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CHAPTER I

INTRODUCTION

Background of the Study

Wet Market is how the public food markets are called in the Philippines and

in many other Asian countries. They typically consist of a cramped market hall,

surrounded by further stalls on the streets. The name comes from the wet floors

which are regularly hosed to keep them clean. You can find wet markets in many

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barangays (neighborhoods), but they are often hidden in little side streets. Just

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ask a neighbor or security guard for the nearest market. The best time to go

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there is the early morning, when the fresh products have just been delivered. The
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variety of fresh meat, fish, and greens is often bigger than in the supermarket,

and the prices of many products are considerably lower.

The Philippines is very rich in natural resources at the same time it is the

center of the global marine biodiversity. It is home to a wealth marine resources

that provide food and livelihood to a million Filipinos and it is also a home of
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fishery resources and high valuable minerals. By these there is a big number of
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fish vendors are selling the natural resources of the Philippines like fishery and
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valuable minerals in wet market because of in-demand of local communities and

consumers. At the same time, it is gaining profit or generate earnings through

that a lot of fish vendors enters in this kind of business because they observed

that the natural resources can be source of income and wealth. In this

environment or work place a lot of competition exist that’s why strategies are

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necessary and relevant in order to catch the attention and earn the loyalty of the

customers.

With so many businesses in a public market, there can be a room for

competition. Competition is the critical driver of a performance and innovation. It

benefits everyone by enabling us to choose from an array of excellent products

at affordable prices. Competition also encourages the adoption of innovation to

make businesses evolve in the market place.

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As the researchers observed, wet section is most crowded part of public

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market wherein fish vendors make their own strategies to catch the attention of

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their customers. It is possible that competition really exist. Researchers became
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curious on how the fish vendors cope up their business by using their own

strategies despite of similarities of their products. The researchers aim to know

the business management strategies of fish vendors in Tacurong City Public

Market.
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Statement of the Problem

At the present time, being competitive businessperson will drive you and
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the business to its success. The presence competition in the market allows every
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business to be more innovative and the desire to double their work or effort for a

success. Most of the vendors make strategic planning but some with
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perseverance are hard working.

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Thus, the researchers focused on how the fish vendors make plans for

their business management strategies to capture the attention of their customers.

In line with this, the researchers aimed to know about the business management

strategies of fish vendors, specifically in the wet section at the public market of

Tacurong City to have more customers and how they deal with this.

This study aims to answer the following questions:

Research Questions

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1. What is the demographic profile of the fish vendors in terms of;

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1.1. Age

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Gender
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1.3. Educational Attainment
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1.4. Marital Status

1.5. Years of ownership of the business

2. What management strategy used frequently by fish vendors?

3. What kind of fish that vendors selling?

4. What is the starting capital of the fish vendors?

5. What is the common price of fish per kilo?

6. How much is the daily income of the vendors?

7. What are the other activities of fish vendors that affect the operation of

their business?

Significance of the Study

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The importance of this study is to know how the fish vendors make plans

for their business management to capture the attention of their customers. Also,

this study aims to contribute and give ideas to customer on how to choose fish

freshly and wisely and to other fish vendors on how they are going to deal with

their business. This research will be important to all entrepreneurs not only on

fish vendors at Tacurong City Public Market but also in all different businesses.

This study connects to other knowledge through understanding business

the way people usually perform their plans. There are existing researchers about

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the topic and through this study, people can have additional information and can

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widen their knowledge about management strategies of business.

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This study is relevant to the following beneficiaries:

To the Customers, by this, they will have an idea in choosing the best
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fish vendor having good strategies so that the money of the customers will not be
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wasted.
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To the Competitors, for them to be able to know what are their strengths
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and weaknesses so they can improve their services to easily catch the attention
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of the customers.
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To the Fish Vendors, for them to be aware if their product and business

management strategies are good enough to level the customer’s standards.

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To the Researchers, this will be beneficial to the researchers because

they may able to know and contribute ideas in people who are looking for a fish

that can give a good product to the customers and can reach their satisfaction.

Scope and Delimitation

This study is limited only on the fish market at Tacurong City, Sultan

Kudarat Public Market. This research study were determine the business

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management strategies of their business to standout than the other businesses

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in the public market and catch the attention of the customers. This study was

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conducted at Tacurong City, Sultan Kudarat Public Market wherein the
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respondents are the fish vendors.
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Conceptual Framework
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Figure 1. The Conceptual Framework

The conceptual framework shows two boxes that hold variables regarding
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the research entitled “Business Management Strategies of Fish Vendors in the

Wet Section of Tacurong City Public Market”. The box in the left side which is the

independent variable namely ‘Business Management Strategies’ talks about what

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are the business management strategies of fish vendors in the Tacurong City

Public Market Wet Section which is the dependent variable that holds the box in

the right side.

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Definition of Terms

The following words are operationally defined:

Fish Vendors - refers to the persons who perform services in a fish market.

Business Management - refers to how fish vendors handle their business.

Strategies - refers to the techniques of fish vendors to catch the attention of

customers.

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Customer - refers to a person who receives the product of fish vendors.

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Fish - refers to tangible offering that is to be purchased by the customers.

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