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Group7 CH 3

This document provides an analysis of the industry and market for personalized key chains. It discusses that key chains belong to the fashion industry and are used by people of all ages and genders. Competitors include local photography studios that also make photo key chains, but the product described aims to be more affordable for teens, students, and young adults. A SWOT analysis identifies strengths like quality and new design ideas, and weaknesses like solutions being able to damage the key chains over time.

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Chara etang
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42 views2 pages

Group7 CH 3

This document provides an analysis of the industry and market for personalized key chains. It discusses that key chains belong to the fashion industry and are used by people of all ages and genders. Competitors include local photography studios that also make photo key chains, but the product described aims to be more affordable for teens, students, and young adults. A SWOT analysis identifies strengths like quality and new design ideas, and weaknesses like solutions being able to damage the key chains over time.

Uploaded by

Chara etang
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Group 7 91%

CHAPTER 3
INDUSTRY & MARKET ANALYSIS

Industry Background
 Market Share
 Market trend
 Market Growth
Our personalized key chain belongs to Fashion Industry. It is a product of our modern age. Before
it is use as a holder of keys but now it is a fashionable trend of all where they will use it as a style in their
bags, wallets, and according to their necessity. Plus, it is now used as souvenirs and giveaways in any
events and activities.

Consumer Profile (Kindly indicate the variable used for market segmentation)
Key chains are known to be used by any gender at any age in our society. This is based from the
demographic variable of segmentation that mostly used by the business owners under in this industry.
But, our group decides to not just use this method of segmentation of our market; we also want to have
it as a Psychographic where it is based on their personality, motivation, and their life styles.

Competitor Profile
Our product is under the industry of fashion and trends name as Coalescent Sebien key chain
that varies in different unique designs. It is composed of thousands of sellers; some of our competitors
disseminate their product locally and some national distribution.
Since our major competitor here in Panabo are locally known like Kodak studio, Jabes Art Studio
and Tronix studio which makes photo key chain beside of being photography studio but it is expensive
even though the output is in good quality.
Coalescent Sebien make sure that our market is affordable by teens and students, adults and
youngs, men and women, at a price that can satisfy their satisfaction.

Product Description (kindly transfer this to Chapter 4-Marketing Plan)


A key chain is a small chain, usually made from metal or plastic or wood that connects a small
item to a key ring. The length of a key chain allows an item to be used more easily and fashionably. Key
Group 7 91%
chain has the ability to rotate keeping the ring holder to twist while the item is being used. It has the
strength to survive in a long period of time based on how the costumer uses it. Water is the most
common threat to the product where it can cause the fading of its color, it can be destroyed easily and
make it do not last any longer.

SWOT Analysis

S W
 It is high in quality.  Solution can make it weaker or it can
 New ideas destroy our product

O T
 more accessible suppliers and more  competition
standard materials

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