pure.

The floor
of silence

vinyl planks.1
columbian oak 236l / pure planks gluedown
Pure, the most
quiet vinyl floor
to welcome you
home. The floor is yours.
A floor that doesn’t wake the little ones while
you’re sneaking in.

A worry-free foundation that survives your

parties, family dinners and children chasing
dogs (or the other way around?).

A floor that is unbelievably easy to install.

For everyone. Whether it’s your first time or your
daily occupation.

It doesn’t matter if you love traditional, elegant,

cozy or creative designs. There is a Pure vinyl
floor just for you.

A floor that is loved by everyone, even by our

planet. Because the planks are 100% recyclable.

A floor for your home, your life.

relax, it’s BerryAlloc

2 authentic oak brown / pure planks 3

 pure.
Why choose Pure 12
Pick your color 22
Collection guide 30
Pure planks 32
Pure tiles 38
Accessories 48
Installation 50
Maintenance 52
Technical overview 54

planks. tiles.
32 38

4 columbian oak 236l / pure planks gluedown 5

 There is a
Pure floor for
Pure fits your interior,
your habits, your home.

everyone

Feel free to take off your

socks. Or leave your
boots on. We don’t mind.
6 authentic oak natural / pure planks columbian oak 236l / pure planks gluedown 7
 Nothing beats
the feeling of
home

Pure is made for all ages. The kids running

around your house won’t hurt themselves
on this soft floor. The parents will love
that it reduces the noise in every room.
The friends won’t believe how beautiful it is.
Pure makes the moments you spend with
the most important people in the world
even more enjoyable.

8 lime oak 963m / pure planks authentic oak brown / pure planks 9
 Make yourself comfortable,
enjoy the warmth & silence
and do what you love the
most.
10 classic oak grey / pure planks 11
 sssh floor

pure.
The most ssshhhh
floor on the market
why choose

It’s true: you definitely won’t find a

quieter floor. Pure has a unique soft
top layer that is not only incredibly
comfortable to walk on. It also absorbs
the noise in every room. Comes in handy
when you want to sneak in while your
family is asleep.
The unique foamed top layer absorbs
the walking sound, making it up to 50%
more silent than other LVT floors.

Do you want to make your floor even

quieter? Combine it with Dreamtec+,
an underlayment that reduces noise by
20 dB. You will definitely fall in love with this
cozy floor. And your downstairs neighbors
will be crazy about it too, because your
footsteps will sound softer than ever.
The top always feels warm to the touch,
but if you like it real warm you can of course
combine it with floor heating.

12 13
 lightweight
dreamclick®
rigid

Light & rigid floors Quick and easy installation

Did we mention that these floors take DreamClick® locking system allows Sounds quick and easy? That’s right.
care of your back? Thanks to their you to click the planks and tiles any Thanks to our unique locking system you
foam structure, the planks and tiles Pure way you want. So feel free to turn them can install 12 m² in 30 minutes flat.
are lightweight, which is great for is around until you find the pattern of
transportation and extremely easy for light your dreams. You won’t need any heavy Whether you’re a DIY’er or a professional,
you to install. for equipment, just take a simple Stanley everyone loves our DreamClick®.
you, knife and you’re good to go. No sawing, The 360° interlocking system allows you
Over the past years, we have developed and no dust. Get someone to help you, to use your creativity to the fullest and
our unique Rigid Composite Board, or for start in the middle and install at double put together a floor that suits your space
RCB. The RCB technology guarantees that the speed. It is called DreamClick® for a and your personality. Why not install it as
there is little or no preparation needed. reason. a herringbone, a rectangular pattern or
It goes over almost any existing floor. This invent a whole new pattern of your own?
patented formula also guarantees floor
stability when temperature changes.
Sudden changes from warm to cold or the
other way around won’t affect your floor,
so you can easily install Pure in front of
large windows.
environment. Our floors save up to 30%

With its strong lock, Pure flooring can material in comparison to other products

easily withstand the frequent traffic of real, on the market. Moreover, they can be 100%

everyday lives. There is really no need to recycled at the end of their lives.

limit your guests going crazy on the New

Year’s Eve living room dancefloor.

