spring/Summer and Fall/Winter
• International Fashion Week happen 2 times
- February and March autumn and winter
collections.
- September and October spring and summer
collections.
[Link]
DESIGN • Milan, Italy
CAPITALS
DESIGN
CAPITALS • Paris, France
DESIGN
CAPITALS • London, England
DESIGN
CAPITALS
• New York, U.S.A.
TYPES OF FASHION
• Haute couture
• Prêt-a-porter
• Mass market
TERMS THAT KEEP
DESIGNERS IN BUSINESS..
• Fashion
• Fad
• Classic
• Style
• Design
• Trends
• Fashion Cycle
WHAT IS FADS FASHION ?
• Fads are objects or activities that are popular with a group of people over a short
period of time.
• It is a craze fashion that many people are interested in for a short time .
WHAT IS CLASSIC
FASHION ?
• A classic fashion is a style that lasts for
several seasons, sometimes even years, and
is accepted by a wide range of people. ... A
simple black dress, a worsted wool suit, a
leather bomber jacket - these are all classic
fashions that repeat themselves year after
year
WHAT IS DESIGN ?
• Design is a visual look or a shape
given to a certain object, in order
to make it more attractive, make
it more comfortable or to improve
another characteristic.
• Design is also a concept used to
create an object (virtual or not).
WHAT IS TRENDS ?
• Is what's hip or popular at a certain point in
time. While a trend usually refers to a
certain style in fashion
WHAT IS FASHION CYCLE ?
• The fashion cycle is a natural cycle by
which a fashion trend is introduced,
rises to mainstream popularity,
declines, and finally gets rejected in
the obsolescence stage
NOW WE
ARE GOING
TO DESIGN A
CAPSULE
COLLECTION
WHAT IS A CAPSULE
COLLECTION ?
CAPSULE COLLECTION
CAPSULE COLLECTION FOR
STUDENTS
• It is a kind of capstone project.
• It is a smaller concentrated collection with few but impactful pieces.
• Whereas main collection usually has 25 to 30 outfits, capsule could have less than
10.
• Focus is on key looks, and is usually not season focussed.
TIPS FOR LAUNCHING A CAPSULE
COLLECTION
1. Do your research
2. Consider sustainability.
3. Choose your pieces.
4. Promote your collection.
1- DO YOUR RESEARCH
WHAT KIND OF
RESEARCH YOU
SHOULD DO ?
1- CLINT AND CUSTOMER NEEDS
WHAT THE DIFFERENT
BETWEEN CLINT AND
CUSTOMER
CUSTOMERS VS CLIENT
• Customers are generally people who come to you mainly to buy the products or
services you supply. Clients buy your advice and solutions personalized to their
particular needs.
WHAT IS YOUR CLINT AND
CUSTOMER NEEDS ?
• There are four main customer needs that must consider.
1. Price
2. Quality
3. Choice
4. Convenience
السعر والجودة واالختيار والراحة
HOW TO FIND OUT CUSTOMERS /
CLIENT NEEDS AND WANTS ?
• Go and Ask
1. Have a one-on-one conversation
2. Do feedback on social media
(to find out what exactly the customers is looking for)
• Social proof
1. Poll
2. Preferences
3. Practice
2- TARGET MARKET
?
TARGET MARKET
• Refers to a group of customers or client to whom a company wants to sell its
products and services
• A target market is one part of the total market
• Determines by gender or age
3- TRENDS
?
TRENDS
• Is what's hip or popular at a certain point in time. While a trend usually refers to a
certain style in fashion
4- BRAND
?
BRAND
• Is a name, terms, logo, or design (or a combination of them) that aims to identifying a
product or a service from one manufacturer to other competitors
5- MARKET POSITION
?
MARKET POSITION
• Market position refers to the consumer's perception of a brand or product in relation
to competing brands or products.
• Market positioning refers to the process of establishing the image or identity of
a brand or product so that consumers perceive it in a certain way.
6- BRAND IDENTITY
?
BRAND IDENTITY
• Brand identity includes all the visual elements associated with your brand, from your
logo and typography to colors, product packaging design, website design, and even
your social media graphics
• Example
7- BRAND VALUE
?
BRAND VALUE
• Is a smart way to attract the right people.
• A brand's value is the way people thinking and feeling about the product to which it
is linked
• Brand value is much more than a name or a logo.
THANK YOU
