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Marketing Analytics Guide

The document discusses various topics related to marketing analytics including benefits, challenges, data sources, market sizing approaches, stakeholders, pricing policies and objectives, estimating demand curves, and price elasticity. Key models and analysis discussed are Porter's 5 forces model, PESTLE analysis, and calculating customer lifetime value. The document provides links to additional resources on each topic for further reading.

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Abhishek Raj
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140 views2 pages

Marketing Analytics Guide

The document discusses various topics related to marketing analytics including benefits, challenges, data sources, market sizing approaches, stakeholders, pricing policies and objectives, estimating demand curves, and price elasticity. Key models and analysis discussed are Porter's 5 forces model, PESTLE analysis, and calculating customer lifetime value. The document provides links to additional resources on each topic for further reading.

Uploaded by

Abhishek Raj
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd

1 What is marketing analytics [Link]

com/blog/what-is-marketing
2 Benefits of marketing analytics [Link]
3 Benefits of marketing analytics [Link]
3 Challenges of marketing analytics [Link]
4 3 steps to marketing analytics suc [Link]
5 Primary & Secondary data sources[Link]
CLV [Link]

The new realities of marketing


decision making Market
6 Sizing: [Link]
7 what is market sizing and its calcu[Link]
8 Stakeholders [Link]
9 Applications & Approaches (Top- [Link]
10 Porters 5 model approach [Link]
11 Pestle analysis [Link]
[Link]

1 Pricing policies and objectives [Link]


[Link]

2 Estimating Demand Curve [Link]


[Link]
3 Linear pricing [Link]
4 Price elascity [Link]
3
com/blog/what-is-marketing-analytics/
sources/marketing-analytics/
[Link]/marketing-essentials/marketing-analytics
sources/marketing-analytics/
sights/marketing/[Link]
business-insurance/strategy/market-research/primary-second-research
ce/how-to-calculate-customer-lifetime-value

/01/19/the-new-realities-of-marketing-decision-making-market-sizing-data-sources/
ages/article/[Link] this is good
/01/19/stakeholders/
m/5-steps-to-estimate-market-size
/terms/p/[Link]
m/blogs/what-pestle-analysis
[Link]/blogs/marketing-theories-pestel-analysis/

rketing-management/pricing-objectives-and-strategies/this is good
erstanding-pricing-objectives-and-strategies-for-the-value-added-ag-producethis is good

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e/estimating-demand-curve-ahmed-hizam/ this is good
e/estimating-demand-curve-ahmed-hizam/
[Link]/Competitive_markets/Price_elasticity_of_demand.html

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