14 15
 Our designs are inspired by
nature. To bring some beauty
from outside into your homes.
Every single day.

From time to time,

just stop and look
around.

Bring the colors

of nature into
your home
16 17
 Wondering whether this
Pure floor will fit your
interior? Of course it will,
because there’s a floor
for every home.
A cozy cottage, a modern
city apartment or a lively
family place: Pure will
fit in just perfectly.

18 columbian oak 663d / pure planks 19

 The foundation
for every kind Nothing beats a cozy home filled with

of lifestyle
warmth. Your floor is the foundation for
creating this relaxing atmosphere.
That is why the colors in our Pure collection
stay close to nature. To bring that natural,
easy-going feeling into your house.
To make you feel comfortable and truly
at home.

lime oak 966D / pure planks

20 lime oak 966d / pure planks 21

pick your color.
lime oak 693m | 60000122 columbian oak 946m | 60000103 toulon oak 293m | 60000114

planks.

classic oak light greige | 60001599 classic oak light natural | 60001600 authentic oak honey | 60001604 columbian oak 226m | 60000197 columbian oak 236l | 60000211

lime oak 139s | 60000117 columbian oak 261l | 60000099 classic oak natural | 60001583 columbian oak 663d | 60000198 classic oak brown | 60001601 lime oak 623m | 60000212

toulon oak 619l | 60000110 toulon oak 236l | 60000113 lime oak 963m | 60000119 authentic oak brown | 60001605 lime oak 979m | 60000123 lime oak 966d | 60000125

authentic oak natural | 60001603 columbian oak 693m | 60000104 columbian oak 636m | 60000101 intense oak brown | 60001597 toulon oak 999d | 60000116 intense oak dark grey | 60001598

22 23
 tiles.

intense oak grey | 60001596 intense oak light grey | 60001595 toulon oak 936l | 60000111 urban stone light greige | 60001585 urban stone greige | 60001586

classic oak grey | 60001602 authentic oak grey | 60001606 authentic oak light grey | 60001607 urban stone light grey | 60001584 terrazzo light grey | 60001589 urban stone grey | 60001587

toulon oak 976m | 60000112 lime oak 939s | 60000118 toulon oak 109s | 60000108 zinc 616m | 60000069 terrazzo grey | 60001590 urban stone dark grey | 60001588

zinc 679m | 60000070 terrazzo dark grey | 60001591 zinc 907d | 60000072

bluestone natural | 60001592 bluestone dark | 60001593

24 25
 Go crazy.
Your floor is what you
make of it. Mix and
match our planks and
tiles the way you
want to. We never
set boundaries to
your creativity.
Do you like to
combine planks
and tiles in different
colors?
Sure, go ahead and
create your own
masterpiece.
26 27
Why worry
about your Go for Pure
and enjoy ...
floor?
Lifetime warranty lifetime
Just relax, because we promise you a lifetime warranty for warranty

every Pure floor in your home. So go on and dance on it,

spill on it, race on it … and enjoy it every single day.

Easy maintenance
easy
You’ll never have to worry about your floor, because maintenance
Pure is water resistant and very easy to maintain. Just take
a mop or a vacuum cleaner and you’re good to go.

Phthalate free
Breath easily, our products are 100% phthalate free.
Our indoor air A+ certificate speaks for itself.

