Company Profile
H O M E A Q U A T I C S P E C I A L I S T
Big Aquarium
ABOUT
Fis hkeep ing is not only a f un hob b y, b ut it a d d s a t ou c h
of na t ur a l b ea ut y a nd eleg a nce t o a ny s p a ce. A t B ig
A q ua r ium, we make fishkeeping a whole lot easier w it h o u r
US q ua lit y s elect ion of a q ua r ium s up p lies.
B ig A q ua r ium ex is t s b eca us e w e b elieve t ha t q ua lit y f i s h
t a nk s up p lies s hould b e a va ila b le t o a ll w ho enjoy t h i s
hob b y. We hop e t o b e t he g o-t o a q ua r ium s up p ly s t o r e f o r
Ma la ys ia n hob b yis t t o cr ea t e t he p er f ect a q ua r ium i n t h e i r
hous e, of f ice, or s hop.
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Big Aquarium
OUR
FOUNDER
I w a s b or n i n th e h ea r t of KL on 1 5 th M a y 1 9 8 7 . Li f e w a s n ’ t e asy fo r my
f a m i l y a n d I ’ v e w i tn es s ed m y f a th er w or k i n g h a r d ev er y d ay t o ru n h is
b u s i n es s a n d s tr i v i n g to m a ke ev er y on e’ s l i v es b etter.
“To inspire others to T h r ou g h ou t m y l i f e, I ’ v e w i tn es s ed cou n tl es s of p eop l e g i v in g u p t h e ir
live their dreams with d r ea m s i n or d er to s u r v i v e i n th i s h a r s h s oci ety. H ow ev er, f ish ke e pin g is
a n d h a s a l w a y s b een m y p a s s i on s i n ce y ou n g a n d I h a v e e st ablish e d
their loved ones. ” a n a q u a r i u m ex p er i en ce con cep t s h op to i n s p i r e a n d s h a re t h e fu n an d
f u l f i l l m en t i n f i s h keep i n g w i th ev er y on e.
Bi g A q u a r i u m w a s f or m ed w i th th e i n ten ti on of en cou r a g i n g e ve r y o n e t o
w or k tow a r d s th ei r p a s s i on a n d d r ea m w h i l e s ti l l b ei n g a b l e t o ge n e rat e a
h i g h er i n com e. By i n v es ti n g ou r h ea r ts a n d b r a i n i n to w h a t we do, we c an
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tu r n a D r ea m i n to a Better Fu tu r e.
I w h ol eh ea r ted l y i n v i te th os e w h o a r e p a s s i on a te a n d l ookin g fo r a be t t e r
l i f es ty l e to j oi n u s a t Bi g A q u a r i u m.
Big Aquarium
PURPOSE CORE VALUES
To u pgrade the w hole
e x pe ri e nce of Aquarist
VISION B r ing & Deliver
Res ult s
Insist on
Standard
To be the Leading Aquarist by
2030 i n S outh East Asia
MISSION G r a t ef ul &
Res p ect
Always
Cu s t o m e r Fi r s t
To bu i l d great leaders and entrepreneurs
by c re ating an employ ee road map for our
e m pl o yees
Q ua nt er m Unite & Grow
To c re ate excitement to the market w ith differe nt Lea p ing To g e t h e r
aquari st experience through advance technolo g y
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To si m plify the w hole aquarist experience
A ct ion Now
Company profile Big Aquarium
EXPERIENCE
Big Aquarium
HOW WE
POSIT ION
O U R S E LV E S
Experience S tore
Fis h & Pond Priority
Fish & Mix Pr iori t y
(Other 100 Shop)
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Express S tore
Big Aquarium
IDENT IFIERS:
Passionate and motivated
entrepreneurs
GOALS:
•To achieve a more lively, color ful, and bigger aq u a r iu m
•To feel a sense of achievement with my hobby
•To have a properly maintained aquarium
A g e: 2 8 - 6 0
Gender: Male
PREFERENCES:
E d u ca t ion : S P M / Di pl o m a •Communications Preference: W hatsA pp & Phone C a ll
S t a t u s : M a r r i e d, K i ds o ve r 5 ye ars o l d •Social M edia Channels: Facebook
•How They Find Us: Google Search,Facebook
E x p er ien c e Le v e l:
S m a l l B us i ne s s O wne r (10 – 300
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e m p l oy ee s ) , Found e rs, Di re c to rs,
CHALLENGES:
M a na g er s H ous i ng Typ e: Land e d •A lw a ys g et t ing t he w r ong p r od uct a nd s er vices
p r o p er t y s uch a s te rra nc e & l i nk ho use •Dif f icult t o f ind a r elia b le a q ua r ium s hop w it hin t he K la ng
t o S em i -D & B ungal o w Va lley t ha t of f er s q ua lit y p r od uct s a nd g ood cus t omer s e r v i c e.
Company profile Big Aquarium
OUR
CUSTOMERS
TARGET
Big Aquarium
EXIST ING
CUSTOMER
PROBLEMS
MESSY &
UNPROFESSIONAL
SERVICES
C a r eles s a t t it u d e b y s t a f f
( B a d C us t omer S e r v i c e )
U nhyg ienic a nd s m e l l y s h o p
L imit ed f is h a n d s u p p l y s e l e c t i o n s
C omp lica t ed a n d e xp e n s i v e
p r icing
No va lue-a d d e d s e r v i c e s
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Big Aquarium
OUR
SOLUT ION
WHY SPEND MONEY
Pre m i um shopping
e nv i ro n ment &
M ultiple optio ns f or
logistics, pay ment,
ON FISH T HAT WILL
go o d se r vices products & ser vices DIE SOON?
Cl e an & simple Value- added s er vices We provide 3 0 Days Gu arantee
pri c i ng structure & professiona l a d vice w e w ill p r ovid e r ep la cement f or your f is hes if t hey d ie w i t h i n
3 0 d a ys f r om p ur cha s e, no q ues t ions a s ked !
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Easy spe cification Value- added
c o m pari son Combo Offer s
Big Aquarium
HOW CUSTOMERS
FEEL AFT ER
OUR
EXPERIENCING
OUR SOLUT ION
BRANDING
HOPEFUL
AND HAPPY
Our c ust o me r s r e a l i ze a n d
u nd e r st and t ha t f i s h ke ep i n g
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s ho uld no t b e d i f f i cu l t a t a l l a n d
ca n b e c o me a n a m a zi n g f a m i l y
exp e r ie nc e f o r a l l t o en j o y.
Big Aquarium
Garden : Ou tdoor Pon d
OUR SALES
CHANNEL
Fa ceb oo k LIVE
Ph ysical Sh op: In door
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