Social Media Asset brief
We are looking to start our social media campaigns and require a uniform style for images and hence want some
post images created including some “templates” we can just alter the text in.
We need the files in editable format - Adobe XD or Canva.
1. Branding Guide
1.1. Colours and Fonts
- Primary colours and fonts – See “Aria_Brand_Guideline” pdf
- Secondary colour scheme:
1.2. Style/Design
We are looking for something professional yet bright and fun. Examples of brands we like are:
https://www.instagram.com/flotracker/?hl=en and https://www.instagram.com/babylonhealth/?hl=en
The style/design should align with/be inspired by our current product and website design:
- Product overview: https://www.youtube.com/watch?v=iQM1r_7_akM
- Website: https://myaria.health/
2. Assets Needed
2.1. App Store Images
Six images with the following text and supported by an app image:
o Connect with your healthcare providers
Screenshot: 1.1. Connect (option to add 1.2. Connect Success as well)
o Manage your records in one place
Screenshot: 2.1 List of Records (Suggest to have names of the tests stand out)
o Retain your privacy
Screenshot: 3.1. Test Result (Overlay the “Shared with 3 doctors” with “Private”
text like shown under the record names in Screenshot 2.1. and have the Private
“Stand out”)
o Understand your health
Screenshot 4.1. Trend Analysis
o Share your records securely
Screenshot 5.1
o Be in control of your well-being
Screenshot
o Own your data at all times
We would like you to be creative in how the design looks, some examples we like:
o https://play.google.com/store/apps/details?
id=org.iggymedia.periodtracker&hl=en&gl=US
o https://play.google.com/store/apps/details?id=com.babylon.us&hl=en&gl=US
o https://play.google.com/store/apps/details?id=com.airbnb.android&hl=en&gl=US
o
2.2. Instagram template images
2.2.1. Question and Answer (2 Images)
2.2.2. Fact and Myth
2.2.3. Let’s talk about
Example: https://www.instagram.com/p/CVKtSydM9YA/
2.2.4. Testimonial
2.3. One-off Images
2.3.1. Timeline
We focus at a consumer level