Made in Belgium
Pure is developed and produced in Belgium . That’s why
we are perfectly able to control and guarantee its quality
from start to finish.

made in Belgium
100% quality

33

23

28 zinc 679m / pure tiles 29

collection
guide

35 planks
1326 x 204 x 5 mm
DreamClick®

13 tiles
612 x 612 x 5 mm
DreamClick®

30 31
planks classic oak light greige | 60001599

collection
guide
classic oak light natural | 60001600

classic oak natural | 60001583

classic oak brown | 60001601

classic oak grey | 60001602

authentic oak natural | 60001603

authentic oak honey | 60001604

authentic oak brown | 60001605

authentic oak grey | 60001606

32 classic oak light natural / pure planks 33

 authentic oak light grey | 60001607 columbian oak 663d | 60000198

intense oak light grey | 60001595 columbian oak 693m | 60000104

intense oak grey | 60001596 columbian oak 946m | 60000103

intense oak brown | 60001597 lime oak 139s | 60000117

intense oak dark grey | 60001598 lime oak 623m | 60000212

columbian oak 226m | 60000197 lime oak 693m | 60000122

columbian oak 236l | 60000211 lime oak 939s | 60000118

columbian oak 261l | 60000099 lime oak 963m | 60000119

columbian oak 636m | 60000101 lime oak 966d | 60000125

34 35
 lime oak 979m | 60000123

Our 35 planks give you 35 different

possibilities to decorate your home.
Each reference has its own character and
gives a different look & feel to your interior.
toulon oak 109s | 60000108
They are all inspired by long walks in the
woods. Pure combines nature with a sense
of warmth. This combination is the perfect
match for a cozy and homey feeling.

toulon oak 236l | 60000113

The options are

toulon oak 293m | 60000114

toulon oak 619l | 60000110

just endless

toulon oak 936l | 60000111

toulon oak 976m | 60000112

toulon oak 999d | 60000116

36 intense oak brown / pure planks classic oak grey / pure planks 37
tiles
collection
guide

urban stone light greige | 60001585 urban stone greige | 60001586 urban stone light grey | 60001584

urban stone grey | 60001587 urban stone dark grey | 60001588 zinc 616m | 60000069

zinc 679m | 60000070 zinc 907d | 60000072 bluestone natural | 60001592

38 urban stone light grey / pure tiles 39

 bluestone dark | 60001593 terrazzo light grey | 60001589 terrazzo grey | 60001590

terrazzo dark grey | 60001591

40 bluestone dark / pure tiles 41

 The Pure floor doesn’t stop you
from living. Just give it a sweep
now and then and it will look as
good as new.

Play the game.

Make a mess.
Feel at home. Life isn’t perfect,
but this floor can
handle it.
42 zinc 679m / pure tiles columbian oak 236l / pure planks gluedown 43
 Crawl, tip-toe, walk, run
and jump. This floor keeps
quiet no matter how loud
you get.

44 columbian oak 946M / pure planks

 Floors for
a lifetime We know you won’t always be able to treat you want to replace your floor one day,

of fun.
your floor with extreme care. But that’s that’s okay too. Because all our planks
okay. We are confident that our Pure floors and tiles are easy to remove and 100%
will last forever and ever. That is why we recyclable.
offer you a lifetime warranty. And even if
columbian oak 946m / pure planks

46 authentic oak natural / pure planks 47

 Easy from start to finish
Dreamtec+ underlay
63000027

Underlay Dreamtec+
matching mdf skirting 60 mm paintable cover skirting 110 mm paintable english skirting 110 mm
63001781 9370-3045
Our unique Dreamtec+ underlay reduces
noise and flattens out little defects in your
subfloor. Properly installed it functions paintable modern skirting 60 mm
63001756
as a moisture barrier too. On top of that
its smooth surface allows the floating paintable modern skirting 80 mm
63001776
floor to move freely over the underlay, an
important factor during its lifetime. paintable modern skirting 100 mm
9372-3045

Skirtings paintable quarter round skirting 14,2 mm

63001736

The Pure collection provides skirtings that

match your floor. Same color, same print.
Do you prefer paintable skirtings that
match the wall instead? That’s possible as
well. The perfect way to finish your room
and cover up expansion gaps. matching 3 in 1 profile end profile matching 3 in 1 profile t-profile matching 3 in 1 profile reducer profile

Profiles
To provide a smooth transition with
another floor, you can use our profiles.
Choose for a print that matches your floor
or go for a modern aluminum look. end profile silver / bronze / champaign t-profile silver / bronze / champaign reducer profile silver / bronze / champaign
63000579 / 63000581 / 63000580 63000576 / 63000578 / 63000577 63000573 / 63000575 / 63000574

48 49
 click any way fast & easy
dreamclick®
you want installation

Installing your Pure click

floor will give you instant
satisfaction
Instant satisfaction, thanks to the - Using only knives and no saws, Pure has
fast and easy installation with our a dust free installation
DreamClick®. It takes no more than - As a thermally stable product, Pure
4 steps: can be installed in front of large windows

1. Allow the planks or tiles to adjust to the More detailled installation instructions
environment for 48 hours can be found on our website or youtube
2. Clean the floor, install the appropriate channel: berryalloc.com & youtube.com/
underlayment as necessary. berryalloc
3. Install the floor using minimal tools.
4. Finish your floor with skirtings and
profiles for an optimal result.
Inspiration, tutorials, installation
Let’s make life even more easy: instruction videos and much more here:

- As the perfect renovation floor,

our Pure needs little preparation of
the subfloor, certainly if you use our
Dreamtec+ underlayment.
- Pure is suitable for floor heating and
cooling

50 51
 easy lifetime
maintenance warranty

Spill, party and get as

many pets as you want.

Our stain and scratch resistant coating

provides a worry-free use and easy
maintenance.

Our floors are water resistant. So any mop,

sweeper or vacuum cleaner will do the job.
This floor is
made for
To enjoy your floor for many many years,
we have products that provide that extra
boost of treatment.

real life
Our PU protector adds extra protection to
the finish, while the cleaner keeps your
floor impeccable and hygienic at all times.

columbian oak 663D / pure planks

Vinyl Planks Vinyl Planks

PU Protect Cleaner
63000773 63000772

52 53
 technical pure plank pure tile

guide

Total thickness EN ISO 24346 5 mm

Dimensions - 1326 x 204 mm 612 x 612 mm

Thickness of the wear layer EN ISO 24340 0,55 mm

Click system - DreamClick®

Total weight EN ISO 23997 5,61 kg/m²

Usage classification EN ISO 10582 23/33

Integrated underlay - -

Underfloor heating EN ISO 12524 Suitable max 27°C (80°F)

electrical floorheating systems max 60 W/m²

Castor chair EN ISO 4918 Pass

Fire resistance EN ISO 13501-1 Bfl-s1

Chemical resistance EN ISO 26987 OK

Thermal resistance EN ISO 8302 0,0315 m2 K/W

Residual indentation EN ISO 24343-1 < 0,10

Slip resistance DIN 51130 R10

EN ISO 13893 Class DS

RRL pendelum test: dry CEN/TS 15676 76

RRL pendelum test: wet CEN/TS 15676 50

Sound reduction: impact sound EN ISO 717-2 10 dB

Reflected walking sound EN ISO 16205 80 dB

Light fastness EN ISO 105-B02 >6

Dimensional stability EN ISO 23999 ≤|0,15|%

Antistatic EN ISO 1815 yes

Residential warranty - Lifetime

Commercial warranty - 10 year

Formaldehyde EN ISO 717-1 E1

VOC emission Indoor air comfort GOLD

FIED QUA
TI

ISO
L
R
IT
CE

9001
MA

M
TE
N

G
S

Y
A

EM
ENT S
*Information sur le niveau d’émission de substances volatiles dans l’air
intérieur, présentant un risque de toxicité par inhalation, sur une échelle
de classe allant de A+ (très faibles émissions) à C (fortes émissions).

contains m2 ft2 weight

1 pack Pure planks 8 planks 2.16 m2 23.24 ft2 12.5 kg

1 pallet Pure planks 56 packs 120.96 m 2

1301.53 ft2 700 kg

1 pack Pure tiles 6 tiles 2.25 m2 24.21 ft2 12.97 kg

1 pallet Pure tiles 28 packs 63 m2 677.88 ft2 363 kg

54 columbian oak 236l / pure planks gluedown 55